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What You Need to Know to Make the NewFronts Work for You
A CYNOPSIS MESSAGE FROM KARGO Tuesday April 30, 2024 Five Critical Advertiser Strategies For Making the Most of The NewFronts Every media company approaches the TV Upfronts season and the IAB NewFronts a bit differently in an attempt to stand out to advertisers. Digital companies like YouTube and Netflix have joined the Upfronts, […]
Cynopsis Sports 04/30/24: Your new Cynopsis Sports newsletter is here!
Tuesday April 30, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. MEDIA RIGHTS NBCUniversal is planning to make a bid in the neighborhood of $2.5 billion per year for a package of NBA games that had been held by TNT, reports The Wall Street Journal. The exclusive negotiating […]
Cynopsis 04/30/24: NBCU raising the price for Peacock
Tuesday April 30, 2024 Today’s Premiere CW: Police 24/7; Hostage Rescue at 9p FX on Hulu: The Veil Magnolia: Restoring Galveston at 8p MTV: Catfish: The TV Show at 8p Netflix: Fiasco; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Paramount Global made it official Monday afternoon, with the announcement that […]
04/29/24: Cynopsis Media Tech Update
Monday April 29, 2024 The FCC voted last week to adopt an order that would restore net neutrality rules adopted in 2015, then overturned in 2017 by the Trump administration, that reclassifies broadband as a telecommunications service and gives the FCC regulatory oversight of internet providers. “Broadband is now an essential service. Essential services — […]
Cynopsis 04/29/24: Bob Bakish stepping down at Paramount Global
Monday April 29, 2024 Today’s Premiere Acorn TV: The Brokenwood Mysteries at 8p Today’s Finales ABC: The Interrogation Tapes: A Special Edition of 20/20 at 10p ID: Lethally Blonde at 10p IN THE NEWS Bob Bakish, CEO of Paramount Global, is expected to step down as early as today. The company is in exclusive acquisition […]
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