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Tuesday December 16, 2025 CTV In 2026: Three Priorities Every Advertiser Must Get Right CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s shifting heading into 2026 for CTV are the expectations around […]
Cynopsis 12/16/25: “One Battle After Another” Gets Streaming Debut Date
Tuesday December 16, 2025 IN THE NEWS CBS is doubling down on what’s working with a new special, “Everybody Loves Raymond: 30th Anniversary Pt. 2,” airing Monday, December 22 at 8p. That’s less than a month after the 1996-2005 comedy’s first anniversary special, which premiered November 24 and had an encore broadcast four days […]
12/15/25: Cynopsis Media Tech Update
Monday December 15, 2025 President Trump signed an executive order on Thursday that directs the Department of Justice to establish a task force to challenge certain state laws regarding artificial intelligence, arguing that AI constitutes interstate commerce and should therefore be regulated at the federal level. The order, titled “Ensuring a National […]
Cynopsis 12/15/25: HBO Max Offering “Friends” 24/7
Monday December 15, 2025 IN THE NEWS Google is removing AI-generated YouTube videos featuring Disney characters, following a cease-and-desist letter from Disney that accused Google of infringing on its copyrights. “We have a longstanding and mutually beneficial relationship with Disney, and will continue to engage with them,” said a Google spokesperson. “More generally, we […]
12/14/25: Cynopsis Jobs
Sunday December 14, 2025 CONVERGENT TV WORLD AWARDS 2026 Prices Increasing TONIGHT Innovation deserves recognition—and TONIGHT is your final chance to claim it. The Convergent TV Awards honor the work shaping the converged future. Don’t miss your moment – enter tonight, 12/12 at 11:59pm ET! START YOUR ENTRY FEATURED JOB DIRECTOR […]
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What Does the Pinterest/tvScientific Deal Mean for CTV?
Pinterest’s move to acquire CTV performance advertising platform tvScientific came as a surprise to many,...The Magic Publication Formula: Audience, Medium, Message.
For Michael Giusti, an analyst and writer with insuranceQuotes.com, effective communication isn’t accidental; it’s a...Designed for Change: How Modern Brands Reinvent in Real Time
Erin McCallion, CMO of Perion, says brands must innovate “relentlessly” to stay relevant and capture...
