Breaking Bad star Bryan Cranston kicked off the Crackle NewFront yesterday, introducing Tightrope, the comedy detective series he’ll be executive producing for the service. Crackle has also signed a video upfront agreement with Spark, part of the Publicis Groupe, that gives the agency and its clients access to premium video inventory across Crackle’s long-form network. The deal includes a first look at a number of integrations into Crackle original shows and movies and also awards them a first look at upcoming measurement and video capabilities. SVP of Advertising Sales James Smith said, “We can do traditional brand integration, or something as offbeat as Jerry Seinfeld pointing out the product placement in a series.”
Other highlights include:
Sports Jeopardy!: Sony Pictures’ hit game show gets sporty. The show will air weekly for 52 weeks and is hosted by Emmy-Award winning sportscaster Dan Patrick.
Chad Michael Murray showed up to announce that Chosen is in production for a fourth season. The series is executive produced by Milo Ventimiglia and Russ Cundiff alongside creators Ben Ketai (30 DAYS OF NIGHT: DARK DAYS) and Ryan Lewis (HIGH SCHOOL, FAT KID RULES THE WORLD).
Via video, Jerry Seinfeld introduced his Comedians In Cars Getting Coffee (40 million views), which has been renewed for four more seasons (24 eps). With Acura as the main sponsor, the new season will boast guests like Sarah Jessica Parker and Jon Stewart. It debuts this summer.
The Throwaways: a feature film scheduled to premiere this winter. Exec produced by Jeremy Renner and Don Handfield, the thriller is about a notorious hacker captured by the CIA who either has to work for the agency or spend the rest of his life in prison.
