BuzzFeed made sure to show just how profitable and shareable “cute” and “LOL” are at its NewFront. Kicking off the presentation at the SVA Theater in New York with the viral hit “Sad Cat Diary,” EVP of Video Ze Frank talked about “using data and analytics to help make our content makers get better…we’re trying to uncover the landscape of new intentions around social media and applying it to disciplines such as documentaries, scripted, and narrative [content].” With 300+ videos with over 1 million views each, 1.1B+ total YouTube views and 50 percent of views on mobile (YouTube Analytics), this team knows what it’s doing. To prove the point, Video GM and VP Agency Strategy Jonathan Perelman chatted with ad partners from Clean & Clear, Nestle Purina, and GE who’ve all had BuzzFeed create viral content for them.
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