Tuesday, September 28th, 2010


truTV is a TOP 10 NETWORK
FOR A18-49!
Ahead of SyFy, MTV, & Bravo

2010 is pacing to be our MOST-WATCHED year!

Source: Nielsen, M-Su 8-11pm; ranking: 12/28/09-9/19/10, ad-supported cable networks excluding news, sports, kids/animation; program-based daypart excluding breakouts & specials; A18-49, US %; most-watched year: M-Su 8-11pm, 12/28/98-9/19/10, yearly, A18-49,(000), program-based dayparts, live + sd data


Good morning. It’s Tuesday, September 28, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
ABC: No Ordinary Family at 8p
CBS: The Good Wife at 10p
PBS: The Tenth Inning at 8p
Animal Planet: Weird, True & Freaky at 8p; Lost Tapes at 10p
Syfy: Stargate Universe at 9p
A&E Network: Billy The Exterminator at 10p & 1030p


Dexter opened a fifth new season on Showtime Sunday night at 9p with the series’ highest-rated premiere episode ever and the best season debut for a Showtime original series in 15 years. Dexter attracted 1.77 million total viewers for the season opener at 901p and another 575,000 total viewers at 11p, making the combined total viewer tally at 2.34 million.

Discovery Channel launches 10 new episodes of the series Dirty Jobs with Mike Rowe beginning October 19 at 9p. In each episode, Rowe travels cross-country delving into some of the dirtiest jobs in America. For the first program, Rowe goes to Pilot Point, TX to work at a ranch that keeps and breeds exotic animals such as lemurs, porcupines and kangaroos. The series is produced by Pilgrim Film & Television with Craig Piligian as executive producer.

On October 29, The Oprah Winfrey Show is reuniting the entire cast of the hit musical movie, The Sound of Music for the first time in 45 years. The cast will join Oprah and share behind-the-scenes stories about the movie’s production, their time together on set and what they each have been doing since the film first debuted in 1965. In addition, the von Trapp Children, a singing ensemble featuring members of the real von Trapp family will offer a special tribute to the film on the Oprah show. Members of The Sound of Music appearing include Julie Andrews, Christopher Plummer, Charmian Carr (Liesl), Nicholas Hammond (Friedrich), Heather Menzies-Urich (Louisa), Duane Chase (Kurt), Angela Cartwright (Brigitta), Debbie Turner (Marta) and Kym Karath (Gretl).  The Sound of Music won five Academy Awards in 1965 including Best Picture.


TV One begins airing the syndicated court series, Judge Karen’s Court on October 4, airing back-to-back episodes at 6p and 630p weeknights. Following Judge Karen’s Court, TV One will air the hour-long family drama Lincoln Heights at 7p. TV One will air encore airings of Judge Karen’s Court weekdays at 6a and 630a. TV One picked up the rights to run Judge Karen’s Court from Litton Entertainment.


CBS has two new comedies in development including another project inspired by a Twitter feed produced by Ashton Kutcher’s Katalyst, reports The Live Feed. CBS gave a script deal for Shh . . . Don’t Tell Steve based on the Twitter feed of the same name that presently has 13,000+ followers. The TV show centers on a guy who secretly tweets the rants and immature actions of his drunken, unemployed roommate. CBS TV Studios and Katalyst will produce the project with Andrew Waller and Mike Gagerman serving as writers/executive producers. Kutcher and his producing partner Evan Goldberg will also be involved as executive producers. CBS’ second deal is for Murses, a multi-camera comedy about two male nurses. Jake Lentz and David Weinstein are on board as writers/executive producers with CBS TV Studios and New Waves producing.

Correction: HISTORY’s spin-off series based on its reality show Pawn Stars is called Rusty Nuts, a working title. Leftfield Pictures is producing.

Casting Call: WEtv.com is putting out a call to brides-to-be for next season’s Bridezillas show. Beginning Sunday, Oct. 2, engaged gals can upload a pitch video at WEtv.com and visitors to the site will have the chance to comment on and vote for their favorite entrants. The winner will have a chance to appear on the show and net $2,500.


Friday A18-49 Analysis: CBS reigned Friday night with back-to-back premieres at 1.9/7 A18-49, according to final national ratings from Nielsen. At 8p, UNIV’s Hasta que el Dinero Nos Separe did best at 1.8/7 and CBS with the season premiere of Medium and NBC with a new season start of Dateline each tied for second place at 1.4/5 followed by The CW’s new season opener of Smallville in third at 1.3/5. UNIV stayed on top through 9p with Soy Tu Duena at 2.1/7 followed closely with CBS’ season debut of CSI: NY at 2.0/7 with NBC’s Dateline in third at 1.8/6 and a new season of Supernatural on The CW in fourth at 1.3/4. CBS’ new drama series Blue Bloods came on strong at 10p with a 2.2/7 with ABC’s 20/20 at #2 with a 1.6/5.

Live + Same Day Household Ratings: Friday, September 24, 2010  time period averages. Source: NTI Galaxy, as dated, Live+SD.

CBS: 6.2/12      Medium [p] 4.0/8, CSI: NY [p] 6.6/12, Blue Bloods [p] 8.1/15


NBC: 4.5/8         Dateline [p] 5.0/9, Outlaw 3.4/6

ABC: 2.7/5         Modern Family [r] 2.5/5, Better With You [r] 1.9/4, The Whole Truth [r] 2.0/4, 20/20 3.8/7

UNIV: 1.9/4       Hasta que el Dinero Nos Separe 2.0/4, Soy Tu Duena 2.4/4, La Rosa de Guadalupe 1.4/3

FOX: 1.8/3        Human Target [r] 1.9/4, The Good Guys [r] 1.7/3

CW: 1.7/3         Smallville [p] 1.8/3, Supernatural [p] 1.7/3

ION: 0.7/1        Without a Trace 0.8/2, Without a Trace 0.7/1, Criminal Minds 0.7/1

TELE: 0.4/1      El Clon 0.5/1, El Fantasma de Elena 0.4/1, Alguien Te Mira 0.4/1

TF: 0.3/1         Cine de Las Estrellas 0.2/0, Rosario Tijeras 0.6/1


A18-49: CBS 1.9/7, UNIV 1.7/6, NBC 1.4/5, CW 1.3/5, ABC 1.1/4, FOX 0.7/3, TF 0.4/1, TELE 0.3/1, ION 0.2/1


David J. Barrett, President/CEO at Hearst Television announced John Drain was added as SVP/Finance. John will begin his new position October 4. Furthermore, Hearst Television named Jeana Stanley as VP/Financial Planning up from Director/Financial Planning. Jeana and Al Lustgarten, VP/Administration and IT with Hearst Television will both report to John Drain.

RJ Palmer recently expanded its barter division, Trade X Media and in the process tapped veteran media professional and corporate trade executive, Nick Kaftan for the role as Director/Client Services. Nick will report to Vince Laraia, SVP, Trade X Media.

The Third Act, the brand content unit of Digitas tagged Paul Kontonis, Eric Korsh and Teal Newland as VPs/Group Director, Content Strategy and Development. Paul joins from MATTER and will head the development of original and partnered digital brand content entertainment offerings for The Third Act’s clients. Eric comes to The Third Act following a stint as COO at Scout Productions. Teal was previously a commercial director at 60Frames Entertainment.

Effective immediately, Jim Ladas was appointed VP/Creative Services at Los Angeles television stations KTTV FOX 11 and KCOP My 13 to oversee all promotional activities for the stations. Jim will report to Kevin Hale, VP/GM of both stations.

Scripps Networks’ HGTV moved Kathleen Finch into the newly-created position as SVP/GM to supervise the network’s program development and production. Kathleen will work in tandem with HGTV president Jim Samples in the implementation of HGTV’s strategic vision. Most recently, Kathleen served as SVP/GM of DIY Network and has been with Scripps Networks since 1999. Succeeding Kathleen at DIY Network is Andy Singer who was promoted to GM up from SVP/Programming.

Sheraton Kalouria takes on the new role as SVP/Programming Business Development at Sony Pictures Television (SPT). Sheraton’s responsibility includes tapping into and executing partnerships to leverage current SPT productions into the areas of promotional alliances, merchandising and other entertainment productions all with the goal to create incremental revenue. Furthermore, Sheraton will work to increase the brand value of SPT’s unscripted series by pairing them with targeted brands and companies that share the same common audience. Sheraton will report to Zack Van Amburg and Jamie Erlicht, Presidents/US Programming and Production.

This day in History:  1991 – In response to U.S. President Bush’s reduction of U.S. nuclear arms Soviet President Mikhail S. Gorbachev promised to reciprocate

Answer to Yesterday’s Trivia Question:  This TV kitty was quoted to say, “Tell me where the cat nip is or I’ll blackmail it out of you.”  Who is she?  SALEM on SABRINA THE TEENAGE WITCH  Kudos to: Marge Pistulka-Empower MediaMarketing/Coral Springs; Steve Kurtzer-Zimmerman/Ft Lauderdale; Carol Porter-Jordan’s Furniture/East Taunton; Kathy Carlson-Cuneo Advertising/Bloomington; Robert Malachowski Jr.-Maldev Prods/LA; Dan Haberer-Creo Ent/Playa del Rey; Dale Warshaw-KMSB KTTU/Tucson; Arthur Reinstein-Canwest Broadcasting/Toronto

Today’s Trivia Question:  If you’re working on a R.U.D.I. computer, who are you?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Later  — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the Cynopsis.com website.


Brothers & Sisters is Now on REELZCHANNEL!

Watch the popular, Emmy® award-winning drama weeknights at 7pm ET,
starting October 4th .

Also starting October 4th , catch newly-added viewer favorites
Becker and 3rd Rock From the Sun every day on REELZCHANNEL!

Today’s BIGGEST Movies and HOTTEST Stars
REELZCHANNEL is TV About Movies® –

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: PRESIDENT, MULTICULTURAL/ZenithOptimedia/NY: Lead engagement and media ROI with the multicultural consumer. Send resumes to: [email protected] (10/5)

JOB OPENING: DIGITAL MARKETING MANAGER/School of Rock/Teaneck NJ:Develop mktg plans for all online programs. Dual focus on website(s) mgmt & social media. View spec & apply at http://www.schoolofrock.com/application.php?job_id=42 (10/5)

JOB OPENING: DIR, PROG SCHEDULING/SPIKE TV/NYC: Oversee monthly sched, manage prog inventory, analyze ratings, support multiplatform. 5 yrs exp sched/research, detail oriented self-starter. EOE/M/F/D/AAP www.mtvncareers.com (10/5)

JOB OPENING: RESEARCH ANALYST/Fuse/NY Support Sales incl TV, web, VOD, new media. Strong writing & data comm skills req’d, PPT & Exl a must. Exp w/Nielsen & syndicated systems preferred. Rez to [email protected] “RA” in sub (10/5)

JOB OPENING: TRAFFIC COORDINATOR/The Hotel Networks/NY: 1+ yrs traffic exp; Load & schedule multi-network commercial logs, maintain commercial library, log recon; Detail-oriented; Team-Player; resumes to [email protected] (10/2)

JOB OPENING: VP, POST DELIVERY/HBO/NYC: Min. 15 years exp. managing staff, post production ops, archival & digital asset mgmt svcs, film & tape re-mastering and long-term asset preservation. Apply: http://bit.ly/d6IsCi (10/2)

JOB OPENING: Film Dist-Operations /NYC: Entry Level, assistant to International Operations dept. Strong PC/Mac, verbal & written comm. skills. Knowledge of Adobe CS a plus. For more info & send resume: [email protected] (10/2)

JOB OPENING: DIRECTOR DIGITAL MKTG/National Geographic Channel/DC: 10+yrs Digital Mktg exp, leads strategy/execution in srch, social media, paid online media, VOD etc. Must have mgmt skills. Apply www.foxcareers.com ref. FNG20095 (10/2)

JOB OPENING: DIR TRADE MKTG/WE tv/Wedding Channel/NY: 7+yr Trade Mkt, ad sales spnshp, B2B ad exp in Tv/Ent indstry. Creative w/ Strg, presentation, budget & ppl mgmt skils for Multi-plat ad sales envmt. Rez: [email protected] (10/2)

JOB OPENING:  DIR, AD SALES RESEARCH/AETN/NY: Responsible for driving Ad Sales Res initiatives for Lifetime & Lifetime Movie Net.5yrs tv ad sales research exp w/ strong quantitative skills. Apply to: www.aetn.careers.html (10/1)

JOB OPENING:  MEDIA SPRVSRS & PLANNERS/ASSOC MEDIA DIRECTOR/LBi US/NYC:  LBi is growing and is hiring at all levels! Digitally savvy AMD, Media Planners and Supervisors. Please get in touch here: http://www.lbi.com/us/join-lbi/ (10/1)

JOB OPENING:  SPEC PROJECTS MGR/Cynopsis Media/CT/NYC: Manage event coord/mktg prjcts. Strng org & comm skills. Evnt plan’g exp req. Bkgd in TV a +. Adept in MSOffice; basic design skills. Email resume/sal req:  Trish @cynopsis.com (10/1)

JOB OPENING:  SALES MGR, EDUCATIONAL DIGITAL AND MEDIA/PBS DISTRIBUTION/Arlington VA: 5 yrs sales & account mgmt; mktg B2B products to K-12, college or library mkts; new business development; resumes to [email protected] (10/1)

JOB OPENING:  MGR AD-OPPS/WWE/Stamford, CT:  WWE Mng/trblshoot campaigns to ensure full delivery. Tech skills:(HTML,Flash,Web Dev/Design,JavaScrpt,video plyrs) imprtnt! 5+yrs exp.Competitive comp&great benefits. Apply: wwe-careers.com/ (10/1)

JOB OPENING:  MGR,COMM/MTV/LA:  4+yrs PR exp within a TV Network, covering reality based programming a plus! EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/1)

JOB OPENING: SR BRDCAST DESIGNER/NY:  Resp for on air design projects w/in the Mktg dept of USA Conceptualize, design, dvlp, execute & animate projs such as ID’s, show opens, animated banners & trailers www.nbcunicareers.com Req#1232656 (9/30)

JOB OPENING: CNBC- MGR STRATEGIC PARTNERSHIPS/NJ: Cultivate/shape alliances incl. concept, deal structure &financials. Maintain/mng relationships w/key partners & expand into new areas of opp. www.nbcunicareers.com Req# 1256058 (9/30)

JOB OPENING:  AD SALES EXEC/NYC-Midtown & Encino, LA office:  2yrs + television sales experience. 5 yrs+ advertising industry exp. DRTV Sales pref’d, Per Inquiry a plus. Send resume/salary requirements to [email protected] (9/30)

JOB OPENING:  PRODUCTION ATTY/NYC:  Temp Position Oct 2010  Feb 2011 ATTY post for LIVE syndicated show For preprod review, live on set work, clearance &  fair use transactional must send resume to [email protected] (9/30)

JOB OPENING:  WEB DEVELOPER/Hallmark Channel/Studio City: 3 years web develop. & database management. See full posting and apply @ www.hallmarkchannel.com (9/29)

JOB OPENING:  RESEARCH MGR/Comcast Networks/NYC: 5+ yrs exp in TV Rsrch, Support Ad Sales, create estimates. Nielsen, Star Media, MRI, Simmons; strong PC & interpersonal skills req. www.ecentralmetrics.com/url/?u=6149424085-264 (9/29)

JOB OPENING:  MKTG SOLUTIONS MANAGER/G4/LA:  Job respon. include ideation and execution of multi-platform integration/sponsorship programs. 3-4 yrs exp. in TV mktg/ad sales. Expert in PowerPoint. Apply  [email protected] (9/29)

JOB OPENING:  P.R. PROFESSIONAL/LA: Seeking a P.R. Professional to handle day-to-day publicity for two highly-rated nationally syndicated television newsmagazines. 10-15 years exp in TV Publicity. Resume: [email protected] (9/29)
JOB OPENING:  KVOA-TV/TUCSON: Looking for REGIONAL SALES MGR and strong ACCOUNT EXEC who want to join a dynamic team. 2-3 yrs sales/mngmnt exp’ is req’d & college deg’ pref’d. Email Resume: [email protected] and [email protected] (9/29)

JOB OPENING:  WRITER NONBRANDED CAMPAIGN CONCEPTS/Non-Nickelodeon-Branded Adv/NYC: 5+yrs adv or int mktg exp./Problm Solver/Strng listenr & writer/Kwldg of pop cultre, TV, & digi trends. EOE/M/F/D/AAP www.mtvnetworkscareers.com (9/29)

JOB OPENING:  MANAGER, CAMPAIGN CONCEPTS/ Non-Nickelodeon-Branded Adv/NYC:  5+yrs adv or int mktg exp./Problem Solver/Strng listener & writer/Kwldge of pop culture, tv, & digi trends. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (9/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNS CREDIT ONLY:  PRODUCTION&POST/NY: Small co w/feature doc commission seeks interns to work closely w/ prod. and dir. on final touches of prod, and all of post. You will be an integral part of the process.Send resume: [email protected] (9/29)

FALL INTERNS CREDIT ONLY:  Corporate Product Rights Intern/CBS/LA:Should have knowledge of PHP Coding and MYSQL Database Development.For credit and must be a student.Apply: www.cbscareers.com and reference #6795BR (9/29)

FALL INTERNSHIP CREDITS ONLY: MKTG INTERN/Fans Without Footprints/NYC: Interns will work on growth strategies for 3 early-stage green marketing platforms focusing on sports, film/production and fashion industries. Resume: [email protected] (9/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CELEBRITY EVENTS ASSISTANT: Love celebrity news/pop cult/ent. Avail for coordination/staffing of special events, gift bag compilation, VIP outreach. Past exp w/ABC’s “The View” Talent Dept. skerlee (at) hotmail (dot) com (10/5)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/5)

SITUATION WANTED: SR SCRIPT EDITOR /w tons of broadcast exp. David/416-6514229/[email protected] (10/5)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (10/5)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email [email protected] (10/5)

SITUATION WANTED: FILM IN DETROIT?! Been there? I hv. What’s drearier? Crewing up in Detroit. Juggalo PAs. I.C.P. light guys. Drs. & cops on-set. Yuck! S.T.D.- Stop The Detroitization (of NY)! I’m the PA who can so.self.writeous@gmail (10/2)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY: 5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (10/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/30)

SITUATION WANTED:  EXECUTIVE ASSISTANT/COORDINATOR: 2 years experience, full time job in NYC in the television industry. Degree in International Business, very enthusiastic and hard working, email [email protected] (9/30)

SITUATION WANTED: PRODUCTION MGR 20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote- hands-on- bld/guide team.Cap+op bdgt/rept/fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] 206-715-4273 (9/29)

SITUATION WANTED:  AUDIO ENGINEER FOR AUDIO POST-PRODUCTION POSITIONS in N.Y.C. 10+ years of audio production experience; expert Pro Tools operator; detail-oriented with strong mixing skills. Contact email: [email protected] (9/29)

SITUATION WANTED:  Award winning creative with major cable and network experience in on air promo, branding and marketing available to help boost ratings and revenue. Reel and resume at SethBerkman.net (9/29)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC: No Ordinary Family [p], Dancing with the Stars, Detroit 1-8-7
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: NCIS, NCIS: LA, The Goode Wife [p]
CW:  One Tree Hill, Life Unexpected
FOX: Glee, Raising Hope, Running Wilde
ION: Without a Trace, Criminal Minds, Criminal Minds
NBC: Biggest Loser, Parenthood
PBS: Baseball: The Tenth Inning [p]
TELE: El Clon; El Fantasma de Elena; Alguien Te Mira
UNIV:  Hasta que el Dinero Nos Separe, Soy Tu Duena, Aqui y Ahora

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