CYNTHIA TURNER’S
CYNOPSIS

09/28/04

Good morning. It’s Tuesday, September 28, 2004, and this is your first early morning briefing.

ABC had a big night on Sunday, dominating the competition with an overall 6.8/17 A18-49 rating according to fast affiliate ratings from Nielsen Media Research. The next closest competitor was NBC with a 3.6/9 and Fox with a 3.6/9, followed by CBS 2.5/7 and WB 1.6/4. 
At 7pm Fox led the hour with their NFL Postgame coverage posting a 6.7/21.  Among the remaining networks, NBC’s Dateline premiere scooted ahead with a 2.3/7, closely followed by both ABC and CBS, each posting a 6 share.
At 8pm ABC’s season debut of Extreme Makeover: Home Edition earned a 6.8/17 A18-49 for the two hour premiere, building from the first hour to the second hour by four share points (5.6/15 up to 8.1/19). Elsewhere at 8pm, CBS premiered The Clubhouse earning a modest 1.9/5.  NBC at 8p had its season premiere of American Dreams and it tallied a 3.1/8, #2 in the hour.
At 9pm, NBC’s debut of L&O: Criminal Intent was second only to ABC, and earned a 4.3/10.  WB’s Jack and Bobby was on par with last among A18-49, and continues to do well among females 12-17, posting a 4.3/13.
At 10p ABC’s special preview airing of of Wife Swap won the hour with a 5.3/13 (a 6.7/16 W18-49), followed quickly by NBC’s Crossing Jordan (4.6/12).

By now you’ve heard – NBC took the opportunity of its The Tonight Show anniversary to knight Conan O’Brien as the next successor to the throne, taking over for Leno in 2009, when Leno will be 59. 59!  That’s startling. Who knew?

Casting / Development / Production:

• Bunim-Murray Productions and Tower 18 Productions, have teamed to produce a 60m drama called Point Dume.  Teenagers are involved in the Sea Extreme Alliance (SEA) Corps, based on real life high school work program, whereby students work together with lifeguards, firefighters  and the USCG.
• Carlos Bernard will return to Fox’s 24 (Real Time Prods/Imagine Television/20th) as Tony Almedia for the series fourth season.
• Fox has ordered a pilot featuring the musical group Barenaked Ladies (if this gets kicked out of your spam filter for the word “Naked” … we’ll have to call them Bareunattired Ladies from now on) in a variety show with music and comedic sketches, with the usual guest appearances.
• Fox 21, a division of 20th, and John Langley (Cops) will team up to create an unscripted and improvisational drama set in a Hollywood police precinct.  Project working title is Hollywood Vice, and casting is underway.
• Beach Volleyball – is it the sport itself, or the outfits?  No matter. Dane Selznick, who coached the American women’s team of Misty May and Kerri Walsh to a gold medal at the Summer Olympics, is the center of a new reality show from Frozen Pictures, seeking to identify the next gold medal pairing, per Hollywood Reporter. The usual format – plenty of pairs, cut down to just one after a series of competitions and challenges. The concept is currently being shopped.
• Geena Davis may be returning to primetime, having just signed a development deal with CBS for a new series next season.

Presidential and VP Debate schedule: This Thursday, 9/30, will be the first Presidential debate from Miami Florida.  Additional debates have been set for Friday, October 8 from St. Louis; and Wednesday October 13 from Tempe, Arizona.  The Vice Presidential debate has been scheduled for Tuesday, October 5 from Cleveland. 

Program Note from CBS:  King of Queens and Center of the Universe, set to debut on October 6, will be pushed back one more week in favor of a repeat of CSI: Miami, leading into the newbie CSI: NY.  With the third Presidential debate scheduled for October 13, it made sense to CBS not to introduce a new show one week, and preempt it the next.

MTV has ordered up another three seasons and 24 eps of its hit series Punk’d with Ashton Kutcher, from Katalyst Films.  The big question, of course, is will Kutcher be there for all 24 episodes?  According to Variety, not necessarily all 24, but a goodly portion, though an exact count has not been identified.  After Kutcher’s pull back prior to the launch of Season #3, no doubt there is question about his reliability, while wondering if its just another punk’d enigma.

NBC Universal’s The Jane Pauley Show has changed time periods in the Nashville market, WKBN.  She’s been moved out of the 3pm news lead-in position, where she was airing opposite Dr. Phil, up to 11am.  Sliding back into the 3pm time period will be Judge Judy.  With Judge Judy as its lead-in last season, WKBN’s local news averaged a 4.5 rating. Last week the news show averaged a 1.5 rtg, prompting the decision.  Plenty of industry eyes will be trained on WKBN to see how Jane fairs in the morning slot.

The TVB has released its ad revenue projections for the next two years, 2005 and 2006, with positive number in all but a couple of categories. In 2005, the high points come from Network Cable, estimated to be up 8-9%, Local Cable +7-9%,, Syndication +5-6%,Local Spot +2-4% and Network +2-3%. The only negative projections are in the National Spot (-2-4%) category.  Projected Revenues for 2005 find national spot in front with a year to year increase of 10-14%, Network Cable +9-10%, Local Cable +6-8%, Syndication +5-6%, and a jump for for Network an Local Spot, both up 4-5 or 6%.

Here’s one of those rare opportunities you just wouldn’t want to miss: Tomorrow afternoon, Wednesday, September 29, 3:45p, at the Toys ‘R’ Us Times Square, Donald Trump will make a traffic jarring appearance to support the launch of the Donald J. Trump 12-inch talking doll from Stevenson Entertainment Group.  However, if you want an audience with Mr. Trump, you will need a ticket, which are available at the Times Square store now.  The doll, which can utter 17 different phrases (shall we try to guess what they are?), officially went on sale at the end of last week. 

Scripps Networks has named Nicole DeSonier as Sales Manager for the Western Region, to oversee accounts within a twelve-state territory and direct the company’s Los Angeles-based sales force. Nicole will help develop custom marketing strategies for advertisers, and drive ad sales for the Scripps Network lifestyle brands HGTV and DIY.

Jennifer Pelphrey has been upped to VP/Production, Cartoon Network Studios, reporting directly to Brian Miller, SVP/GM, Cartoon Network Studios.  Pelphrey will continue to be based in Burbank, CA.  In her new role, Pelphrey will oversee day-to-day production of all Cartoon Network Studio’s original series, maintaining responsibilities for scheduling, budgeting and administrative management. 

Sunday, September 26, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     8.2/13  60 Minutes 7.2/13, Clubhouse [p] 6.1/10, Movie: Revenge of the Middle Aged Woman 9.6/15

ABC     7.6/12  AFV 10.3/18, Extreme Makeover: Home Edition [p] 9.7/15, Wife Swap [p] 7.3/12

NBC     6.9/11  Dateline [p] 5.7/10, American Dreams [p] 5.6/9, L&O: CI [r] 8.0/12, Crossing Jordan [p] 8.1/13

FOX     5.3/9   NFL Postgame 11.5/21, The Simpsons 9.6/16, Fashion Rocks  2.8/4

WB      2.3/4   Steve Harvey’s Big Time 1.7/3, Charmed 3.0/5, Jack & Bobby 2.0/3

A18-49  ABC 6.8/17, NBC 3.6/9, Fox 3.5/9, CBS 2.5/7, WB 1.6/4

A MESSAGE FROM COURT TV

The History Channel presents This Day in History:
1066:  Staking a claim to the English throne in the then-approved fashion, William, duke of Normandy, invades England.  After defeating the forces of King Harold II at the Battle of Hastings, William becomes King of England.

Answer to Yesterday’s Trivia Question:  This handy kitchen item with a picture of a cat was held by a magnet to the side of Jerry Seinfeld’s refrigerator throughout the run of the show.  What was it? AN OVENMITT.  Kudos to:  Alex Mullen-MTV/NY; Jean Ellingsen-Active Int’l/NY; Rose Miller-CABLEready/Norwalk; Brian Traynor-Fox Sports Net/NY; Tim McNerney-Starcom/Chicago; Jennifer Bentley-RPA/Dallas; Heather Floore-KTVD/Denver; Tim Olsen-Media First Int’l/Minneapolis; Peggy Lane O’Rourke-Burbank; Diane Tameecha-On Tour Video/Burbank; Susan Blakey-Fox Cable/LA; Kristen Hall-Beck Media & Mktg/LA.

Today’s Trivia Question:  I am a family pet. Primarily I favor the baby of the family, Sweet Pea.  I have a very expensive dining habit, and when I make my customary sound, I also say my name.  What is my name?  (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

A MESSAGE FROM COURT TV

Later — Cyn

Cynthia Turner’s Cynopsis
09/28/04

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JOB OPENING: MAGAZINE RESEARCH ASST/Nickelodeon, NY. Research/admin duties to VP/Res & Mkt Dev. Minimum 1 yr research exp (mag ad sales/research).Handy w/ IMS, MRI, PIB, Simmons, JD Power, MS Office. Apply: www.mtvncareers.com (10/5)

JOB OPENING: MGR: New Media Mktg/Nat’l Geographic Channel/Washington DC. 2-3 yrs media mktg exp; solid comm & presentation skills, mgmt exp, proficient in MS Office, Photoshop, online exp a plus.. Apply: www.foxcareers.com (10/5)

JOB OPENING: Dallas-Fort Worth. !Sorpresa!, America’s Hispanic Children’s Network, seeks PROGRAMMING MANAGER. Must be bilingual w/3 yrs exp including program acquisition, on-air promotions. Email resumes to jhaire@firestoneinc
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JOB OPENING:  GMs & SALES MGRS/ Equity Bcsting for newest Univision affiliates in OKC, KC, Minneapolis, Detroit, Ft. Myers. Must have TV sales and/or sales mgmt. exp; bilingual a +. Email resume to Sam Smith
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JOB OPENING:  DIRECTOR, CURRENT PROGRAMS, Comedy Central/NYC. 5 yrs in TV industry, 3-5 yrs current prog exp. Overseeing non/&scripted prog. Strong contacts & leadership skills.EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/30)

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JOB OPENING:  RESEARCH: MANAGER OR SR. ANALYST, MSNBC/Secaucus, NJ: 3-5 yrs exp, media research pref’d. Nielsen systems (local & national) essential. Interest in news programming. Apply to www.gecareers.com and search by job#378317  (9/29)

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A MESSAGE FROM CYNOPSIS AD SALES

WHAT’S ON TONIGHT:  SEPTEMBER 28, 2004:

ABC             My Wife & Kids, George Lopez, According to Jim, Rodney, NYPD Blue
CBS             NCIS, Clubhouse, Judging Amy
FOX             Trading Spouses, Next Great Champ
NBC             Last Comic Standing, Father of the Pride, Scrubs, L&O: SVU
PAX             On the Cover, Balderdash, Early Edition, Diagnosis Murder
UPN             All of Us, Eve, Veronica Mars
WB              Gilmore Girls, One Tree Hill
TELE            Prisonera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi, Amarte es mi Pecado, Gloria ¿de los Angeles?(OTO)