Cynopsis: Sports
09/25/12

Good morning. It’s Tuesday, September 25, 2012, and this is your first early morning Sports briefing. 

Not even TV’s biggest night could top an NFL game, even with questionable officiating. The Ravens victory over the Patriots delivered a 14.3 overnight rating to NBC on Sunday night, according to Nielsen. With more than 21 million fans tuning in to the game, those numbers easily best early numbers for the Emmys, which drew a total of 14.39 million viewers. In other Sunday games, CBS’s doubleheader saw early game coverage averaging an 11.4 overnight score, up 20% over year ago numbers. The late game delivered a 14.9, off 6% year-to-year. FOX’s single game coverage pulled a 12.2 for the network, slipping 2% versus the comparable game in 2011.

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On the Air

On Saturday, Notre Dame took a college football heavy night, as the Irish’s victory over Michigan handed the channel with a 4.0 overnight score on NBC, according to Nielsen. The game outdrew an ACC battle featuring Clemson and Florida St. on ABC (3.2), Kansas St./Oklahoma on FOX (1.7) on the broadcast channels, as well as LSU/Auburn with a 2.4 on ESPN.

Looking ahead, CBS Sports announced that its SEC on CBS football game on Saturday, Oct. 6 at 3:30p would feature LSU/Florida. Verne Lundquist and Gary Danielson will call the contest, along with reporter Tracy Wolfson from Gainesville.

FOX Sports Media Group unveiled games selections for FOX, FX, FSN FCS & FOX Deportes on Saturday, Oct. 6. In its first doubleheader of the season, FOX Sports will feature an early Pac-12 game featuring Arizona/Stanford at 3p. Craig Bolerjack will handle play-by-play with analyst Joel Klatt and sideline analyst and former USC fullback Petros Papadakis. At 7p, the network hits the Big 12 with West Virginia/Texas with the team of Gus Johnson, Charles Davis, and Julie Alexandria. On FX, Kansas State and Kansas square off at noon.

HBO Sports reports that the company scored 475,000 PPV buys for the Sept. 15 Julio Cesar Chavez Jr./Sergio Martinez middleweight prizefight from Las Vegas. The card drew around $25 million in domestic revenue and marked the first major pay-per-view appearance for both fighters.

ESPN reports that only six cities will be considered for the site of the college football national title game on Jan. 12, 2015. Among the sites will be the four current BCS bowls — the Fiesta in Glendale, Ariz., Orange in Miami, Sugar in New Orleans and Rose in Pasadena, Calif.  as well as the Cotton (Arlington, Texas) and Chick-fil-A (Atlanta) bowls. A final decision is expected to be revealed early next year.

ESPNU’s plans for Midnight Madness this year are locked in, with a peek at a number of teams on Oct. 12. The channel will feature four hours of Midnight Madness coverage starting at 5p. This year’s programming will once again include both the men’s and women’s defending NCAA National Champions. The night begins with an in-depth look at Indiana with a Hoosiers’ practice live and in full with commentary from college basketball analysts Jay Williams and Dan Dakich. ESPN3 will continue live coverage from 9p to midnight with schools that include Kentucky, NC State, Syracuse, North Carolina, Missouri, Pitt and FSU.

Donovan McNabb his heading home to Philly, where he will join CSN’s Eagles Coverage Team with Former Eagles’ Brian Westbrook, Leonard Weaver, Ike Reese and Brian Baldinger. McNabb will appear every Thursday on Daily News Live throughout the season, starting this Thursday. McNabb will continue his role as a studio analyst for the NFL Network.

Sportsman Channel announced its fourth quarter Made in America lineup with 350 all-new episodes with a focus on deer hunting this fall with epic hunts, relentless action and big-time personalities. Programming will begin on October 1, with the network adding a Sunday evening whitetail programming block to its existing Tuesday and Wednesday primetime whitetail blocks.

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Sponsorship & Promotion

BTN is entering a partnership with La Quinta Inns & Suites for the college football season that will allow the opportunity to create and share their own highlight reel every week. The BTN Video Mashup will serve as an online application powered by GorillaSpot Media that allows fans to pick their favorite highlights from all Big Ten games and create a unique video.

Design and live action production company Superfad announced that it was the force behind FOX Sports the pregame promo video this season for the network’s coverage of college football. The video includes a package of over 50 shots that will be used and altered each week to feature the competing teams of the weekly games.

Philadelphia’s Comcast SportsNet was launched 15 years ago and to mark the occasion, the channel is on-air programs as well as a special We Live Philly Sports Festival. The festival will take place on Sunday, Oct. 21 at Xfinity Live in South Philadelphia from 11a to 2p with guests and giveaways. More details will be released in coming weeks.

Digital Fields

WWE inked a deal that will allow Hulu Plus subscribers to get next day access to WWE Monday Night Raw as well as other programming from the wrestling promotion on the site. The move comes as part of a multi-year deal between WWE and Hulu that will offer fans unlimited access to streams, as well as other content.

Turner Sports announced that Rydercup.com is set to offer provide extensive online, mobile and social coverage during the 2012 Ryder Cup. From Friday, Sept. 28 to Sunday, Sept. 30, fans of the golf tournament will have access to live streaming video, leaderboard updates, live radio, video alerts, social interaction and much more through the new site, as well as the Ryder Cup App for iPhone, iPad and iPod touch, and the mobile website. On the social media front, Rydercup.com will also offer a “Tweet Battle” between Team U.S.A. and Team Europe and offer a “Social Scoreboard,” online and at the course showcasing which team is winning the global social conversation by counting the number of fans using the respective hashtags  #RyderCupUSA or #RyderCupEurope

The Main Event

NBC Sports Network offers a new episode of Dream On: The Journey of Wembley Football Club at 8p.

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ON THIS DAY in 1985: Rickey Henderson steals his 75th base of the season to set a Yankees record.

Answer to Our Last Sports Trivia Question: What NFL player ended the playing career of Joe Theismann? Lawrence Taylor. Kudos: Sheila Mills-SHOWTIME Sports/NY; Ben Sturner-Leverage Agency/NY; Matthew Luisi-NBCUniversal Digital Ad Sales/NY; Barry G. Waldman-Vistrada/NY; Dan Parisi-Rowland Publishing/Tallahassee; Brian Quinn-Comcast Spotlight/Washington, D.C.; Peter Gordon-Armada Sports and Entertainment/Orlando; G. David Brown-FOX Sports South/Charlotte; John Ward-NBCSports Group/Chicago; Lisa Fikeys-Zimmerman/Chicago; Lec Coble-Raycom Media/Montgomery; Bill Adusei-Comcast SportsNet/Houston; Michael Madnick-Saban Brands/LA; Miguel Velasco-Fox Cable Networks/LA; Brian Sullivan -KHQ-TV/Spokane; Bob Ware-CBS Local 2/Palm Desert.

In The Know: In what city was the Arizona Cardinals franchise originally founded? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
09.25.12

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