A CYNOPSIS MESSAGE IAB MIXX 2009

Cynopsis: DIGITAL

09/01/09

Good morning, it’s Tuesday, September 1, 2009, and this is your first early morning digital briefing.
 
Responding to the proliferation of racy kid-targeted content on multiple platforms, The FCC is exploring a plan to devise a unified ratings system to cover media produced for TV, video games, mobile phones and other handheld devices. The FCC delivered a report to Congress on Monday delving into parental ratings and media blocking technologies such as the V-Chip, Tivo’s KidZone and other measures deployed to give parents a modicum of control over what their kids consume. Consumer advocates have long called for such ratings, in addition to greater education and media literacy for parents and more effective diffusion of information about the tools available to them. Broadcasters, network operators and software companies, on the other hand, have already voiced opposition to a unified ratings plan.
 

 
CBS Interactive‘s CBS Sports.com and high school sports site MaxPreps.com is partnering with Time Warner’s Sports Illustrated Group to jointly share and distribute various digital and print assets. MaxPreps will be featured in SI.com’s high school sports section and power SI’s Faces in the Crowd franchise both online and in print. CBSSports.com will feature direct links to SI.Com stories and columns while SI.com will promote live sports video on CBSSports.com such as SEC Live and Fantasy Football Today.
 
Hearst Magazines Digital Media unit is launching a new beauty-themed website in Sept. dubbed Real Beauty, combining outer beauty tips with content serving inner holistic needs. The site will source content from multiple Hearst titles including Cosmopolitan, Harper’s Bazaar, Marie Claire, Redbook and Good Housekeeping, as well as partners including Hype Hair and Latina. A personalization tool called “The Beauty Book,” will generate customized beauty and wellness information, product recommendations and advice based on users’ characteristics and preferences for specific content, products and beauty techniques.
 
Following the launch of its Windy City-based affiliate, ESPN announced plans to launch a localized Boston site ESPNBoston.com on Sept. 14, just in time for the Pats/Bills Monday Night Football season opener and the Baseball playoffs. The site will also feature its own locally-produced online Sportcenter edition, culling Boston-focused news from ESPN’s programs. ESPN.com editor Peter Lawrence-Riddell has been named the managing editor of the site, the first launched in a city without an ESPN Radio affiliate.
 
Msnbc.com has published a new online health care reform resource to help users keep track of the long-running skirmish on the issue. Consumers are encouraged to submit their own questions, comments, ideas and solutions via email, Newsvine or Twitter.
 

 
GotCast, the online casting/social networking platform used by networks to fill out the casts of reality shows like VH1’s Divas, has made a casting announcement of its own. The site has landed former Head of Alternative Programming at Abrams Artists Agency Alec Shankman as CEO of the venture, effective today.  

 
One True Media’s SpotMixer is expanding its video creation technology adapted for use earlier this year on the Dish Network-deployed Google TV platform to the online video space. Small and mid-sized advertisers can now use the SpotMixer interface to create custom in-stream pre-roll, mid-roll and post-roll video ads to place on YouTube and member sites within Google Content Network (including Blip.tv, Veoh, Metacafe, etc.) Google’s video ad solutions, which allow advertisers to target customers contextually using the Adwords platform, include overlays and expandable click-to-play options, but the SpotMixer create-your-own system will focus on in-stream ad creation initially. “In stream ads have been found to have greater effectiveness in the marketplace,” said SpotMixer CEO John Love.
 
Call for Content: SpotMixer and Google TV Ads are kicking off the offering with a TV for All video contest, open to businesses with 300 or fewer employees. Use SpotMixer to create and upload your own ad and a panel of judges including Tony Hsieh, CEO of Zappos.com, will select 10 finalists by mid-Oct. The top three vote recipients will win $25k in cash.
 
NBC’s out-of-home unit NBC Everywhere has struck a partnership with Gas Station TV to distribute ad-supported NBCU content to pump-based screen installed at more than 100 U.S. DMAs. GSTV will handle all ad sales efforts with NBC acting as the exclusive local sales agent within their O&O territories. GSTV’s screens also feature content from ESPN and AccuWeather. Digital out-of-home ad spending is one of the few bright spots in the ad industry this year, expected grow by 9.1% to $2.65 billion this year, according to PQ Media.
 

 
Holy Web Slingers! Walt Disney Co. announced it would acquire Marvel Entertainment for $4 billion in a 60% cash/40% stock deal, making room for some 5,000 Marvel comic book characters at the Magic Kingdom. Marvel’s characters have had terrific recent success at the box office and in mediums such as video games. Assuming the deal holds up to regulatory scrutiny, Disney thinks it can utilize its massive marketing and multiplatform distribution apparatus to squeeze even more value out of Spidey, the Hulk, Thor and the rest of the Marvel gang. Disney CEO Bob Iger tried to reassure comic fans that the Marvel brand would not be whitewashed or retooled under the family-friendly Disney empire, but that the deal would obviously strengthen Disney’s appeal to boys.
 
The deadly wildfire engulfing the area north of Los Angeles is creeping rapidly toward Mt. Wilson and is at risk of knocking out the region’s TV and FM radio transmissions as well as wireless communications towers, per the LA Times. Estimated property damage from the fire is at $7.6 million and counting.
 
Apple has set a date of Sept. 9 for an invitation-only media event to announce a new product related to music.
 

 
The Global Search market increased by 41% in July from a year ago to reach an aggregate 113 billion monthly searches, according to ComScore. Google Sites attracted a dominate 76.7 billion searches, or 67.5% of all the world’s searches. Yahoo! Sites ranked second worldwide with 8.9 billion searches (7.8% share), followed closely by Chinese search engine Baidu with 8 billion searches (7.0% share). Most of the top search properties worldwide experienced significant growth in search query volume versus last year, with Russian search engine Yandex growing at the fastest rate (94%) among the top ten. Europe accounted for the highest share of searches at 32.1%, but Latin America exhibited the heaviest search behavior per person with an average of 13 search usage days in July and 130 searches per searcher.
 
Worldwide Search Market Overview – July 2009 vs. July 2008
Total Worldwide – Age 15+, Home/Work Locations
                                         Searches (MM)
                          July 2008     July 2009     Percent Change
Total Internet         80,554       113,685                41%
Google Sites           48,666        76,684                58%
Yahoo! Sites             8,689         8,898                 2%
Baidu.com Inc.         7,413         7,976                 8%
Microsoft Sites          2,349         3,317                41%
eBay                        1,223         1,723                41%
NHN Corporation       1,243         1,526                23%
Ask Network                929         1,291                39%
Yandex                       663         1,290                94%
AOL LLC                   1,148         1,023               -11%
Facebook.com             743           879                18%
Source: comScore qSearch
 
Worldwide Search Market Overview by Region –  ­July 2009
Total Worldwide – Age 15+, Home/Work Locations
                     Searches (MM)   Share (%) of   Search Usage Days   Searches Per
                                                Searches           Per Searcher          Searcher
Worldwide            113,685          100.0%                  11.0               103.3
Europe                36,446              32.1%                  11.8               116.9
Asia Pacific          35,001              30.8%                    9.3                 84.7
North America         25,095          22.1%                   12.5               110.6
Latin America         10,524            9.3%                    13.0               130.4
Middle East – Africa   6,619            5.8%                   10.5                97.3
Source: comScore qSearch
 

 
Console gaming heavyweight Rockstar Games is finally developing for the iPhone, announcing that the handheld spinoff Grand Theft Auto: Chinatown Wars will be released for the iPhone and iPod Touch this fall.
 
Popular Seattle-based real estate site Redfin has launched an iPhone app of its own, providing MLS-powered listings, maps and photos with a wealth of interactive tools and push-notification options.
 

 
WiMax venture Clearwire has hired former Borland Software executive Erik Prusch as CFO, and former CEO of Vodafone, Ireland Teresa Elder as President of Strategic Partnerships and Wholesale. The Kirkland, WA-based company also announced that Scott Richardson, who has served as Clearwire’s Chief Strategy Officer, will leave the company, but continue to serve as a strategic advisor.
 
Tribeca Enterprises, the company that runs the Tribeca Film festival, has brought on Todd Green, as VP/Strategic Partnerships. Todd comes from Rainbow Media to Tribeca to expand and build TE’s network of content platforms and provide opportunities to filmmakers to expand their audiences. He will report to Adam Sloan, EVP, Sales, Marketing, and Strategic Partnerships for Tribeca Enterprises.
 
Inge Van Herle has been upped to SVP/Business Affairs at NBC Universal Domestic Television Distribution. She will continue to report to Robert Fitzpatrick, EVP/Business Affairs in Universal City, CA.
 
Out-of-Home interactive entertainment network TouchTunes has named Brian Georgi as VP/Advertising Sales. Brian will work on creating and implementing ad and promotional opportunities across TouchTunes platforms such as its digital jukeboxes, reporting directly to Charles Goldstuck, President and CEO.
 

 
A major ad agency has found a way to crowdsource the largest community of animators on the web to help them with their campaigns. Social animation studio Aniboom entered into an agreement with MRM Worldwide to grant MRM’s clients access to Aniboom’s extensive library of animated content. More than 8,000 member animators from across the globe will get the chance to submit work for various branding initiatives, which should prove to be less expensive and faster to produce than in studio environments that must generate thousands each month just to keep the lights on. In return, Aniboom will offer solutions for marketers to help build buzz around their brands, including Creative Competitions launched to attract quality creative from the crowd. Content partners such as History have tapped Aniboom to develop creative for campaigns such as The People Speak campaign. Animators have until tomorrow to set original animation to recorded audio from musicians, actors, and writers such as Matt Damon, Morgan Freeman, Josh Brolin and Bruce Springsteen. Judges, including Chris Moore of Project Greenlight, will pick 4 finalists and the Aniboom community will settle on one to receive $10,000 and a $15,000 development deal with History. Check out some of the clever submissions here.
 
Correction: The URL for the A la Carte Maps site referred to in yesterday’s WOTD was faulty. An e was missing.
 

A CYNOPSIS MESSAGE

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
09.01.09

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JOB OPENING: MKTG MGR/SOAPNet/ABC DAYTIME/LA: Help build dig. mktg strategy, lead exec of dig mktg plans, devlp cont for social media space; 4+ yrs exp corp &/or agency dig media mktg. BA/BS req’d. www.disneycareers.com Req # 204809 (9/8)

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JOB OPENING: LINE PRODUCER/ReelzChannel TV About Movies/ABQ : Help launch a daily primetime show about movies and entertainment.Creative approach a must. Resume to: [email protected] or fax 505-212-8772. EOE (9/5)

JOB OPENING: ASSOC WRIT/PROD ON AIR PROMOS/Nickelodeon-TeenNick/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept abilities & aesth jdgment, Editing A+, Knwldge of NICK brand EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/5)

JOB OPENING: INTERACTIVE TV CLIENT SERVICES MGR/DISH Network/NYC4+yrs acct/project mgmt exp. in Adv/Online,Highly organized & detailed,advanced media interest, Design bckgrnd a+. Resumes to [email protected] (9/3)

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SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (9/8)

SITUATION WANTED: RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. How can I help you? Email: [email protected] (9/5)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (9/5)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] t (9/5)

SITUATION WANTED: SCRIPT EDITOR/DEV CONSULTANT for kids programming. US & UK/EU cred, creative and network experienced. Oversee creative for TV & related media plus outreach materials. [email protected] (9/3)

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