JOB OF THE WEEK

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Cynopsis: Classified Advantage
09.17.13

Good morning. It’s Tuesday, September 17, 2013, and this is your weekly issue of Cynopsis: Classified Advantage!

Welcome to Leadership Lessons, the column that focuses on conversations with senior managers and leaders in the TV world, speaking candidly about their professional journeys and how that informs what they look for when hiring new employees. Today, meet Paul Cestari, GM of Veria Living, offers his view on what it really means to be a leader.

What was your 1st leadership position?
My first real leadership position was with Showtime Networks. There, I really learned the value of management skills and building trust within a team. I learned (and not so easily I might add) that just because you are given a leadership role, that does not really mean that you are a leader. A true leader must work with resources available and get the very best possible performance given the circumstances. Of course, a good leader must also find good talent, train them, and cultivate them to be good leaders. However, no matter where you are on that spectrum, you must always remain diligent in driving the business through human resources. And because the resources are indeed human, I also learned that it is important to have your ear trained to focus on real individual needs regarding your staff and their family’s health and wellness needs… a topic that comes up every day for me at Veria Living.

What was one of your first management challenges and how did you handle it?
One of my first challenges was when I had to address performance issues, especially being a new manager myself. Fortunately, I have always been able to keep in the forefront of my mind that every employee is an equal person and always deserves the utmost respect and compassion. That said, it is also my responsibility, as an agent for the organization that I work for, to manage as efficiently as possible. With that in mind, I do not have the luxury of not addressing a performance issue. I realized early on that it truly is more compassionate to deal with it immediately and directly. Some inexperienced managers shy away from this type of feedback, but I have found it best to engage early and often. I believe that, by doing this, it actually gives everyone the very best chance for success. I also believe that by far the majority of people truly want to do a good job. A little redirection in a timely manner actually allows your team to quickly develop and tackle the challenges at hand.

What do you know now about being a leader that you didn’t know early in your career?
I now know that, as a leader in today’s business world, you need to earn the respect of your team. Clearly, respect is not just given. A team that trusts its leader is capable of accomplishing amazing things. Consequently, each member is able to contribute freely and willing to make mistakes knowing that they are working in an environment that is collaborative. On the other hand, earlier in my career, I just expected that my team would trust in me and listen to my direction. The problem with just making that assumption is that you never get to a real level of trust. Accordingly, you might have compliance, but rarely will you have true commitment.

What do you look for in candidates during the interview process?
Obviously, trade skills are required depending on what the role is, but I think one of the most important elements that I look for is drive and initiative. As much as people can learn the skills of a particular job, drive really is an innate thing. As long as someone possesses drive, they can typically learn as they go – encountering and overcoming new circumstances and challenges along the way. People with those talents usually manage things well beyond just simply being directed… they are the ones that take ownership of problems and relish the process of finding and implementing creative solutions.

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A CYNOPSIS MESSAGE

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JOB OPENING: INVOICER-AR/REVOLT TV/NY or LA: BA req’d. 2 yrs exp in accts receivable & exp with Wide Orbit pref’d. Generate monthly invoices, apply pmts. Provide reporting to finance. Send resumes to: [email protected] (9/21)

JOB OPENING: VP AD SALES/NY: Re-inventors of media looking for VP AD Sales for a culture that redefines/delivers media for 21st century. Must have bkgd in ntwrk television/cable (digital sales a +s). Resume/CL: [email protected] (9/21)

JOB OPENING: MGR DIGITAL AD SALES MKTG/NYC: 2+ yrs exp agency, media.Create unique & dynamic digital and cross platform mktg packages around Syfy program and web. Gen understding online APPLY HERE (9/21)

JOB OPENING: SUPERVISING PROD/Comedy Central/NYC: Lead talented team of content strategists & producers dvlpng/executing multi-platform. 7+ yrs digital strategy exp w/ at least 3 yrs in a mngemnt role. Full details/apply HERE (9/21)

JOB OPENING: AD SOLUTIONS MGR/NYC: create presentations, sales materials, brainstorm, comScore research & mock dev., event planning, 5yrs media exp. Apply: http://goo.gl/bFo2pj (9/21)

JOB OPENING: SALES ASST/WGN AMERICA/LA: Be liason between sales & plan’g depts, traffic, billing & ad agencies. Knwlg Excel, Word, PP & Dealmaker &/or Wide Orbit is a +. Good comm, interpersonal & organzt’l skills. Info/apply HERE (9/21)

JOB OPENING: DIRECTOR WEB PRODUCTS/CBSSports.com: Drive prod vision, strategy & execution. 10 yrs web prod dev & mgmt. Resume here (9/21)
 
JOB OPENING: TRAFFIC COORDINATOR/NY: Create/manage logs and allocate inventory. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE  (9/21)

JOB OPENING: PUBLICITY MGR-BBC AMERICA-NYC: Devise and implement creative publicity strategies for BBC AMERICA programs to maximise exposure. 5+ yrs exp. knowledge of publicity tactics & US/UK programming. [email protected] (9/20)

JOB OPENING: AD SALES RSCH, SR ANALYST/GSN/NY: 2+ yrs TV/Dig. rsch: ratings, primary & synd.: Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons, etc. presentation skills a + Res/CL: HERE (9/20) 

JOB OPENING: VP, DEVELOPMENT/NY: Brilliant & resourceful Dev’t Exec needed to create/conceptualize cutting-edge series for talented & growing prodco. Proven track record and contacts a must. Send resumes to: [email protected] (9/20) 

JOB OPENING: MGR,DIGITAL MEDIA/AMCN/NYC: Manage AMCN digital media strategy- all corporate web properties, press site and digital content. 5+ yrs. exp. web development & design, excellent knowledge HTML, CSS, XML, JavaScript CLICK HERE (9/20) 

JOB OPENING:  SR DIR, MKTG/TURNER-TNT/ATL: 10+ yrs ENT mkting exp. Support TNT scripted programming. Dev 360* multi-platform mkting campaigns. Exp managing big budgets. Oversee 6 direct reports. Relocation provided. Resume HERE (9/20)

JOB OPENING: SR SALES PLAN’G ANALYST/The CW/NY: 1-4 yrs exp. Contract maint, inventory mng, traffic coord, stewardship eval, budget&plan rvw & apprvl, weekly rev reports gen, ratings impact & system upkeep. Agency/Ntwrk exp + To Apply: HERE (9/20)

JOB OPENING: CREATIVE DIRECTOR/NY: Sports Network. Work w/exec. team to create and support brands. Org programming, on-air ntwk, digital, print, etc. BA Deg + 10 yrs+ of producing, writing & shooting exp. Res/cvr to Rose: HERE (9/19)

JOB OPENING: SR RSRCH MANAGER/ATL: 6+ yrs TV rsrch brdcst/cable. Prof in basic statistics/analysis. Exp w/Managing Teams/Forecasting & Nielsen rsrch software. To apply, contact: HERE (9/19) 

JOB OPENING: RSCH MGR (TEMP)/CNN Hispanic/Miami: 4+ yrs exp Hispanic brdast/media/rsrch. Exp w/ local or nat’l TV ratings data Working knwlg of Arianna, NPower, Scarborough Prime Lingo, Simmons OneView, &  AdViews req’d. Resume HERE (9/19)

JOB OPENING: DIR BRAND & MULTIPLATFORM RESEARCH/CNN/NY or ATL: Innovative rsch on brand, xplat, social in fast paced news envir. Need Nielsen tv/Omniture/comScore/data & reporting skills. Stats, primary exper prefd. 8+ yrs rsch exp, apply HERE (9/19)  

JOB OPENING: DIRECTOR, PROGRAMMING/HGTV & DIY/Knoxville: Creates & develops new original programming. Manages all aspects of original commissioned productions. Maintains and evolves ongoing series. 6 yrs exp. CLICK HERE TO APPLY (9/19)

JOB OPENING: AD SALES ASST/PLN’R/TEMP (3 months to poss FT)/NYC: Emerging cable network focusing on A50+ is hiring. Book/maintain orders; create media plans, srvc accts. Strong media + excel knwldg a must. EDI helpful. Apply HERE (9/18) 

JOB OPENING: EXEC DIR, RESEARCH/SPT/NY: Support SPT Ad Sales in all areas.Know TV, dig. platforms, 3rd party data. Apply with cover/resume at www.sonypicscareers.com (9/18)

JOB OPENING: STANDARDS & PRACTICES/CBS TV/NYC: Review ads for compliance w/CBS standards. Id & flag issues. Strong analytical skills. BA/BS. 1-3 yrs exp at ad agency, TV, media, publishing or legal dept. Click HERE (9/17)

JOB OPENING: DIR, AD SALES MKTG/Discovery/NYC: Seasoned leader to manage/motivate a team to deliver mktg elements for OWN Ad Sales deals, creative project mgmt w/high level customer service. 10+ yrs mktg mgmt exp. req’d. Apply HERE (9/17)

JOB OPENING: DIRECTOR, EMPLOYEE RELATIONS/AMC/NYC: Provide HR support for business units across AMCN. Coach/counsel mgmt & employees. Assist w/performance mgmt, bens, comp, etc. 5+ yrs exp in TV/Media industry. Submit res HERE (9/17)

JOB OPENING: AD SALES EXEC/Temecula/San Diego/LA: Responsible for ad sales, developing new client relations, cold calling, reporting, maintaining accounts. Req’d 3 yrs exp in ad sales/DRTV. Send resume: [email protected] (9/17)

JOB OPENING: MANAGER, AFFILIATE SALES/TVGN/NYC: Support VP in development of sales strategies & partnership mktg w cable affiliates. Support renewal efforts and contract negotiations and compliance. 5-7 yrs exp pref’d. HERE (9/14)

JOB OPENING: VP, CREATIVE DIR/LOGO/NYC: Work w/SVP mktg to create/maint a distinctive on-air identity for ntwk. BA Deg + 7 – 10 yrs of writing, producing & shooting exp. Full info/apply HERE (9/14)

JOB OPENING: VP/DIRECTOR SALES/Yangaroo/NYC: Exp’d professional w/outstanding relationships for fun, agile, & rapidly growing co. Must know the biz & media segments; s/w exp req’d. Resume to: [email protected] (9/14)

JOB OPENING: AD SALES RSCH, SR ANALYST/GSN/NY: 2+ yrs TV/Dig. rsch: ratings, primary & synd.:  Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons, etc. presentation skills a +  Res/CL: HERE (9/13)

JOB OPENING: SALES ASST, AD SALES/Crown Media Family Networks/NY: Work with Acct Execs and Sales Planners to service/ maintain agencies and clients for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE (9/12)

JOB OPENING: SALES ASSOCIATE/WEATHER CHANNEL/NYC: support position to Acct Mgr. must be self-motivated, be driven and dedicated to work through projects from beginning to completion. Min 1-2 years Sales or Related Media Exp. Resume to: [email protected] (9/12)

JOB OPENING: AGENCY ACCT COORD/NYC: provides post-sales support to Acct Execs & Sales Planners & admin support, liaises as appropriate w/internal/external contacts & performs data entry duties. Resume to: [email protected] (9/12)

JOB OPENING: MGR, INVENTORY/REELZ/NYC: Manage inv, approve plans, oversee stewardship, work with DR sales. Dealmaker/VCI exp a plus! APPLY: [email protected] (9/12)

JOB OPENING: COORD, DVLPMNT/LA: Provide creative support for Unscripted Dev. team. Strong writer/rsrcher, knwlg of current trends/prgrmng, detail-oriented, ability to multitask, team-player, at least 1-2 yr exp. Res/cvr: HERE (9/12)

JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, digital marketing exp. for broadcast/cable. Resume: [email protected] (9/12)

JOB OPENING: RESEARCH DIRECTOR/Discovery/NY: Strong leader to guide team in analyses of advertiser mtkg strategy & spending to find revenue growth opps. Devel insightful client presentations. 6+ yrs media rsrch exp req’d. HERE (9/11) 

JOB OPENING: MANAGER, DIGITAL RESEARCH/NBC Universal/NYC: 4+ yrs exp in online/other new media rsrch. Knwldge of Adobe/Omniture & ComScore. Passion for pop culture & unscripted TV. (11538BR) Apply HERE (9/11) 

JOB OPENING: DISCOVERY CHANNEL MKTG/Discovery/MD: Talented On-Air Sup. Prdcr and Wrtr-Prdcr to conceive/write/produce/oversee trailblazing promo spots for Discovery. 4-6+ yrs TV promo prod exp req’d. (Req. 6814+8162)  APPLY HERE (9/11)  

JOB OPENING: SALES SUPPORT/CBS-TV Group Sales/NYC: Create sales proposals, plan and manage media plans, monitor/steward accts. Strong MS Office skills a must! APPLY at www.cbscorporation.com/careers Job ID # 16002BR (9/11)

JOB OPENING: AD SALES EXEC/Captivate Network/LA: Min 3 yrs media sales in SCA or NCA. Need current contacts, ability to get client/agency meetings and drive revenue. Apply: HERE (9/11)

JOB OPENING: BROADCAST EXEC: Brdcst group dvlpng interactive shows seeks exec well-versed in social TV ecosystem w/5+ yrs of digital exp. Applicants should be exp’d building/mktg multi-screen experiences. Resume: [email protected] (9/10)

JOB OPENING: LOG EDITOR/REVOLT TV/LA: BA req’d. 2 yrs exp in TV ops & traffic pref’d. Mng on-air program log, playlist delivery & reconciliation. Exp with Wide Orbit a + Send resumes to: [email protected] (9/10)

JOB OPENING: ASSC. DIRECTOR OF ON-AIR PROMOTIONS/Atlanta, GA: Manage on-air promotions, drop-ins, live studio reads, handle promotion schedules. Req’d: Min 7 yrs exp, Wide Orbit/AVID Media Composer exp. Apply: http://goo.gl/ald535 (9/10)

JOB OPENING: VP OF NON FICTION PROG/LIFETIME/LA: More info/apply. https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=170977 (9/10)

JOB OPENING: NON-LINEAR VIDEO EDITOR/Sportsman Channel/WI or NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: www.thesportsmanchannel.com (9/10)

JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Resume: [email protected] (9/10)

JOB OPENING: SR WRITER/PROD-ON-AIR PROMOS/YES Network/Stamford CT: 5 yrs exp. Highly-motivated sports enthusiast to dvlp concepts; prod spots/topicals; promotion; sales & mktg materials; oversee all pre/post prod. Res: HERE (9/10)

JOB OPENING: VP RETAIL SALES/NICKELODEON/Bentonville AR: Resp for overall bus. at Walmart & Sam’s to maximize revs. Work w/key licens’g partners. 10+ yrs exp retail sales, retail promos mktg or classic mktg. Details/apply: HERE (9/10) 

JOB OPENING: DIG. INTERACTIVE MGR/WZTV/Nashville: ensure that all digital objectives, incl’g Internet & Mobile, maintain or exceed co. rev growth goals. 3+ yrs media sales exp, w/dig. media strongly pref’d. Full info/apply: HERE (9/10) 

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Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt| NYC

This all-day conference bringing together expert speakers on topics including measurement, the Second Screen, the New Networks, a unique “5 People on Chairs: Meet the Millennials” guerilla Focus Group, and much more.

Silver Sponsor: A+E Network | Participating Sponsor: TruthCo. | Media Partner: IAB

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

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OTHER INDUSTRY JOBS OF INTEREST…

responsible for a wide variety of financial business modeling exercises including ROI Analysis, Opportunity loss Analysis, TCO Analysis by gathering requirements and defining actionable datasets across all digital products
Digital Business Analyst
Scripps Networks Interactive
NYC NY
http://www.scrippsnetworksinteractive.com/careers/

manage the strategy, planning and execution of online search marketing programs, including campaign setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting
Acquisition Marketing Manager
Foursquare
NYC NY
https://foursquare.com/jobs/

brainstorm, resource and compose industry specific white papers and thought pieces
National Sales Solutions
Foursquare
NYC NY
https://foursquare.com/jobs/

develop, grow and maintain strong strategic and tactical relationships with exchanges, networks, publishers, data providers, and other technologies
VP, Partner Development
Media Math
NYC NY
http://www.mediamath.com/careers/postings/

support the development and implementation of MM’s account solutions practice that positions MM as each clients enterprise technology partner
VP, Account Strategy
Media Math
NYC NY
http://www.mediamath.com/careers/postings/

partner with leaders on organizational design, succession planning, and talent assessment
Sr. HR Leader
Amazon
NYC  NY
http://www.amazon.com/gp/jobs

manages and leads Group Creative Directors and Creative Directors in their efforts to deliver thought leadership and innovative work to their clients
Vice President, Creative
Razorfish
Chicago IL
http://www.razorfish.com/careers/alljobs.htm

oversee Resource Management, Operations and Delivery departments; Client and Agency Finance Leads will dotted-line report into this person
EVP, Director of North American Operations
Razorfish
Chicago IL
http://www.razorfish.com/careers/alljobs.htm

develop and implement strategies to increase conversion, improve customer experience and expand the business internationally
Senior Product Manager
Amazon
Seattle WA
http://www.amazon.com/gp/jobs

hire great creative talent and provide continuous development and learning opportunities for them
VP Creative Services at Minted
Minted
San Francisco CA
http://www.minted.com/jobs

build and regularly update the company’s strategic plan, and meet regularly with executives to cascade down goals throughout the organization
Chief of Staff at Minted
Minted
San Francisco CA
http://www.minted.com/jobs

partners with CEO to build a strong, well-rounded, and effective senior management team, including coaching each executive to manage transition caused by rapid growth
Vice President, People at Minted
Minted
San Francisco CA
http://www.minted.com/jobs

responsible for improving strategic and financial decision-making across the company
Senior Analyst – Finance & Strategy
Square
San  Francisco CA
https://squareup.com/careers/creative

draft and negotiate services, consulting, marketing, vendor, nondisclosure, licensing, and other commercial and technology related agreements
Contracts Manager  Commercial and Brand
Square
San  Francisco CA
https://squareup.com/careers/creative

partner with senior leaders at Goodreads and in Kindle Content to develop and execute the HR strategies that support business objectives
Human Resources Leader
Amazon
San Francisco CA
http://www.amazon.com/gp/jobs

acquire hundreds of thousands of new customers to Yelp Ads via direct email, online marketing and direct mail channels
Senior Manager of Business Marketing
Yelp
San Francisco CA
http://www.yelp.com/careers

define and lead all device certificate QA efforts for mobile titles developed by Kabam Studios
Director, Worldwide Certification
Kabam
San Francisco CA
http://corporate.kabam.com/careers/

help shape business strategies through thoughtful data collection, insightful observations and smart story-telling with the data
Senior Manager/Director of Consumer Insights
Kabam
San Francisco CA
http://corporate.kabam.com/careers/

work closely with your assigned teams to guide them through Hulu’s strategic talent processes and programs
HR Business Partner – Talent Manager
Hulu
Santa Monica CA
http://www.hulu.com/jobs

oversee network infrastructure, customer support organization, and ad operations
VP Operations
ConnecTV
Emeryville CA
http://www.connectv.com/jobs

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Burton Jablin has been upped to President of Scripps Networks. He succeeds John Lansing, who is retiring. Kathleen Finch replaces Jablin as President of HGTV and DIY Network; she had been SVP and GM.

The Cartel has tapped Ally Lattman to be its Vice President of Development. Most recently Lattman, who has served at Lionsgate and Universal Television, was VP of TV Development for Piller-Segen-Shepherd.

Jeff Wachtel has been promoted to President and Chief Content Officer at NBCUniversal Cable Entertainment. He had been Co-president, USA Network and Co-head, Original Content at Universal Cable Productions. Chris McCumber, who had been Co-president of USA with Wachtel, will now serve as its President.

Discovery Communications has upped Rick Holzman to Executive VP of Programming and Strategy for Animal Planet and Science Channel. Holzman had been SVP, Programming and Scheduling.

Frances Berwick, President of Bravo Media, will also take over Oxygen in the wake of Jason Klarman‘s exit.  

Rachel Eggebeen has been hired as Vice President of Development and Production at Fox 21.  Eggebeen had been a development and production exec at Shondaland.

Mark Gordon will head ICM Partners‘ literary department, the agency announced. Partner Gordon takes the reins from board members Kevin Crotty and Chris von Goetz.

Starz announced two promotions: Kevin Cross was bumped to Senior Vice President, Business & Legal Affairs, and Todd Hoy was upped to Vice President, Business & Legal Affairs. Cross had been VP; Hoy had served as Senior Counsel.

Gaumont International Television has tapped Sam Semon as Executive Vice President, Business Operations and promoted Elisa Roth to President, Creative/Production. Semon had been VP, Business & Legal Affairs at FremantleMedia North America; Roth had been GIT’s Head of Creative Affairs.

Nicolina O’Rorke has been named Chief Financial Officer for NBC News, and Ali Zelenko joins the division as SVP for Communications. Previously, O’Rorke was CFO for MSNBC and NBC Newsgathering; Zelenko was SVP of Media Relations at Time Inc. The appointments were made by new NBC News president Deborah Turness.

Kevin MacLellan has been promoted to Chairman of NBCUniversal International. MacLellan, who was president of NBCU’s International Television, replaces Jeff Shell, who was promoted to chairman of Universal Filmed Entertainment Group.

Entertainment studio Electus named Corie Henson Executive VP of Unscripted Programming. Henson previously served as VP of Alternative Series at ABC.

Erin Howard joins production company Big Table Media as VP Development. Howard most recently held the same position at Jupiter Entertainment.

Kevin Beggs jumps from president to chairman of the Lionsgate Television Group. Beggs joined the company in 1998.

TruTV upped Marissa Ronca from VP to Senior VP Development and Programming, and Michael Lanzilotta to Senior VP and GM of the net; Lanzilotta had been its SVP Business Affairs. 

Rebel Entertainment Partners upped Stewart Cavanagh to Vice President of its television department. Before joining Rebel, Cavanagh was at the William Morris Agency.

Leftfield Pictures has hired Jordana Hochman as its new Vice President, Programming. Hochman comes from Oxygen, where she served as VP, current series.

Sony Pictures Television announced a pair of promotions. Scott Landsman was upped to Senior Vice President, Comedy Development, from VP, Comedy Development. He is replaced in the latter position by Lauren Moffat, who had been Director, Comedy Development.

Viacom International Media Networks tapped Chris Shaw to serve as Executive Vice President, Managing Director of ad sales division, Be Viacom. Shaw was previously SVP, global head of advertising for NBCUniversal International Television.

Comcast appointed Ed Brassel Senior Vice President of its Business Intelligence unit. Brassel was SVP of marketing, strategy and business analytics at DirecTV.

Mary Stutts has been appointed to the newly-created position of Regional Vice President of External Affairs for California at Comcast. Previously Stutts was VP of Corporate Communications at Bristol-Myers Squibb.

Canadian cable and mobile phone operator Rogers Communications has tapped Guy Laurence as its new president and CEO, to replace retiring Nadir Mohamed. Laurence was Vodafone U.K.‘s CEO.

Jonas Engwall has been promoted to CEO of newly-formed RTL CBS Asia Entertainment Network from RTL Group and CBS Studios International. Engwall was instrumental in launching RTL’s first channel in India.

Later — John
John Cox for Cynopsis: Classified Advantage
[email protected]
09.17.13

Roberta Caploe: Editorial Director
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