Cynopsis: Kids!
09/12/06
Good morning. It’s Tuesday, September 12, 2006 and this is your first early morning Kids! briefing.
Hachette Filipacchi Media US yesterday launched mobile sites for five of its brands: ELLEgirl.com, ELLE, Premiere, Car and Driver and its new title Shock. The mobile sites are ad-sales supported and offer free content to users including feature articles, photos, and video clips. Hachette has tapped Crisp Wireless and Nellymoser two distribute its mobile sites.
Newell Rubbermaid Inc. has sealed a deal to sell its Little Tikes business to MGA Entertainment, Inc. (Bratz). Though the terms of the deal were not disclosed, Newell reported that Little Tikes contributed about $250 million in revenue in 2005. Newell’s decision to sell off Little Tykes is the result of the company’s multi-year plan to focus on acquiring and building bigger growth businesses. The deal is expected to close 4Q 2006, subject of course to the usual regulatory rigmarole. Founded in 1970, Little Tikes markets and manufactures kid’s toys, furniture and related products including the ever popular Cozy Coupe, which was first introduced in 1979.
NEW PRODUCTION & DEVELOPMENT
National Geographic Kids Entertainment and King Rollo Films have partnered with the BBC’s CBeebies to co-produce Mama Mirabelle’s Home Movies (26×30′ or 52×11′), a mixed live-action/animated preschool series. Under the co-production deal CBeebies holds the exclusive broadcast rights to the program in the UK and Ireland as well as the license rights for consumer products and home video in these territories. CBeebies plans to begin airing Mama Mirabelle’s Home Movies in fall 2007. National Geographic Television International (f/k/a Explore International) retains program sales and licensing/home video rights for all remaining worldwide territories. Part 1 of Mama Mirabelle’s Home Movies features a group of baby animal characters is scheduled for release in summer 2007, followed in early 2008 by part 2, and in a double feature part 3 and the Conclusion currently slated for early summer 2008. Evangelion is an adventure/sci-fi/action story that is not for younger kids.
MORE KIDS STUFF
PBS Kids debuts new episodes (20 x 30 min) of the preschool animated series Make Way for Noddy beginning this month (check local listings for dates/times). Produced by Chorion Ltd. in collaboration with SD Entertainment, the series is based on author Enid Blyton’s Noddy in Toyland kid’s books. The Say it with Noddy segments will feature Noddy learning words/phrases in different languages including French, Spanish, Mandarin, Swahili and Russian. Additionally, the shows will continue to focus on a range of social skills and concepts such as patience, responsibility, teamwork, respect/confidence, family/friends and embracing diversity, along with counting, telling time and manners.
MARKETING/LICENSING
Fineline Holdings Inc. has launched a campaign to ink additional licensing deals with mobile phone providers for its cartoon character groups, for use as screensavers and wallpapers etc. Fineline’s characters are already seen by 350+ million mobile phone users globally through existing non-exclusive licensing agreements with mobile providers. Under its worldwide licensing pacts, Fineline earns 15% to 50% of revenue generated from each download (the average cost of a download worldwide is US $1). Fineline character groups can be seen viewed at http://www.finelineproperties.com .
STONE SOUP
What is the most popular ringtone music genre being downloaded? Well, in the US this July 2006 the leading ringtone genre was rap/hip-hop, accounting for 23% of ringtone downloads, according to The NPD Group‘s ongoing monthly consumer survey, followed by rock (17%), R&B (13%), pop (11%) and alternative (8%). Not surprisingly it is the younger demos who were doing most of the downloading for the month, with Teens 13-17 accounting for 26%, and Teens/Young Adults 18-24 chimed in at 22%. In July more females downloaded ringtones (53%) than males (47%). NPD’s mobile ringtone purchasing/downloading data is based on 75,000+ online consumer research surveys each month.
The Toy Industry Association will introduce several new areas at the 2007 American International Toy Fair, which will be held February 11-14 in NYC. Based on input from buyers who attend the annual show, the two new sections will be an Arts and Crafts area that will feature arts & crafts kits and supplies, and a Seasonal Celebrations section that will cater to buyers looking for holiday, party and seasonal products, costumes, decorations and so on. Additionally, the Toy Fair 2007 will see the launch of Networking Zone, a free online program that will link the wide range of buyers, exhibitors and other attendees with each other based on preferences and product offerings.
EXECUTIVE MOVES
Mary Beer has been appointed to the newly created position of Director/Marketing, FremantleMedia Enterprises (FME). Beer will oversee the new marketing team and develop and implement strategic plans for the FME division across multiple platforms. She will be based in London and will report to Dan Allen, COO, FME. Most recently Beer served as a marketing and strategy consultant for FremantleMedia. Previously, Beer was Director/Marketing, Flextech Television, and with the merged Telewest/Flextech.
Dimitri Criona has been named Director/Sales, Graffiti Entertainment, LLC, a developer/publisher of interactive entertainment and video games. Criona joins Graffiti from Bandai America Inc., Electronics, where he served as Director/Sales. Previously, he was a consultant VP/Sales and Marketing for Atlus, U.S.A., Inc., and prior to that ass Director/Marketing and Sales, Tecmo, Inc.
RATINGS
The Replacements, Disney Channel’s new original animated series, premiered last Friday, September 8, 2006 at 9p, and delivered 2.1 million in the K6-11 demo, and 1.5 million Tweens 9-14, making it the most watched original animated series premiere with those two demos in the network’s history.
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, September 8, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 937; K6-11 467; TWEENS 9-14 377
DISNEY CHANNEL: K2-11 875; K6-11 588; TWEENS 9-14 508
CARTOON NETWORK: K2-11 678; K6-11 455; TWEENS 9-14 325
TOON DISNEY: K2-11 105; K6-11 52; TWEENS 9-14 31
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: This horse lover was also fond of dogs as he owned one named Bullet. Who was the proud owner of Bullet? ROY ROGERS Kudos to: Joe Swaney-Cartoon Network/Atlanta; Barry Solomon Menudo Entertainment LLC/NY; David Lerner-Mindshare World; Ellen Donahue-Fisher-Price/East Aurora NY; Joan Blake/Austin; Rosemary Cunningham-MMT/Chicago; David Korduner-DGA/LA; Jack Mulligan-Automat Pictures/LA; Stephen Fisch-Starz Media/Burbank
Today’s Trivia Question: The Papadalupapadipu plant was said to cure the common cold according to whom?? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
09.12.06
Ad Sales: Note new email addresses!
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JOB OPENING: ADVERTISING COORDINATOR/FOOD NETWORK/NY: Resourceful media minded individual, to coordinate cons. adv creative dev/production. Agency experience a + http://jobs.scripps.com/details.html?id=5566 (9/19)
JOB OPENING: DIR DIST SALES & MRKTG/here!/NY: Negotiate distribution deals for premium gay cable network. Drive subscription sales thru local mkt promotion. Send resume and cover letter to jobs@heretv.com (9/19)
JOB OPENING: COORD/AD SALES MKTG/FOOD NETWORK/NY: Work with Mktg Mgr on sponsorships & promotions for Scripps Net. Must be detail oriented. Min 3yrs related experience req’d. Hresources@scrippsnetworks.com Job #5569U in subj (9/19)
JOB OPENING: MEDIA RESEARCH A.E./NASCAR/Char NC: Major sports ratings analysis & communications; BS w/min. 2 yrs. exp; www.employment.nascar.com EOE – NASCAR is committed to fostering a diverse, multicultural work environment (9/19)
JOB OPENING: MANAGER SALES PLANNING/TV10s/NY: 2+ yrs media experience. Proficiency in Power Point and Excel required. Attention to detail essential. Resume to: Bdahill@tv10s.com (9/19)
JOB OPENING: DIRECTOR, INTEGRATED MRKTNG/VH1/NYC: 7 yrs exp in TV/Adv/Media Mrktg, Strng presentation & creative writing skills. Mgmt exp. Required. Strng knwldg TV/Sales, BA/BS req, EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/16)
JOB OPENING: ACCT EXEC/GALAVISION/NY: #1 SL cable net seeks highly-motivated pro w/exc. selling/presenting/media math skills & extensive agency/client rel’s. Resume/cover nygalajob@univision.net (Subj: AE) or fax to 212-953-0191 (9/16)
JOB OPENING: ASSOC MGR, NEW MEDIA RES/HBO/NY: Mng/execute quant/qual mktg res proj’s related to new media. Mng vendors, develop questionnaires/discuss guides, analyze/present results, & report writing. Apply @ www.timewarner.com (9/16)
JOB OPENING: EXEC ASST/IFC/NYC:Supporting President. Detail-oriented& organ asst who excels under press & meets deadlines. 1-2 yrs Film/media exp. pref.Ind film int. Great growth oppty. Res: www.cablevision.jobs ref #1367BR (9/16)
JOB OPENING: MANAGER MULTIMEDIA COMMUNICATIONS/NY Area: Hands-on mgr for all aspects of video, web & print. Knowledge of video production, studios and developing video and written content for web site. Resumes: tkrochta@acord.org (9/15)
JOB OPENING: WEB ASSOC. PROD./Daytime/Talk Variety show/LA: Tech support needed for website. Must write HTML code, some Flash, Final Cut Pro & CMS a +. Will work close with Prod/Mrktng. Email: universalresumes@gmail.com (9/15)
JOB OPENING: KIDS FRANCHISE MARKETING DIRECTOR/ NatGeo, Washington, DC: Kids Entertainment & production, licensing & creative. BA/8 yrs exp; new media & international exp pref. Apply at www.nationalgeographic.com/jobs. EOE. (9/15)
JOB OPENING: PROGRAMMING COORDINATOR/COMCAST/PA: Horror Net seeking strong scheduler to create and maintain monthly VOD program planners. To apply visit www.comcast.com and reference requisition #35940BR (9/14)
JOB OPENING: COORDINATOR, CELEBRITY TALENT/MTV/NYC: MUST HAVE 2 YEARS CELEBRITY BOOKING EXP (non-music), Strg contacts w/studios, agents, publicists, Strng knwldg of pop culture EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/14)
JOB OPENING: SR WRITER/PRODUCER ONAIR PROMOS/VH1/NYC: 5+yrs exp in onair promos/ad campaigns, Strng writing & concept skills, Strng production skills, Exp as copywriter or director A+, EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/14)
JOB OPENING: DIRECTOR, PROGRAM SCHEDULING/Comedy Central/NYC: 5+yrs TV prog sked exp in Cable/Broadcast, Strg time mgmt/org skills, Strng interprsnal skills & Knwldg pop culture & comedy EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/14)
JOB OPENING: PUBLICIST /OLN/STAMFORD, CT & NYC: Generate local and nat’l consumer press around OLN’s prgrmng initiatives. 3-5 yrs cable net PR and/or sports exper req’d. Apply: http:www.olntv.com/htm/olnjobs/htm EEO/AA/Drug free (9/14)
JOB OPENING: CROSS MEDIA PROJ MGR USA NETWORK/NBC UNIVERSAL/NYC: Manages all mktg deliverables across depts & areas. BA/BS, 4+ yrs. TV or Adv proj mgmt exp, plus post-prod & print exp reqd. www.nbcunicareers.com job # 545151 (9/14)
JOB OPENING:SALES PLANNER/Food Network & Fine Living/NY: Work closely with AE’s to create proposals,maintain accounts and internal reports. Min3-5yrsrelevant exp req.Email: vbellina@foodnetwork.com EOE (9/14)
JOB OPENING: MEDIA PLANNER & SUPERVISOR/CHICAGO: Ad agency looking for planner & supervisor. 1-2 years exp; skill set for media planning/math. Salary comp, will pay for relocation costs. Email joelleb@lakeshorestaffing.com (9/14)
JOB OPENING: AFFIL. SALES/Sorpresa!/DFW & New York City: Help grow distribution of Hispanic kids net while ma n a g i ng current affils w/promotions & training programs. 3+yrs Hispanic mrkt experience req’d. Apply info@sorpresatv.com (9/14)
JOB OPENING: GENERAL SALES MANAGER/Sorpresa!/Dallas Fort Worth & New York City: Hispanic kids network searching for seasoned manager to build sales division. 5+yrs Hispanic market experience required. Apply info@sorpresatv.com (9/14)
JOB OPENING: DIRECTOR OF PROGRAMMING/Sorpresa!/Dallas Fort Worth & New York City: Hispanic kids network seeking seasoned programming manager. 5+yrs Hispanic market experience required. Apply info@sorpresatv.com (9/14)
JOB OPENING: RESEARCH ANALYST/SALES ASST/Program Partners/Venice CA: Great opportunity! 1+yrs Research & Nielsen Ratings exp a must. Excel/Word/Outlook/PP critical. Work closely with sales team. hutch@programpartners.com (9/14)
JOB OPENING: MANAGER, CONSUMER ADVERTISING MARKETING/COURT TV, NY: For info go to: http://www.courttv.com/about/careers/ (9/14)
JOB OPENING: SALES ASSISTANT/Superstation WGN NY: Requires detail-oriented team player w/excellent communication skills & proficiency in Excel to support cable sales AE’s. Resume to wgnnyjobs@tribune.com (9/14)
JOB OPENING: DIRECTOR PROGRAMMING RESEARCH/NYC: Provide high level ratings support. Know adv Nielsen systems. Strong analytical skills/detail oriented/writing skills a must.8+ yrs exp. Resume to: research-oxygen@oxygen.com (9/14)
JOB OPENING: SALES: EVENT/MEDIA PRODUCTION, NYC: Strong prospecting, communication and analytical skills a must. Event-based MarCom experience a plus. Send resume thru: sales@productionresources.net (9/13)
JOB OPENING: MKTG MGR, AD SALES/Oxygen/NY: Manage mktg efforts directed at ad sales trade incl. events, collateral, pres., adv., promos, dm/email campaigns. Info @oxygen.com. Res to: jobs@oxygen.com ref job title in Subj Line (9/13)
JOB OPENING: ACCT EXEC/TURNER(TBS/TNT/COURT)/CHICAGO: Mandatory: Min. 5 yrs. ad sales exp.; college degree; client service, negotiation, networking & leadership skills. TV ad sales exp. preferred. Email ali.matyas@turner.com (9/20)
JOB OPENING: SALES PLANNER /TURNER(TBS/TNT/COURT)/CHICAGO: Mandatory: media buying/sales exp.; college degree; skill set for proposal creation & stewardship. Cable ad sales preferred. Email ali.matyas@turner.com (9/20)
JOB OPENING: EXEC ADM ASST/TURNER(TBS/TNT/COURT)/CHICAGO: College degree mandatory. Desired skills: organization, attention to detail, written/verbal communication, initiative. Please email resume to ali.matyas@turner.com (9/20)
JOB OPENING: WRITER/PRODUCER/Discovery Nets, Silver Spring, MD: 3-5 yrs TV on-air promo exp, great writing & org skills, field prod, creative vision. Apply: www.discovery.com ; Job Req#4424. Mail demo reel – MD headquarters. (9/13)
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FALL INTERNSHIP CREDITS ONLY: PRODUCT DEVELOPMENT/MARKETING: Toy company seeks intern to work 20hrs/wk. Must be able to multi-task, think analytically and possess a passion to learn about the toy industry. Send resume: recruitment@mgae.com (9/19)
FALL INTERNSHIP CREDITS ONLY:. LIME/NY seeks a Credit-Only Intern for PROGRAMMING DEPT to assist in wellness TV/Radio cable channel. Duties incl researching potential films & series for the channel. Respond: jobs@lime.com (9/16)
FALL INTERNSHIP CREDITS ONLY: ANIMATION COLLECTIVE: ( www.animationcollective.com ) for 2-3 days/week over period of 3 months. Resume/samples: animationcollective@gmail.com “Intern” in the subject line (9/15)
FALL INTERNSHIP CREDITS ONLY: Interested in children’s books? Scholastic Inc./NYC: Is looking for fall 2006 and/or spring 2007 INTERNATIONAL DEPARTMENT INTERNS. Please email your resume and cover letter to dd’arcy@scholastic.com (9/15)
FALL INTERNSHIP CREDITS ONLY: PRODUCTION MANAGEMENT/Fuse TV (NYC): seeks Fall ’06 intern to support Production teams, coordinating the business and logistical aspects of production. Must commit to min. 3 full days per week. PRODMANAGEMENT@fuse.tv (9/15)
FALL INTERNSHIP CREDITS ONLY: PRODUCTION (MULTIPLATFORM VIDEO)/Fuse TV (NYC): seeks Fall ’06 intern to assist producing video content (for on-line, mobile, on-air, and on-demand). Must commit to min. 3 full days per week. PRODMANAGEMENT@fuse.tv (9/15)
FALL INTERNSHIP CREDITS ONLY: PR INTERN: Boutique PR firm is in need of an intern to assist in publicity efforts and office admin. Must be reliable and eager to learn, exp with MS Word, Excel, and Outlook strongly desired. kolisky@jagpr.com (9/13)
FALL INTERNSHIP CREDITS ONLY: INTERN /OlympuSAT: Digital ntwrks seeks a NY/Long Island intern for Fall 06 Good communicator who can do sales/mrktng support work such as updating databases, analyzing channel line-ups, etc.Please call631-471-5846 (9/13)
FALL INTERNSHIP CREDITS ONLY: LA PR firm seeks interns with excellent writing and phone skills 2 days per week. Junior/Senior level students. Unpaid/Credit only. Send 2 writing samples, cover letter & resume by September 20th: info@amylevypr.com (9/13)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —
SITUATION WANTED: BRAIN SURGEON/NYC: Seeks opportunities in television promotion and advertising. Over 20 years of successful operations and full bag of surgical tools. Please visit my operating room: www.philipohler.com (9/19)
SITUATION WANTED: GRAPHIC DESIGNER/NYC: VisComm grad w/ 1+ years media exp. F/T or freelance, print design. Please email jacotugno29@yahoo.com (9/19)
SITUATION WANTED: RECENT GRAD SEEKING A SALES JOB: I am a detail oriented individual who has excellent written, verbal and communication skills. For more information on my credentials feel free to email me at tanteen2001@yahoo.com (9/13)
SITUATION WANTED: Looking for location work in the LA area. Over 4 years permitting experience with City of LA as well as numerous reality series, commercial work and music video shoots. NON-UNION. Contact: eric@locationsnow.com (9/13)
SITUATION WANTED: TELEVISION/NEW MEDIA: Recent grad seeking F/T media position. BA and MA in Film and TV, great writer, experience in production, content selection and management, and publishing. mediagrad@gmail.com (9/13)
SITUATION WANTED: OUT of the box thinking ACTRESS /LA Film/Theatre(MFA) background seeks co-star &guest star role(s) for episodic presently airing http://pro.imdb.com/name/nm2291794/ &Breakdown Services for demo. Thanx. md37@flash.net (9/13)
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