Tuesday, October 6th, 2009



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Cynopsis: Classified Advantage


Good morning – it’s Tuesday, October 6, 2009, and this is your weekly issue of Cyn opsis: Classified Advantage!  This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies.

Keeping Your Job in a Tough Economy

Though layoffs are slowing, some companies have no choice but to cut the work staff to save money. Even good employees are losing their jobs, through no fault of their own. Here are some tips to help you from being one of them.

Volunteer to do the work no one else wants to. It may not be exciting, but every team wants – and values – a good utility worker.

Show initiative:  position yourself as a go-to person. If you see something slipping through the cracks, fix it and bring it to the attention of your superiors. A worker who doesn’t have to be micro-managed is valuable.

Be a willing co-worker. Demonstrate your willingness to work harder during tough times. Volunteer to stay late, work on Saturday, if it helps. Offer to advise and train other employees. This makes three people happy – the boss, your trainee, and you when the boss asks you to do some other things for him.

Be encouraging, cheerful. Happy employees tend to be more productive. If you help, you become more valuable.

Make sure the boss knows who you are. In addition to your performance, try and get to know him and vice versa. Is he a golfer? Does he watch football on TV? Know the name of the company executives. If you run into them in the halls, say Good Morning, Mr. Executive.  It’s easier to lay anonymous employees.

Schmoozing isn’t the only way to become visible. The most convincing are your ideas and hard work. Become known as a team player. Supervisors will see your enthusiasm and leadership as a desirable quality.

Dress for the job you want, not the job you have. Dress like your superiors. And a very important point in tough times or any time: think like the boss. And his boss. How would he or she handle this? How can I make his or her job a little easier?

Network within the company as much as possible. The more people who have good things to say about you, the less chance you will be laid off.

Read and research your industry, not just to stay current, but to stay ahead. Ask the boss’s secretary if she’d save his industry newsletter for you after he’s read it.

Instead of just an employee, become an advocate for your company.

What are you contributing to the company? Be objective, your boss will. Ask yourself how you can add value to your company, and then do it.

Learn as much as you can about other jobs at your company; especially the ones you’d like to have. If they consolidate departments, the more you know, the more likely you’ll stay.

Set goals and become more organized. Not only will you become more productive, but when asked, you will be able to accurately assess your work.

Rate your work in writing regularly. What did you accomplish, what could you of done better?

If your ideas make money for the company, you will be the last to go. If your specific job doesn’t add to the bottom-line, even if you do it better than most, you are still at risk. Not a pleasant thought, but part of the reality these days.

Embrace change and growth, they’re inevitable. Be an advocate and participant.

Don’t use the office computers for personal reasons. Emails to your work account and personal phone calls have to stop unless it’s an emergency – hard to explain when trying to save your job.

Prepare for the worst case scenario, don’t be caught off guard. Network outside your company and other departments inside your company; save money; learn other skills, and keep current with job boards.

Work as hard as you can, use all these tactics and you may even get promoted!

Somber Economic News

The CareerCast.com/JobSerf Employment Index, which measures managerial recruitment activity across the U.S., gave back some of its recent gains over the past month. August value of 79.8 (versus 100 jobs 2 years ago) dropped 11.4 points to a value of 68.4 for September. This is the first drop in value since April.

“Until we can compare data for October, we won’t know if a new trend is emerging,” says Jay Martin, JobSerf’s chairman.

The news isn’t all bad though: Baltimore, Dallas, San Francisco, and Milwaukee all showed gains this past month.

Next week: What you should be doing if you are unemployed

Cyn opsis: Classified Advantage is a work in progress, designed with our readers in mind. We welcome your feedback and will try to incorporate any suggestions into our weekly coverage.  And if you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know!  You can reach me – John Cox – directly at [email protected].

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected].


Getting “the inside information”
By Michael Pollack
I always have productive encounters and learn something new at local media industry meet-ups.  

For example there is Digital Wednesdays in New York’s trendy Gansevoort Hotel.  It happens every Wednesday evening and is free of charge. Sign up for information at www.digitalmediaevents.com.

I’ve met content providers, ad agency principals, publishers, dot com entrepreneurs, filmmakers, photographers, designers, marketing and HR people – all working in the online world. I have met people who came looking for opportunities and people who came specifically to recruit.  Everyone is there to meet and share ideas, opportunities and experiences. It’s a no-pressure environment: just buy a drink and introduce yourself.

Max Ramirez, who founded Digital Wednesdays, told me that it is becoming popular with radio and TV people looking for connections in the online world.  “I see a smoother natural fit for people going from TV programming or ad sales into online programming or video ad sales.  Video is one of the hottest topics right now.”

According to Ramirez his guests include upper management from Google, Yahoo and MSN.  This is a place “where you hit it off with the senior HR manager of Conde Nast and you have built a relationship that you would normally have no chance of doing.  Only so much information is available publically – here you can get the inside information about what is really going on.” 

There are industry meetups all over the US. I did a Google search for “marketing meetups Phoenix” (try it for your town) and found that, among many others, the American Marketing Association has regular monthly events – open to non-members for a nominal fee.  So use your search tools – you will find like-minded souls and, more to the point, hiring-minded souls. You can meet them in the flesh and practice your elevator speech on them.  Ramirez tells me that CEOs from across the country visit Digital Wednesdays when they are in New York.  Now he is broadening it to include the fashion business and he tells me that he is in talks to start up Digital Wednesdays in Paris – I’ll see you there!

Of the current economy Ramirez says, “2009 is testing the best.  The digital media ecosystem of 2010 will reward the tenacious.”  So get out there and get meeting – let’s see some tenacity!
Michael Pollock is President of Pollock Spark ( www.pollockspark.com). He is an Executive Coach and Consultant to Creative and Media professionals.  He works with people in film, TV, advertising, design, marketing, music and the Internet, bringing them the experience, techniques and inspiration to take their businesses and careers to new levels of success.
Next week: Knitting a Safety Net

If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].


How Do MSOs,Cynopsis Media CTAM Summit 2009 Luncheon
Advanced Advertising and Interactive TV: A Panel Discussion: What’s Real  What’s Not!

Luncheon Panelists:
Jen Soch,
Vice President, Activation Director of Advanced TV, MediaVest USA – Keynote
 Kevin Smith,
Vice President, Digital Media, Comcast Spotlight
Jen Robertson,
SVP Digital Media, Rainbow Media
Andy Addis,
SVP, Marketing and Business Development, Ensequence


Sponsored by WE tv, Wedding Central, Comcast Spotlight, & Ensequence
October 26, 12:45-2:30pm CLICK HERE for Registration & Info

Questions from our Readers
Answered by Stephen M. Pollan and Mark Levine

I am a junior producer (Senior AP) at my company, where I’ve happily worked for 3 years.  A life changing event has recently hit … my partner has accepted a job working overseas in Bangkok.  I will be moving with her in the coming months but don’t know what this will mean for my career. If I can’t get a job in TV over there, I am thinking about heading back to school for my masters or a professional certificate, or working on my own project (perhaps a documentary of sorts) to keep busy.  What do you suggest I do to try to get a job in a country where I don’t speak the language? I don’t even know where to begin.  And if I can’t find a job, what can I do to ensure that I will be marketable once I return to NYC in 3 years?  I fear having a gap on my resume will ruin me …

The first thing you need to do is stop thinking negatively. This is a great life opportunity and you should treat it as such. What should you do? Anything and everything. Think of yourself as an independent business person.  Look for work in  Bangkok, but don’t rely on that. Because of the language barrier your best bets will be with multinationals. Investigate distance learning opportunities for advanced degrees and professional certificates. Develop a project of your own. Get in touch with any and every organization you can think of to see if they need a “stringer” in Thailand and/or to solicit freelance work. Contact Thai universities to see if any are interested in hiring an adjunct professor. Visit the US embassy and let them know how you are and what you can do. Worries over a job hunt three years from now are counter productive. Take advantage of and enjoy this opportunity.

I’m expecting an offer for a job that I’m definitely interested in, but there is a catch. I am currently employed full-time and this new position is freelance. It’s full-time with an annual salary, but classified as freelance so there are no benefits.

In addition, at the beginning of the hiring process the hiring manager told me the position would fall into a salary range that is less than what I’m currently making ($5-$15k depending on where in the range it falls), but DID said it was negotiable. Since I’m going to be losing benefits I want to be able/ready to negotiate the base salary so I’m not also taking a pay cut (ideally, i’d like it to be slightly higher than I’m currently making to help partially cover the lack of other benefits).

Any tips on how to handle the situation?

While it’s a very rough estimate, let’s assume benefits are worth about $15,000 a year. So rather than this new position’s salary being $5k to $15k less than you’re currently earning, it’s effectively $20k to $30k less! You’ve said nothing about the relative security of your present position, your personal financial status, or what makes a job without benefits, that pays much less, attractive to you. Unless your current job is hanging by a thread or this new position, you’re flush personally, and this is the chance of a lifetime, there doesn’t seem to be any reason to take this new spot. By all means try to negotiate the offer higher, even if it’s just for the practice, but be aware of what you’re really giving up.

Stephen M. Pollan (stephenpollan.com) is one of America’s most trusted and admired career and financial advisors and Mark Levine (gostryter.com) has been Pollan’s collaborator for more than 20 years.

Have a question for our experts? Send it to [email protected]




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responsible for the timely budgeting, creation and execution of HBO’s Blu-ray and SD DVD releases worldwide

HBO Director, Worldwide DVD and Blu-ray Production
 Home Entertainment      114888BR

http://www.timewarner.com/corp/careers /


achieving operating plan revenue goals for NBCE and collaborating with other sales leaders and teams in the division to drive NBCE revenue on multi-platform deals
Director, Sales NBC Everywhere   1090315
NBC Universal

collaborate with multiple departments to create marketing/sponsorship opportunities as well as write/deliver presentations that both address client goals and advance the Bravo brand and sales strategy
Strategic Marketing Manager, Bravo   1093576
NBC Universal

leads the digital sales strategy for EW (down to the category, product and market levels)
National Sales Director, EW.com   114876BR
Time Inc.

leads all sales efforts for Warner Bros. Digital Media based out of the New York office
Vice President Sales – Eastern Region   114844BR
Warner Bros. Entertainment Group

producing advertising and marketing copy solutions that support the HBO and Cinemax brands
HBO Copywriter   114842BR

coordinates the development and execution of consumer advertising and promotion plans to drive brand image, awareness and tune-in for HBO Original Programming
HBO Coordinator, Advertising & Promotions   114878BR

currently being developed
Digital Account Executive – Health.com   114784BR
Time Inc

responsible for leading a small team of marketers to create best-in-class agency events, aterials, and platforms
Head of Agency Marketing and Industry Relations   114076BR

responsible for growing AOLs overall relationship with and revenue from [WPPs] family of agencies across North America
Director, Agency Development   113949BR

managing smaller sales projects for their product area, fielding leads generated from the Interactive Marketing Representatives, and ensuring that any hurdles on larger non-standard sales projects are handled
Account Executive, Sales   114193BR

responsible for prospecting potential content partners and upon identification, working with the Business Development team to open discussions with prospects, negotiating business terms, contracts and all relevant duties associated with developing new partnerships
VP, Business Development   114135BR

responsible for all aspects of consumer marketing for specific AOL products, developing and implementing innovative Marketing programs to attract new consumers
Sr Marketing Manager   114285BR
Dulles VA

responsible for all CNNE programs and the staff who work on them
Senior Vice President, CNN en Espanol   114848BR
Turner Broadcasting
Atlanta GA

supervise and Monitor creative Production processes either directly, through Consultants or through Production Managers in the region, covering scripted material in production for consistency of style, tone and attitude, including basic series concepts, characters and story
Director Current Programing  203414-033
Sony Entertainment
Miami FL

evaluation of original ideas and formats for Latin America and the US Hispanic market
Manager, Development   203412-033
Sony Entertainment
Miami FL

responsible for partnering with local clients to create innovative and unique marketing and advertising solutions that target a client’s demographics and products/services
Telemundo Local Account Manager   1090352
NBC Universal
Fort Worth TX

responsible for partnering with local clients to create innovative and unique marketing and advertising solutions that target a client’s demographics and products/services
Telemundo Local Account Manager   1090354
NBC Universal
Denver CO

assisting the video promo production and editing, managing live event production, overseeing mobile video content and coordinating talent
Senior Production and Editorial Coordinator   2530BR
CBS Interactive
Los Angeles CA

as head of marketing for Crackle, this individual will manage the brand on a day to day basis
VP, Video Networks Marketing   700791
Sony Entertainment
Culver City CA

generating leads, selling inventory, maintaining deals and managing inventory related to all online initiatives
Sr. Digital Account Executive   203396-033
Sony Entertainment
Los Angeles CA

direct management of key Business to Consumer Digital Marketing related initiatives
Manager, Digital Marketing   203492-033
Sony Entertainment
Culver City CA

coordinate marketing initiatives for more current films and repertory films programs
Director/Executive Director, Non-Theatrical & Reparatory Sales and Marketing   203493-033
Sony Entertainment
Culver City CA

provide direct analytical support for various ad hoc research, development, and sales analysis projects with particular focus on forecasting and digital media
Senior Research Analyst, Home Entertainment   203507-033
Sony Entertainment
Culver City CA

accountable for delivering the overall sales revenue targets for the region by managing the collective team performance for the Western sales team
Vice President Sales – Western Region   114845BR
Warner Bros. Entertainment Group
Burbank CA

project focal point for WBDMS performing significant work load across legal/business affairs, finance and business development
Sr. Digital Media Administrator   114919BR
Warner Bros. Entertainment Group
Burbank CA

overseeing every facet of physical production for shows produced by UMS
Vice President, Production   1093523
NBC Universal
Universal City CA

directs the creation, from start to finish, of selected entertainment trailers, TV spots, sales reels, and other creative materials, as assigned to the department by a dedicated creative executive
VP Creative Theatrical   1091336
NBC Universal
Universal City CA

create and disseminate programming information to national and local print and broadcast media
Publicist   2548BR
CBS Television Network
Studio City CA

builds and updates news blocks inside the shows
Producer   2564BR
CBS Television Stations
West Sacramento CA

manage several, highly visible, simultaneous BI projects, and their lifecycle and issue resolution
Business Intelligence Program Manager   1982BR
CBS Interactive
San Francisco CA

ensure NBC Bay Area newscasts are well conceived and provide high quality coverage, accuracy, integrity and result in an improved competitive position in the market
VP of News   1080583
NBC Universal
San Jose CA


“Champions are made from something they have deep inside them  a desire, a dream, a vision.”

Those words from Muhammad Ali capture the sense of purpose that has made diversity part of the business DNA for the 2009 Walter Kaitz Foundation Diversity Champions. Congratulations to Comcast Corp. and Turner Broadcasting System. Please join us at cable’s pre-eminent fundraising event to honor them, and to unite behind our industry’s commitment to diversity. With your support, we’re all champions.



Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page herealso check out our Facebook page where our classifieds are listed the night before the editions are published!

JOB OPENING: SALES MKTG/ACCT EXEC/LA: LA based online production company that creates web advertisements and viral videos. Good relationships with corps & ad agencies a must. Resume: [email protected] (10/10)

JOB OPENING: ACCOUNT EXECUTIVE/New York NY:CBS Radio is seeking skilled sales professionals. Join one of our flagship radio stations.See full postings and apply at: http://www.cbsradio.com/careers/index_html (10/10)

JOB OPENING: LICENSING AGENCY ACCT EXEC/midtown NYC: High growth licensing agency seeks. Industry exp, strong written/verbal comm skills, & passion/resolve to engage licensors & licensees alike. E-mail resume: [email protected] (10/9)

JOB OPENING: ACCT MANAGER, PUBLISHER (TV)/ VIBES MEDIA (CHICAGO, IL) Client service experience, TV Broadcast Category experience, BA in Broadcast Communications, Advertising, Mktg. Apply @ www.vibes.com/contact/careers (10/9)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (10/9)

JOB OPENING: DIR, MEDIA REL/CABLEVISION/LI: 5+ yrs in high impact PR in Corp/Agency/ &-or Political setting. Journalism exp a +. Must have excellent writing, platform & social media/Web 2.0 PR skills. Send to [email protected] (10/9)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1-2 yrs DR/TV Sales Planner exp. Pref’d/BA required. Direct Response Agency Buying/Plan exp. a +. Familiar with rsrch tools MRI, Nielsen. Full description at tvoneonline.com (10/9)

JOB OPENING: NEW MEDIA SALES DIR/ Midwest TV station: Take new media sales to new level. Will create & oversee growth strategies, dvlp business plan & mng inventory, pricing, prod & traffic. Resume to: [email protected] (10/9)

JOB OPENING: SALES & MKTG MNGR/ Plum TV/Martha’s Vineyard: Creative, aggressive, ad sales pro familiar w/local/regional area. 5+ yrs exp in cable TV, or other nat’l media. See full posting plumtv.com (10/9)

JOB OPENING: MGR, RSRCH – DIGI-NETS AD SALES/SCRIPPS NETWORKS/NY:5+ yrs media rsrch exp. Strong analytical/data interpretation/pres. skills req’d. Job description: http://www.scrippsnetworksinteractive.com/careers & select req 1169 (10/8)

JOB OPENING: CONTENT EDITOR HOME & FOOD/iVillage/NYC: Job ID 1062295 Oversees content dvlpmnt for Home & Food verticals. 5 yrs web publishing exp https://xjobs.brassring.com/1033/asp/tg/cim_home.asp?partnerid=54&siteid=5346 (10/8)

JOB OPENING: V.P. DIR. OF DIRECT RESPONSE/Active Int’l in Pearl River, NY (15 miles from NYC): Min 10 yrs exp. in leadership & mngmnt of a DR dept. req’d. Resumes to: [email protected] or call 845-732-8943 (10/8)

JOB OPENING: AD SALES SOLUTIONS ACCT MGR/DISCOVERY/MIA: Creative & strategic pro to oversee & grow solutions in Mex. 5+yrs exp pref in ad agency, strat dev, consulting exp. See full posting & apply at www.discovery.com Req 9096 (10/8)

JOB OPENING: DESIGNER, MOTION GRAPHICS/CBS College Sports Network: Exp’d, detailed & creative a must. 5 yrs exp in TV or advertising agency. Please apply: http://posttrak.arbita.net/cgi-bin/PostTrak.cgi?RefCode=R1444302707840 (10/8)

JOB OPENING: SR MGR/DIR ONLINE & ONAIR COMMERCE/AETN/NY: Mngs daily bus. all online & on-air merchandise sales (DVD/merch/ licensed product) for all AETN brands & mngs (3rd party e-commerce) relationship 5-10 yrs exp apply www.aetn.com (10/8)

JOB OPENING: AFFILIATE OPS REP/iN DEMAND/NYC: Provide internal/external customer support in collection/entry/maintenance of affiliate info. Degree +1-2 yrs in cable. Apply to: [email protected] (10/7)

JOB OPENING: WRIT/PROD ON AIR PROMOS/truTV/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept & writing abilities, Edit A+, Knwldge of truTV brand EOE/M/F/D/AAP. Apply online via www.turnerjobs.com Req#114319 (10/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

F ALL INTERNSHIP CREDITS ONLY: Teen Kids News/TV STATION RELATIONS INTERN/Old Greenwich CT: Mature, good voice, confirming time periods and schedules for our FCC approved program. Resumes, etc. to Laurie Newkirk 203-637-0044 (10/8)

F ALL INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: [email protected] (10/8)

F ALL INTERNSHIP CREDITS ONLY: Work on dvlpmnt of a unique, social-networking website. Responsibilities include mktg, research and community-building. SEO and SEM talent or experience a +. Flexible hrs. Resume & cover letter to [email protected] (10/8)

F ALL INTERNSHIP CREDITS ONLY: DESIGN INTERN: Work w/TV Creative Servs Dept. Duties:pre-prod,graphic design, photography, multi-media. Exp.-MAC, Photoshop, Illustrator, Quark, InDesign & Powerpoint. Email: [email protected] RE: UCTC /#114484BR (10/8)

F ALL INTERNSHIP CREDITS ONLY: Looking for enthusiastic intern w/ strong writing & communication skills for online start-up/NYC. Send resume, references and 1 writing sample to [email protected] . Unpaid but local transportation stipend included (10/7)

F ALL INTERNSHIP CREDITS ONLY: AUDIO/VIDEO INTERN wanted for ATL post production facility. Position is non-paid & offers college credit. Students only. Experience w/ FCP, Adobe, ProTools/Fairlight a plus. Contact: [email protected] for info. (10/7)


Cyn opsis Media
is conducting a study to understand the progress being made in
Advanced Advertising and iTV solutions.

Be A Part of an Exclusive Study!
Advanced Advertising & Interactive Television Research Study

Please take a moment to complete a Cyn opsis Media survey on the state of advanced
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In cooperation with Ensequence, WE tv, Wedding Central, and Comcast Spotlight


Dennis Adamovich takes on the new role as SVP/Brand and Digital Activation/GM of Festivals for TBS, TNT and Turner Classic Movies (TCM). Dennis’ duties expand to now include management of branding and digital activities. Specifically, Dennis will head comedy festivals for TBS; digital and home video efforts for TCM; digital site activation for TBS’ new Lopez Tonight show; as well as leading TNT’s Dramatic Difference campaign among other functions. Based in Atlanta, Dennis reports to Jeff Gregor, Chief Marketing Officer, TBS, TNT and TCM. Dennis started with TBS in 2008 as SVP/GM of Comedy Festivals.

RDF Media Group increased the job duties of Karrie Wolfe as SVP. Karrie, based at RDF’s office in Los Angeles, will become the company’s main American liaison for RDF’s distribution unit, RDF Rights. Karrie will be responsible for acquiring US formats from third party non-RDF producers for sale globally. She will also be involved in selling US formats on paper to international broadcasters in addition to continuing to identify international formats for acquisition by RDF.

DIY Network tapped Danny Tepper as Director/Programming where he will supervise the creative, editorial and budget details involved with original programming and development. Danny will manage some of the network’s top current shows including Sweat Equity, Deconstruction and BATHtastic! as well as develop new series and specials. He will report to Andy Singer, Head/Programming, DIY Network.

Deleon Group hired Tonya Martin as Manager/Business Development where she will be in charge of developing new business and mining business from the company’s current client roster. Tonya will be the company’s liaison to clients and will strive to meet their needs while juggling deadlines.

TidalTV promoted Tom McMahon as Chief Revenue Officer; previously Tom served as Chief Administration Officer and General Counsel. Additionally, TidalTV named Mike Woosley as COO and he will also continue as the company’s CFO. Both Tom and Mike report to Scott Gerber, CEO.

Jenny Ellis was upped to Director/Alternative Programming with NBC Entertainment and Universal Media Studios. Jenny will be involved with developing and managing alternative series including The Biggest Loser and the upcoming Breakthrough with Tony Robbins. She report to Paul Telegdy, EVP/Alternative Programming and Production.

Randall Counsman was named Director/Development with New York-based Stephen David Entertainment. Randall will have responsibility for creating original docu-series, reality and specific scripted shows in addition to overseeing the acquisition of new talent and the in-house development group.

Sony Pictures Television (SPT) elevated Alexander Marin as SVP/Distribution, Latin America and the Caribbean. Alexander will manage the distribution of all SPT content across all platforms in these regions. Based in Miami, Alexander reports to Keith Le Goy, President/International Distribution, SPT.

Edward Georger was elevated to EVP/Advertising Sales with Crown Media Holdings, Inc., owner and operator of Hallmark Channel and Hallmark Movie Channel. Based in New York, Edward reports to Bill Abbott, President/CEO. Furthermore, Cindy Kelly advanced to SVP/National Advertising Sales and Stephanie Versichelli was added as SVP/Eastern Sales. Both Cindy and Stephanie report to Edward Georger.

Locomotive Entertainment Group is now established in New York City, focused on developing and producing programming as Locomotive Creative Services and Locomotive Distribution will specialize in global distribution efforts for film, television and new media. Colleen Seldin will lead the distribution division, spearheading international sales, marketing, branding and festivals.

Twentieth Century Fox named Andre Emerson to the newly created position as VP/Video Game Production. Andre will manage the production of Fox’s roster of video game projects based on the company’s TV and film library.

Laurie Edwalds joins Adspace Digital Mall Network as Executive Director/National Accounts. Previously, Laurie was VP/Sales for Premier Retail Networks, Inc. (PRN). In her new capacity, Laurie will target consumer packaged goods sales in the Midwest for digital mall networks found in 105 Class-A malls in 39 markets across the US.

KO Creative hired Ken Warun as Television Creative Director. Previously, Ken worked for ABC Entertainment Marketing as VP and as a Marketing and Creative Director at Style, E! and GSN.

McCann Erickson tagged Curt Detweiler as its new EVP/Executive Creative Director for McCann Erickson North America starting this November. In addition, Curt will now become a member of the Global Creative Collective, a 13-member group representing the locations and disciplines of McCann Worldgroup. In his new role based in San Francisco, Curt will be in charge of the creative product emanating from all McCann Erickson-branded firms on the continent including those in New York, San Francisco, Detroit, Los Angeles and Canada.

Ben Rubin was tapped as Creative Director/Marketing for Discovery Communications’ Planet Green. Ben is in charge of supervising creative involved with network branding, promotions and cross-promotional marketing efforts, in addition to heading a staff and freelance writers and producers. At Planet Green, Ben reports to Rob Jacobson, SVP/Marketing. Previously, Ben was VP/Marketing and Creative Services for the networks Rush HD and VOOM HD.

Rainbow Media Holdings LLC has buoyed its international team leading up to MIPCOM. Rainbow International is headed by Ed Carroll, COO, Rainbow Entertainment Services; and other team members include Harold Gronenthal, SVP/GM; Ed Palluth, SVP/International Distribution; and Dave Alworth, VP/Operations. Effective immediately, Rainbow International hired Elena SanGabino as Director/Programming and Scheduling where she will manage program planning and scheduling for all areas pertaining to the division’s distribution activities. Elena will report to Harold Gronenthal.

CBS Television Distribution elevated Phil Bishop to VP/Worldwide DVD Mastering where he will be responsible of all CBS DVD and Blu Ray releases globally among other duties. In addition, David Grant was promoted to VP/Digital Mastering where he will supervise all hi-def and standard def mastering on CBS Home Entertainment titles.

Randy Nellis was appointed as VP/Creative, Consumer Marketing with Sony Pictures Entertainment. Randy will manage creative development for worldwide licensing and promotional programs on behalf of the studio’s roster of properties.  

USA Network upped Jason Holzman to SVP/Brand Creative and he will continue to be in charge of developing advertising and promotional ideas to enhance the network’s roster of original and acquired programming, movies and special events. Based in New York, Jason reports to Chris McCumber, EVP/Marketing, Digital and Brand Strategy.

Hoff Productions promoted Lisa Mao to VP/Development where she will manage the daily operations of the non-fiction production house’s development team in addition to leading the company’s overview positioning strategy. Lisa joined Hoff Productions in 2005 where she has developed 100+ hours of programming content for WEtv, Animal Planet, TLC, Fine Living Network and Discovery Channel.

Later — John
   John Cox for Cynopsis: Classified Advantage
[email protected]

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Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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05/20/24: Cynopsis Media Tech Update

nfl tech

Monday May 20, 2024 Reddit has partnered with OpenAI for a deal that allows use of its data for training AI models. OpenAI will gain access to Reddit’s Data application programming interface, and Reddit will offer AI features to users and moderators, powered by OpenAI. “Reddit has become one of the internet’s largest open archives […]

Cynopsis 05/20/24: “Young Sheldon” finale hits ratings high

"Young Sheldon" finale hits ratings high

A Cynopsis Message From A+E Networks Unforgettable Stories That Move Audiences to Action Fuel Q3 with Our Original Content… Terry McMillan Presents: May/December | Icons That Built America American Godfathers with Michael Imperioli | BIOGRAPHY: ODB Find My Country House Stories. Solutions. Service. A&E | The HISTORY Channel | Lifetime | HOME.MADE.NATION

05/19/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/17/24: Streaming sports joint venture gets a name

Streaming sports joint venture gets a name

Friday May 17, 2024 Today’s Premieres Apple TV+: The Big Cigar CBS: S.W.A.T. at 8p; Fire Country at 9p Netflix: The 8 Show Paramount+: RuPaul’s Drag Race All Stars Prime Video: 99 Today’s Finales Apple TV+: Franklin Starz: Mary and George Saturday’s Premiere Oxygen: Accident, Suicide or Murder at 8p Saturday’s Finale CBS: 48 Hours […]