Tuesday, October 23rd, 2012




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Good morning. It’s Tuesday, October 23, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
ABC: Happy Endings at 9p; Don’t Trust the B—- in Apartment 23 at 930p
PBS: Secrets of the Dead at 9p (check local listings)
MTV2: Hip Hop Squares at 11p

Tonight’s Finale:
DIY Network: I Hate My Kitchen at 1030p





A&E | Real Life. Drama.

Click for Source.

Lots of news from The CW: the network ordered a full season of its rookie drama Arrow.  On October 3, Arrow debuted on The CW with 4.1 million total viewers, making it the network’s most-watched telecast in three years and the most-watched series premiere since The Vampire Diaries in 2009.  Arrow is from Bonanza Productions Inc. in association with Berlanti Productions and Warner Bros. Television.   


The CW further gave three scripts each to its new drama series Emily Owens M.D. and Beauty and the Beast.

The Critics’ Choice Movie Awards will now air on The CW with a live telecast on January 10 from Barker Hangar in Santa Monica.  The show will preempt the network’s regular programming.  Critics’ Choice Movie Awards had previously aired on VH1.

Mike Darnell, President/Alternative Entertainment of Fox Broadcasting Company revealed yesterday The X Factor was renewed by FOX for a third season.  The X Factor was created by Syco Television and is produced by Syco Television and FremantleMedia North America.

FOX also gave two of its Tuesday night comedies more episodes as Raising Hope gained two eps for season three, taking its total to 24 and New Girl’s second season episode count was upped to 24 total.

ABC added two more episodes to its business-themed reality competition series Shark Tank for the 2012-13 season.  The order total for Shark Tank is now at 24 episodes for its fourth season produced by Sony Pictures Television. Currently airing Fridays at 8p, Shark Tank will air at its new 9p Friday slot starting November 2, making room for ABC’s new comedy block of Last Man Standing and Malibu Country.

Soon after its second season premiere and winning multiple Emmy Awards, SHOWTIME renewed Homeland for a third season consisting of 12 one-hour episodes.  When Homeland premiered its second season on September 30, the series delivered a +60% increase over its first season premiere with 2.07 million viewers for the night.  Production on season three will commence next spring and the series, starring Claire Danes and Damian Lewis is produced by FOX 21.

A new real-life series, Be the Boss debuts on A&E Network December 2 at 10p.  The original competition-style series pits two employees of a franchise-based company against each other with one earning the chance to become the owner of their own franchise and to be the boss.  Studio Lambert produces the series and companies featured in the first season include Complete Nutrition, Auntie Anne’s, Signal 88 Security, Molly Maid, Jazzercise and The Melting Pot.

Discovery Channel welcomes back Jesse James in a new series, Jesse James – Outlaw Garage opening November 5 at 10p.  This new series follows James who is a partner at the Austin Speed Shop in Texas as he strives to turn the business into a top-level custom shop.  Jesse James – Outlaw Garage is produced for Discovery Channel by Pilgrim Studios. 

WE tv is adding a new original series Obsessed with the Dress to its 2013 line up going inside a popular dress shop in Omaha where owner and former beauty queen Michele Strom dresses pageant hopefuls for their chance at a crown.  WE tv ordered six one-hour episodes produced by Pie Town Productions.  WE tv additionally gave second season orders to Kendra on Top with 12 half-hour episodes and two one-hour eps as well as L.A. Hair with 10 one-hour episodes.  Kendra on Top is from Prometheus Entertainment for WE tv and L.A. Hair is produced by Eyeworks USA for WE tv.

Early in the new year, ABC Family brings back four original series to its schedule.  Season two of drama series Switched at Birth opens January 7 at 8p followed by all-new episodes of Bunheads at 9p.  On the next night, all-new episodes of Pretty Little Liars returns on January 8 at 8p preceding new episodes of The Lying Game at 9p. 

Hallmark Channel is teaming with Time Warner Cable nationally to provide custom local video on demand content associated with the American Humane Association Hero Dog Awards. The program that launched in 2011, honors dogs and the many ways they save, support, protect and enrich human’s lives.  The program began yesterday and the Hero Dog Awards will be available on Time Warner Cable’s local VOD platform where viewers can catch a sneak peek of the eight finalists for 2012 as well as the full length presentation of the 2011 Hero Dog Awards hosted by Carson Kressley.  The 2012 Hero Dog Awards will debut on November 8 at 8p on Hallmark Channel, hosted by Kristin Chenoweth.

Call for Submissions: Cynopsis is producing our Holiday Programming Guide which comes out November 27 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing December 1-31, 2012, please send your listings to Lisa Ball, Editor at [email protected] no later than Friday, November 16. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Cynopsis Media announces its inaugural Most Intriguing People Awards; nominate those you think are making significant contributions to the media industry.  Call for nominations end November 1!


Cynopsis Digital Video Measurement Summit
November 14 | 11:30am – 6pm | JWT, NYC
Tremor Video + Spotlight Sponsor: Videology + Media Partner: Ad Club of NY

A sampling of the powerful line-up of speakers:
Artie Bulgrin, Sr. VP Research & Analytics [ESPN]
Erin McPherson, VP and Head of Video Programming & Originals [Yahoo!]
Kate Sirkin, EVP Global Research Director [Starcom MediaVest Group]
Larry Tanz, CEO [Vuguru]

Click here to view the complete list of speakers & register.


CBS chooses to work again with The Big Bang Theory’s Dave Goetsch as the writer/co-EP sold a family comedy, Smells Like Teen Spirit (wt) to the network, reports THR.  The multicamera comedy is about an 18-year old aspiring entrepreneur who decides against Harvard to launch, instead, a multi-billion-dollar online company from his garage with the assistance from his sister, best friend and his funky parents.  Goetsch will write and serve as EP on the project which is produced by Warner Bros. Television.  CBS has given the project a put-pilot order.

Casting Call: An Emmy Award winning production company is casting a new docu-series for a major cable network seeking young actors and their parents.  The show is casting talented kids age 4-16 and their supportive parents.  If you are a parent who wants the best of everything for your talented child and you spend lots of money to support their dreams, the producers want to hear from you.  Send an email to: [email protected] and include a bio of your family with names, ages, occupations, city where you live and your contact numbers as well as recent photos. Describe your talented child and their experience in the acting field.  Be sure to list any roles the child has had in the past and any roles they are currently seeking.  As the parent, explain the effort, time and money spent toward your child’s dream.  


Entertainment One (eOne), Amaze Film + Television and Big Motion Pictures along with Astral’s The Movie Network (Eastern Canada) and Corus Entertainment’s Movie Central (Western Canada) announced production has started on ten new episodes of the dark comedy Call Me Fitz starring Jason Priestley.  Michael Gross (Family Ties) also joins the cast playing Pat Childs, an eco-industrialist bent on destroying the used-car industry and the entire Fitzpatrick family.  The fourth season is being shot in studio and on location in Halifax, Nova Scotia.  Presently, the third season of Call Me Fitz is airing on HBO Canada Sundays at 830p and on DIRECTV’s Audience Network in the US on Tuesdays at 8p.


Cynopsis: Sports Special eReport:
 Hispanic Sports Audiences: Engagement + Sponsorship
Published: OCT 31

As leagues/networks double down on resources to embrace the rising tide of Latino sports fans, we’ll take a look at how Hispanic networks are adding additional sports programs to reach this influential audience. Plus, how sports leagues, advertisers and digital platforms are changing the broadcast relationship to further interact with this demographic.

Ad space is limited! Contact VP of Sales & Mktg: Mike Farina | 203.218.6480


Friday A18-49 Analysis:  FOX slid into home base Friday winning with the A18-49 demo at 2.0/7, according to final primetime national ratings from Nielsen.  ABC’s Shark Tank bit back at the competition during 8p with a 2.0/7 and FOX’s MLB NLCS Game 5 was next at 1.6/6.  FOX came back to become #1 at 9p with more of its San Francisco vs. St. Louis MLB game at 2.0/7 and Univision’s Abismo de Pasion placed second at 1.7/5.  Also this hour, The CW debuted a new season of Nikita at 0.3/1.  FOX held onto the top slot through 10p as the MLB NLCS Game 5 delivered a 2.4/8 with ABC’s 20/20 following at 1.4/5 and Univision’s Amor Bravio a close third at 1.4/4.    

Live + Same Day Household Ratings: Friday, October 19, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 5.7/10          Hawaii Five-O [r] 4.0/7, CSI: NY 6.3/11, Blue Bloods 6.8/12

FOX: 4.4/8              FOX MLB NLCS Game 5: San Francisco at St. Louis 4.4/8

ABC: 3.7/7              Shark Tank 4.5/8, What Would You Do? 3.1/5, 20/20 3.6/6

NBC: 2.8/5              Grimm [r] 1.8/3, Grimm 3.2/6, Dateline 3.4/6

UNIV: 2.1/4            Por Ella Soy Eva 2.0/4, Abismo de Pasion 2.3/4, Amor Bravio 2.0/4

CW: 0.8/1               America’s Next Top Model [r] 1.0/2, Nikita [p] 0.6/1

TELE: 0.7/1             Rosa Diamante 0.6/1, Corazon Valiente 0.6/1, Pablo Escobar: El Patron del Mal 0.9/2, El Rostro de la Venganza 0.5/1

ION: 0.6/1              Cold Case 8P 0.6/1, Cold Case 9P 0.6/1, Cold Case 10P 0.6/1

TF: 0.2/0                Cineplex Fri [7p start] 0.2/0, Cineplex 2 Fri [r] 0.2/0

A18-49:  FOX 2.0/7, ABC 1.7/6, UNIV 1.5/5, CBS 1.1/4, NBC 1.1/4, CW 0.5/2, TELE 0.5/2, ION 0.2/1, TF 0.1/0


Effective November 1, Radio One expanded CEO/President Alfred Liggins’ role to now oversee all operations of network TV One.  Current President/CEO Wonya Lucas will step down from her role at the end of October to pursue other endeavors.

Dr. Jennifer Ashton joins the ABC News Medical Unit as Senior Medical Contributor.  Jennifer will help report on major health and wellness issues.  She is a board-certified Ob-Gyn, an author and women’s health expert who received her medical degree from Columbia University, College of Physicians and Surgeons.

CBS News and CBS Sports reporter Armen Keteyian will become a full-time Correspondent for the new SHOWTIME Sports magazine, 60 Minutes Sports.  Armen will additionally continue to contribute some to CBS News’ daily broadcasts. 

Creative agency Loyalkaspar, led by David Herbruck and Beat Baudenbacher has opened a Los Angeles office.  Additionally, the agency hired Richard Eng as the new office’s Creative Director and Mandy Novak as Executive Producer


Saluting Top Talent, Innovators and Passionate Kids Media Executives & Professionals

Cynopsis: Kids People Awards

***Submission Deadline: NOV 15***

Click here to learn about the Awards program & enter online!

This day in History: 1091 – Tornado (possible T8/F4) strikes the center of London killing two and demolishing the then wooden London Bridge.

Answer to Our Last Trivia Question: On the classic sitcom The Brady Bunch, what was the occupation of dad, Mike Brady? Architect. Kudos to: Angie Jedlicka-RIVR Media/Knoxville, TN; Ed Catto-Bonfire Agency/NYC; Melissa Montuori-Viacom Media-Nickelodeon/NYC; Perry Casciato-CBS 3 & The CW/Philadelphia; Jim Roche-Me-TV Network/Chicago; Alison Demulling-Sportsman Channel/New Berlin, WI; Barb Mason-MobilexUSA/Peoria, IL; Bob Ramsey-WCIU/Chicago; Roz Seibold-EDA/Tucson, AZ; Robin Zorn-R2TV Productions/Denver; Greg Moloznik-GLM Media/Scottsdale, AZ; Mark Guerin-Comcast Spotlight/Denver; John Wood-Wood Realtor/LA; Karen Daniel-Ellen Rakienten Entertainment/Hollywood; Lilian Lemer-MyMac Productions/Venice, CA; Jimmy Cuomo-Artboy Inc./Hollywood; Sam Griffin-Screen Australia/Sydney, Australia; Danielle Butler-Castlefranco Films/London, UK; Arthur Reinstein-Shaw Media/Toronto.

Today’s Trivia Question: On I Love Lucy, what product was Lucy trying to sell on TV that made her tipsy? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Later —
Lisa Ball

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: VP, BRAND CREATIVE/A&E TV/NY: Mng all creative work that represents the A&E & Bio brands incl. writing/producing all net brand creative. Min 8 yrs exp in creative exec role in media co. Apply: www.aenetworks.com/careers.html (10/30)

JOB OPENING: ABC RESEARCH CONSULTANT/ABC Burbank, CA: TV and digital media research exp, Solid computer skills, organized & detail oriented, college degree required, please contact [email protected] (10/30)

JOB OPENING: DIRECTOR RESEARCH/OUTDOOR CHANNEL/LA, CA: TV/Media resch; provide metrics/anlytcs; make recomndns; degree & 5-7 yrs resch exp in TV/cbl/brdcst ind reqd; apply at www.outdoorchannel.com/Employment (10/30)

JOB OPENING: SR AD SLS PLNR/OUTDOOR CHANNEL/CHICAGO: Provd sppt to centrl regn sls team, asst w/media adv, rsch & mktg plns; may have sls oppty. 4-5 yrs media sls ind exp, 4yr deg prfrd. Apply @ www.outdoorchannel.com/employment EEO/M/F/D/V (10/30)

JOB OPENING: PROGRAMMING OFFICE COORDINATOR/History/NY: Provide organized, multi-tasking administrative support for Programming team. F/T Freelance. Full Info/Apply: www.aenetworks.com/career.html (10/30)

JOB OPENING: PROGRAMMING COORDINATOR/History/NY: Experienced support for program development, liaison with program suppliers, dept coordination, contracts. F/T Freelance. Full Info/Apply: www.aenetworks.com/career.html (10/30)

JOB OPENING: ASSOC. DIR. PROGRAM RESEARCH/NBC Universal/NY: 5+ years Program Research experience required. Experience with Explorer/Arianna/Npower needed. Must have mgmt & presentation exp. Apply: www.nbcunicareers.com Job #4291BR (10/27)

JOB OPENING: INT’L SALES REP/NY: Multimedia co. seeks energetic/driven ind. to license content to int’l ntwrks & operators worldwide. +7yrs int’l sales exp. req. pref. in media ind. Sports bckgrnd a +. Res: Attn Rose [email protected] (10/27)

JOB OPENING: MGR GRAPHICS/Lifetime TV/NY: Supervise the in-house Motion Graphics Team of artists & animators. Min of 5 yrs exp in motion graphics prod w/at least 2 yrs at a sr producer level. Appy: www.aenetworks.com/careers.html (10/27)

JOB OPENING:  INTERACTIVE CLIENT SERVICE SPECIALIST/NEW YORK: Resp for interactive advertising projects from concept to launch. BA & 2-4 years related experience. Apply at https://dish-assessment1-dish.icims.com/jobs/14975/job (10/25)

JOB OPENING:  EXEC ASSISTANT/busy NY prodco: Full time, must have exp as exec asst for prodco/network/agency. Self-starter, smart, ambitious, creative, cool under pressure. Apply: [email protected] (10/25)

JOB OPENING: SR RESEARCH ANALYST/WEtv/NYC: Handle all aspects of Rsrch. Focus on support of prgrmng, ad & affil. sales to achieve rev goals. Exp w/Nielsen Marketbreaks, NPower, Nielsen AdViews, etc.Submit res: http://tinyurl.com/bs56ncw (10/25)

JOB OPENING: MGR XPLAT RSRCH/New York: 5+ yrs dgtl/xplat research at media co. Know Omniture Comscore Nielsen. Experience soclmedia analytics a +. BA req’d. Apply to: http://bit.ly/XjsnH4 (10/24)

JOB OPENING: SR CREATIVE LEAD/Comcast Spotlight/Seattle WA: Bachelor’s degree and 5-7 years of exp. required. Apply online at: www.ecentralmetrics.com/url/?u=68111315727-286 (10/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: FIELD PRODUCER: 10+ yrs exp w/I.D., TLC, HGTV. Reliable, hard-working, can travel anywhere @ drop of a hat. Contact: [email protected] for hiring & refs (10/30)

SITUATION WANTED: SUPERFINE WRITER: Concepts/content/copy. Digital, video, print, integrated. Broadcast, innovation, beauty, foodie, wellness. I hear brand voices. behance.net/betsyaaron (10/25)

SITUATION WANTED: NEED A BUDGET or SCHED? LINE PROD/EIC: 15+ yrs. exp. All formats TV & Features- fast turn around. Email:  [email protected] (10/25)

SITUATION WANTED: MKTG ASST/COORD/TPA BASED: Looking to help create & lead mrktg efforts on air, dig mktg & promo dvlpmnt. BA in Mass Communications, Agency experience/resume upon request. [email protected] (10/24)

SITUATION WANTED: SR DIGITAL/PRINT SALES: “Temp”: 15+ yrs exp. for maternity fill-in role avail 1/2013. CPG, Pharma, Telco, Tech, Beauty, Retail, QSR, Travel and B2B versed, agncy/client fluent. [email protected] (10/24)

SITUATION WANTED: WRITER’S/PRODUCTION ASST: Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. [email protected] (10/24)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Dancing with the Stars, Happy Endings [p], Don’t Trust the B in Apartment 23 [p], Private Practice
CW: Hart of Dixie, Emily Owens, MD
FOX: Raising Hope, Ben and Kate, New Girl, The X Factor
ION: Criminal Minds, Criminal Minds, Criminal Minds
NBC: The Voice, Go On, The New Normal, Parenthood
PBS: Cuban Missile Crisis, Secrets of the Dead [p], Frontline
TELE: Rosa Diamante, Corazon Valiente, Pablo Escobar: El Patron del Mal, El Rostro de la Venganza
UNIV: Por Ella Soy Eva; Abismo de Pasion, La Que No Podia Amar

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