Tuesday, October 19th, 2010

Cynopsis: DIGITAL

Good morning, it’s Tuesday, October 19, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Apple, now the second biggest company in the U.S. in terms of market capitalization, beat the street once again during Q3, posting record revenue of $20.34 billion and net quarterly profit of $4.31 billion. During the quarter, the company sold 3.89 million Macs, (up 27% y/y), 14.1 million iPhones (+91%), 9 million iPods (-11%), 4.2 million iPads and 250k new Apple TV boxes. During an earnings call with analysts, Steve Jobs crowed about the success of the iPad (35,000 apps and counting,) claiming that education and business sectors were showing “tremendous interest” in the platform. Apple also said it is pushing to make the iPhone 4 more appealing to business users and will unveil a new version of its Mac OS on Wednesday targeted toward the corporate world – a space that rival Microsoft has owned for more than two decades.


Music video portal Vevo struck a video syndication partnership with Univision to distribute major label music videos to the network’s new UnivisionMusica site as well as across the company’s local TV and radio station websites.
Downloading Netflix movies and shows from the Nintendo Wii console will also now no longer requires a disc. Don’t expect to see content streamed in 1080p, however – a feature just enabled for Sony PS3 users.


Michael Eisner’s Torante investment firm is seeding an L.A-based game developer Diversion, which is preparing to launch a celebrity-themed Facebook game called Fametown on Nov. 1. The players’ goal will be to accumulate points to move from the “D-List” to the “A-List,”” according to the company’s site. Diversion has already landed Sony Pictures as a sponsor, which will be promoting its upcoming feature film Burlesque within the game.
BlueCava, a start-up that has developed a technology for fingerprinting internet-connected devices, has secured a $5 million round of series A funding led by billionaire investor and HDNet founder Mark Cuban, who will join the company’s board. BlueCava’s business model makes it much cheaper than traditional methods for companies to protect against unauthorized usage, charging 1/100th of a cent per device identification transaction and 1/10th of a cent per device reputation transaction.
The Daily Meal is a new foodie site from Spanfeller Media Group (SMG) offering restaurant reviews, recipes, chef exposes, recipes, travel guides and meal planning crib notes. Food and wine writer Colman Andrews will serve as Editorial Director and Valaer Murray as Managing Editor.
Knots Landing star Joan Van Ark is starring in season 2 of Steve Silverman’s original web series Pretty, a spoof on children’s beauty pageants in the tradition of “Little Miss Sunshine.”


Cynopsis Media presents:
Demographic Viewing Patterns Special Edition Series

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are using to reach
each of these demos.

Upcoming Issues: Women (10/25), Men (11/15),
Baby Boomers (11/29), Across Ethnicities (12/13)

For advertising opportunities contact Mike Farina, [email protected], 203.218.6480


Blue Lithium founder Gurbaksh Chahal has launched a new online ad network dubbed RadiumOne that utilizes social networking data to target users. In a process it calls “social retargeting,” RadiumOne (formerly gWallet) says it will mine data users share such as links, blog posts and videos to form social clusters of users who share common interests and passions. The idea is to analyze social interactions anonymously to place users in the proper buckets. Advertisers will then be able to target audiences that have shown an affinity for like and kind products.
Search retargeting company Magnetic unveiled a solution to help retailers serve dynamic display ads to people who are searching for specific products on search engines and comparison shopping sites. Powered by ad creative company Tumri, the system uses search data to target audiences in display media to help advertisers and publishers apply search data to lift campaign performance.


Online ad network Specific Media has acquired video ad network Broadband Enterprises (BBE), creator of original web series such as the Webby Award winning Jen and Barb Mom’s Life and operator of the Vindico ad serving platform. BBE’s current media operations will be integrated into Specific Media, with the BBE brand continuing as an independent subsidiary, to be led by President Matt Timothy.
, Comcast and Sprint announced the timing for the commercial launch of the 4G network services in New York City, Los Angeles and the San Francisco Bay Area under the company’s individual brands (Clear, Xfinity Internet 2go and Sprint 4G, respectively). The New York City launch will occur Nov. 1; the Los Angeles launch on Dec. 1 with the San Francisco launch slated for late December. Sprint says 4G devices, such as the currently available HTV EVO and Samsung Epic, are capable of download speeds of 3-6 Mbps, some 10x faster than most 3G networks.
is upping its minority state in Montreal-based game developer Ludia to a controlling 80%. Ludia makes casual games for several Fremantle game shows including The Price is Rate and Family Feud.
The fruits of a partnership announced between Rovi and EBIF-app specialist ForthWall Media last Feb. have borne fruit in a new ETV/EBIF and TV Widgets solution, being deployed by 175k sub, PA.-based Blue Ridge Communications directly thorough the Rovi Passport Guide. The integration, which includes a handful of TV-based apps providing news, weather, sports, finance, yellow pages and eBay info, will allow systems that use the Passport Guide to offer a relatively quick-to-deploy way to offer customers basic interactive apps through existing set-top boxes, according to Dave Jordan, Rovi’s VP of Marketing.


Android revenue exceeded iPhone-only revenue for the first time on the Millennial ad network amidst strong raw iOS impression growth, according to Millennial Media‘s monthly mobile mix device report. Android ad requests increased 26% month-over-month and are up an astounding 1283% since January. Other findings included:

  • iPad revenue growth increased 316% and impression growth increased 156% during Q3
  • RIM devices represented five of the Top 20 Mobile Phones – The BlackBerry Curve maintained its number three position for the second consecutive month
  • Last year’s top device maker Apple accounted for a 30% share of impressions on Millennial’s network in September
  • Motorola jumped ahead of Samsung to become the #2 device manufacturer
  • The top 4 connected devices were the iPod Touch, iPad, Sony PSP, and the Sony PS3



Showtime Networks launched a new interactive app that allows non-subscribers to sample the network’s programming and instantly order up the premium network with a click of the remote. The Showtime Preview app will debut on Verizon’s FiOS TV platform.


Microsoft Chief Software Architect and resident cloud computing expert Ray Ozzie is stepping down in the coming weeks, according to an email circulated in Redmond. Ray will stay on during a transitional period and consult with the company on future entertainment-related projects.
Zenith Media is integrating its magazine and digital divisions to emphasize a more cross-platform, content centric approach to media. The new unit will be led by SVP, Managing Director of Digital, John Nitti, who has already begun integration into the Zenith fold.


Facebook has gotten caught with its hand in the data cookie jar once again. Dozens of the most popular Facebook apps including Zynga’s wildly popular Farmville were found to share users’ personal information (including friend’s names) with advertisers even though they had set their profiles to the strictest privacy settings, according to an investigation by the WSJ. Unique Facebook ID numbers used to identify actual people are being compiled and sold to third parties by data gathering firms such as RapLeaf, according to the report. Facebook has said it is working to put an end to any inadvertent data sharing, but has admitted such pilfering has occurred. “In most cases, developers did not intend to pass this information, but did so because of the technical details of how browsers work,” the Facebook developer blog states. Social gaming publisher LOLapps (Dante’s Inferno, Yakuza Lords) was restored to Facebook after its 150 million users were unable to log on over the weekend because of related violation in Facebook’s privacy policies. It’s hard to think that the social networking juggernaut will be able to survive an unlimited amount of these lapses before users begin to lose trust in the platform en masse.
Later — Wayne
Wayne Karrfalt for Cynopsis Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: DIR, GROUP SALES/MKTG: Think Superman was an underperformer? Let’s talk! Bring your super skills to our dept! Tribune GS&M is hiring Sales Directors in three cities! https://careers2-tribune.icims.com/jobs/16007 (10/26)

JOB OPENING: ACCOUNT EXECUTIVE/HOBOKEN NJ: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 12438BR (10/26)

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg. materials across entire portfolio including Advanced TV. Resp. for ad sales brand messaging. 5-7 years ad sales mktg. or related exp. Click here to apply. (10/23)

JOB OPENING: ACCOUNT EXECUTIVE/DISH Network/NY: Great opp. for highly motivated indiv. Dev. Hispanic ad sales/srvc. agencies & clients daily. Det. oriented/good comm. 3+ yrs sales exp. Span/Eng language pref. Click here to apply (10/23)

JOB OPENING: MGR, SALES MKTG/ION Media/NY: Seeks Mgr to work w/sales team, pitch mrktg concepts & implement promotions. 3-5 yrs in ad sales mrktg & bach deg a must. EOE  http://www.ionmedianetworks.com/page.php?p=careers&job=1232 (10/23)

JOB OPENING: SUPERVISOR, TRAFFIC/SIRIUS XM RADIO/NYC. Supervision of Log Assembly. 5+ yrs traffic exp. 2-3 yrs supervisory exp. Well versed in traffic systems. EOE/M/F/D/AAP. Apply http://www.sirius.com/careers (10/23)

JOB OPENING: SR MGR AD SALES RESEARCH/MTVN: Entertainment Group/LA: 5+yrs media research experience preferred. Strong analytic & inter-personal Skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/23)

JOB OPENING: MGR,MTVN/Stand & Pract/NYC: Eval orig show concepts, scripts, lyrics, rough cuts & finals for MTV/VH1 prgrms. 3+ yrs exp Stndrds or in prod working closely w/ Stndrds in music &/or TV ind. www.mtvnetworkscareers.com (10/23)

JOB OPENING: MGR DIGITAL AD SALES STRATEGY/ABC Family/NY: Develop revenue optimization strategies and manage the revenue forecasting process; develop operational processes; min 4 yrs exp. Apply www.disneycareers.com Req 268380 (10/23)

JOB OPENING: ACCOUNT MANAGER/MySpace/NY: Pre/post sales process. Brand Adv, integrated mktg exp needed. Manages acct list. 4+ yrs exp digital planning exp. Ad agency bkgrd plus. Apply: www.foxcareers.com, ref. NDM0000015 (10/23)

JOB OPENING: MGR. DIGITAL INTEGRATED MARKETING/MTV/NYC: 5+ yrs Ad sales marketing/Agency exp. in media/entertainment; BA req. EOE/M/F/D/AAP www.mtvnetworkscareers.com (10/23)

JOB OPENING: WRITER/PRODUCER/PBS KIDS Sprout/PHIL, PA: 2-5 yrs experience in Creative Services, specifically writing and producing for children’s television market Apply to: [email protected] (10/23)

JOB OPENING:  DIGITAL RSRCH MGR/DISNEY/CA: Min 4 yrs exp digital research, apt at media analytics tools, strong analytical & written skills, BA/BS req. Apply at: www.disneycareers.com (ID250326) (10/22)

JOB OPENING:  FREELANCE PROMO SCHEDULER/VH1 TV/NYC: Schedule daily promo logs, fulfill commitments, ensure accurate timings. Previous sked experience desired, exp w/ PTS/Gabriel/VCI a plus. Assignment up to 9 months. Resumes: [email protected] (10/22)

JOB OPENING:    DIRECTOR AD SALES MARKETING/Tennis Channel/NY: Liaison to Ad team providing Mktg support/solutions. Min 5yrs Agency/TV client services. Presentations, travel req, strong initiative. Res: [email protected] (10/22)

JOB OPENING: ON-AIR TV TRAFFIC ANCHOR LIVE TV/Various Markets: Join morning team at top TV station! Prior on-air exp is pref’d. Strong comm skills.  Exp w/ computers &  multitasker. Traffic demo & resume ASAP:  [email protected]  (10/21)

JOB OPENING: TELEVISION AD SALES MANAGER/NYC or LA OFFICE: 10yrs+ TV Ad Agency or Sales exp. Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (10/21)

JOB OPENING:  MKT/LOG COORDS (3) Tribune Creative Group/NYC: Motivated & positive attitudes a must. Fill daily promo logs for mult stations. Traffic dept ops & knwlg of Wide Orbit a +. BA deg pref’d. Resumes: [email protected] (10/20)

JOB OPENING: SR MNG EDITOR ONLINE/Current TV, LLC/San Fran: Generate content & mng efforts of online writing & video prod.  teams.  5 yrs exp media editing/producing in digital cont. Some travel. Info/apply: http://www.current.com (10/20)

JOB OPENING: DIR ONLINE PROD/Current TV, LLC/San Fran: Sprvs/dvlp projects, guiding efforts of digital content team. 7-10 yrs exp interactive media & video prod. More info/apply: http://www.current.com (10/20)

JOB OPENING: SOC MEDIA/PRGM CONTENT SPEC/ATL: Provide soc ntwking/on-line content support for on-air prog.1-3 yrs in online com & soc media in TV req. Exp w/ MS Excel/Word req.Drupal content mgt sys a + Res: [email protected] (10/20)

JOB OPENING: SR. RESEARCH ANALYST/HGTVAD SALES/NY:2 + yrs media research. Strong analytical/data interpretation skills. Media Research/team player. Apply, http://www.scrippsnetworks.com/careers.aspx?code=careers (10/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

INTERNSHIP CREDITS ONLY.  START ASAPRESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (10/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA/MKTG/DIGI STRATEGY DIRECTOR/LA:10+ yrs media, agency, consulting (NY&LA). Expert in digi media, biz strat, adv & mktg. MBA, quick study, great comm, passion for innovation. [email protected] (10/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (10/26)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/26)

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media.  print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (10/22)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/22)

SITUATION WANTED:  EDUCATIONAL CONSULTANT: experienced script writer/educational consultant seeking projects in children’s programming. Ph.D. in English, literacy emphasis. Preschool/lower elementary experience. [email protected] (10/21)

SITUATION WANTED:  RIGHTS CLEARANCE PROFESSIONAL(NY) 20+yrs exp. researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc. Copyright/TM/PD research specialist [email protected] (10/21)

SITUATION WANTED:  TELEVISION AND CORPORATE VIDEO PRODUCER. Field produce, interview subjects, supervise crew and editing.Can travel anywhere. [email protected] (10/20)

SITUATION WANTED: MARKETING COMMUNICATIONS(CHI/Virtual)20+ years marketing and communications for major media brands, a best-selling book, corporate events, websites, more. email [email protected] (10/20)

SITUATION WANTED: UNSCRIPTED PROD/WRITER/DIR: 10+ yrs. Network/cable/net credits; docu-soap/competition/talk; 3 Emmy noms; wears many hats. LA based, will travel. [email protected] (10/20)

SITUATION WANTED:  Part/almost full time ASS’T /west side LA for writ/dir/prod as I finish book. 15yrs exp as ass’t,VP Dev&Prod. Double Ivy! Discrete, phenom problem solver, good taste, skills,& humor—usually. [email protected] (10/20)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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