Good morning, it’s Tuesday, October 12, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

A hopeful Microsoft and U.S. partners AT&T and T-Mobile unveiled a brand new line-up of smartphones on Monday built to run on the completely revamped Windows 7 mobile operating system. (The system does not support CDMA, so Verizon and Sprint will not launch Windows 7 phones initially.) The Zune-inspired user interface replaces icons with customizable “live tiles” and large text featuring content that is automatically updated in real-time. Integration with AT&T’s U-verse TV will enable Windows 7 customers to download and watch TV shows on the go. And Microsoft has finally made a valiant effort to integrate its many fiefdoms: Zune Pass music subscribers will be able to listen to tunes directly from their phones and Xbox Live users will be able to share content between their phones and consoles. More than 60 carriers in 30 countries will begin selling Windows 7 phones this fall. With Apple selling 8.4 million iPhones last quarter and Google counting 200k Android phones being activated each day, the company has its work cut out.
 

 
AT&T’s U-verse TV also completed an integration with Microsoft‘s Xbox 360 gaming console, charging customers $99 to allow Xbox users to view programming though their broadband-enabled box. The feature, first announced in Jan. 2007, goes live on Oct. 15.
 
BoomGen Studios, a production partner in Disney’s Prince of Persia, acquired exclusive global multimedia rights to Hyperworks Entertainment’s Rostam’s Comics properties, based on The Shahnameh – the Persian Book of Kings. The company is planning a line of comic books, digital motion comics, mobile apps and film and video games based on the epic comic adaptations.
 

 
The NYTimes.com is unveiling a new video recommendation service powered by local start-up Taboola. The algorithmic technology recommends “other videos you might like” from the Times archive based on relevance and viewing habits of other users below and at the end of the video. The company says click-through rates in a trial of the feature increased 250% from previous additional offerings.
 
Revision3 launched a new integration bringing editorial content from gaming news web site Destructoid.com. Destructoid features Jonathan Holmes and Tara Long offering up the latest breaking news from the gaming world, with new episodes premiering every Monday, Wednesday and Friday.
 

 
A new start-up called AdKeeper, founded by former About.com CEO Scott Kurnit, presents ads that viewers are allowed to bookmark and save for later. The service will place a “K” button onto online ads that will let consumers “Keep” the ad, and save it for later viewing, creating a new measure of effectiveness for ad engagement. AdKeeper, offering its services for free for the first 6 months, is launching with over 20 brands including McDonalds, Pepsi, Warner Bros and JetBlue.
 

 
Bad news, but nothing too surprising here. Just like the initial iPhone didn’t support AT&T’s nascent 3G network, the CMDA version of the iPhone 4 due out for Verizon in January won’t support Verizon’s 4G LTE network. (Apple says its would prefer to wait until upgrades are complete nationwide, but IMHO it also never misses the opportunity to get early adopters to upgrade.) A pure LTE version of the phone may not be available until 2012 to give carriers and application developers around the world enough time to perfect upgrades and standards, reports TechCrunch.
 
The Justice Dept. and the FCC may ask that Comcast face arbitration in carriage disputes with programmers as a condition of its proposed merger with NBC, per Bloomberg.
 
Broadband-based TV programming service Sezmi stuck a deal with Malaysian ISP YTL Communications to launch it first service overseas. Sezmi will supply content through existing partnerships for live TV, video-on-demand and internet availability. A hybrid broadband and mobile HD entertainment/education/internet service is scheduled to roll out across Malaysia by the end of 2011.
 

 
Web video has grown beyond the fad stage to offer engagement levels that surpass traditional TV, according to a new study conducted by Next New Networks and YouTube with researcher Frank N. Magid Associates. Online video viewers, 60% of whom watch weekly and 58% of whom tune in at various times each week, describe their shows as original, having fewer boundaries and being adaptable to individual viewing schedules. Online viewers tend to skew younger – 18-34 year old Web original viewers constituted 65% of the national sample, 73% of the YouTube sample, and 90% of Next New Networks’ sample – and they tend to engage in social behaviors, with 37% posting what they watch to Facebook or MySpace and another 10% sharing via Twitter.
 
DVR maker Tivo issued a challenge to TV advertisers, asking them to “trade in” the value of their lowest-performing prime-time 30-second TV spots to use those funds to buy 30 days of exposure on Tivo. As part of the offer the company will use its Stop||Watch rating service to determine which of an advertiser’s spots is the most-avoided by viewers using DVRs
 

 
Microsoft showed off a total of 9 new phones due out in time for the holidays that will be based on the new Windows 7 OS. The following handsets, all running on the Snapdragon processor from Qualcomm, will be available in the U.S. from Nov.:

• AT&T will release the HTC Surround, the Samsung Focus and the LG Quantum
• T-Mobile will debut the HTC HD7 and Dell Venue Pro

 
ESPN is bundling 6 months of digital issues of ESPN the Magazine for the publication’s $10 iPad app, which includes a subscription to ESPNInsider.com. Also look for exclusive original videos, interviews and photography archived from ABC’s Wide World of Sports, ESPN’s E:60 and Outside the Lines.
 
CBSSports.com announced the launch of 190 free mobile apps for 95 NCAA colleges and universities on Android and BlackBerry smartphones. Each GameTracker app provides coverage of 14 different sports directly from 95 of the top NCAA Division I schools including play-by-play details, schedules, stats, standings and breaking news.
 

 
Eric Psalmond has joined Los Angeles-based 72andSunny as Technology Director.  Eric will guide the technology strategy for the agency.
 

A CYNOPSIS MESSAGE FROM CTAM Summit

 
Local TV and newspaper sites would do well to tap into the huge viral potential of localized couponing services that offer deals to communities of users and rely on consumers themselves to spread the word for them via social networking sites. Local media group Media General has struck a deal with Groupon to enable newspapers and stations to offer exclusive daily advertiser deals under the company’s local media brand names, identified with a “powered by Groupon” moniker. The Richmond Times-Dispatch became the first platform to offer the service as the Richmond Daily Deal with week, offering smoothies at 57% off. Media General, which also operates the national shopping site Dealtaker.com, plans to launch the service in 6 additional markets by the end of the year.
 
Later — Wayne
Wayne Karrfalt for Cynopsis Digital
wayne@cynopsis.com
10.11.10

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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to Trish@cynopsis.com.

JOB OPENING: BIZ DEV EXEC/Established Animation/VFX/Graphics Studio/NYC. 4+yr Exp. Media/Post-Prod sales in Corp./Pharma, strong presentation skills, well connected, solid references Employment@MechanismDigital.com (10/19)

JOB OPENING: SENIOR RESEARCH ANALYST/ESPN/NY: 2-3 Yrs in media/market research. Candidate must have strong analytical and problem solving ability. Send resumes to sara.e.corcoran@espn.com (10/19)

JOB OPENING: SR MGR AD SALES RESEARCH/LA: 5+yrs media rsrch cable tv. expr.prof; media math, Nielsen, mri, starmedia. strong analytic & inter-personal Skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/19)

JOB OPENING: PROMOTIONS PRODUCER/MUSIC CHOICE/NY: Exp Producer/FCP Editor needed to create effective & engaging On-Air promo content. 3+ yrs network exp, preferably in Creative Services. http://musicchoicecareers.iapplicants.com/ (10/16)

JOB OPENING: EXEC DIRECTOR OF PRICING AND PLANNING/Fox Cable Networks/NY: 8+yrs Pric/Plan exp + mgmt exp. Mission critical analysis of inventory/pricing. Expert w/Ad sales systems/ Excel. Apply: www.foxcareers.com , Ref FNG0000051 (10/16)

JOB OPENING: GRAPHICS OPERATOR/NESN/MA: Utilize Chyron Duet in fast-paced live studio operations to design,& implement graphics for the purpose of advancing the creativity & complexity of program graphic presentation www.nesn.com (10/16)

JOB OPENING: COUNSEL, WE tv&WEDDING CENTRAL,RAINBOW/NY: Draft & negotiate contracts & handle diverse entertainment legal issues. Must have JD, 3+ yrs relevant inhouse and/or law firm experience. Apply: execrec@cablevision.com (10/16)

JOB OPENING: DEVELOPMENT WRITER/DC:  Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT.  Apply: www.nationalgeographic.com. Search job ID #4301.  EOE (10/15)

JOB OPENING: CREATIVE DIR/Discovery/NY: Lead a new in-house creative mrktg team working closely w Ad Sls, in strategy, development & execution of mrktg & ad sls presentations across all US Nets www.discovery.com Req#2638   (10/15)

JOB OPENING: TRAFFIC COORD/20th TV/NY: Process/sched orders for Ad time in heavy deadline envir. Must be detailed, great organization & comm skills. Word/Excel a must. Full descp. & apply: www.myfoxla.com Email: jobs@foxtv.com (10/15)

JOB OPENING: CONTENT SOURCING DIR/NY/MTV Networks Internat’l:  Direct/mng Content Sourcing team of 8 emp + freelancers. Proj & prod mngmnt exp. Fluent English, & knwlge 1 other language. More info & apply: www.mtvncareers.com (10/15)

JOB OPENING:  RECEPTIONIST/ADMIN ASST/Lunchbox Agency/Culver City: Full service agency seeking entry level Receptionist/Administrative Assistant. See full posting at www.lbox.com. Send cover letter & resume to resumes@lbox.com (10/15)

JOB OPENING: RESEARCH ANALYST/Dallas: Resp for mkt/client projects, data verif, dvlp systems. Prof. media knowledge (Nielsen, Claritas, etc.) researchjobs@nccmedia.com (10/14)

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JOB OPENING: SALES ADMIN & FINANCE MGR/Dailymotion/NY:  Provide analyses of key sales metrics/KPIs, month closes & rev share reports. 2-3 yrs finan’l  analysis/reporting exp. online media pref’d. Res: Dailymotion@fortexgroup.com (10/14)

JOB OPENING: DIR SALES MKTG/Dailymotion/NY:  Creative thinker w/ knwlg customized online media mktg campaigns to create ideas for pre-sales process. 6-8 yrs exp w/ 4-5+ yrs Sales Dev/Sales Mktg.  Res: Dailymotion@fortexgroup.com (10/14)

JOB OPENING:  Nickelodeon/ SR RESCH ANALYST: 2 yrs TV ratings resrch; comp Nielsen (Startrak, NPower, MarketBreaks); adv Excel.Str analy sk; knwlge TV ind/Nielsen ratings/media math. Apply www.mtvnetworkscareers.com EOE/M/F/D/AAP (10/13)

JOB OPENING:  DIR, PRICING & PLANNING/Sprout/NY: 7+ yrs exp w/strong analytical skills; strategic thinker. Resp; managing pricing, stewardship, revenue analysis, inventory mgmt. http://www.ecentralmetrics.com/url/?u=7224435955|278 (10/13)

JOB OPENING:  DIRECTOR OF RESEARCH/National Geographic Channel/DC: 8+yrs TV /other media rsrch. Expertise in Nielsen, MRI, Simmons & primary/sec research. Programming/Mktg focused. Apply: www.foxcareers.com, FNG0000024 (10/13)

JOB OPENING:  EXECUTIVE /TV Guide Online/NY: AE w/ 5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program resumes@lionsgate.com (10/13)

JOB OPENING:  SALES ACCT DIR/CHICAGO: Seasoned Account Exec/Dir to work with established alternative digital advertising company. 5+ years in media sales, established agency relationships a must. Apply to adam.rubin@outcast.net (10/13)

JOB OPENING:  STORY PRODUCERS/NYC: 5yrs+ exp in reality. Bal logistics of shooting w/creative storytelling.Strong writer, value rsrch a must. Wrangle talent & tackle any prod challenge. Dir. exp a +. Res: resumes@jvproductions.ca (10/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

FALL INTERNSHIP CREDITS ONLY:  PR INTERN/THE JIM HENSON COMPANY/L.A:   Assist with press releases, pitches, character appearances & marketing initiative support of our licensing & consumer products business. Send resumes aschwarz@henson.com (10/13)

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SITUATION WANTED: MEDIA SALES EXECUTIVE (Atl) with 10 yrs exp. & proven revenue growth track record seeks Account Manager position in the field of media sales (TV/Radio), merch licensing,or online ad sales. Contact: ExpAccMan@yahoo.com (10/19)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! vroom526@aol.com (10/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (10/19)

SITUATION WANTED: PUBLIC RELATIONS MANAGER Accredited, award-winning PR professional w/ 7 yrs exp. Successful track record in managing integrated marketing campaigns. Seeking communications mgr position. Contact: jppublicist@gmail.com (10/16)

SITUATION WANTED:  MEDIA SALES EXECUTIVE with 10 yrs exp. and proven revenue growth track record seeks sales position in the field of media sales (TV/DVD), merch licensing,or online ad sales.Contact: azolper@yahoo.com (10/15)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809@hotmail.com (10/14)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.  mmillertvmaker@gmail.com (10/14)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM.(NY) 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email alfredofilms@gmail.com (10/14)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: ericadlerresearch@gmail.com (10/13)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!! vroom526@aol.com (10/13)

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