Tuesday, October 12th, 2010



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Good morning. It’s Tuesday, October 12 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
BET: Being Terry Kennedy at 10p
Comedy Central: Nick Swardson’s Pretend Time at 10p
A&E Network: Parking Wars at 1030p

Tonight’s Finale:
Bravo: Flipping Out at 9p



Increased its time period double and triple digits in just 2 months!
UP 72% in A25-54
UP 112% in W25-54
“Without a Trace” – adding to the momentum of the fastest growing network!

ION Television. Positively Entertaining.

Source: Nielsen Data, for complete source information click here



Television actress Fran Drescher, best known for her starring role in the 1990s sitcom The Nanny, will helm a daytime talk show set to debut this November as part of a three-week preview on six FOX O&Os. The Fran Drescher Show, covering everything from “pedicures to politics” as well as life lessons will premiere November 26 on FOX’s WNYW/New York, KTTV/Los Angeles, WTXF/Philadelphia, KSAZ/Phoenix, KMSP/Minneapolis and WOFL/Orlando. The show is co-produced by Fox Television Stations and syndicator Debmar-Mercury. Scott Sternberg, Peter Marc Jacobson and Drescher will all serve as executive producers on the show and Debmar-Mercury’s Lonnie Burstein, EVP/Programming and Production developed the show and will supervise it for Debmar-Mercury. If the show performs well during this three-week preview, the aim is to gain a full national syndication launch for the 2011-2012 season.

E! tapped journalist/author Laura Ling to host the network’s documentary series E! Investigates. Ling will take an in-depth journalistic approach as she examines important and controversial topics, stories or trends in each one-hour episode. In the first episode premiering December 8 at 10p, Ling will investigate the rise of teen suicides in the US and in the December 15 episode she will look at the secret realities of military wives. Previously, Ling was VP of Current TV’s journalism department and created that network’s weekly investigative docu-series Vanguard. While at Current and during a reporting stint focused on the trafficking of North Korean women in March 2009, Ling and her colleague Euna Lee were detained by North Korean soldiers along the Chinese-North Korean border. Ling and Lee were arrested and held captive in North Korea for 140 days before being granted a special pardon to return to the US.

Nielsen released figures yesterday indicating worldwide ad spending continues to rise during the first half of 2010 and the year-to-year ad spending in the US alone increased by +3.8%. Previously, the US market withstood six consecutive quarters of ad spending declines. Advertisers spent an estimated $54 billion total in the first six months of 2010.

Next week, National Geographic Channel premieres the four-part series, Virgin Galactic, documenting the launch of the first commercial spaceliner initiated by entrepreneur Sir Richard Branson and aeronautical engineer Burt Rutan. Virgin Galactic opens October 18 at 10p and is produced for National Geographic Channel by Darlow Smithson Productions. The series is distributed by Endemol Worldwide Distribution.

Hallmark Channel has abbreviated its daytime Martha Stewart Living Omnimedia lifestyle programming block. Hallmark Channel launched the lifestyle programming from MSLO just last month initially airing shows from 10a to 6p. Hallmark Channel has decided to add classic TV series Little House on the Prairie in the 3-6p slot, which began last week.


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MTV Networks picked up the broadcast premiere rights to a film package including several 2010 theatrical films from NBC Universal Domestic Television Distribution. Spike TV is gaining the rights to Wolfman and Green Zone beginning June 1, 2012 as well as Robin Hood and MacGruber as of September 1, 2012 with all honing in on the network’s male target of M18-49; Comedy Central acquired the broadcast premiere of Get Him to the Greek starting September 1, 2012; and MTV picks up Scott Pilgrim vs. The World beginning November 1, 2012. In total, the package deal includes the rights to 57 film titles for Spike TV, MTV, Comedy Central and VH1.

Apparent Gravity Media (AGM) made a distribution agreement at Sportel 2010, acquiring the exclusive global media rights to the Lucas Oil AMA Motocross Championship Series starting with the 2011 racing season. This series falls under the ALLI roster, The Alliance of Action Sports which is owned by NBC Sports and MTV Networks. The AMA Motocross Championships consists of twelve racing events beginning in mid-May through mid-September on challenging tracks throughout North America. AGM will serve up two hours of live coverage per event through a dedicated international feed in hi-def along with an English language commentary. In the US, the races will air on NBC Sports and Speed Channel.

Meredith Corporation cleared its daily lifestyle television show Better to air on KCAL/KCBS in Los Angeles beginning November 1. Adding these stations to its roster, Better will now be seen in more than 80 markets nationwide representing 60% of US households.

Optomen International, the distribution unit of Optomen Television owned by ALL3 MEDIA made a deal with India-based Alva Brothers who are launching a premium network of channels called the Real Lifestyle Network. The deal involves Optomen International series and specials headlined by Chef Gordon Ramsay. The first Real Lifestyle Network channel will launch this November and it has licensed the original Ramsay’s Kitchen Nightmares series for seasons 1-5 made for UK’s Channel 4; seasons 1-4 of US Kitchen Nightmares; the UK and US versions of Cookalong; as well as Gordon Ramsay’s Ultimate Christmas. Real Lifestyle Network also licensed seasons 1-5 of the UK’s food magazine show, The F Word. US Kitchen Nightmares was produced by Granada USA and Optomen in association with Arthur Smith for FOX.


FOX gave orders to two animated series:

  • Dynamite – Six episodes were granted for a cartoon version of Napoleon Dynamite using the voice of Jon Heder and other actors who starred in the original 2004 live-action comedy. Jared Hess, Jerusha Hess and Mike Scully are writing and serving as executive producers with 20th Century Fox Television producing.
  • Allen Gregory – This comedy from Chernin Entertainment and 20th Century Fox Television was handed a seven-episode order about a famous seven-year old, Allen Gregory who has to attend elementary school with regular kids. Jonah Hill is the co-writer along with Andrew Mogel and Jarrad Paul and all are executive producing with Peter Chernin and Katherine Pope of Chernin Entertainment.

Lilia Luciano, host of Escandalo TV on TeleFutura will join NBC News as a Miami-based Correspondent starting next Monday. Luciano will report for all platforms including NBC Nightly News and Today in addition to Telemundo.

Ryan Devlin will next appear on ABC’s Brothers & Sisters playing a precocious grad student in Kitty’s (Calista Flockhart) law class who may get special attention from the teacher, per EW. Devlin is scheduled to be in at least four episodes.

Casting Call: (repeated from yesterday with corrected email address) World of Wonder Productions is casting for a new docu-series for a major cable network and is looking for a modern, alternative family. The family could be a real-life “Will & Grace” with a baby; a transgender with twins; a woman who is carrying her sister’s baby; and or a mother carrying her daughter’s child. The family composition may be considered odd but the love is real in your uniquely blended family. If this describes your situation or someone you know, casting would love to hear from you. Send an email to [email protected] and include a description of your family composition and what makes it work. Include names, where you live, how you live and tell us why your story is unique. Also include recent photos and a phone number where you can be reached. 


Friday A18-49 Analysis: CBS and UNIV shared the top spot Friday night at 1.6/6 A18-49 each, according to final national ratings from Nielsen. UNIV was the solo winner at 8p with Hasta que el Dinero Nos Separe at 1.6/6 though NBC’s Dateline was nudging close in second with 1.5/6. UNIV went on to win the 9p hour with Soy Tu Duena at 2.0/7 and CBS’ CSI: NY was just a step behind in #2 at 1.9/6. Then at 10p, ABC’s 20/20 tied for first place with CBS’ Blue Bloods at 1.8/6 apiece and UNIV claimed second place with La Rosa de Guadalupe at 1.2/4.

Live + Same Day Household Ratings: Friday, October 8, 2010  time period averages. Source: NTI Galaxy, as dated, Live+SD.

CBS: 5.6/11      Medium 3.8/7, CSI: NY 6.2/11, Blue Bloods 6.8/13


NBC: 3.9/7         Dateline 4.4/8, Outlaw 2.8/5

ABC: 2.6/5         Modern Family [r] 2.4/5, The Middle [r] 1.9/4, No Ordinary Family [r] 1.9/4, 20/20 3.6/7

UNIV: 2.0/4       Hasta que el Dinero Nos Separe 2.0/4, Soy Tu Duena 2.4/4, La Rosa de Guadalupe 1.5/3

FOX: 1.6/3        House [r] 1.7/3, The Good Guys 1.5/3

CW: 1.4/3         Smallville 1.4/3, Supernatural 1.4/3

ION: 0.8/2       Without a Trace 0.8/2, Without a Trace 0.8/1, Criminal Minds 0.9/2

TELE: 0.5/1      El Clon 0.5/1, El Fantasma de Elena 0.5/1, Alguien Te Mira 0.4/1

TF: 0.3/1         Cine de Las Estrellas: [r] 0.3/0, India 0.5/1


A18-49: CBS 1.6/6, UNIV 1.6/6, NBC 1.4/5, ABC 1.2/4, CW 1.0/4, FOX 0.8/3, ION 0.3/1, TF 0.3/1, TELE 0.3/1



As of yesterday, the global sports and media company, IMG Worldwide, Inc. (IMG) finalized its previously announced purchase of ISP Sports, a top US college media rights management company. Ben C. Sutton, Jr., the Founder/CEO of ISP will become President of the newly merged business, IMG College, providing oversight of the daily operations and development for the new enterprise. IMG College is headquartered in Winston Salem, NC while the division will retain some operations in Atlanta and Lexington, KY.

John Cora was appointed VP/Program Research with Oxygen Media, effective immediately. John will supervise and head Oxygen’s original program testing and development research encompassing primary and new media areas of the network. In his position, John will also manage a team that provides research foundations and insights on behalf of all departments. He will report to Tony Cardinale, SVP/Strategic Insights, NBC Universal Women & Lifestyle Entertainment Networks.

Media Networks, Inc. (MNI) hired Amy L. Andrews as Director/Publisher Relations for MNI and its sister units Targeted Media and MNI MediaConnect. In her new role, Amy will manage daily operations with present and future print and digital publishers. Previously, Amy was Executive Marketing Director at Hearst Magazines/Redbook.


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This day in History:
  1938 – Filming began on “The Wizard of Oz.”

Answer to Yesterday’s Trivia Question:  What product are you I using if the “closer you get, the better you look”?  NICE ‘N EASY SHAMPOO  Kudos to: Bill Timms-Peter Strain & Assoc/NY; Gerry Bixenspan-TV Marketing/NY; Susan Nessanbaum Goldberg-RoCart Prods/Hollywood; Lorrie Shilling-DirecTV/El Segundo; Paul Blutter-General American Group/Northridge; Chip Beaman-Soundelux Design Music Group/Hollywood

Today’s Trivia Question:  If you find yourself in a happy situation and want to break out into The Dance of Joy, native to your homeland, who are you?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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REELZCHANNEL, the only television network dedicated to everything about movies, brings its popular lineup of programming to channel 799 on AT&T U-verse TV

The agreement puts REELZCHANNEL in 60 DMAs

Today’s BIGGEST Movies and HOTTEST Stars
REELZCHANNEL is TV About MoviesTM www.reelz.com/advertise

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: BIZ DEV EXEC/Established Animation/VFX/Graphics Studio/NYC. 4+yr Exp. Media/Post-Prod sales in Corp./Pharma, strong presentation skills, well connected, solid references [email protected] (10/19)

JOB OPENING: SENIOR RESEARCH ANALYST/ESPN/NY: 2-3 Yrs in media/market research. Candidate must have strong analytical and problem solving ability. Send resumes to [email protected] (10/19)

JOB OPENING: SR MGR AD SALES RESEARCH/LA: 5+yrs media rsrch cable tv. expr.prof; media math, Nielsen, mri, starmedia. strong analytic & inter-personal Skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/19)

JOB OPENING: PROMOTIONS PRODUCER/MUSIC CHOICE/NY: Exp Producer/FCP Editor needed to create effective & engaging On-Air promo content. 3+ yrs network exp, preferably in Creative Services. http://musicchoicecareers.iapplicants.com/ (10/16)

JOB OPENING: EXEC DIRECTOR OF PRICING AND PLANNING/Fox Cable Networks/NY: 8+yrs Pric/Plan exp + mgmt exp. Mission critical analysis of inventory/pricing. Expert w/Ad sales systems/ Excel. Apply: www.foxcareers.com , Ref FNG0000051 (10/16)

JOB OPENING: GRAPHICS OPERATOR/NESN/MA: Utilize Chyron Duet in fast-paced live studio operations to design,& implement graphics for the purpose of advancing the creativity & complexity of program graphic presentation www.nesn.com (10/16)

JOB OPENING: COUNSEL, WE tv&WEDDING CENTRAL,RAINBOW/NY: Draft & negotiate contracts & handle diverse entertainment legal issues. Must have JD, 3+ yrs relevant inhouse and/or law firm experience. Apply: [email protected] (10/16)

JOB OPENING: DEVELOPMENT WRITER/DC:  Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT.  Apply: www.nationalgeographic.com. Search job ID #4301.  EOE (10/15)

JOB OPENING: CREATIVE DIR/Discovery/NY: Lead a new in-house creative mrktg team working closely w Ad Sls, in strategy, development & execution of mrktg & ad sls presentations across all US Nets www.discovery.com Req#2638   (10/15)

JOB OPENING: TRAFFIC COORD/20th TV/NY: Process/sched orders for Ad time in heavy deadline envir. Must be detailed, great organization & comm skills. Word/Excel a must. Full descp. & apply: www.myfoxla.com Email: [email protected] (10/15)

JOB OPENING: CONTENT SOURCING DIR/NY/MTV Networks Internat’l:  Direct/mng Content Sourcing team of 8 emp + freelancers. Proj & prod mngmnt exp. Fluent English, & knwlge 1 other language. More info & apply: www.mtvncareers.com (10/15)

JOB OPENING:  RECEPTIONIST/ADMIN ASST/Lunchbox Agency/Culver City: Full service agency seeking entry level Receptionist/Administrative Assistant. See full posting at www.lbox.com. Send cover letter & resume to [email protected] (10/15)

JOB OPENING: RESEARCH ANALYST/Dallas: Resp for mkt/client projects, data verif, dvlp systems. Prof. media knowledge (Nielsen, Claritas, etc.) [email protected] (10/14)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: Savvy digital marketing expert w/5-6 yrs exp needed to spearhead mktg efforts, drive audience development for leading online video site. Email resume to [email protected] (10/14)

JOB OPENING: ACCT MGR/Dailymotion/NYC:  Mng post-sales process to drive addit’l rev & overachieve on team goals. 3-5 yrs exp. online media sales/ 2+ yrs as Acct Mgr req.  Leading online video site.  Res: [email protected] (10/14)

JOB OPENING: SALES ADMIN & FINANCE MGR/Dailymotion/NY:  Provide analyses of key sales metrics/KPIs, month closes & rev share reports. 2-3 yrs finan’l  analysis/reporting exp. online media pref’d. Res: [email protected] (10/14)

JOB OPENING: DIR SALES MKTG/Dailymotion/NY:  Creative thinker w/ knwlg customized online media mktg campaigns to create ideas for pre-sales process. 6-8 yrs exp w/ 4-5+ yrs Sales Dev/Sales Mktg.  Res: [email protected] (10/14)

JOB OPENINGNickelodeon/ SR RESCH ANALYST: 2 yrs TV ratings resrch; comp Nielsen (Startrak, NPower, MarketBreaks); adv Excel.Str analy sk; knwlge TV ind/Nielsen ratings/media math. Apply www.mtvnetworkscareers.com EOE/M/F/D/AAP (10/13)

JOB OPENINGDIR, PRICING & PLANNING/Sprout/NY: 7+ yrs exp w/strong analytical skills; strategic thinker. Resp; managing pricing, stewardship, revenue analysis, inventory mgmt. http://www.ecentralmetrics.com/url/?u=7224435955|278 (10/13)

JOB OPENINGDIRECTOR OF RESEARCH/National Geographic Channel/DC: 8+yrs TV /other media rsrch. Expertise in Nielsen, MRI, Simmons & primary/sec research. Programming/Mktg focused. Apply: www.foxcareers.com, FNG0000024 (10/13)

JOB OPENINGEXECUTIVE /TV Guide Online/NY: AE w/ 5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (10/13)

JOB OPENINGSALES ACCT DIR/CHICAGO: Seasoned Account Exec/Dir to work with established alternative digital advertising company. 5+ years in media sales, established agency relationships a must. Apply to [email protected] (10/13)

JOB OPENINGSTORY PRODUCERS/NYC: 5yrs+ exp in reality. Bal logistics of shooting w/creative storytelling.Strong writer, value rsrch a must. Wrangle talent & tackle any prod challenge. Dir. exp a +. Res: [email protected] (10/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  PR INTERN/THE JIM HENSON COMPANY/L.A:   Assist with press releases, pitches, character appearances & marketing initiative support of our licensing & consumer products business. Send resumes [email protected] (10/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES EXECUTIVE (Atl) with 10 yrs exp. & proven revenue growth track record seeks Account Manager position in the field of media sales (TV/Radio), merch licensing,or online ad sales. Contact: [email protected] (10/19)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (10/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/19)

SITUATION WANTED: PUBLIC RELATIONS MANAGER Accredited, award-winning PR professional w/ 7 yrs exp. Successful track record in managing integrated marketing campaigns. Seeking communications mgr position. Contact: [email protected] (10/16)

SITUATION WANTED:  MEDIA SALES EXECUTIVE with 10 yrs exp. and proven revenue growth track record seeks sales position in the field of media sales (TV/DVD), merch licensing,or online ad sales.Contact: [email protected] (10/15)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/14)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.  [email protected] (10/14)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM.(NY) 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email [email protected] (10/14)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (10/13)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!! [email protected] (10/13)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC: No Ordinary Family, Dancing with the Stars, Detroit 1-8-7
AZTECA: Al Extremo, La Loba, Los 25 Mas
CBS: NCIS, NCIS: LA, The Goode Wife
CW:  One Tree Hill, Life Unexpected
FOX: Glee, Raising Hope, Running Wilde
ION: Without a Trace, Criminal Minds, Criminal Minds
NBC: Biggest Loser, Parenthood
PBS:  Nova, God in America
TELE: El Clon; El Fantasma de Elena; Alguien Te Mira
UNIV:  Soy Tu Duena, Aqui y Ahora, Futbol: Partido amistoso: Mexico v Venezuela

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