CYNTHIA TURNER’S
CYNOPSIS

11/09/04

Good morning. It’s Tuesday, November 9, 2004, and this is your first early morning briefing.

ABC dominated Sunday night and posted an overall 7.4/18 A18-49 according to fast national ratings and time period averages from Nielsen Media Research. CBS was #2 for the night with a 4.3/10, followed by NBC 3.6/8 and Fox 3.5/8, with WB’s 1.5/4 finishing up.  At 7pm the runover of NFL Football put CBS in front for the hour with a 4.7/13, while ABC’s first hour of Extreme Makeover Home Edition drew a 4.6/12. At 8pm ABC pulled out way in front with a 8.6/19, Fox followed with a 4.7/11, while CBS dipped to a 4.1/9.  At 9pm Desperate Housewives nearly tripled its closest competitor, posting a 11.2/24, while CBS and NBC trailed, each with a 9 share. Fox’s debut of My Big Fat Obnoxious Boss was less than stellar with a 2.3/5, finding its biggest demo among M18-34 with a 3.1/8. At 10p the playing field evened out with ABC and NBC tied at 5.3/13 for Boston Legal and Crossing Jordan respectively, while CBS’ final hour of its Dallas Reunion special drew a modest 3.8/9.

Tonight’s Premieres:
Fox:  The Rebel Billionaire 8-10p
Univision:  Lo veremos todo con Niurka y Bobby at 10p

CBS has sent Clubhouse back to the locker room effective immediately. Filling the time period on Saturday nights for the remainder of the November sweep will be a variety of programming, much of it repeats.

Also disappearing from the sweep schedule this November is WB’s Drew Carey’s Green Screen.  Thursday nights from 8-10p will be filled with movies for the remainder of the sweep, beginning with Save the Last Dance this Thursday.  Also, Blue Collar TV will get a permanent home on Friday nights at 930p following Reba.

National Football League has extended its television rights for CBS (American Football League), Fox (National Football League) and DirecTV, for a five year deal through 2011.  The broadcast networks will pay a combined $8 billion for the rights, with each scheduled to air the Super Bowl twice.  DirecTV’s deal is valued at $3.5 billion for its 5-year extension. According to various sources, the money for the two networks works out to approx $4.3 billion for Fox and $3.7 billion for CBS.

Casting / Development / Production

• NY based Mindjaz is developing The VAN, Voices Across the Nation, a news magazine series, currently in preproduction. Mindjaz will begin pitching the networks its project this spring.  The series, dubbed a younger-hipper 60 Minutes,  will be anchored by six reporters of different ages and ethnic backgrounds, who will conduct investigative reports on a range of topics from across the country. More info on Mindjaz: http://www.mindjaz.com
• ABC has ordered up a pilot for a comedy with SNL’s Chris Kattan from writer Michael McCullers (Austin Powers movies), and produced by 20th and 3 Arts Ent.

Joining the lineup of Wednesday nights’ 60 Minutes will be Ed Gordon, a former BET correspondent who later worked with NBC’s Dateline. Gordon will be a part time correspondent for the show, his first contribution being an interview with Jamie Foxx tomorrow evening.

AMC has ordered up a new game show original series called Celebrity Charades, set for premiere in 2005.  Just as the title suggests, celebrities play that ageless parlor game, charades. Taping begins this week with Chad Lowe, Hilary Swank, Kathleen Turner, Richard Belzer, and Jill Clayburgh.

Viacom station group is taking exception to the FCC‘s violation of $27,500 per affiliate arguing since they didn’t know in advance it would happen, they could not have designed the moment to “pander, titillate and shock” viewers, more specifically you can’t “design” something unless you have prior knowledge it will happen. No response yet from the FCC.

Carole Black has announced she will leave Lifetime as its Prez/CEO when her current deal expires at the end of March 2005. The search for her replacement by Disney and Hearst, partners in the network, will begin soon.  In an interview with the Hollywood Reporter, Black said: “People always say, ‘Someday I’ll go to Italy to learn the language. Someday I’ll go to France and study art.’ Well, someday never comes unless you make it come. It was really hard to make this decision because this is the best job I’ve ever had, and this is the longest I’ve ever stayed in the same job. But I think the time is right now for me to take a little personal time.”

Jenn Thompson has been named Hallmark Channel‘s VP/Advertising Sales Marketing.  Jenn reports to Laura Masse, SVP/Marketing and Bill Abbott, EVP/Advertising Sales, Hallmark Channel, based in the New York office.  Jenn’s will oversee the maximizing of ad sales potential by creating and implementing strategic marketing and promotional activities.  In addition, she will collaborate with consumer marketing, creative services and Internet development, to create integrated sponsorship packages tailored to achieve advertiser objectives.

Dorian Smiley has been upped to Director/New Media for Hallmark Channel, based in LA and reporting to Candice Pate, VP/Marketing and Business Development. Dorian will lead the network’s online initiatives including the strategy behind, branding of, and content creation for consumer sites, business-to-business sites, e-mail communication and online advertising. 

Gemstar-TV Guide International, Inc. has named Mark Schroeder VP/Ad Sales of its TVG Network, Gemstar’s interactive horseracing network. Mark has been with Gemstar-TV Guide for 22 years, most recently as VP/Advertising Sales for the TV Guide Publishing Group. He is based in the LA office and reports to Ryan O’Hara, the network’s President. Mark will head up TVG’s sales efforts in the acquisition of mainstream advertising clients, and be responsible for the development and implementation of sales strategy and advertising initiatives to support the network’s growth.

Don Halcombe has been upped to Director/Communications for TLC; and Alice Rao has been promoted to Director/Communications for Animal Planet.  Both were upped from Manager.  Don will develop and implement publicity campaigns and initiatives for TLC.  He will create national and local TLC brand publicity initiatives, reporting to Bronagh Hanley, VP/Communications for TLC. Alice will lead Animal Planet’s talent projects and select priority campaigns, and develop overall press strategy for the network’s programming in conjunction. She reports to Patricia Kollappallil, VP/Communications for Animal Planet.

Sunday, November 7, 2004. Fast National Ratings for all Networks – straight time period averages; 8-10p and 8-11p prime averages, unless otherwise specified.  Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

ABC     10.7/16 Extreme Makeover Home Edition 9.7/15, Desperate Housewives 15.2/22, Boston Legal 8.4/13

CBS     10.3/16 NFL Runover/60 Minutes 10.5/17, 60 Minutes/Cold Case 11.4/16, Cold Case/Dallas Reunion 9.7/15

NBC     7.0/11  Dateline, 5.3/8 American Dreams 5.2/8, Law & Order: CI 7.8/11, Crossing Jordan 9.5/15

FOX     4.6/7   NFL Runover 5.3/9, The Simpsons 6.2/9, Arrested Development 4.6/7, Big Fat Obnoxious Boss [p]  2.9/4

WB      2.5/4   Steve Harvey 1.8/3, Lord of the Rings (part 1) (to 1030p) 2.9/4

A18-49  ABC 7.4/18, CBS 4.3/10, NBC 3.6/8, Fox 3.5/8, WB 1.5/4

A MESSAGE FROM COURT TV

The History Channel presents This Day in History:
1989:  After East German officials give permission for previously closed and fortified checkpoints to be opened, citizens of East and West Berlin swarm the Berlin Wall, breach it, and begin tearing it to pieces.  The Wall, perhaps the most resonant symbol of Communism, surrounded the enclave of West Berlin, deep inside East German territory.  Before its completion in 1961, approximately 2.5 million people fled the East.

Answer to Yesterday’s Trivia Question:  What is the name of the last villain you meet in the movie The Incredibles?  THE UNDERMINER (great name!) voiced by John Ratzenberger. Kudos to: Tom Begley/Washington DC; Stacey Killian Hagewood-Gospel Music Channel/Nashville; Michael Birnbaum-Montel Williams Show/NY; Lisa Oswald-WTXF/Philadelphia; Ken Lawson-20th; David Pascua-KMSP/Minneapolis; Brian Nugent-KIPF/Pocatello; Julie Syers-Rivers Carlberg/Houston; Andrew Wainrib-KCW Prods/Malibu; Joel Metzger-Debacle Prods/LA; Thomas Ruffner-Fox Movie Channel/LA; Jim Dunn-20th/LA; David Eng-RSF Prods/Toronto.

Today’s Trivia Question:  What sitcom character has relatives in Popular Bluff?  (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

A MESSAGE FROM COURT TV

Later — Cyn
11.09.04  4:53am

In 2005, Cynopsis will offer new ad space. Interested?

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Copyright Cynthia Turner 2004

CYNOPSIS CLASSIFIEDS

JOB OPENING:  GREAT! MARKETING ASSISTANT in Atlanta. If you are passionate and enthusiastic about promotion, help our team create buzz and wow our TV and entertainment clients. Email
for entry-level position info.  (11/16)

JOB OPENING:  MTV Networks: MANAGER, MARKET DEVELOPMENT/NY. Manage sales efforts/renewals for Spike TV for all Canadian Affiliates. Develop distrib strategies to maximize Spike TV distrib in Canada.Apply: www.mtvncareers.com EOE  (11/16)

JOB OPENING:  SUPRV PRODUCER, ONAIR GRAPHICS, MTV/NYC. 5yrs exp. motion graphics/design, Strng leader, Strg exp in TV, prod & large budgets, Able Knowledge intellectual property law A+, EOE/M/F/D/AAP. Apply www.mtvncareers.com
(11/16)

JOB OPENING:  HEAD OF LICENSING/LA: 3+ yrs exp of managing entertainment/children’s cross-category licensing programs. Good licensee and retail contacts; self starter. Email resume
  (11/16)

JOB OPENING:  VP/MEDIA SALES, Growing, NYC “out of home” media co. Seeks 8-10 yrs exp & proven track record in cable, outdoor, or print ad sales a must. Strong comm & orgz skills. Excl comp. package. Reply:
  (11/13)

JOB OPENING:  RESEARCH ANALYST-Nat’l Ad Sales-AMC, NYC. 2+ yrs media research exp, pref at a cable net. Analysis of data/materials for ad sales, mktng,  pgming, p.r., affiliate / local ad sales.  Apply:
  (11/13)

JOB OPENING:  DIR OF SALES/CLTV News, Oak Brook IL. 5+ yrs bcst/media sales mgmt; proven sales success w/agencies, retail. Resp: aggr sales goals/share, long term vision/planning. Resume:

, Info: www.cltv.com (11/12)

JOB OPENING:  SALES & SERVICES COORD./MTV Networks, CA. detail oriented self starter (1-2 yrs exp in sales/proj mgmt pref). Interaction w/clients, exc comm skills a must. Team player w/ “can do” attitude. Apply www.mtvncareers.com (11/12)

JOB OPENING:  New York, NY. Experienced SENIOR PRODUCER to help launch and run weekly one-hour series on faith, culture and current events for national cable channel.Content is multi-faith.E-mail:
  (11/12)

JOB OPENING:  DIR, INTEGRATED MRKTG, CMT/NYC. 6yrs Integ. Mrktg in TV/Adv., Xcellent mrktng/creative abilities, Strng knwldge music, leadership, Strng writing/comm. skills BA/BS req, EOE/M/F/D/AAP. Apply www.mtvncareers.com (11/11)

JOB OPENING:   MGR ADV/AETN, NY. Manage advertising and marketing projects. BA/BS req’d. 5 yrs exp in mktg, pr or adv within media environment. E-mail res & sal reqs:
  (11/11)

JOB OPENING:   ACCT REP, AFF SALES/AETN, NY. Support NE Aff Sales thru presentations, client events, trade shows.BA/BS req’d. 2 yrs aff or local ad sales or cable op exp. Significant Travel req. Resume/Sal req:
  (11/11)

JOB OPENING:  ADMIN ASST, PRODUCTION & OPERATIONS/OLN-Stamford, CT.Entry-level, supporting busy VPs.Proficiency in Excel, strong numbers aptitude, attention to detail req. More info: www.olntv.com. Resume/salary:
  (11/11)

JOB OPENING:  SALES PLANNER-Randstad, NY. 2+ yrs exp in adv ind incl.budget mgmt. Knwldg of Nielsen, MRI, Ad*Views, Redbook a +; strong analytical & comm skills. Resume:
EOE  (11/10)

JOB OPENING:  SPECIAL PROJ. SR. WRITER/PROD, HGTV, Knxvlle. 5+ yrs TV promo exp, Knwldg of mktg/ad sales. Resume/non returnable tapes: Scripps Networks, Attn: HR Dept – L. Kok;Job # 4022-U, 9721 Sherrill Blvd, Knoxville, TN37932    (11/10)

JOB OPENING:  ASSISTANT DIRECTOR, ACCOUNTING SERVICES-ABC/NYC. 7 yrs exp in media fin. acctng practices w/5 yrs acctng mgmt. CPA/EDS Software a plus! Expt in gov’t rules/regs for acctng practices, SAP MAS 90.
  (11/10)

JOB OPENING:  AREA SALES MANAGER/Comcast Spotlight – Chicago 2+ years Media Sales Management experience.  Dynamic personality able to motivate a team of AEs. E-mail:
   (11/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

SITUATION WANTED: Experienced EP/SENIOR PRODUCER with outstanding credentials & impeccable references seeking a senior creative position in BROADCAST OR CABLE NEWS. please email hawtreyandthedeafaids
  (11/13)

SITUATION WANTED: 4 yrs exp. FINAL CUT/AE EDITING, SHOOTING, ENCODING, PRODUCING for National TV, MSN, Nokia, etc.  Tired of being a one-man studio -Wanna’ be a team player!  Based in NYC. Willing to move! 
msn
  (11/13)

SITUATION WANTED: SAVVY MARKETER with 15+ years exp. managing$20 million+ mktg. budgets for Fox, Spelling, Paramount, NBC and others.  Expert in mgt. effectiveness, budget efficiency, strategic positioning.  E-mail:
  (11/13)

SITUATION WANTED: SEEKING SENIOR ENTERTAINMENT EXECUTIVE MENTOR interested in sharing insights and counseling an ambitious junior executive with programming, sales, and production experience. email:

  (11/13)

SITUATION WANTED:  PRODUCTION PROFESSIONAL with 20 yrs experience in US Hispanic market seeks a network television or cable position – Creative Services/Producer in LA, but will consider relocating. Contact: Maria Botta;
  (11/13)

SITUATION WANTED:  KIDS ADVERTISING MUSIC PRODUCER, network exp. kids Grammy nom/platinum albums. Your lyrics/mine, catchy music beds. Kid talent,  nationwide service.
; see singletonproductions.com.  (11/10)

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A MESSAGE FROM CYNOPSIS AD SALES

WHAT’S ON TONIGHT:  NOVEMBER 9, 2004:

ABC             My Wife & Kids, George Lopez, According to Jim, Rodney, NYPD Blue
CBS             38th Annual Country Music Awards (OTO)
FOX             The Rebel Billionaire [p]
NBC             The Biggest Loser, Scrubs, Law & Order SVU
PAX             World Cup Comedy, Cold Turkey, Cold Turkey
UPN             All of Us, Eve, Veronica Mars
WB              Gilmore Girls, One Tree Hill
TELE            Prisionera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi, Amor Real, Lo veremos todo con Niurka y Bobby [p]