CYNTHIA TURNER’S
CYNOPSIS

11/02/04

Good morning. It’s Tuesday, November 2, 2004, and this is your first early morning briefing.

Sunday night numbers find ABC once again in front with an overall 5.9/15 A18-49 rating according to fast affiliate ratings from Nielsen Media Research. CBS was a nearby #2 with a 4.2/11 based in part of the strength of the NFL Runover which dug into approx 30 minutes of primetime on CBS (7.0/21).  At 7pm after CBS was ABC with AFV’s 2.8/6.  Things change starting at 8pm with ABC now in front with Extreme Makeover Home Edition (6.2/16) charging ahead of CBS’ mix of 60 Minutes runover and Cold Case (4.8/12 8-9pm).  At 9pm Desperate Housewives owned the hour with a 9.8/23. The closest competition came from NBC with a 3.7/9 for L&O: CI.  The Mountain on the WB made its time period debut at 9pm and while its highest demo for the hour was among W12-17 (1.5/6), in nearly every other demo it dropped 2-4 share points off the Charmed lead-in.  At 10p ABC’s Boston Legal won the hour with a 4.8/13, narrowly leading NBC’s Crossing Jordan by a single share point.

It may – or may not – come as a surprise that NBC has decided to bench Father of the Pride for the November sweep.  The 30m on Tuesdays at 9p will be filled by The Biggest Loser, expanded by 30m weekly to air from 8-930p. 

NBC Universal’s syndicated series Home Delivery has also been benched, per New York Post. NBCU will continue to provide new episodes for the November and February sweeps, with repeats and repackaged eps airing for the rest of the commitment.

Newton Media purchased four 30m infomercial time periods on Orlando station WKMG over the past weekend, and in the time period aired the anti-John Kerry film Stolen Honor. The film aired at 1P and 730P on Saturday, and at 2a and 11a on Sunday morning. Henry Maldonado, GM for hte Post-Newsweek station said, “It wasn’t our intent to offend people … We did the right thing. Advertisers have the right to be treated fairly when they want to buy commercial time on a television station.”  Other stations in the market had been approached with the same deal, and declined to air the film.

Casting / Development / Production:

• Tim Hobert, Bill Lawrence (Scrubs) and stand up comic Brian Regan are developing a comedy project for NBC based in large part on Brian Regan. NBC has ordered a script.  The project is set at NBC Universal TV.
• Never one to shirk from a good in-your-face drama story, producer Steven Bochco may rankle some feathers with his drama project set in Iraq, focused on the troops based there, their daily conflicts and grind, and the families they each have back home. FX has ordered a pilot, titled Over There (produced by 20th), written by Chris Gerolmo, who will also direct. Production begins in January.
• Comedy Central has signed Norm McDonald to develop and star in a sketch comedy project; CC has ordered a pilot, per Variety. The project is being developed by both McDonald and Lori Jo Hoekstra.

GSN (fka Game Show Network) has ordered up a second season of World Series of Blackjack, in concert with the Golden Nugget Hotel and Casino in Las Vegas. Season #2 debuts on January 11 at 10p, featuring 40 amateur and professional card players with a half million in total prize money.

Casting Call – this one is a little different. Lion TV has an upcoming primetime documentary special on Bridesmaid called Always a Bridesmaid. They are looking for someone in the tri-state area who is going to be a bridesmaid sometime between now and November 20th, and is willing to have cameras follow her as she does all of her girly bridal wedding-prep stuff.  If you fit into this criteria and are willing to play along (might want to check with the bride first), contact Rachel at
with your contact and wedding information.

Joanne Modlin has been named VP/Research for Twentieth Television, reporting to Joanne Burns, Twentieth Television’s SVP/Marketing, Research and New Media.  In her new position Joanne will assist in overseeing the day-to-day activities of Twentieth Television’s distribution, cable and network research activities.  Joanne is based in LA.

Roy Restivo has been named VP/Research, NBC Universal Domestic Television Distribution where he will oversee the distributor’s national and local market sales research for the West Coast. Based in LA, Roy will report to Jeff Dellin, SVP/Research in NY.

Thomas Vitale has been upped to SVP/Programming and Original Movies for the SCI FI Channel, reporting to Dave Howe, GM. Adding to his responsiblities are original genre movie development and production, while continuing to oversee the network’s aggressive buying and scheduling efforts.  Well done, Tom!

Lloyd Braun has a new gig – top liner of Yahoo! Media and Entertainment group.  The offocial announcement is expected today. Braun, formerly Chairman of ABC Ent. Television Group, will oversee Yahoo’s content including movies, TV, news sports and the kid-targeted websites. He’ll report to Dan Rosensweig, COO.  Reporting to Braun is Jim Moloshok, SVP/Media and Content Acquisition.

Sunday, October 31, 2004. Fast National Household Ratings for all Networks – time period averages only. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     9.9/16  NFL Runover/60 Minutes 12.8/21, 60 Minutes/Cold Case 12.1/19, Movie: The Madam’s Family 7.3/12

ABC     9.0/15  AFV 5.8/10, Extreme Makeover Home Edition 8.9/14, Desperate Housewives 13.4/20, Boston Legal 8.0/14

NBC     6.2/10  Dateline 4.8/8, American Dreams 4.6/7, Law & Order: CI 7.3/11, Crossing Jordan 8.2/14

FOX     2.5/4   NFL Runover/Simpsons 3.9/7, Movie: X Files: Fight for the Future 2.2/3

WB      1.6/3   Steve Harvey 1.3/2, Charmed 2.4/4, The Mountain [tp-p] 1.1/2

A18-49  ABC 5.9/15, CBS 4.2/11, NBC 3.0/8, Fox 1.7/5, WB 1.3/3

A MESSAGE FROM COURT TV

The History Channel presents This Day in History:
1959:  Columbia English professor and quiz-show star Charles Van Doren admits to a House subcommittee that his phenomenal success on the NBC-TV game show  Twenty-One was staged.  After his repeated denials, the disclosure that Van Doren had been given the questions and answers beforehand was a significant scandal, marking the end of the popular game show format and Van Doren’s academic career.

Answer to Yesterday’s Trivia Question:  What quotable TV character said, “A wise man never tries to warm himself in front of a painting of a fire.” ?  BANACEK.  Kudos to:  Jim Halling-News Channel 8/Washington; Louis Barbash-Connecting the Dots/Washington; Janet Morrison-Guiding Light, P&G Prods/NY; Devon Sutter-Scott Zaretsky Prods/NY; Bridget Carey-E! Networks/Chicago; Brett Calvert-KSAT/San Antonio; Rick Banks-Team One/LA; Bob Gilman-Salient Pictures/LA; Kate Coe-E!/LA; Eric Klein-Studio City; Phil Desjardins-Manning Media Prods/Toronto.

Today’s Trivia Question:   What TV private eye drove a ’57 Thunderbird? (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

A MESSAGE FROM COURT TV

Later — Cyn
11.02.04  5:23am

In 2005, Cynopsis will offer new ad space. Interested?

To subscribe, unsubscribe, or change a subscription for any Cynopsis edition: www.cynopsis.com

Archived Editions: www.Cynopsis.com
Cynopsis Ad Sales 203-526-8978
Press Release Fax: 203-381-9318
All outgoing e-mails are scanned and sent out virus free.
Copyright Cynthia Turner 2004

CYNOPSIS CLASSIFIEDS

JOB OPENING:  MGR/DIR, MARKET RESEARCH-iN DEMAND/NY.Manage all phases of primary research for pgming/mktg; handle analysis/reporting of synd. research.Bachelor’s degree; 3-5 yrs mkt TV research exp. Email:
  (11/9)

JOB OPENING:  DIR EVENT MKTG/WE: Women’s Ent, NYC/ LI. 5-7 yrs event mktg mgmt exp. Dev event mktg initiatives fulfilling mktg objs. Strong planning/brand bldng skills. Knwldg of cable/ent industry. Apply:
  (11/6)

JOB OPENING:  SALES ASSISTANT, Telemundo/Newport Beach. 1-2 years experience, preferably in ad sales or customer support. Organized, detail-oriented, team player. Bilingual Spanish preferred. Apply www.gecareers.com, job# 384998   (11/6)

JOB OPENING:  PUBLICIST/OLN, Stamford, CT. Exceptional Verbal and written skills,3 yrs PR exp req’d; cable or sports industry a +.See www.olntv.com for more info. Resume/salary:
   (11/6)

JOB OPENING:  SR. NAT’L MEDIA BUYER, Initiative Trading 3+yrs Network and/or Cable buying exp. Negotiate all Nat’l Media for barter clients. Analytical & writing skills.  Email resumes to nyjobs
   (11/6)

JOB OPENING:  ON AIR PLANNING MGR-HGTV/Knxvlle. Exp media planning, traffic mgmt, promo sked. Knldg of research methods/data, able to provide analysis. Exp w/MS Office, GriP pref. Resume:
Ref #3983-U (11/6)

JOB OPENING: OMD NY/ANALYST. Support for nat. radio buying.1-2 yrs planning, buying and/or research exp. Resumes:
Indicate “Cynopsis Ad” in the subject line  (11/4)

JOB OPENING:  SR EDITOR/NEWSLETTERS, HGTV.com, Knoxville. 8+ yrs in media/publishing; exp writing, assigning, mnging. Web exp pref. Passion for home/garden topics. Reply w/writing samples:
, Ref: #3907U (11/4)

JOB OPENING:  SR EDITOR/ORIG CONTENT-Knxvlle. 8+ yrs exp in media/pub, writing/editing/dev ideas. Shelter content/web design exp pref. Passion: home/garden topics. Resume/writing samples:
Ref #3918U (11/4)

JOB OPENING:  ONLINE ASST EDITOR/GARDENING, HGTV.com/Knxvlle. 3+ yrs exp in media/pub. Strong rprting/writing/editing skills. Web exp pref. 1-2 yrs exp gardening a +. Resumes/writing samples:
Ref #3698U (11/4)

JOB OPENING:  ASSOC EDITOR, HGTV.com/Knxvlle. 3+ yrs exp media/pub, writing, creating content. Pref web exp; mag exp a +. Passion-home/garden topics. Prof w/MS Office. Resume/writing samples
Ref#3931U (11/4)

JOB OPENING:  New York based prod co is seeking a highly experienced PRODUCTION MANAGER/LINE PRODUCER. Large scale reality series experience essential. Please apply to
Thanks!  (11/4)

JOB OPENING:   MTV Networks: MANAGER, MARKET DEVELOPMENT. Manage sales efforts/renewals for Spike TV for all Canadian Affiliates. Develop distribution strategies to maximize Spike TV distrib in Canada. Apply: www.mtvncareers.com EOE  (11/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

SITUATION WANTED:  ASSISTANT PRODUCER/PRODUCTION ASSISTANT–graduate with an extensive resume. I’m a great communicator, out-going, very hard-working, and willing to relocate. Available starting in January.

  (11/6)

SITUATION WANTED:  SENIOR MEDIA BUYER. Over 10 years experience buying spot tv and radio. Los Angeles, CA Contact:
  (11/6)

SITUATION WANTED:  COMMERCIAL MUSIC COMPOSER AVAILABLE: Unique music from a former platinum selling artist. Rock, Pop, and Hip Hop a specialty.  Samples at: http://www.darrelherbert.com Contact:

(11/6)

SITUATION WANTED:  Seeking ENTRY-LEVEL MARKETING/PR POSITION in NY.Have PR internship experience and promotional work for two non-profits.Knowledge of Microsoft Office. Upbeat attitude, good communicator. E-mail: afismail
  (11/6)

SITUATION WANTED: Production professional with 20 yrs experience in US Hispanic market seeks a network television or cable position – CREATIVE SERVICES/PRODUCER in LA, but will consider relocating. Contact: Maria Botta;

  (11/6)

SITUATION WANTED:  PERFORMING SINGER/SONGWRITER BASED IN NYC.  Looking for song placement in Film and TV. Listen at www.jodyfriedman.com/songs.html. All songs are ASCAP. If interested, please email
  (11/2)

E-mail
for rates and specs for Job Openings. Your ad will be read by 85,430+ Cynopsis & Cynopsis Kids! readers every day. No wonder Cynopsis ads get results.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

A MESSAGE FROM CYNOPSIS AD SALES

WHAT’S ON TONIGHT:  NOVEMBER 2, 2004:

ABC             Vote 2004
CBS             Election Coverage
FOX             Fox New Special: You Decide 2004
NBC             Election Coverage: December 2004 Election Night
PAX             World Cup Comedy, Cold Turkey, Cold Turkey
UPN             Top Model, Kevin Hill
WB              Gilmore Girls, One Tree Hill
TELE            Decision 2004
UNIV            Rubi, Noche de Elecciones 2004