Tuesday, November 25th, 2008


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Cynopsis: DIGITAL


Good morning, it’s Tuesday, November 25, 2008, and this is your first early morning digital briefing.
Online video network Blip.tv added support for the iPhone enabling users to view blip videos directly from their phones. Blip.tv’s new embed code now allows show creators to utilize the same embeddable player code they use for delivering videos to desktop PCs. This opens up the hottest new video platform for independent producers who go reach beyond bite size clips. Outside of Apple’s integration with YouTube, distributing web video shows to the iPhone has been impossible because the platform still doesn’t support Adobe’s Flash format. 


The production arm of Warner Home Video – Warner Premiere – will produce a series of original live action webisodes with top-shelf Hollywood director Bryan Singer, reports THR. The two parties are in talks to develop the cyberpunk sci-fi thriller “H+,” which picks up after a terrorist fries the brains of a segment of the population “jacking” into the net.
Fox Interactive Media’s gaming-themed IGN.com announced a series of production and distribution agreements with nearly a dozen publishers to distribute original IGN video productions across their sites including Black20 Digital Studios, Machinima.com, CollegeHumor, ScrewAttack.com, g-NET and Comedy.com.
Knowledge Adventure
is partnering with Unity Technologies to bring its kid-targeted 3D Virtual World to multiple digital platforms. Knowledge Adventure’s flagship gaming products sold under its JumpStart and Math Blaster brands will soon be available online and via the iPhone, iPod Touch, Mac, Wii, and Wii Ware.
Hispanic network V-me makes over 30 hours of its shows available for purchase on the iTunes store from today including Estudio Billboard, LazyTown, and Viva Voz con Jorge Gestoso.
Fox Broadcasting has agreed to contribute programming to IdeaCast‘s Airline TV network available to passengers on Continental, Frontier and JetBlue Airlines.


Online entertainment portal No Good TV christened its own new television production arm with the 8-part VH1 Classic One Hit Wonders. Hosted by NGTV’s own Carrie Keagan, the show re-imagines the well-worn countdown format with irreverent touches, high-end animation and innovative visual effects. VH1 Classic will premiere two new episodes each night beginning Dec. 1.
London-based TwoFour division Digital Bridge is getting ready to launch an online soap targeting working moms. Appearing on social networking site Mumspower.com, 10-minute episodes of “Heart & Soul” follow the trials and tribulations of a quartet of mothers. The site will turn to the audience to recruit a fifth Mom for the show.
Ziggity Zoom also added to the increasingly crowded Mommy blog space with Mommie911.com celebrating unsung maternal heroes.


Social music service imeem launched a mobile advertising platform offering brands the opportunity to connect with mobile consumers through imeem’s Android application. Kia Motors America is the first brand advertiser to avail itself of the platform, promoting its new compact SUV the Kia Soul launching in the U.S. next spring.
Web 2.0 tools such as Facebook widgets and iPhone apps will help keep online shopping afloat this holiday season according to new reports from Deloitte, Shop.org and WorkLight.


Video online and on mobile devices remain additive to the overall pie as total viewing hours continue to rise across all available platforms, according to Nielsen‘s Q3 A2/M2 report. Television remained the dominant choice for video consumption as viewers watched more than 142 hours/month – 5 hours more than last year. The amount of hours audiences spent watching timeshifted TV rose by 34% year-over-year as DVR penetration increased to 27%. Major online events such as the Olympics, Major League baseball and political conventions contributed dramatically to the growth of online video usage.
Monthly Time Spent in Hours: Minutes – 3Q 2008
                                         K2-11 T12-17 A18-24 A25-34 A35-44 A45-54 A55-64 A65+
Watching TV in the home*    108:34 110:59 108:36 133:00 134:51 159:23 175:18 196:23
Watching Timeshifted TV*       5:25     4:55    4:36   10:04     8:15     7:19    6:32     3:44
Using the Internet**              5:38    12:48  12:59   28:40   37:56   35:24   35:05   26:39
Watching Video on Internet**  2:05     2:55    3:57    3:21     2:44     2:17     1:37     1:07
Mobile Video Subscribers          n/a      4:20    3:15     4:20    3:37     2:10      2:53      n/a
Watching Video on a
Mobile Phone
Video Audience Composition by Age – 3Q 2008
                          K2-11 T12-17 A18-24 A25-34 A35-44 A45-54 A55-64 A65+
On TV*                 11%     7%       7%      13%     14%     17%    14%  17%
On the Internet**    7%     9%       8%      15%     19%     20%      6%   7%
On Mobile Phones     n/a   18%     15%      32%     20%     10%       6%  1%
Video Audience Composition by Gender – 3Q 2008
                             F2+ M2+
On TV*                  54% 46%
On the Internet**   55% 45%
On Mobile Phones    40% 60%
Source for all charts: The Nielsen Company Check the Nielsen blog for footnote references
Dish Network signed on with Rentrak to measure click-stream data on its DVR set top boxes. Rentrak’s TV Essentials reporting system measures anonymous audience viewing patterns including second-by-second TV programming and advertising information.
The leading text messaging market in the U.S. is, you guessed it, El Paso? That’s according to a new study from Scarborough Research, which found that 57% of those 18 years or older in the Texas border town used mobile phones to send text messages compared to 48% nationally. Other leading markets for text messaging include Salt Lake City, Dallas and Memphis.


Apple released the latest iPhone operating system update adding a few important new features including remote podcasting download capabilities via Wi-Fi or 3G as well as improvements to the Google Maps app. (Google Street View is now accessible from the phone.) IPhone 2.2 also fixes a lingering security flaw that allowed anyone with access to your phone to bypass the password screen to view contacts, emails, etc.
CNET is ready with its annual Holiday Gift Guide featuring more than 200 hand-picked techy product recommendations.


How’s this for a natural fit: MMO gaming-themed drama The Guild has signed an exclusive deal with Microsoft to begin distributing season 2 of the show today across the MSN, Zune and Xbox 360 Live Marketplace platforms – the latter in HD format. Both parties will share in sponsorship revenue from Sprint with new episodes appearing each Tuesday. Finding audiences and sponsors for online video is all about building a community and finding a copasetic brand that audience may find interesting. Guild creator and star Felicia Day, herself a huge online gamer, has been very adept at reaching out to gaming geeks at confabs like ComiCon, Blizzcon and South by Southwest and keeping them up to date via Facebook, MySpace, Twitter and other services. They even kept the show going early on by sending donations in via PayPal. Racking up 10 million+ aggregate views is impressive but not as valuable to advertisers as being able to deliver a loyal audience of like-minded folks, particularly when they’re hard-to-reach 18-24 year old males.
Clarification: Here’s a little more context regarding the debut YouTube Live. The 2008 edition of Live Earth did have 10 million total online views earlier this year, but simultaneous online views peaked about 287,000 – up from 237k last year. Now YouTube’s 700,000 simultaneous views seem pretty impressive in terms of scalability. The concert continues to rack up on demand views, according to one of the event’s producers Matthew Mills – exceeding over 3 million views during the past 36 hours. “We also saw a 7:1 ratio between the A (700 Kbps) and B (400 Kbps) streams,” says Matthew, indicating that YouTube users are connecting at higher bitrates than other Akamai customers.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: INT’L SALES ASSISTANT/LA Based/Int’l TV sales distribution company. Position requires knowledge of Spanish. Minimum 2 years experience in similar position. Email resume to [email protected] (12/3)

JOB OPENING: MGR COMMS LATIN AMERICA/BBC/Miami: Mng placement of Lat Am Chan in consumer/trade media. Event org, internal comms, profile of channel & of BBC. Fluent Eng/Span. Self Starter. Apply: www.bbcamerica.com/employment.jsp (12/3)

JOB OPENING: MGR, RSRCH PLAN’G & STRATEGY/Hallmark Channel/NY: Resp for supporting Ad Sales by supplying rsrch materials such as ratings estimates, ratings tracks, & competitive spending. Full posting/apply www.hallmarkchannel.com (12/3)

JOB OPENING: DIR COMMUNICATIONS/TLC/MD: Resp for prog publicity, mng nat’l/local mkt branding, work w/outside producers/agents/talent for ntwrk, 7+ yrs. Hands on exp. knowl of TV industry a must. Apply: www.discovery.com Req#8642 (11/27)

JOB OPENING: PRODUCER /N. California: Launch edgy reality home makeover series. 4+ years as producer/writer, Excellent project mgmt skills a must. Resume to: [email protected] (11/27)

JOB OPENING: DIR AFF SALES /RLTV/MD: Manage distribution sales & affiliate relations efforts, manage staff, 5-10 years prior sales exp within cable & telecom industry pref. with MSO contacts, resume: [email protected] (11/26)

JOB OPENING: US DIRECTORS: Major ntwrk background wanted for one of the world’s leading non-fiction prod companies/Toronto. Proven track record in adventure, reality formats. Resume to: [email protected] (11/26)

JOB OPENING: MGR/SR MGR RESEARCH/MTV/NYC: 3+ yrs media/mkt res; str primary res/qual/quant sk. Str knwlg TV, media, web, pop cult/trends. Proven PC skills (MS Office). Some travel. EOE/M/F/D/AAP www.mtvncareers.com (11/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV/NY: Support marketing department (consumer, affiliate, & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: www.turnerjobs.com – Requisition # 107860BR (12/3)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PROG RESEARCH & ANALYSIS DEPT/Warner Bros. TV: Download overnight ratings from Nielsen, create/maintain various reports tracking series ratings & prgrm test scores.More info: www.warnerbroscareers.com & enter 106581 (12/3)

SPRING INTERNSHIP CREDITS ONLY: Discovery/NYC Hiring Interns across mult depts: Ad Sales, Mkt, Rsrch, Intl, Digital, Prog Dev, HR, Talent + more! Only 10 hrs/wk min. School credits. Apply: http://corporate.discovery.com/careers/ ID: 8501 (12/2)

SPRING/INTERNSHIP CREDITS ONLY: Doc prod co. seeks orgnzd/energetic Jrs/Srs as interns hungry & driven to gain exp in fast-paced envir. Specify winter or spring in app. Resp: office, shoot, & post-prod & dvlpmnt assistance. Apply: [email protected] (11/27)

SPRING/INTERNSHIP CREDITS ONLY: Big Tent Ent/NY seeks ART DESIGN & MKTING Intern exp with digital photo editing, mkt research, MS Office, Photoshop, InDesign, and Illustrator; Email [email protected] (11/27)

SPRING/INTERNSHIP CREDITS ONLY: Big Tent Ent, NY seeks MARKETING INTERN: strong MS Office skills, knwldg of mktg and licensing, and good written and oral skills. Email: [email protected] (11/27)

WINTER/SPRING INTERNSHIP CREDITS ONLY: NYC, Superb Entertainment/NBC Universal: administrative support and script coverage for film/television development company. Apply to [email protected] (11/26)

SPRING INTERNSHIP CREDITS ONLY: Burbank Television Enterprises seeks intern-Digital Media Department. Duties: rsrch & edit library episodes, validate titles to ITD & other projects as assigned. Cover letter/resume to [email protected] (11/26)

SPRING INTERNSHIP CREDITS ONLY: Burbank Television Enterprises seeks (2) interns-Publicity/Talent Relations Dept. Duties: read publications/online media and attend & asst at functions. Cover letter/resume to [email protected] (11/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: NY-based LINE PRODUCER w/ extensive experience in independent film, docs & TV. www.centrestreetfilm.com or [email protected] (12/3)

SITUATION WANTED: INNOVATIVE PRODUCER/DIRECTOR: Award winning and highly creative. Major network experience, across all genres: Childrens, Youth, Reality, Lifestyle. In NY but will travel. View reel & CV: www.kirstynordal.com (12/3)

SITUATION WANTED: Award Winning CD looking for FT/CONTRACT WORK. Experienced in all mediums. 10+ at MTVN. Fun, easy going and highly productive. Please contact [email protected] (12/3)

SITUATION WANTED: HISPANIC MKT CONSULTANT AND CREATIVE WRITER/TRANSLATOR w/18 yrs exp. I’ll translate your copy from English – Spanish in 24 hrs or it’s free. Contact: [email protected] or visit: http://www.sarosolis.com/voice.php (12/3)

SITUATION WANTED: PRODCR-WRTR; TALENT-CASTNG EXEC/BOOKR/LA + track record ENT.PR/PROMO/MKTG/ADV. Great work ethic & references (see IMDb.com,Jane Shayne)eager for next challenge! FT/Project. Contact: [email protected] (12/3)

SITUATION WANTED: Seasoned, professional EXECUTIVE ASSISTANT in TV, Film& Music Industries. “C” Level Exec., E.V.P. & S.V.P. experience. Contact: [email protected] (12/3)

SITUATION WANTED: Recent Harvard grad seeks WRITER’S ASST, PA or ADMIN work. Experience at Cartoon Network and PBS. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. [email protected] (12/3)

SITUATION WANTED: ADVERTISING SALES MANAGER/(NY): Interactive and print ad sales leader available. Versatile, revenue generator (5+ yrs industry experience) [email protected] (12/3)

SITUATION WANTED: Seeking EXECUTIVE ASSISTANT Position: Reality & Hosting Guru seeking a change in career with a top company. Eager to learn & willing to work my way up! [email protected] (12/3)

SITUATION WANTED: Seeking F/T or Freelance ops. 9 yrs experience in Entertainment & Technology. Shoots, produces, writes, & designs. Will Travel. [email protected] (12/3)

SITUATION WANTED: Exp’d FREELANCE MEDIA BUYER 10+ yrs exp. negotiating R/TV/Cable/Sponsorships/Promotions for a variety of top brands. Contact: [email protected] (12/3)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hisp, & sales experience. Let me be your “Remote RD” for competitive, one-sheets, breakouts, Nielsen probs, etc. Avail – contract basis. Email: [email protected] (12/2)

SITUATION WANTED: NY CREATIVE MARKETER, PROMOTIONS & EVENT PLANNER with big brand media experience-WB, Bloomberg LP & Scripps Networks. Enthusiastic and dedicated looking for full, part, temp or freelance. Email [email protected] (12/2)

SITUATION WANTED: Exp’d ATL based MKTER looking for contract/FT wk. Let me help max. affiliate commitments. Extensive exp. w/ national/local/tradeshow promos & event planning. Will travel! [email protected] (12/2)

SITUATION WANTED: Skilled TELEVISION EDITOR w/ extensive exp. editing both long and short form for NBC, HBO, A&E, CBS, Discovery, MTV, PBS and Lifetime to name a few. Reel and resume avail. on request. Contact: [email protected] (12/2)

SITUATION WANTED: Adept at adaptations – established novelist and screenwriter will adapt your novel to the screen. [email protected] (11/27)

SITUATION WANTED: ASSOCIATE PRODUCER or ASSOCIATE STORY PRODUCER (L.A.), 9+ yrs in all aspects of production, exp. in reality, inc. game, & scripted. Valid passport – willing to travel. [email protected] (11/27)

SITUATION WANTED: Film/TV/Ent PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (11/27)

SITUATION WANTED: Award-winning WRITER/PRODUCER , animation & new media, available for freelance writing work. Experienced with short-form digital content. Reel & CV: www.elliotblake.com or contact [email protected] (11/27)

SITUATION WANTED: Creative internat’l FREELANCE BUSINESS WRITER/JOURNALIST/PR PRO Ind expertise incl: music/ ent; technology & telecom;travel/hospitality; home luxury mkt, etc. Website: www.marlacimini.com or email: [email protected] (11/27)

SITUATION WANTED: NY-based WRITER & EDITOR w/exp. in marketing, branding, websites, press releases, collateral & more. References and samples available upon request. Email: [email protected] (11/26)

SITUATION WANTED: SPORTS EXECUTIVE: Global Sr. level media professional w/ JD degree. Sell, acquire, strategize, negotiate deals, event producer, versatile & self-directed. E-mail: [email protected] (11/26)

SITUATION WANTED: Award winning network FIELD PRODUCER available for long and short form news, lifestyle, documentary, magazine and reality. Will travel nationally and internationally. Contact [email protected] attn: Melissa (11/26)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR: Guts + passion + excellence! tons o’ experience connecting w/all kinds of audiences all media. FREE COPY @ https://freebeaaron.wordpress.com contact: [email protected] (11/26)

SITUATION WANTED: TV EXEC w station mgmt, programming, syndie sales exp. will be an asset to your co. Expert at team-building. In NY area now but only until wolf comes to door. Expensive to feed him! [email protected] (11/26)

SITUATION WANTED: Seasoned COPY EDITOR & WRITER w/extensive exp (over 10 yrs at WB) in mktg, PR and promotional ads and materials. Can provide many writing samples. Seeks freelance or FT. Please contact at [email protected] (11/26)

SITUATION WANTED: Creative, smart and enthusiastic PRODUCER with experience producing for VH1, MTV, A&E, and NBC looking for work as a field or show producer. Please email [email protected] for resume/reel.(LA) (11/26)

SITUATION WANTED: Did 2008 Internet Profits exceed expectations? Need stronger management to grow revenue w/greater efficiency? Former TV Advertising VP, original Double Click’er & Internet CEO understands your pain. [email protected] (11/26)

SITUATION WANTED: RADIO BROADCAST/AUDIO PRODUCER and 20-yr. L.A. based on-air-pro seeks F/T, P/T or freelance work in digital prod./broadcast opers. Top-notch skills/references! Visit jimgovernale.com or email [email protected] (11/26)

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