Cynopsis: Kids!

11/21/06

Good morning. It’s Tuesday, November  21, 2006 and this is your first early morning Kids! briefing.

NEW PRODUCTION & DEVELOPMENT

After an absence of about 10-years on Israeli TV, Sesame Workshop re-launch Rechov Sumsum, Israel’s version of Sesame Street, with the 40 new episodes will launch on Israel’s HOP! Channel, December 15, 2006.  While this incarnation of the series will continue to underline the importance of early educational and social skills, the new series will also focus on presenting and modeling a new set of goals that support the positive aspects of embracing and respecting the multi-cultural diversity of Israeli society.  New episodes will feature live-action filmed segments featuring different types of kids/families, celebrity segments and of course Muppet characters from the original series including Moshe Oofnik, an Oscar the Grouch type character, Brosh and Noah as well as new Muppet characters.  Joining the cast:  Mahboub, the first Arab-Israeli Muppet, an endlessly curious 5-yr-old character who is musically talented and likes interactive games; Abigail, an inquisitive and helpful 3-yr-old who likes to be part of the action.  Returning adult human cast members include Jewish-Israeli Tzachi and the Arab-Israeli Ibtisam. They will be joined by new neighbors including Irina, a Russian immigrant who owns the Magic Trick Shop on the street.  Production of the season was completed in September at Tel-Aviv’s Meimad Studios.

MORE KIDS STUFF

Harry Potter.  So much hype the past bunch of days that there is not much else one really needs to say … and yet….  The teaser trailer for the newest movie, Harry Potter and the Order of the Phoenix, is now available online and the official movie website up and running ( www.harrypotterorderofthephoenix.com/ ).  The trailer is available in all sorts of sizes and varying degrees of resolution for QuickTime, Windows Media, iPod and the PSP to mention a few, and of course it can be found at any number of sites including the well known fan site www.the-leaky-cauldron.org as well as at the Happy Feet movie website ( www2.warnerbros.com/happyfeet/). You’re shocked I know.  All that and … the movie won’t be released for another seven months on July 13, 2007.  Anyone excited about Harry’s first kiss?  Or more maybe Daniel Radcliffe’s (Harry Potter) upcoming starring role in the revival of Peter Shaffer’s Equus, in London’s West End this February 2007, in which 17-yr-old Radcliffe will appear in the all-together, “the emperor’s new clothes,” as in birthday suit?

CONCERT.TV has entered into a deal with MTV Networks to air MTV’s documentary Staying Alive  48fest, free, 24/7 for all of December beginning World AIDS Day, December 1.  Hosted by Nelly Furtado, the documentary of MTV’s 48fest movie competition follows young adults through different stages of film production and includes appearances by lots of celebrities. CONCERT.TV is also donating 10% of its commercial airtime to air MTV/Staying Alive Public Service Announcements for the campaign.

MARKETING/LICENSING

Fox Licensing & Merchandising and Delivery Agent are readying the first online store selling only licensed products based on The Simpsons to open for holiday 2006.  The site ( www.TheSimpsonsShop.com ) will feature a full compliment of The Simpsons merchandise from every category and lots of its 600 licensing partners.

Delta Air Lines has partnered with Nintendo to offer DS owners traveling through Delta’s terminals at Hartsfield-Jackson International Airport free access to demo video games for the device.  Currently travelers can wirelessly download a selection of DS games demos at the Atlanta airport near one of six DS Download Stations at Delta’s Concourses T, A and B.  Future plans include expanding the DS Download Stations to other airports.  Game demos that can be downloaded as of now include Brain Age, Elite Beat Agents and Clubhouse Games

The With Love … Hilary Duff TV ad campaign for the singer/actress’ new fragrance kicked off last night with the first 60-second spot premiering on MTV.  The, With Love … Hilary Duff fragrance is launched in partnership with Elizabeth Arden.

Warner Bros. Records will release a three-song EP from singer/actress Ashley Tisdale, who starred as Sharpay Evans in High School Musical, on December 12.  The EP comes two months before the release of Tisdale’s debut album, titled Headstrong, which is set for February 6, 2007.  The three songs are: He Said, She Said, a song co-written by Jonathan “JR” Rotem, Evan “Kidd” Bogart, and Ryan “Alias” Tedder; Headstrong, co-written by the trio The Matrix; and Last Christmas, a cover of the Wham! song penned by George Michael.  Tisdale’s version of Last Christmas is available for download online at a number of retailers including iTunes beginning today.  Finally, Tisdale will be part High School Musical: The Concert, a 40-city tour that kicks off next week, along with other cast members from the Disney Channel movie including Corbin Bleu and Vanessa Hudgens.  Tisdale and Hudgens will perform songs off of their own albums on the tour.

MTV Networks (MTVN) announced today the results of its biggest study ever, focused on kids and youth well being around the world.  The MTV Networks International‘s Wellbeing Study took six months to complete and encompassed 5,200 interviews with K8-15 and A16-34 in 14 countries (Argentina, Brazil, China, Denmark, France, Germany, India, Indonesia, Japan, Mexico, South Africa, Sweden, the UK and the U.S).  We will bring you some of the main findings throughout this short holiday week:

The Future

• Kids in developing countries were more positive about their future than those in developed nations.
  • A majority of A16-34 in developing nations expected their lives to be more enjoyable in the future, led by China with 84%. More K8-15 in developing nations expected to have more fun in the future than their counterparts in developed countries. 83% of Chinese, 69% of South African and 68% of Mexican kids expected their lives to be more fun, compared to 51% of American, 42% of French and just 30% of German kids.
  • In contrast to all developing nations except Argentina and Brazil, the majority of A16-34 in every developed country expected to earn less than their parents.  Some 79% of Indians and 78% of Chinese A16-34 believed that they will earn more than their parents. Just 17% of Japanese, 27% of Germans and 32% of French thought the same.

Happiness

• Globally, only 43% of A16-34 asked said they were happy with the way things were. Younger children aged 8-15 were happier, but surprisingly not much more so: 57% on average.
• However, developed nations dragged down the averages. Young people in developing countries were at least twice as likely to feel happy as their counterparts in developed nations.  More than 70% of A16-34 and 80% of K8-15 said they were happy in Argentina and Mexico, versus fewer than 30% of A16-34 and under 50% of K8-15 in the U.S. and the U.K.

Religion

• Young people in the developing world were more religious, and there was a correlation between youth who were actively religious and happiness levels. Over half of A16-34 Indonesians, Brazilians and Indians said they were religious, compared to one in four in the U.S. and one in 10 in Sweden and Germany.
  • 76% of Japanese, 63% of French and 50% of Swedes asked said they were faithless.
  • 40% of Germans and 35% of Americans described themselves as believing in a higher power, but found traditional religious institutions too rigid.

Stress

• One consistent finding across ages and in every country was the pressure on youth to succeed. Kids and young people are stressing about the same things as adults. More than half of 8-15 year-olds worry about getting a job. By comparison, only 34% were concerned about fitting in at school and only 25% worried about looking cool.
  • Brazilian, Indian and Mexican K8-15 were the most worried about their weight (66%, 50% and 41% respectively), while 93% of Brazilian kids, 87% of Argentinean kids and 84% of Mexican kids said that looking good was a sign of success.  Brazilian and Mexican 16-34 year-olds are the most competitive about their looks.
  • Indian and Indonesian youth are the most competitive about their income, with Argentinean youth being the least competitive about how much money they make.
  • 65% of 16-34 year-olds choose listening to music as their main form of stress relief, with television (48%) their second choice. For younger children, watching television (59%) was slightly more popular than music (58%).

EXECUTIVE MOVES

Teemu Huuhtanen has been upped to President/North America and EVP/Business Development, Sulake Corporation.  Prior to his promotion, Huuhtanen was SVP/Sales and Business Development.  A developer/publisher/distributor of multiplayer online games and communities, Sulake is the parent company of the social networking site Habbo.

Jenny Bourbiel has been appointed VP/Marketing, NTN Buzztime, Inc.  Most recently she was responsible for managing new technologies at AT&T Wireless, including a cross promotion with American Idol.  Previously Bourbiel toiled for GTE Wireless, heading up its corporate marketing communications until it was sold to AT&T Wireless.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, November 17, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1060; K6-11 534; TWEENS 9-14 397
DISNEY CHANNEL:     K2-11   862: K6-11 579; TWEENS 9-14 460
CARTOON NETWORK: K2-11   613: K6-11 396; TWEENS 9-14 270
TOON DISNEY:           K2-11   157; K6-11   86; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  Who would you find usually paling around with Prince, the Lobster?  SIGMUND THE SEA MONSTER    Just One Correct Answer – Nice Job Sherrie! Sherrie Brooks-Cartoon Network/Atlanta

Today’s Trivia Question: On which show would you find an older sister Aly with two younger twin brothers? (click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
11.21.06

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