Tuesday, November 19th, 2013




Women Influence 85% of ALL Purchase Decisions

This holiday season 22% of WOMEN plan to SPEND MORE than last year
59% expect to purchase $500+ in gifts (source)

( ( ((((get with the network that gets young women. oxygen)))) ) )


Good morning.It’s Tuesday, November 19, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
DIY: I Want That at 10p
Esquire: Risky Listing at 9p, White Collar Brawlers at 10p
Science: Futurescape with James Woods at 10p

Tonight’s Finales:
A&E: American Hoggers at 10:30p
Lifetime: Abby’s Ultimate Dance Competition at 9p



LIVE NEWS at 8pm ET with John Seigenthaler
Reporting On the Day’s Top Stories

AMERICA TONIGHT at 9pm ET with Joie Chen
Go Deeper with Groundbreaking Investigative Journalism

For advertising information, contact Ken Ripley at [email protected].

Discovery and Time Warner Cable signed an early renewal of their carriage deal that gives TWC and Bright House Networks TV Everywhere rights, something Discovery has been reluctant to grant in the past. “In addition to a robust VOD experience,” said TWC SVP of content acquisition Andrew I. Rosenberg, “we look forward to continually working with Discovery to provide more expansive out of home access to their content.”


The NFL and MLB are siding firmly with broadcasters in the Aereo legal dispute. The sports organizations filed a brief last month that said if the online video startup, which streams broadcasters’ signals without authorization, prevails in court, it could mean the end of free sports on television. If Aereo is not shut down, says the brief, the option would be to move sports to pay-cable nets, where “Aereo-like services cannot hijack and exploit their programming.”

MTV pre-released the first episode of docu-series Generation Cryo last night on the MTV app. Cryo, about a teen who learns she has at least 15 half-siblings by a sperm donor dad, makes its on-air debut Monday, November 25 at 10p. The net’s pre-release of series Wait ‘Til Next Year last month helped drive the app’s biggest streaming week to date, increasing downloads 47 percent week over week.

In-demand Breaking Bad creator Vince Gilligan has struck an eight-figure deal for TV with Sony Pictures Television. The “good folks at Sony have treated me very well over the years,” Gilligan told the Hollywood Reporter.

Live, interactive talent competition Rising Star is coming to ABC this summer. The format, which earned a 49.4 percent household share when it launched in Israel this fall, comes from Keshet DCP, a joint venture between Keshet International and DC Media. While NBC‘s The Voice and Fox‘s The X Factor are flirting with real-time voting this season, Star viewers vote via the show’s app in every round, with results posted immediately.

In the wake of its acquisition of preschool net Sprout, NBCUniversal announced it is shuttering children’s channel KidsCo, with minority partner Corus Entertainment, next year. “As one of many children’s linear services available in the international market, growing the KidsCo business has been challenging,” said a KidsCo statement.

Weight Watchers has partnered with ABC food and lifestyle show The Chew to host a cooking competition, “The Chew Search for the Weight Watchers Chef.” Six experienced cooks will be selected from entrants on thechew.com. After culinary challenges starting January 15, the person judged most skilled at creating delicious, healthy meals wins $75,000 and a one-year consulting contract with the weight loss firm.

NASCAR Sprint Cup champion Jimmie Johnson will join ESPN as a host of SportsCenter Tuesdays at 6p. Johnson, the first athlete to fill the position, could drive a new group of viewers to the show.

ABC‘s “Home for the Holidays” campaign will include five short films from U.S. veterans, as well as veteran-centered storylines on the net’s programs. The digital films begin to debut Monday, November 18 on ABC.com; Lady Antebellum will record a cover of “Celebrate Me Home” to serve as the theme song of the initiative.

An outgrowth of its TeenNick HALO Awards, which aired Sunday, Nickelodeon announced an initiative that recognizes one teen every month for their work helping their community. Starting in January 2014, the HALO Effect will award a $5000 grant to a charity chosen by the month’s winning teen.

Hockey fans can’t get enough of their faves, and the NHL is helping feed the beast by cooperating with a docu-series to air on NBC Sports Network and Canada’s CBC. NHL Revealed: A Season Like No Other, a seven-parter from Bristow Global Media that will follow players prepping for games and traveling to the Winter Olympics in Sochi, premieres in early 2014.

Please join Cynopsis in two days, Thursday, November 21, for an exclusive training webinar, Leveraging Social Media to Drive Tune-in and Ratings. Featured speakers include Deirdre Bannon, VP Product for SocialGuide; Sumeet Kanwar, Managing Director Midwest & Strategy for OMD; Jake Katz, VP Audience Insights & Strategy for REVOLT, and Dana Ortiz, VP Brand Marketing for Syfy. In this special webinar, you’ll hear about strategies for using social media to spread the word about programming and generate the kind of excitement that boosts viewership.


The November 29 premiere of Reelz‘s Hollywood Scandals focuses on celeb sex tapes, recalling the exploits of stars like Pamela Anderson, Paris Hilton and Kim Kardashian. Later subjects of the hour-long docu-series, airing Fridays at 9p, will include Charlie Sheen, Michael Jackson and Marilyn Monroe.

Hallmark announced a Sunday, January 12 premiere date for When Calls the Heart. The drama, starring Erin Krakow (Army Wives), Daniel Lussing (Last Resort) and Lori Loughlin (Full House) was inspired by the Janette Oke bestseller about the Canadian West. Oke’s Love Comes Softly series spawned 11 Hallmark Channel original movies. 

Bravo has three new reality series on tap for next month. The net announced Toned Up, about pushy partners in a fitness web site, premiering Thursday, January 2 at 10:30p; Blood, Sweat & Heels, focusing on elite NYC “movers and shakers” arriving Sunday, January 5 at 9p and young, driven Chicagoans heating up 100 Days of Summer, starting Tuesday, January 7 at 10p.

Lifetime original movie Lizzie Borden Took an Ax, based on the true story of the infamous murder, bows Saturday, January 25 at 8p. The Sony Pictures Television production stars Christina Ricci.

Civil War: The Untold Story looks at the war through the lens of lesser-known but critical battles, and chronicles the presidential campaign, almost lost by Abraham Lincoln, in 1864. Narrated by Elizabeth McGovern (Downton Abbey), the five-hour documentary from Great Divide Pictures premieres on public television in February 2014.

E! announced an hour-long special that catches up with Heidi Montag and Spencer Pratt (“Speidi”),
former fame-hungry stars of The Hills. What’s life like outside the limelight? After Shock: Heidi & Spencer hands the reality duo 60 more minutes of fame Monday, December 9 at 10p.

Acorn TV, home of British TV programs in North America, will stream the season six finale of Doc Martin on Monday, November 25. Afterward, the entire sixth season will be archived on Acorn TV, via www.acorn.TV and its channel on Roku.

EPIX announced a Saturday, January 11 premiere date for Milius. The 90-minute doc, to air at 8p, delves into the life of controversial filmmaker John Mlius (Red Dawn).


Dallas returns to TNT for season three on Monday, February 24 at 9p with an eight-ep run, then comes back in the summer with seven more shows, reports TV Guide. Coming up, promises executive producer Michael Robin, is “the biggest Southfork wedding yet.”


NBC has given a pilot order to Bad Jungle. Kate Walsh (Private Practice) will star in and exec produce the comedy, from Will Ferrell and Adam McKay‘s Gary Sanchez Productions, about a hard-living criminal court judge.


Frank Grillo (The Gates) will star in DirecTV‘s upcoming Navy St., reports TV Line. DirecTV ordered 10 eps of the family drama.

Anna Gunn (Breaking Bad) and Jacki Weaver (Silver Linings Playbook) have been added to the cast of Fox event series Gracepoint. An adaptation of U.K. drama Broadchurch, the Shine America project is set to premiere during the 2014-2015 season.

Tom Cavanaugh will guest on CBS‘s Blue Bloods, reports TVLine. The former Ed star’s ep is scheduled for Friday, December 20 at 10p.


The BBC and China Central Television signed a deal on Monday to develop documentaries geared toward the Chinese and Asian markets. “The projects we will be working on will enable us to bring our flagship BBC Earth content to audiences across China,” said BBC Worldwide global markets president Paul Dempsey, “and help bring together UK and Chinese creative talent.”

James Bond is headed back to U.K.’s ITV. After losing the movie franchise to BSkyB in 2012, the broadcaster struck a multi-year deal with MGM to bring the films, including 2012’s Skyfall, to ITV channels.

The season thirteen premiere of ITV‘s I’m a Celebrity, Get Me Out of Here! in the U.K. earned its best launch numbers ever, and the net’s highest of the year, with an average audience of 12 million and a 47 percent market share. (To compare: ITV’s Downton Abbey averaged 9.8 million for its fourth season finale.)


Sony Pictures Television has sold the fifth syndication cycle of Seinfeld, reports Broadcasting & Cable. The sitcom, currently among the top five syndicated shows in the A25-54 demo, has clearance in over 90 percent of the country.


The premiere of Fox sci-fi drama Almost Human scored a 3.1 preliminary rating in A18-49, and over 9 million total viewers, making it the top scripted program in broadcast Sunday night. But it was AMC‘s The Walking Dead that topped scripted on all of television, with 6.05 A18-49 and over 12 million viewers. NBC’s Sunday Night Football grabbed a 9.1 rating in A18-49 in fast nationals, up 30 percent week to week. Without a gridiron lead-in this week, CBS‘s 60 Minutes dropped 1.4 ratings points to 1.7 in A18-49. CBS had a 1.6 adult rating for the night; ABC took 1.4 in the demo.

Lady Gaga earned a 4.9 rating/12 share in early household ratings as host and musical guest on NBC‘s Saturday Night Live, matching the season-high numbers for a Kerry Washington/Eminem combo on November 2. Gaga’s show also matched the Local People Meter number among A18-49 for the November 2 ep, with 2.6/12 rating in A18-49, falling shy of Miley Cyrus’s 2.7 in the demo in October.
Gold Rush was the top cable program in total viewers P2+ and households on Friday, and the number one show on television in Men. The Discovery Channel docu-series earned a 2.54 among M25-54 and 1.93 in M18-49.

The season three premiere of WE tv‘s Braxton Family Values delivered 1.3 million total viewers, the reality show’s strongest debut yet, up 27 percent from its March start. Among W18-49, the show drew 586,00 viewers, making it number three in ad-supported cable for the night in the demo.

TV Playback Rank, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day rating for the week of October 28, 2013



A18-49 US AA%



+7 minus SD contribution

Grey’s Anatomy (ABC)



2.3 (77%)

The Blacklist (NBC



2.1 (65%)

Scandal (ABC)



2.0 (59%)

Nashville  (ABC)



1.8 (100%)

How I Met Your Mother (CBS)



1.7 (47%)

Elementary (CBS)



1.7 (72%)

Criminal Minds (CBS)



1.7 (54%)

Castle (ABC)



1.6 (57%)

Once Upon a Time (ABC)



1.5 (52%)




1.4 (40%)

Source: The Nielsen Company. National Live + Same Day and Live +7 Day Program Ratings. Program rankers based on regular, original telecasts only.

Nielsen Twitter TV Top Ten for the week of November 11, 2013



Unique Audience (000)

Tweets (000)

The Walking Dead (AMC)




The Voice (NBC)




American Horror Story: Coven (FX)




Scandal (ABC)




The Voice (NBC)




The X Factor (FOX)




The X Factor (FOX)




Saturday Night Live (NBC)




Awkward (MTV)




Glee (FOX)




Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks. 

Friday A18-49 Analysis:CBS and Univision tied for the most A18-49 viewers Thursday with 1.5/5, according to final primetime national ratings from Nielsen. CBS’s Undercover Boss was tops at 8p with 1.7/6, followed closely by 1.6/6 for Uni telenovela Porque el Amor Manda. Uni’s Tempestad took the 9p hour with 1.8/6 versus 1.7/5 for ABC’s Shark Tank, but CBS regained the lead at 10p with 1.4/5 for Blue Bloods, versus 1.3/4 for ABC’s 20/20.

Live + Same Day Household Ratings: Thursday, November 15, 2013 – time period averages.  Source: NTI, Galaxy as dated. Live+SD.



Undercover Boss 5.1/8, Hawaii Five-0 6.1/10, Blue Bloods 7.4/13



Last Man Standing 4.0/7, The Neighbors 2.6/4, Shark Tank 4.4/7, 20/20 4.4/8



Dateline Friday 4.0/7, Grimm 3.6/6, Dracula  2.0/4



Bones 3.3/6, Raising Hope 1.5/3 [p], Raising Hope 1.2/2



Porque el Amor Manda 2.0/4, Tempestad 2.2/4, Mentir Para Vivir 1.5/3



Marido en Alquiler .7/1, Marido en Alquiler .7/1, Santa Diablo .7/1



Carrie Diaries .6/1, America’s Top Model .9/2



Cold Case .7/1, Cold Case .6/1, Cold Case .8/1



Cineplex .3/0, Cineplex .2/0

A18-49:  CBS 1.5/5, UNI 1.5/5. ABC 1.3/5, NBC 1.2/4, FOX 1.0/3, TELE .5/2, CW .4/1, ION .2/1, UMA .1/0


Former AFTRA exec John C. Hall Jr. died on November 10. A one-time national executive secretary of the union, Hall’s efforts were recognized with the George Heller Memorial Award in 1991.

Actress/producer Sheila Mathews Allen died November 15 after battling pulmonary fibrosis. She was 84. The widow of producer Irwin Allen appeared in films as well as TV shows including The Waltons, Lost in Space and Land of the Giants.


Allison Page has been promoted to General Manager, Scripps Networks Interactive home category. Page had been a long-time programming executive at Food Network and Cooking Channel.

Arts net Ovation appointed Scott Woodward Senior Vice President, Programming and Production. Previously, Woodward was VP, Programming and Production at TVGN.

Bright House Networks announced Alan Mason has been named Vice President/General Manager of News and Local Programming, effective December 30. Mason had been VP/GM of Time Warner Cable news network News 14 Carolina.

Jan Nash (Without a Trace) has stepped in as executive producer for the fifth season of TNT drama Rizzoli & Isles, reports Deadline. Nash replaces creator Janet Tamaro, who left at the end of season four.


Just Announced
How to Drive Tune-In & Dollars with Apps and Games Webinar
Wednesday, December 11, 2013|1:30 to 3pm ET

You will learn how to:
~ Determine what games and apps work best to reach different kids demos
~Measure success and evaluate ROI around launches and sustained campaigns
~Parlay popular apps into additional engagement and revenue

Register Now: http://www.cynopsis.com/webinars/drive-tune-in-with-apps-and-games/.

This Day In History sponsored by Discovery Fit & Health:
1959  The Rocky & Bullwinkle Show (called Rocky & His Friends) made its debut.

Answer to Our Last Trivia Question  How did shrewd, power-hungry Rosalind Shays meet her end on L.A. Law (1986-1994)? She fell down an elevator shaft. Kudos to: Cristin DeVries-CBS/NYC, Roger Lee-News 12/Long Island, NY, Greg West-WATC/Atlanta, Anthony Fields-Science Channel/Silver Spring, MD, Lucie Prann-The Richards Group/Dallas, David Williams-CTV/Knoxville, Jessica Jennings Harris-NCC Media/Chicago, Gretchen Brady-KDAF/Dallas, Kathryn Kieser-Haworth Marketing and Media/Minneapolis, Anne Vega-Freelance Post Producer/St. Louis, MO,  Roz Seibold-EDA/Tucson, Jim Gray-FrogLight Productions/Missoula, MT, Peter Steckelman-The Tennis Channel/Santa Monica, Gary Moglovkin-NBC Studios/Studio City, CA, Greg Stewart-Evolution Media/Burbank, Brian E. Smith-Actorgeek.com/North Hollywood.

Today’s Trivia Question – Legal Eagles Theme Week: What was the reason given for the departure of Junior Detective Rey Curtis (Benjamin Bratt) at the end on Law & Order‘s (1990-2010) ninth season? (Email trivia@cynopsis.comwith your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Leveraging Social Media to Drive Tune-In and Ratings
Thursday * November 21 * 1:30-3:00 p.m. ET

Moderator:Lynn Leahey, Editor – Cynopsis Media
Sumeet Kanwar, Managing Director, Midwest & StrategyOMD
Deirdre Bannon,
VP, Product – Nielsen SocialGuide
Jake Katz,
VP, Audience Insights & Strategy – REVOLT
Dana Ortiz,
VP, Brand Marketing – Syfy
Register Here

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].


***Save the Date***
Tuesday, Dec. 10, 2013| 1:30 – 3:00pm ET

Cynopsis Sports Webinar
Sports Social Media Superstars: Insider Secrets to Engaging Sports Fans on Multiscreens

Our panel of executives will drive the social media conversation for some of the most successful brands in sports will share their company’s strategies to stand out in the tumultuous world of social TV.

CynopsisCLASSIFIEDSFor More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING:SR. RESEARCH ANALYST/ABC Family/Burbank: Provide research and insights related to long form content across all digital and linear platforms. 2-3yrs rsrch exp. Omniture + Excel a must. Visit www.disneycareers.com REQ (11/26)

JOB OPENING:VP BRAND MKTG & PLAN’G/VH1/NYC: Oversee vision, dvlpmnt/coord of cross functional Consumer Mktg strategies & plan’g for key show and tent pole priorities. 8-15 yrs in Brand/Consumer mktg roles. Apply HERE (11/26)

JOB OPENING:DIR, PARTICIP & RESIDS/AMC/NY or LA: serve as internal contact for resids & particip obligations and royalties for AMC Studios Owned prgrmmng. 7+yrs exp. Submit res http://tinyurl.com/lvnuvwx (11/26)

JOB OPENING:SR ANALYST AD SALES RSCH/NBC SPORTS GRPP/NYC: 2+ yrs media rsrch exp, support Sports sales rsch, proficient w/rsch software, able to visually communicate insights, provide marketplace insight. Apply HERE (11/26)

JOB OPENING: FREELANCE COMMUNITY MGR/truTV/NY: Oversee multiple show communities, ensuring fan growth, engagement, 2-way comm, & driving tune-in. Report w/actionable insights. 2+ yrs exp. TV pref. Resume: [email protected] (11/23)

JOB OPENING: SR COPYWRITER/Viacom/NYC: Seeking Writer who can develop and write corp and creative print, vid and digital materials across different internal brands. 7+ years exp req. Apply: http://goo.gl/RZkuPE (11/23)

JOB OPENING: DIRECTOR, CONTENT DISTRIBUTION & MARKETING/VERIA LIVING, NYC: manage local & nat’l accounts for cable, Telco, satellite & new media distrib. MSO exp. & 10yrs ind. exp. req’d. Apply [email protected] (11/22)

JOB OPENING: VP, MEDIA STRATEGY & SCHEDULING/Nickelodeon/NYC: Prioritize/mng airtime to drive ratings. 8-10 years media plan’g/promo scheduling exp at ad-supported TV ntwk. 5+ yrs mngmnet/supervisory role. More info/ Apply HERE (11/22)

JOB OPENING: DIR PRODD MKT MGMT/AT&T AdWorks/Los Angeles: Manage projects. re: acquisition/promulgation of content U-Verse Platform/Retransmission agreements. JD Pref, BA/BS or MBA. Apply: http://attlinks.com/1fyNvSK (11/22)

JOB OPENING: FREELANCE EDITORS/TV25/Baltimore: Currently seeking for second shift to help mng daily prod needs. Interested applicants should reside in DC, Maryland, Virginia area forward resume/ reel: [email protected] (11/22)

JOB OPENING: SVP MARKETING/TLC/MD: Creative visionary to lead TLC’s marketing strategy & creative, continue to build TLC’s brand, increase viewership, and leverage ntwk w/ advertisers. 15 yrs snr level media mktg exp. APPLY (11/22) 

JOB OPENING: EXECUTIVE ASST/Discovery/LA: Seasoned, energetic EA to deliver high level admin spprt to SVP-Biz & Legal Affairs. Heavy sched/travel mgmt, expns reports, sensitive comms, liaison to top intrnl/extrnl execs/dept. APPLY (11/21)

JOB OPENING:TV25 Baltimore is seeking a freelance scheduling/master control consultant to work approx. 20-25 hrs per week. Interested parties should send resume with salary requirements to [email protected] (11/21)

JOB OPENING:DIR PROMO & PARTNERSHIPS/bio/NY: Develop innovative partnership, branding & mktg strategies to drive tune-in/awareness. 5+ yrs exp in entertainment mktg w/strong TV knowledge. Apply: www.aenetworks.com/career (11/20)

JOB OPENING:MGR SOCIAL MEDIA & DIGITAL MKTG/bio/NY: Oversee Social Media strategy/implementation (Facebook/Twitter) & develop consumer engagement initiatives to drive tune-in. 5+ yrs SM exp in cable/brdcst. Apply: HERE(11/20)

JOB OPENING:CHIEF CONTENT OFFICER/LA: Bold new digital TV platform seeks development, programming or production exec for sr. team. ~15-20yrs TV experience & passion 4 TV future wanted; all considered. Contact: [email protected](11/20)

JOB OPENING:SR ANALYST/VIACOM/NYC: Resp for program analysis, competitive tracking, and coordinating consumer panel for Comedy Central. 2+ yrs exp with Nielsen data analysis is key. BAreq. Full info & APPLY HERE (11/20)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Marvel’s Agents of S.H.I.E.L.D., The Goldbergs, David Blaine: Real of Magic
CBS: NCIS, NCIS: Los Angeles, Person of Interest 
CW: The iHeartradio Album Release Party with Lady Gaga, Supernatural
FOX: Dads, Brooklyn Nine-Nine, New Girl, The Mindy Project
ION: Criminal Minds, Criminal Minds, Criminal Minds
MyTV: Bones, Bones
NBC: The Biggest Loser, The Voice, Chicago Fire
PBS: The African Americans: Many Rivers to Cross, Lincoln at Getysburg, Frontline
Telemundo: Marido en Alquiler, La Reina del Sur, Santa Diabla
UMA: Cleaner, China Strike Force
Univision: Porque el Amor Manda, Lo Que la Vida Me Robo, Mentir Para Vivir

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