LA Manages social media efforts for FBC. Drives brand consistency & revenue. Innovates use of social networks. 5+ yrs social media exp w/internet video tech.
Cynopsis: Classified Advantage
Good morning. It’s Tuesday, November 13, 2012, and this is your weekly issue of Cynopsis: Classified Advantage!
I recently had a friend ask me about an old co-worker, “Is she smart?” My first instinct was to say yes of course she is smart, but then I started to think about the question itself.
Jess (former colleague) certainly isn’t dumb. She did her job very well, though she, like myself, wasn’t going to be considered as the next CEO. I never heard anyone complain about her, but is that enough to say that she is smart? Maybe I’m the one who isn’t smart, in which case, who cares what I think anyway.
More troublesome was the question itself, “Is she smart?” There are all kinds of smart; a musical prodigy is considered brilliant but if they cannot balance a check book are they still considered smart? Even in business, there are all kinds of intelligences, which one did my friend mean?
Perhaps my friend asked the wrong question, what did he really want to know?
The job in question takes some training but nothing that Jess can’t master quickly. The more I thought about it, the more convinced I was that my friend did in fact, ask the wrong question. He didn’t want to know if Jess was smart, he wanted to know if she was happy.
Being happy takes a certain kind of intelligence too. Being happy makes a person easier to work with, better with clients and raises the morale of all those around her. All of which translates into a better business.
My friend got an unqualified yes about Jess for his answer. She is smart and happy, therefore a great candidate.
What question will you ask next time?
We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected].
A CYNOPSIS MESSAGE
Published: MONDAY, NOVEMBER 26 Timed to coincide with the NASCAR Sprint Cup – Cynopsis Sports will report on everything you need to know about the Sprint Cup – as well as the latest news on NASCAR (the new events, network carriage deals, etc.) and a look into 2013.
Ad space is limited!Contact VP of Sales & Mktg: Mike Farina | 203.218.6480
In today’s job market, many people feel they should simply be thankful to have a job offer on the table. In addition, negotiating compensation can be uncomfortable for some people. However, by just accepting a job offer as is, you may be selling yourself short and leaving money on the table. Once a company has decided to fill a position, they typically want the best candidate possible and are often willing to pay for it.
The reality is that many initial job offers are lower than what the company can afford to pay for the position. The reason is they want to make sure if the candidate comes back with a counter-offer, they have room to negotiate. For this reason, if you simply accept the first offer as is, you’re often leaving money on the table. Following are tips so you CAN negotiate your compensation, when you get your next job offer:
Now what you’re worth. There are a variety of salary websites online that can help you find average salaries for your position and years of experience, in your area. Also, peruse job postings and see the salary range they have listed for similar positions. Then, really evaluate your personal experience. Do you have unique skills and experience that dictate a higher than average salary or slightly less than average.
Remember, compensation is not all about salary. Although the dollar amount in your weekly paycheck is important, there are numerous other areas where companies may have more flexibility. Vacation time, profit sharing, commissions, performance bonuses, and perks like company vehicles or paid fitness memberships can all add to the overall compensation package.
Have an idea of what the offer will be, before it is offered. The discussion of salary should not happen for the first time when the hiring manager passes you the job offer letter. Your salary requirements should have been discussed in the interview process. If the position does not warrant the salary you truly desire, talk about upgrading the position to a higher level position that would come with a more agreeable compensation package.
Don’t use one offer against another to bump a compensation package up. If you’re lucky enough to have two job offers in hand, but want to work for the company with the lower offer, do not try to use the other offer as leverage. As tempting as it may be, this is typically considered bad form and may indicate to the employer that you’re just concerned about money and not the job or company itself, when making your decision. This may lead them to believe that should another company make you an even bigger offer, you’d easily jump ship. Instead, use that knowledge to know what your worth is in the marketplace, negotiate with the company, and then make your decision on all of the factors surrounding both positions not just the salary.
Be a team player. When negotiating compensation make certain your phrasing isn’t centered on just you and what you want, but rather that you’re working with the hiring manager to come to a mutually satisfying agreement. Express the value you’ll be bringing to the company and back it up with past results that you are certain you can repeat for them. If possible, quantify these results such as a percentage under budget for a project or an increase in revenues.
Joel Garfinkle’s proven 10-Step Salary Negotiation Program teaches salary negotiation strategies to help you get the pay, benefits and perks that you deserve. See why hundreds of clients have benefitted from Joel’s program. If you are asking for a raise or negotiating a higher salary, order Get Paid What You’re Worth.
What are the most important things to remember in the interview?
There are several important things to remember in the interview process. First and foremost, you should always be enthusiastic about the position and the company. Hiring managers want employees that are excited about the opportunity they have available.
You should also focus your answers to highlight the skills and experience that best fit the job description the employer provided and the interviewer has indicated are important for the position. Your goal in the interview is to explain why you are the best candidate for the position. The more your answers reflect qualities the interviewer desires, the more likely you’ll be the candidate that receives the offer.
When should I ask about the benefits of a job?
Because employee benefits can be such a large portion of your compensation package, it’s important to understand what those will be, before you accept an offer. However, like salary, this should not be a question asked during the interview. Your interest, during the interview, should be about the position and the company. Asking how many weeks of vacation you will get during the interview makes it look like you’ve placed a greater importance on the benefits than the opportunity.
This doesn’t mean an interviewer won’t share the benefits the company offers with you. If they don’t, ask about the company benefits when you are presented an offer. Many offers will have the benefits clearly spelled out and include information on health insurance premiums and coverage, as well as vacation time, number of paid holidays, and more. However, if these are not given to you, ask to get them in writing before you sign the offer letter.
Job Coach Joel Garfinkle has over 17 years direct experience in the job search and career transition field. His Job and Placement Program will help displaced workers find new jobs quickly. He has 20 FREE Job Search articles to help with the job search process.
A CYNOPSIS MESSAGE
JOB OPENING: CONTENT DISTRIB. REP: Nationally syndicated TV show, Today’s Homeowner (in Season 15) is seeking a firm to license new & existing episodes/vignettes to cable/digital outlets. E-mail: [email protected] (11/17)
JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/WI: AE w/ 3+ yrs national ad sales exp in broadcast or cable network a must. Excellent agency relationships & proven track record. Apply: www.thesportsmanchannel.com (11/17)
JOB OPENING: AD SLS MKTG MGR/Discovery/NY: Dvlp & execute multi-platform ad sls sponsorships; 5+yrs ad agency, media sls/mktg, client mktg exp; prod exp preferred; http://careers.discovery.com/#6742 (11/17)
JOB OPENING: JUNIOR SALES/CABLEready/NYC: Are you ready for CABLEready? Looking for outgoing, proactive, self-starter and team player w/min 3 yrs related sales exp. Multilingual is a big plus. More info/apply: CABLEready Jobs (11/16)
JOB OPENING: DIGITAL AE/My Damn Channel/LA: EXP 2+ yrs digital media sales, Bachelor’s/Entertainment, Auto, Agencies, Brands, Sponsorships, new biz/Great opportunity w/leading online comedy destination. Resume: [email protected] (11/16)
JOB OPENING: DIRECTOR DIGITAL ANALYTICS/DISNEY/BURBANK: 8 yrs of digital analytics and research exp. Present to senior executives on state of the business; recommend strategy and partner with clients www.disneycareers.com REQ73094 (11/16)
JOB OPENING: RSRCH ANALYST/NCC RESEARCH/NYC: Mng rsch and sales department. BA deg req’d as well as media co., syndicate rsrch co. or advertising agency in a research-related position. [email protected] (11/16)
JOB OPENING: DIGITAL MEDIA BUYER/KERWIN COMM/NORTH JERSEY: Luxury Mkt ad agency seeking dig. buyer w/ 3-5 yrs min exp. Adv user of DFA & Google Analytics. Brd knwldg of print & outdoor a +. Send res to: [email protected] (11/16)
JOB OPENING: ACCT SPRVSR/SPOTLIGHT/LA: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp. Full info/apply: http://bit.ly/VDZcAC (11/16)
JOB OPENING: DIR SPORTS AD SALES RSRCH/NYC: Rsrch support for linear TV, run primary rsrch projects, 8+ yrs media rsrch exp including 3+ sales estimating exp, ad sales rsrch plus. Apply: http://bit.ly/RVUU12 (11/15)
JOB OPENING: TRAFFIC CONITNU COORD/MASN/BALTIMORE MD: Mng daily logs obtains traffic instrs from advrtsrs & inputs instructions into Traffic system 5+yrs traffic exp. w/cable or brdcst ntwrk. More info res/apply: www.masnsports.com (11/15)
JOB OPENING: ACCT SPRVSR/SPOTLIGHT /NY: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp Full info/apply: http://bit.ly/VDZ83T (11/15)
JOB OPENING: ACCT SPRVSR/SPOTLIGHT/Chicago: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp Full info/apply: http://bit.ly/VTr13k (11/15)
JOB OPENING: ACCOUNT EXECUTIVE/HTS, a division of Fox Sports/NY: 7+ yrs. exp in Ad Sports Sales, contacts in the Sports industry req. New biz dev, maintain existing accts & meet revenue budgets. MS Office req. http://bit.ly/RhqkRB (11/15)
JOB OPENING: SR DIR/DIR, MULTIPLTFRM PRGRMNG/Nick/NY: Dvlp goals/prgrmng plans; create long term sched strat content for dig/VOD/Mobile & Dir to own outlets. 7+yrs exp prgrm or promo sched @brdcst/cbl ntwrk. Apply: www.viacomcareers.com (11/15)
JOB OPENING: NON-LINEAR VIDEO EDITOR/Sportsman Channel/WI or NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: www.thesportsmanchannel.com (11/14)
JOB OPENING: MGR/ADSALES PLANNING/NYC: 2-4 yrs Media Sales Planning, pricing, invent, alloc. & sched. Hi-level Cust. Svc., Prof in Excel & media invent. system REQ’D. Broadway a+. Send res, sal.hist. & min.req to [email protected] (11/14)
JOB OPENING: DIR, BRAND MKTG/WWE/Stmfrd CT: Manage/execute brand image campaign; 8-10 yrs related exp; BA req’d; full info & apply: http://wwecareers.com/wwe/jobboard/JobDetails.aspx?__ID=*7707C12281BEDA3C (11/9)
JOB OPENING: ACCT EXEC/Collective Digital Studio/NYC & LA: 3+ yrs dig. media sales premium video pre-roll, sponsorship, branded content, & display to nat’l brands; knwlg of the YouTube “Dig. Influencer” space. Res: [email protected] (11/9)
JOB OPENING: SALES RSRCH ASSOC/COMCAST SPOTLIGHT/SAN FRAN: support/execute standardizing sales collateral & analytics across 13 Western mkt. Asst w/ compilation of corp & reg’l ad hoc reports. More info/apply: www.comcast.jobs/9838 EOE (11/8)
JOB OPENING: SALES RSRCH AUTOMATION SPEC/COMCAST SPOTLIGHT/SAN FRAN: Act as developmental regional point person for key corporate tools. Must have intermediate + excel/database skills. More info/apply: www.comcast.jobs/2485. EOE (11/8)
JOB OPENING: ASSOC ACCT EXEC/COMCAST SPOTLIGHT/MONTEREY: Create customized advertising and marketing solutions for local businesses and advertising agencies. 0-2 years related exp req’d. More info/apply: www.comcast.jobs/5218 EOE (11/8)
JOB OPENING: LOCAL SALES ACCT EXEC/COMCAST SPOTLIGHT/SACRAMENTO: Resp for creating customized advrtsng/mktg solutions for local businesses & advertising agencies. 1-3 yr related exp req’d. More info/apply: www.comcast.jobs/9207 EOE (11/8)
JOB OPENING: SALES ACCT EXEC/COMCAST SPOTLIGHT/FRESNO CA: Resp for creating customized advertising & mktg solutions for local businesses and advertising agencies. 1-3 yrs related exp req’d. More info/apply: www.comcast.jobs/6159. EOE (11/8)
JOB OPENING: ASSOC MKTG COMS MGR/ NYC-Midtwn: Captivate Network-cre8 mktg & sales tools+ vdeos etc – mge brandg+ PR+ evnts+ B2Badv+ web cntnt–U need 1-3yr agncy/sls team suprt exp + mktg &media passion! Great team! [email protected] (11/8)
JOB OPENING: SR RSCH ANALYST/LA: Mng reg reporting for the Aud Ntwrk, incl overall channel perf, prgrm breakdowns & potential acquisition compatibility studies.2 yrs min TV rsch exp, pref within Cable. info/apply: http://bit.ly/SxmZiw (11/8)
JOB OPENING: MGR. MARKETING SOLUTIONS – G4/NBCUniversal/LA: Develop innovative brand integration ideas and structure pitches for ad sales mktg in an evolving network. 4yrs similar experience req. www.nbcunicareers.com Job#6796BR (11/7)
JOB OPENING: MANAGER, SALES OPERATIONS, DIGITAL PROPERTIES/NBCUNIVERSAL, INC/LA: projct. mgt. and liaison b/t groups – DART,DFP,Auditude, seeking cand. w/2+ yrs. exp., BA req. www.nbcunicareers.com Job#7475BR (11/7)
JOB OPENING: TEMP PUBLICIST/STUDIO CITY: Responsible for developing and implementation of comprehensive traditional publicity & social media campaigns. More info & apply: http://www.hallmarkchannel.com/jobs (11/6)
JOB OPENING: EXECUTIVE/PERSONAL ASST: needed for owner of NY based Television Production Company. This is not a stepping stone position – apply only to BE an Executive Assistant. Resumes to [email protected] (11/6)
OTHER INDUSTRY JOBS OF INTEREST…
serve as executive producer on selected current shows, acting as a liaison to the marketing, publicity, ad sales, and digital teams for those projects
VP, Current Production Bravo Media 7687BR
drive overall strategy and operational direction for Comedy Central program and promotions scheduling
VP, Mulitplatform Programming & Promotional Strategy 4848
responsible for overseeing the daily rollout of music and celebrity content across VH1 digital properties, shaping the editorial vision and maintaining the quality of VH1 Digital’s content on all platforms
Executive Producer, Music & Celebrity – VH1.com
responsible for aligning creative concepts with strategy, technical specifications, production planning, execution and quality assurance
responsible for the management of the Program Management Office (PMO), including personnel management
Sr. Program Director
lead strategic business arrangements and relationships for new opportunities within the Technology & Product Development group
Business Development Senior Director
key legal contact for the TBS Corporate, Turner Network Sales, CNN, CNN International properties marketing and promotions departments, as well as Turner Broadcasting Sales
Corporate Legal Manager
responsible for overseeing and driving all awareness and consumer engagement with our shows/ Network brands across all digital platforms
VP, Digital Activation
creates reporting and analyses related to revenue, sales, opex and capex performance for local CB markets and/or Atlanta based functions
Financial Analyst, Senior, Cox Business 42673
delivers the annual revenue and margin target for sales of BBCW Consumer products in the LatAm territory
VP Consumer Products
Coral Gables FL
spearhead the growth and development of the new research knowledge lab
Senior Researcher 11966
spearheads the generation of actionable, tactical, and inspirational consumer insights that can be used to drive innovative creative, strategic, and user experience initiatives
Associate Research Director 12006
leading the charge in improving, streamlining and standardizing key processes across the sales support functions for the Midwest region of BET Networks
Director, Pricing & Planning 187
integrate new and existing customers into the Dotomi system: design, develop, implement and test technical solutions based on client and business requirements
Senior Client Integration Engineer 1751
provide guidance and effective leadership to a team of developers in an innovative and fast-paced environment
Technology Lead, Mobile Solutions Group
act as the primary HR partner for the West Coast based Original Programming and Ad Sales function
Director Human Resources 191
Los Angeles CA
analyzing data trends and key subscription metrics such as subscriber acquisition costs, churn, and customer lifetime values
Financial Analyst Hulu Plus
Los Angeles CA
serves the entire organization; from cutting TV promos to producing custom short-form content
Motion Graphics Designer/ Video Editor
Los Angeles CA
responsible for handling deal negotiations and the drafting and review of agreements for lead and supporting talent for documentary and non-scripted reality programming across Discovery’s networks, with a focus on Discovery Channel
Director – Business&Legal Affairs Talent 6753
Los Angeles CA
identify and prioritize (along with SVP) all key film properties / brands that should be focused on, and identify timing of launch and sustain activity
Vice President Film Brand Management & Strategy FFE001372
Los Angeles CA
optimally monetize Viacom Media Networks online media and exceed goals for digital revenue
Senior Analyst Delivery 4574
Santa Monica CA
responsible for assisting Vice President with developing and executing strategic roadmap for assigned transactional PPV & VOD accounts
Sr Mgr Dig Dist – PPV & VOD 3595
responsible for negotiating and drafting acquisition, development and production agreements, which includes agreements for talent, on behalf of Universal Pictures
Vice President Legal Affairs – Universal Pictures 7513BR
Universal City CA
support the Program Management Organization PMO)in the areas of project portfolio management, project budgeting, project management, and the coordination and communication of various organizational priorities
Sr Mgr, Program Management- Program Management Office 71897BR
Walt Disney Corporation
identify, cultivate and manage relationships with digital distributors including online and other alternative platforms
Director – Digital Distribution 6751
San Francisco CA
Starz, LLC appointed Dave Baldwin as EVP/Program Planning for Starz Entertainment. In his new role, Dave will head all programming planning and research functions in support of the company’s 17 linear channels and companion on-demand and online assets. Based in New York City, Dave will report to Chris Albrecht, CEO, Starz, LLC. Dave will further handle many of the duties of EVP/Programming Stephan Shelanski, who will be departing at the end of this year. Dave joins Starz Entertainment after serving 31 years in research and scheduling at Home Box Office where he was most recently EVP/Program Planning.
San Francisco-based Indigo Films named Rosemary Wall to the newly-minted role as EVP to manage creative projects, current programming and development as well as corporate operations. Additionally, former executive producer at Optomen Productions, Dana Ross also joins as Senior Supervising Producer to oversee current productions for NatGeo WILD, Investigation Discovery and BIO Channel.
National Geographic Channel (NGC) added Brooke Runnette as VP/Development and Special Projects to develop series and event specials for NGC. Brooke will be based at the network’s headquarters in Washington, D.C. and will report to Noel Siegel, SVP/Production and Development. Prior to this appointment, Brooke was with Discovery Channel where she was Executive Producer/Director of Development for Specials including Shark Week.
Greg Anthony is joining YES Network as a Brooklyn Nets Game Analyst. Greg joins YES play-by-ply man Ian Eagle and begins his new job with the Nets tonight when the Nets host the Timberwolves at 730p.
Starz LLC promoted Michael Thornton to the newly-minted role as EVP/Acquisitions, Business Affairs and Legal. In his new expanded role, Michael will oversee programming acquisitions and studio relations for the first-run output and library film content for the 17 Starz Entertainment linear channels and associated on-demand and online services. Michael will be based at the company’s Englewood, CO corporate headquarters.
Hilary Smith was elevated to SVP/Communications for NBCUniversal, Entertainment & Digital Networks and Integrated Media (E&DN/IM). In her new role, Hilary will supervise strategic communications and serve as the lead spokesperson for the division which encompasses Telemundo, mun2, Bravo Media, Oxygen Media, Style Media, Sprout, DailyCandy, Fandango, iVillage, Television Without Pity and the Integrated Media group. Hilary will report directly to Lauren Zalaznick, Chairman of the division. Hilary succeeds Cameron Blanchard in this role who was recently appointed as SVP/Corporate Communications for NBCUniversal.
New York City-based fiction production company, Castle Pictures, Inc. added Claudina Del Guidice as Director/Development based in New York. Castle Pictures has also retained Brian Thomas as its West Coast Development Consultant based in Los Angeles.
JWT New York added Lisa Gatto Setten as Head/Production where she will manage content production and will work to ensure the integration of the production departments at the agency’s flagship office. Lisa joins from BBH New York and in her new role she will report to Mike Geiger, President/Chief Integration Officer, JWT North America.
Tom Soper was elevated by Music Choice to the role Senior Director/Advertising Sales. Tom has been with Music Choice since 2007 and most recently was Director/Advertising Sales.
The adventure travel series, Born to Explore which airs on Saturday mornings on ABC has tapped Andrew Ames as Senior Producer. Most recently, Andrew produced episodes for the series’ second season in Chile, Cyprus and British Columbia.
The Napoleon Group announced it is moving to a new location in New York City as of January 2013. The company, citing new growth and expansion beyond its present Midtown office, is moving to New York’s Flatiron district and will occupy more than 14,000 newly-renovated square feet on two floors at 48 West 25th Street. The Napoleon Group is led by Founder Marty Napoleon, President Douglas Miller and Creative Director Ken Kresge.
BET Networks appointed Nelson Boyce as the company’s new SVP/Ad Sales, East Coast. Nelson will be in charge of the television sales strategy and execution for BET Networks and will report directly to Ray Goulbourne, EVP/Broadcast Media Sales and will be located in New York. Prior to this appointment, Nelson was with Nickelodon where he served as SVP/Digital Ad Sales and responsible for the network’s sales strategy.
Premium non-scripted television production company, Mission Control Media, Inc., behind the shows Syfy’s Face Off, Hot Set, Marcel’s Quantum Kitchen and more has named Allyson Smith as VP/Development. Allyson previously was with The Jim Henson Company as VP/New Media and in her new role at Mission Control Media she will oversee the company’s growing development slate in addition to managing its expansion into new and alternative media spaces.
CBS Corporation appointed Scott Koondel as SVP/Chief Corporate Content Licensing Officer, reporting to Joseph Ianniello, EVP/CFO, CBS Corporation. Scott will be responsible for developing and executing a coordinated company strategy to maximize revenue from the licensing and distribution of content for CBS’ business units including CBS Studios, CBS Television Network, CBS News, SHOWTIME, CBS Films and CBS Interactive.
Turner Broadcasting System, Inc. advanced Lisa Hyams to SVP/Network Partnerships for US Network Operations. The division provides 24/7 technical and operational support including engineering, broadcast operations, traffic, media and multiplatform operations for Turner’s networks TNT, TBS, truTV, TCM, Cartoon Network, Adult Swim and Boomerang and also distributes NBA-TV. Based in Atlanta, Lisa reports to Veronica Sheehan, SVP/Global Network Operations and International Information Technology for TBS, Inc. Furthermore, Michael Luzzi was promoted to SVP/Technology and Operations for US Network Operations. Michael is based in Atlanta and also reports to Veronica Sheehan.
Effective immediately, Investigation Discovery (ID) promoted Kevin Bennett to GM and Kevin also retains his responsibilities as SVP/Programming and Research for ID, Destination America and Military Channel. Kevin will report to Henry Schleiff, President/GM of Investigation Discovery, Destination America and Military Channel. Furthermore, Jane Latman was elevated to SVP/Development, Investigation Discovery and she will report to Kevin Bennett.
Matthew Corbin, formerly with Google, joins The Weather Company as GM of its hyper-local platform. Matthew will be in charge of all aspects of the platform, including planning, execution, business development, sales and product management. He reports to Jennifer Dangar, President/Distribution and Business Development.
Sports network NESN hired Leah Hextall as an Anchor/Reporter. Leah joins the network’s on-air team comprised of Adam Pellerin and Jaime Erdahl. Most recently, Leah worked for Canada’s CTV broadcast network as a sports anchor/reporter since 2005.
Later — John
John Cox for Cynopsis: Classified Advantage
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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