Tuesday, May 4th, 2010


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Good morning. It’s Tuesday, May 4, 2010, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
Nat Geo WILD: My Dog Ate What? at 10p
WE tv: Women Behind Bars at 10p

Tonight’s Finale:
Oxygen: Love Games: Bad Girls Need Love Too at 10p







Source: Nielsen Company. Click here for full source data.


FX renewed the drama series Justified with a 13-episode second season order even with six new episodes yet to air in season one. Starring Timothy Olyphant, Justified to date has averaged 3.4 million total viewers and 1.7 million A18-49 viewers through seven weeks with first-run episodes. The series airs Tuesdays at 10p and the season one finale is slated for June 8.

Comedy Central premieres the FX comedy series It’s Always Sunny in Philadelphia starting May 31 with back-to-back episodes at 9p. The half-hour sitcom will air each Monday night on Comedy Central in a two-hour block at 9p.

Beginning this Thursday, Bravo’s Watch What Happens Live moves to a new time period, that of 11p during the month of May. The show airs live each Thursday hosted by Bravo’s Andy Cohen.

Sunday’s Conan O’Brien-Steve Kroft interview on CBS’ 60 Minutes drew in 13.34 million total viewers for the 7p hour and delivered a 3.3/10 among A25-54 and a 2.2/8 with A18-49. This was O’Brien’s first interview since leaving NBC and The Tonight Show.

In a new report, Nielsen says there were 199 television programs in primetime in the US during the 2008-2009 season, up from 191 programs the previous season. In the 2008-2009 season, dramas made up 40% of all programs; reality equaled 28% in primetime with comedies at 14%, though comedies were down from 16% in the 2007-2008 season.

TV One, currently available in more than 50.3 million households, introduces several new and returning series through fourth quarter this year. New TV One series includes:

  • Donald J. Trump Presents The Ultimate Merger – Donald Trump created this new series where business guru Omarosa will test a group of 12 handsome and successful bachelors to find her mate. Produced by Trump Productions LLC and Juma Entertainment and launching this June.
  • K-Ci and Jojo . . . Come Clean – Talented and successful R&B stars and brothers K-Ci and Jojo Hailey embark on a journey of redemption as they face their demons and try to become sober in this nine-episode half-hour reality series. Produced for TV One by Ultrawave Vision Productions, the series will premiere this fall.

TV One brings back two series to its line-up:

  • Life After – A second season returns focusing on the real, behind-the-scenes stories of how certain celebrities have dealt with a transformative event in their life. The new episodes will profile Malcolm Jamal Warner, Ron Artest, Mark Curry, Karrine Steffans, Vanity, Elise Neal, Ruben Studdard and Janet Hubert. The series is produced for TV One by K2 Pictures and will premiere this July.
  • Unsung – Eight new episodes of this bio series returns celebrating the lives and careers of successful artists or groups who have gone largely under-appreciated. The one-hour series will showcase Teddy Pendergrass, Tammi Terrell and George Clinton among others. Unsung is produced by A. Smith & Co. for TV One with new episodes premiering this fall.

Lynn Redgrave
, part of the celebrated British family of actors, died at age 67 Sunday night in her Manhattan apartment. She had been treated for breast cancer in 2003. Lynn’s death comes a year after her niece, actress Natasha Richardson died from head injuries following a skiing accident and a month after the death of her older brother, actor Corin Redgrave. Lynn may not have eclipsed her older sister Vanessa Redgrave in fame, yet she sustained a remarkable acting career for nearly 50 years that included television, films and Broadway stage roles. Lynn received Oscar nominations for the 1966 film Georgy Girl and again for the 1998 movie Gods and Monsters. On television, Lynn was a co-star in the series House Calls from 1979-1981, the short-lived series Chicken Soup in 1989 and later Rude Awakening from 1998-2001 along with numerous made-for-TV movies, television series appearances and other notable theatrical films such as Shine in 1996 and The Jane Austen Book Club in 2007. Lynn also received Tony Award nominations for Mrs. Warren’s Profession, Shakespeare for My Father and The Constant Wife. 

Helen Wagner, 91, a.k.a. Nancy Hughes on the CBS daytime drama As the World Turns died last Saturday. Helen played the mild-mannered Nancy Hughes character for more than fifty years and her character first opened the soap opera on April 2, 1956 with the words: “Good morning, dear.” Helen held the Guinness World Record for playing the same character on television for the longest time. Helen continued to remain on the cast list of As the World Turns although with a diminished presence on-air.  In December 2009, CBS said the soap was being canceled with its last episode scheduled to air this September.


This Wednesday, Comcast Corporation is launching three new Hispanic hi-def networks in Northern California coinciding with Cinco de Mayo. The networks include Univision HD, TeleFutura HD and Telemundo HD and all will be available via Limited Basic HD service to residential residents and businesses in the San Francisco Bay Area. Univision HD and TeleFutura HD will also launch to Limited Basic HD residential and business subscribers in Central California.

CBS and Nexstar Broadcasting Group, Inc. extended their business relationship through a multi-year affiliation deal involving Nexstar Broadcasting’s television station WTAJ/Johnstown-Altoona, the top-rated CBS affiliate in the market.


Leading into the broadcast upfronts, NBC approved its first new drama for next season, Undercovers from J.J. Abrams. The drama’s pilot is co-written, produced and directed by Abrams and stars Gugu Mbatha-Raw and Boris Kodjoe as a married couple who become reactivated CIA agents after being retired for many years. The project is produced by Bonanza, Bad Robot and Warner Bros. Previously, Abrams directed ABC’s Lost pilot in 2004. For Undercovers, Josh Reims is a co-writer and executive producer along with Bryan Burk as executive producer.

Barry Sonnenfeld is teaming with Fluent Media Group and Argentina-based Resonant TV on the development of a scripted projected titled Beat the Devil, cites THR. The supernatural thriller is first being pitched to international broadcasters prior to being shopped here in the US. Thus far, the project has sold to Eyeworks in Spain.


IAB Digital Media Education – Now Available on Demand 

The IAB’s most popular live seminars have been cut into 15-20 minute modules suitable for e-learning. Each class still counts towards the IAB Certificate in Interactive Advertising.

Eight courses are currently available at an introductory rate of $95 per course, including: Ad Effectiveness 101, Metrics 101 – Understanding and Using Measurement Data, Mobile Advertising: Marketing on the Go, and more!

Learn more about IAB Professional Development On-Demand and get started today!


Friday A18-49 Analysis: NBC and UNIV shared the top spot Friday at 1.5/5 A18-49 each, according to final national ratings from Nielsen. At 8p, UNIV’s Hasta que el Dinero Nos Separe won with 1.7/7 with CBS’ Ghost Whisperer in #2 at 1.5/6. The second hour of UNIV’s Hasta que el Dinero Nos Separe during 9p remained at #1 with 1.8/6 with CBS following again, this time with Medium at 1.4/5. NBC’s Dateline placed first through 10p at 1.8/6 with ABC’s news magazine show 20/20 next at 1.4/5.

Live + Same Day Household Ratings: Friday, April 30, 2010 time period averages. Source: NTI Galaxy, as dated, Live+SD.

CBS: 4.3/8         Ghost Whisperer 4.3/9, Medium 4.2/8, Miami Medical 4.3/8

NBC: 4.1/8          Who Do You Think You Are 3.5/7, Dateline 4.4/8

ABC: 2.5/5          Wife Swap 2.2/4, Wife Swap 2.3/4, 20/20 3.0/6

FOX: 1.8/3          House [r] 1.8/3

UNIV: 1.8/3         Hasta que el Dinero Nos Separe 2.0/4, La Rosa Guadalupe 1.3/2

CW: 1.0/2           Smallville 1.2/2, America’s Next Top Model [r] 0.7/1

ION: 0.6/1          Friday 7PM Movie: Tango & Cash [r] 0.3/1, Criminal Minds 9P 0.7/1, Criminal Minds 10P 0.7/1

TELE: 0.5/1         El Clon 0.5/1, Perro Amor 0.5/1, Donde Esta Elisa 0.6/1

A18-49: NBC 1.5/5, UNIV 1.5/5, CBS 1.4/5, ABC 1.2/4, FOX 0.9/3, CW 0.6/2, TELE 0.4/2, ION 0.2/1


Tribune Company appointed Jerry Kersting as President of Tribune Broadcasting, effective immediately. Jerry takes over in charge of the division’s strategic goals and daily operations involving the company’s 23 television stations, its national cable network, WGN America and WGN Radio. Jerry has been Tribune Broadcasting’s COO since December 2009. Jerry joined the company in 2008 as EVP where he was responsible for indentifying strategic opportunities and efficiencies for the company”s numerous media businesses.

WGN America hired Bill Holba and Barbara Wineburg as AEs based at the network’s New York office and reporting to David Rotem, SVP/Sales and Marketing.

CBS Television Stations named Michele Scaringella as EVP/CFO. Previously, Michele was the SVP/Internal Audit with the CBS Corporation since CBS separated from Viacom in January 2006 and will now serve as CFO for the 29 local CBS O&Os. Additionally, Rick Baran who was the CFO with CBS Television Stations since May 2008 will continue with the division in the newly created position of SVP/Operations. Furthermore, Mike Wittman was upped to SVP/Controller of CBS Television Stations and will also provide oversight of the finance department at WCBS/New York.

Paul Kingsley joins Red Peak Group as COO. Paul will be based in London and will also serve as the company’s CEO in Europe. Red Peak Group is an international marketing services firm with offices in New York, Chicago, Los Angeles and London.

FishBowl Worldwide Media tapped Beth Greenwald as SVP/Unscripted Development and Jennifer Gwartz as SVP/Scripted Development. Both report to Susan Levison, EVP/Creative Affairs. Beth joins from E! Entertainment where she was VP/Original Programming and Series Development and most recently Jennifer was Co-Executive Producer on the series Cupid and Executive Producer on Party Down.

DIY Network promoted three executives to new roles, effective immediately:

  • Ross Babbit to VP/Programming Partnerships and Special Projects where he will manage the network’s programming partnerships and special projects, particularly in the expanding area of branded entertainment. Ross will also continue to develop and oversee many of the network’s most popular shows such as Stud Finder Talent Contest, Turf War and Man Caves among others as well as be the network’s editorial liaison to various publications such as Esquire, Popular Mechanics and other publications. Ross reports to Andy Singer, VP/Programming.
  • Julie Taylor to VP/Program Planning where she continues management of DIY Network’s program planning, program schedule and budget in addition to strategic events, stunts and themed strips. She will also be involved with increasing and developing cross promotional opportunities for the network within Scripps Networks’ home category. Julie also reports to Andy Singer.
  • Kevin Chorlins was elevated to VP/Consumer Marketing. Kevin continues to supervise the creation and the strategy of the network’s off-channel marketing efforts, partnership marketing, brand extensions, consumer marketing initiatives and branding. Kevin reports to Robyn Ulrich, SVP/Marketing and Creative Services.

Former Microsoft Corporate VP and MSN CFO, Bruce A. Jaffe was appointed as CFO and EVP/Corporate Development with Glam Media, Inc. In his new role, Bruce will be in charge of worldwide oversight and management of the company’s corporate financial strategy and corporate development.


Cynopsis Media presents:
Upfront 2010 – The Spanish Language Market
Publishing Wednesday

The Spanish Language Market will provide an in-depth look at the 2010 selling season.

All Special Editions and more Upfront information are available at
Cynopsis.com Upfront Overview

Advertising space is limited. Contact Mike Farina to reserve your space today! 
[email protected], 203.218.6480

This day in History:  1989 – Oliver North, a former White House aide was convicted of shredding documents and two other crimes. He was acquitted of nine other charges stemming from the Iran-Contra affair. The three convictions were later overturned on appeal.

Answer to Yesterday’s Trivia Question:    The charter for this town is “Questions Are A Burden To Others; Answers Are A Prison For Oneself.”  What is the name of the town? THE VILLAGE on THE PRISONER  Kudos to: Drew Nolosco-WizKids NECA/EDT; Don Klees-Acorn Media/Silver Spring; Jim Ryan-AETN/NY; Ed Hersh-Investigation Discovery/NY; Mike Dye-Charter Media/St. Louis; Kathy Alexander-SpotPlus/Dallas; Dan Whitford-Maximum Direct/Chicago; Dan Haberer-Creo Ent/Playa del Rey; Paul Blutter-General American Group/Northridge; Cammie Buerry-FFE Adventas/Las Vegas; Cindy Dolan-ascent media/Burbank
Today’s Trivia Question:  Columbo said “Just one more thing …”; Kojak said “who loves you baby?” … what did Baretta say?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: MANAGER, STRATEGIC PLANNING/NY: Track/analyze cultural & industry trends while creating compelling ways to communicate these trends & insights to internal clients Apply @ www.nbcunicareers.com, # 1168640  (5/11)

JOB OPENING:  DIGITAL AD SALES PLANNER/Music Centric Company/NYC: Asst ad sales in prep of sales proposals, contact w/ ad agencies, mediavisor exp a +, knwldg of buy sell process a + ,  exc PC skills req’d. Contact [email protected] (5/11)

JOB OPENING: VIEWER RELATIONS COORD TNT/TBS/TCM/Atlanta: Interact w/ viewers via email/phone/letters/social media. Exc oral/written skills required. Support PR group: identify issues/trends. 4 yr degree [email protected] (5/8)
JOB OPENING: AD SALES ASSISTANT/Hallmark Channels/NY:  Works w/Acct. Execs and Sales Planners to service and maintain agencies/clients daily.  View full posting & apply: www.hallmarkchannel.com   “Jobs” (5/8)
JOB OPENING: DIRECTOR, COMMUNICATIONS & PUBLICITY/The Hub/LA:  Must strong publicity and comm exp, preferably for broadcast net and/or major cable net. Apply at http://thehub.catsone.com/careers  (5/8)

JOB OPENING: WEB GRAPHIC DESIGNER/PRODUCER/WE tv/NYC:  Support interactive content mktg teams & provide editorial content prod. 2 yrs web design exp Flash, Photoshop & Illustrator, basic HTML. res www.cablevision.jobs ref#10841 (5/8)
JOB OPENING: VICE PRESIDENT, CELEB/BRAND MNGMT AND PRODUCT DEV/LA television prod co: must have extensive experience and contacts in celeb/brand merchandising and product develop.  Great relationships a must.  [email protected] (5/8)
JOB OPENING: RSCH DIRECTOR/TLC/SS or NYC: Temp assgn wrkg @Discovery thru agency: expert in Nielsen ratings & systems. Need analysis pro to supp VP & ntwrk’s day 2 day bus. strategies. contact:  [email protected] (5/6)

JOB OPENING: DIR. PRGRMNG/HGTV/NY: Mng all aspects of commiss’d shows. Maintains & evolves ongoing series. Showrunning exp req’d along w/ 6 yrs cbl nets exp in prgrm prod or mngmnt w/sig. creative input. www.scrippsnetworks.com #1584 (5/6)

JOB OPENING: FREELANCE RSRCH ANALYST/CNBC/Englewood Cliffs NJ: Anlyz ratings, traff & aud data for CNBC TV & digital. Req’d: BA, 1-2 yrs media rsrch.  Nielsen Galaxy Expl, NPower, MRI, Omniture. Apply: [email protected] Sub: Rsrch Anlyst  (5/6)

JOB OPENING:  DIRECTOR, MKT RESEARCH/BET/NY:  Must have Mkt research/Nielsen Ratings/Cable/Media (5-7) yrs. send resumes to  [email protected] (5/6)

JOB OPENING: EXEC ASST/BET/NY:2+yrs exp.strong orgnztnl/comm skills; detail oriented w/ability to multi-task in fast-paced enviro. Exc oral/written skills. Must be proficient in PP, MS Word & Excel. Res: [email protected]    (5/6)

JOB OPENING:  RSRCH MGRS (2) & RSRCH ANALYSTS (2)/MediaCo/NYC: (mgrs) Lead client rsrch needs across all media. 4-7yrs exp media rsrch ind. ad agency. Exc in Nielsen, MRI & other media rsrch. Apply: www.mediacomusa.com careers  (5/6)

JOB OPENING: RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: www.disneyabcjobs.com (ID236692) (5/5)

JOB OPENING: AD SALES ACCT MANGERS/SIRIUS XM Radio/NYC: Responsible for business development and full sales cycle acct management. Visit www.sirius.com/careers , job 5006 for detailed JD and to apply. (5/5)

JOB OPENING: VP BIZ DEV/ Music Library/NYC: 7+ yrs exp selling licensed content/audio to producers. Must know prod process & have good TV/Content rolodex. No Relo. Great oppty for growth. Resume to: [email protected] (5/5)

JOB OPENING: P/T GRAPHICS TRAFFIC COORD/NNLP/NYC: Traffic & follow-up on all assigned graphic material dist. Track rec of success in trafficking graphic materials for major nat’l media agency or print pub. Resume: [email protected] (5/5)

JOB OPENING: MGR, WORLDWIDE PROGRAM STRATEGY/DISNEY/BURBANK: Devlp program strategy, region/local. Eval launch plans. Schdule and Acquisitions. Chldrn program 2+ yrs exp Intrnatl exp a + www.disneycareers.com REQ 244015 (5/5)

JOB OPENING: SUPR VIDEO DIST/Rainbow/NYC: SuppDigital Video initiatives for multi nets. Supv meta data prod & delivery. Exp w/XML & data mngmnt. Must be detail oriented. XML Knwlg & foreign lang a + res www.cablevision.jobs 10845BR (5/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:  AFFILIATE MARKETING DEPT/NYC: at iN DEMAND seeks intern for marketing campaigns/database&website mgmt.  Apply:  [email protected]  (5/8)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (5/11)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable.   Seeking FT/PT or Temp-to-Perm position:   [email protected] (5/11)

SITUATION WANTED:  Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (5/11)

SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice. Visit https://freebeaaron.wordpress.com for FREE samples of my own brand + hire me to help you get heard. (5/11)

SITUATION WANTED:  U albany 2010 grad,Looking for a position within the media fields Programming, Media Buying, Sales, Rsrch. I am currently interning at MTV Networks(Spike TV). Held the mktg position in my sorority. [email protected] (5/11)

SITUATION WANTED:  Hard working, organized PRODUCTION MANAGER(NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (5/11)

SITUATION WANTED:    CASTING/PROD ASST: Live TV/Daytime Prod Bgrd (People’s Choice, As the World Turns) Comm. & V/O casting exp. Great computer, communication & org skills. Fluent Spanish. FT in NY. TV position desired. [email protected] (5/11)

SITUATION WANTED: MGR OF BROADCAST OPERATIONS/AD SALES TRAFFIC: Experience in Network start ups i.e YES Network and NFL Network. Highly organized, fast learner & great w/ multi-tasking projects. FT work desired [email protected] (5/8)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PR– LA and NY -TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. [email protected] (5/6)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/6)

SITUATION WANTED:  DIGITAL CONTENT WRITER/COPYWRITER: Bkgrd Radio, TV, Comedy, Quiz, Contests, Trivia. Photoshp, CMS, Exp. Seeks creative environment to work & thrive!  Freelance/PT only– [email protected]  (5/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/5)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Dancing with the Stars, Lost, V
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: NCIS, NCIS: LA, The Good Wife
CW: 90210, Life Unexpected
FOX: American Idol, Glee
ION: Criminal Minds, Criminal Minds, Criminal Minds
NBC: Biggest Loser: Couples, Parenthood
PBS: Nova, Frontline, Independent Lens
TELE: El Clon; Perro Amor; Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Aqui y Ahora

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