Tuesday, May 31st, 2011



     • We’ve beaten NBC 64 out of 112 nights with Adults18-49 in primetime YTD.
     • We deliver more bilingual Hispanics 18-49 than American Idol, Dancing With The Stars
      or Modern Family.
     • 18 of the top 25 shows with bilingual Hispanics are on Univision.

The game has changed. If you want to win with the Hispanic consumer, click here.



Good morning. It’s Tuesday, May 31, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
NBC: America’s Got Talent at 9p
Bravo: Million Dollar Decorators at 10p
Lifetime: Love Handles: Couples in Crisis at 10p
Telemundo: La Casa de al Lado at 10p
TLC: The Little Couple at 10p & 1030p

Tonight’s Finale:
Telemundo: Cristina Presenta: La Ultima Noche with La Reina del Sur at 9p


Just before the holiday weekend began, the upfront advertising market started to move Thursday night as FOX made the first deals with several major agencies.  Numerous reports indicate FOX secured price increases in the low double digits, with FOX particularly interested in lining up advertisers in its new fall reality competition show, The X Factor.  FOX also negotiated to use digital inventory when programs are viewed on FOX.com and Hulu.com as make-goods when broadcast ratings come in less than guaranteed levels.  Also late last week, reports suggest media agencies had presented budgets to many broadcast and cable networks though it was not know if additional deals were completed with other broadcasters.  Some analysts are predicting this year’s upfront market to be on the strong side, with spending speculated at more than $9 billion. 

Last Saturday at 10p, DIRECTV opened a new seven-episode run of the music series, Guitar Center Sessions presented with music instrument retailer Guitar Center.  The series, airing in 2D hi-def on DIRECTV’s The 101 Network and in 3D on DIRECTV’s n3D powered by Panasonic, highlights exclusive performances and intimate interviews/conversations conducted by host Nic Harcourt.  Filmed live in front of a studio audience at the Guitar Center Hollywood Vintage Room, future episodes of Guitar Center Sessions will showcase Peter Frampton, Bad Religion, Rodrigo Y Gabriela, Saint Motel, Social Distortion and Blondie.

Actor Jeff Conaway, 60, best known for his role on classic TV series Taxi and for playing the rebellious Kenickie in the mega-hit 1978 movie musical Grease, died last Friday.  Mr. Conaway appeared on the hit TV series Taxi, playing struggling vain actor Bobby Wheeler from 1978 to 1981; he left the show for its last two seasons.  Following Taxi, Mr. Conway appeared on The Bold and the Beautiful in 1989 and Babylon 5 in the 1990s.  For his fans, confirmation of his long fight with addiction to alcohol, cocaine and painkillers became apparent when he appeared in two seasons of VH1’s Celebrity Rehab series as one of Dr. Drew Pinsky’s most heartbreaking and difficult cases.    In 1980, Mr. Conaway married Olivia Newton-John’s sister, Rona and they had a son named Emerson. The couple divorced in 1985.

Top 10 Weekend Box Office Estimates: May 27-30, 2011 (Memorial Day Weekend)
The Hangover 2 (Warner Bros.)           $105.8 million  1 wk total $137.4m
Kung Fu Panda 2 (Paramount)             $62.2 million  1 wk total $68.0m
Pirates of the Caribbean: On Stranger Tides (Disney) $50.4 million  2 wk total $164.0m
Bridesmaids (Universal)                      $21.0 million  3 wk total $89.6m
Thor (Paramount)                               $12.0 million  4 wk total $162.4m
Fast Five (Universal)                           $8.2 million  5 wk total $197.6m
Midnight in Paris (Sony Pictures Classics) $2.6 million  2 wk total $3.5m
Rio (20th Century Fox)                         $2.4 million  7 wk total $135.4m
Jumping the Broom (Sony)                  $2.4 million  4 wk total $34.6m
Something Borrowed (Warner Bros.)    $2.3 million  4 wk total $35.2m
Source: Rentrak


Adult Swim: WE OWN THE 9IGHT

#1 with P18-34*

#1 with P18-49*

GROWING IN PRIME : +15% with P 18-34, +16% with P 18-49#

Source: Adult Swim Research based on The Nielsen Company data. Based on Live+SD Data. *Period: 10/11 to-date (9/20/10-5/22/11); Adult Swim vs. Ad-Supported Cable Total Day.  #Period: 2010-11TD (09/20/10-05/22/11) vs 2009-10TD (09/21/09-05/23/10). Mon-Sun 10P-12A; Based on (000)s.



HBO made an exclusive output deal with Summit Entertainment to release the studio’s roster of films arriving in theaters starting January 2013 through the end of 2017.  This agreement makes Summit the only mini-major studio to hold an exclusive output bargain with HBO.  Summit’s films expected to be seen on HBO include the adventure Highlander, Ender’s Game based on the novel by Orson Scott Card and the epic 3D movie Pompeii.


CBS’ procedural Criminal Minds is keeping Paget Brewster for next season though newer series regular Rachel Nichols is off the show.  As previously announced, A.J. Cook is returning to Criminal Minds and Kirsten Vangsness is staying which meant there wasn’t room for Nichols’ character, Ashley Seaver in the plot.  Co-star Thomas Gibson has not yet reached a deal for next season and his negotiations are ongoing.

Shaw Media’s Slice network in Canada tapped comedian/actress Caroline Rhea (The Caroline Rhea Show, Sabrina, The Teenage Witch) to host the new cake design competition series, Cake Walk: Wedding Cake Edition.  The 13-episode, one-hour original series from Buck Productions is in production now in Toronto and will premiere this fall on Slice.


Thursday A18-49 Analysis: FOX ushered in the start of its summer schedule Thursday night winning with a 3.3/10 among A18-49, according to final national ratings from Nielsen. The summer season premiere of So You Think You Can Dance on FOX topped at 8p with 3.0/10 while the repeat comedies The Big Bang Theory and Rules of Engagement on CBS averaged a second place at 2.0/7.  In the second half of its debut, So You Think You Can Dance did better for FOX at 3.7/11 and Univision’s Triunfo del Amor delivered a 1.9/6 in #2.  Then at 10p, Univision’s Triunfo del Amor made it to #1 with 1.9/5 and Telemundo’s La Reina del Sur was next at 1.6/5.

Live + Same Day Household Ratings: Thursday, May 26, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 5.2/9       So You Think You Can Dance [p] 5.2/9


CBS: 5.1/9         The Big Bang Theory [r] 5.1/9, Rules of Engagement [r] 4.1/7, CSI [r] 4.9/8, The Mentalist [r] 5.8/10


ABC: 2.5/4           Wipeout [r] 2.9/5, Rookie Blue [r] 2.5/4, Rookie Blue [r] 2.2/4

UNIV: 2.3/4         Teresa 2.2/4, Triunfo del Amor 2.4/4

NBC: 1.6/3           Community [r] 1.7/3, 30 Rock [r] 1.6/3, The Office [r] 1.8/3, Parks and Recreation [r] 1.5/2, 30 Rock [r] 1.5/3, The Office [r] 1.4/2

TELE: 0.9/1         Mi Corazon Insiste 0.4/1, Los Herederos del Monte 0.6/1, La Reina del Sur 1.7/3

CW: 0.6/1            Vampire Diaries [r] 0.6/1, Nikita [r] 0.6/1

ION: 0.5/1           Criminal Minds 0.9/2, Young Hollywood Awards 0.2/0, Criminal Minds 0.5/1

TF: 0.3/0             Dona Bella 0.2/0, Cine de Las Estrellas [r] 0.3/0

A18-49:  FOX 3.3/10, UNIV 1.8/5, CBS 1.7/5, ABC 1.0/3, NBC 0.9/3, TELE 0.8/2, CW 0.3/1, ION 0.2/1, TF 0.2/1



Ryan Sharkey elevated to SVP/Program Acquisition and Administration with USA Network, Sleuth and Universal HD. Based in New York, Ryan will continue to manage program acquisitions for series and theatrical films on behalf of the networks.  He additionally is responsible for the program inventory for all three networks and is the head coordinator/buyer for specific NBCU Cable properties and the occasional broadcast network film on a deal-by-deal basis.  Ryan reports to Jane Blaney, EVP/Programming, Acquisitions and Scheduling. 

This day in History:  1884 – Dr. John Harvey Kellogg patented “flaked cereal.”

Answer to Yesterday’s Trivia Question:  On Roseanne, DJ, the Connors’ youngest child, collected what?  DECAPITATED DOLL HEADS  Kudos to: Mark Ski-Mark Ski Prods/NY; Dennis Maguire-DbM Prods/Palmetto; Kathy Yarbrough-Moore & Scarry Adv/Ft. Myers; Bonnie Rosen-MTV Networks/NY; Susan Burchfield-KDNL/St. Louis; Elaine Loh/LA; Lorrie Shilling-DirecTV/El Segundo; Michelle Furnace-02G Digital Post/Burbank; Yolanda Sayles-Buchwald Fortitude/LA;

Today’s Trivia Question:  Who am I?  I was the homecoming queen and I kept a diary, which eventually was very interesting to those who later investigated my death.  Who am I?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Later — Cyn

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

JOB OPENING: DIRECTOR, ADVERTISING & STRATEGY/Food Network/NY: Est comm strategy & positioning for netwk priorities. 8-10yrs exp agency and/or ent media exp pref’d. Exp Mng multi-million $ budgets. www.scrippsnetworks.com   #2345. (6/14)

JOB OPENING: VP, EDITORIAL DEVELOPMENT/National Geographic Television/DC: Oversee development of high-end Specials and Event programming. Apply www.nationalgeographic.com  to Job ID 4683. EOE (6/4)

JOB OPENING EXEC PROD/National Geographic TV/DC: Seeking exp’d producer of reality & format-driven series to head up high-vol. prod unit. Dvlp/staff/oversee all aspects of mult series. Apply www.nationalgeographic.com  ID 4728. EOE (6/4)

JOB OPENING SALES COORD/TV Guide Mag/NY: Assist clients w/requests on sales orders/strong multitasking/prospect new leads through database. MS Office and Media or Ad agency exp pref. Res/salary reqs: [email protected] (6/4)

JOB OPENING Sr. PRODUCER-ON AIR PROMOS/MTV/NYC: Resp: conception to delivery of on-air promotions. 5+yrs writer/prod exp & 4+yrs Cable/Network On Air promotion exp a must. Apply: www.mtvnetworkscareers.com  (6/4)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/pitching & treatment writing. Res &C/L: [email protected]. 2+ yrs exp req’d (6/3)

JOB OPENING: DVLPMNT COORD/LA: For busy ind. TV prod co. Must be good writer, rsrchr, skilled @ graphics/pp, social media.Must love nonfic & reality TV, be resourceful & have tons of initiative. Contact: [email protected] (6/3)

JOB OPENING: SALES DEVELOPMENT COORD/DailyCandy:  Help the sales development team with custom marketing programs, creating materials, & general tasks. 1+ yr of relevant exp. in digital media. Submit resumes to [email protected] (6/3)

JOB OPENING: MGR, STANDARDS & PRACTICES/DISNEY/BURBANK  Disney Jr. – Review original and acquired programs, animation/live action. 5 yrs S&P exp, familiarity with Children’s Television Act.  Apply: disneycareers.com REQ ID: 264027 (6/3)

JOB OPENING:  VP, EDITORIAL DEVELOPMENT/National Geographic Television/DC: Oversee development of high-end Specials and Event programming.  Apply www.nationalgeographic.com  to Job ID 4683.  EOE. (6/3)

JOB OPENING: MKTG MGR/CARTOON NETWORK/ATL: Dev/mng/implement consumer mktg strats for tentpole launches, including leading the network team, producing creative briefs and launch decks. Apply: turnerjobs.com (6/2)

JOB OPENING: DIR, DIG. RSRCH/CNN/ATL: Lead rsch & reporting for web/mobile sites/apps in fast paced news envir. Expert Omniture, comScore, analytic & reporting skills. Primary rsch exp prefd. 8+yrs rsch exp, [email protected] (6/2)

JOB OPENING: SALES ASSISTANT/LER/NY: Exp w/ Excel/Word/PowerPoint, work closely w/AE’s in all aspects of sales, Multi-tasker,Strong comm skills, Fluent in Spanish. Send resume to [email protected] (6/2)

JOB OPENING: MGR AD SALES MKTG/Bravo/NY: Job Number: 1806BR Oversee the execution of on-air, digital and mobile sponsorships and interface with clients and their respective agencies. 5yrs exp.
http://www.nbcunicareers.com/search_nbc/ (6/2)

JOB OPENING: EXECUTIVE ASSISTANT/iNDEMAND/NYC:  Admin support for CEO & SVP of Affiliate Marketing. Bachelors degree +3 years senior level corporate exp. APPLY: [email protected] (6/2)

JOB OPENING: DIRECTOR, BUSINESS STRATEGY & ANALYTICS/iNDEMAND/NYC: Provide info & analysis/presentations for programming/marketing/trends. Degree + 5 yrs primary/secondary research exp. Apply: [email protected] (6/2)

JOB OPENING: SALES RESEARCH ANALYST/Oxygen/NY: Job Number: 1819BR Support rsarch team in creation of sales & mktg materials. Assist in prod of TV & Digital estimates for sales, fiance & plan’g.
http://www.nbcunicareers.com/search_nbc/ (6/2)

JOB OPENING: SOLUTIONS PLANNER/MIA: Mng info from Programming/Production/Research/Marketing in order to dvlp sellable product deliverables; exp in media/advertising fields, preferable in US TV. www.discovery.com  #3990 (6/2) 

JOB OPENING:  DIGITAL SALES PLANNER/TV Guide/NYC: 2+ yrs digital exp, execute online media plans from start to end of RFP process, collaborate w/mrkting to dvelp presentations, monitor campaign delivery. [email protected] (6/2)

JOB OPENING:    DIR OF SALES/Cynopsis Media/NY/LA (2):5+ yrs ent media sales exp w/established contacts within industry; able to dvlp new biz for all Cynopsis Media brands, exc comm skills. Resume and salary req: [email protected] (6/2)

JOB OPENING: REVENUE ANALYST/Tribune Broadcasting Company/Chicago: Assists in preparing and consolidating revenue and receivable analyses. BA/BS & 1-2yrs exp brdcst/cable envir.Apply on-line go to www.tribjobs.com  (6/1)

JOB OPENING: PRICING/PLANNING ANALYST/NYC: Daily mgmt of inventory MSG Networks/radio. Revenue, inventory, pricing and liability reporting. Rate card maintenance. Strong analytics & 2+ yrs exp in Media. Apply: http://bit.ly/lg04Dj  (6/1)

JOB OPENING: WRITING ASST/NYC: Kids Ed TV co. seeks admin asst. to execute demanding writing schedule. Must be organizational wiz, detail oriented w/ability to multitask. Email cover letter/resume to: [email protected] (6/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LA:Seeking PR intern for boutique firm specializing in entertainment, gourmet, fashion and arts clients for Summer. Course credit/social media savvy. Send a resume, letter & writing sample to: [email protected]  (6/3)

SUMMER INTERNSHIPS CREDITS ONLY: SALES & MARKETING SUMMER INTERN/iNDEMAND/NYC: Assist Affiliate Sales & Marketing team w/ marketing campaigns/database &website mgmt. College credit only, 15-25 hrs wkly.
Apply: [email protected] (6/2)

SUMMER INTERNSHIPS CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (6/2)

SUMMER INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (6/2)

SUMMER INTERNSHIP CREDITS ONLY: LA. Non-profit arts, pop culture, politics & humor Internet magazine & podcast. Great learning exp assisting writers & editors. Must be computer savvy and smart. Apply: [email protected] Put internship in subject (6/1)

SUMMER INTERNSHIP CREDITS ONLY: CULVER CITY CA: Seeking Social Media intern for non-traditional advertising company for Summer. Must take course credit and be social media savvy. Check us out at www.lbox.com  . Apply at [email protected] (5/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys, Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/4)

SITUATION WANTED:  CASTING ASSISTANT/LA 2+ years reality & scripted casting experience. Will help with outreach, schedule auditions, cold calls, run camera, work with talent, bake cookies  whatever you need! [email protected] (6/3)

SITUATION WANTED: Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (6/3)

SITUATION WANTED: RESEARCH DIR20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Prefer Telecommute. Email: [email protected] (6/3)

SITUATION WANTED: Seeking entry position in TV (scripted or unscripted). B.A. from USC in 2007, veteran, 4 years experience assisting senior government leadership. LA based. Contact [email protected] (6/3)

SITUATION WANTED: EXECUTIVE LEVEL PUBLICITY POSITION: Well respected/solid publicity pro seeks position in NY/LA or wherever the opportunity arises. Willing and eager to relocate. Please contact [email protected] or 720-278-4325 (6/2)

SITUATION WANTED: Hard Working Producer/UPM for film or television. Looking for next project that is fully paid. please contact [email protected] http://www.imdb.com/name/nm2735106/  (6/2)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/1)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  Jimmy Kimmel Live: Game Night; NBA Countdown, NBA Finals Game 1: Mavericks @ Heat
AZTECA: Cosas de la Vida, Al Extremo, La Loba
CBS:   NCIS [r], NCIS: LA [r], The Good Wife [r]
CW:   One Tree Hill [r], Hellcats [r]
FOX:  Glee [r], Raising Hope [r], Traffic Light
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  America’s Got Talent [p ]; The Voice
PBS:   Great Performances, Ribbon of Sand [r], Independent Lens
TELE: Mi Corazon Insiste, Cristina Presenta: La Ultima Noche with la Reina del Sur [f ], La Casa de al Lado [p ]
UNIV: Teresa, Triunfo del Amor

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