Tuesday, May 29th, 2012


NBC & Sprout:
Bringing the co-viewing opportunity to over 110M homes!

NBC Kids will be powered by the Do-It-Together experts at
, offering an unmatched combination of engagement and
among parents and preschoolers.

Be part of this unique Saturday Morning event starting this summer!

Contact Frank Ciancio, SVP Advertising Sales: (212) 664-1661
Source: Nielsen, 4/7/11, based on AP CVG. Subject to qualifications upon request.


Good morning. It’s Tuesday, May 29, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
The CW: The Catalina at 8p
Cooking Channel: Roadtrip with G. Garvin at 9p
HGTV: HGTV Design Star at 9p
TLC: What Not to Wear at 9p; Big Brooklyn Style at 10p
Investigation Discovery: Reel Crime/Real Story at 10p
Comedy: Workaholics at 1030p

Tonight’s Finales:
ABC: Cougar Town at 8p
The CW: L.A. Complex at 9p


WGN America’s Prime Time Engagement
WGN America is a Top 5 Cable Network for Prime Time*
A18-49 & A25-54 Audience Retention & Engagement

WGN America offers top off-net hits including How I Met Your Mother,
AFV, Law & Order: CI, 30 Rock, Always Sunny In Philadelphia,
great MLB & NBA action & Rules Of Engagement coming this fall.
facebook.comMeetAtMaclarens | wgnamerica.com | twitter.com/MeetAtMaclarens

Source: Nielsen, National TV Toolbox 1Q12; C3 (NCCM), Live+3 data; M-Su 7P-11P; A18-49 and A25-54. Contact [email protected] for details.


May 2012 Sweeps Updates:

  • The 2012 May Sweeps period that ended last week, saw Univision Network gaining +1% among A18-49 compared to May 2011.  TeleFutura also delivered year-over-year ratings increases during May sweeps at +24%.  Univision further ended the 2011-2012 broadcast season with the two-hour finale of Una Familia Con Suerte (A Fortunate Family).  Airing last Wednesday from 8-10p, Una Familia Con Suerte delivered 8.8 million total viewers who tuned in to all or part of the concluding episode.
  • Estrella TV finished the May Sweeps with a year-over-year increase of +19% in households and among A18-49, Estrella TV grew by +12%.

HLN will air the 39th annual Daytime Emmy Awards live June 23 from the Beverly Hilton in Beverly Hills.  This year’s awards ceremony will feature Barbara Walters presenting Bill Geddie, executive producer of ABC’s The View and the Barbara Walters news specials with the 2012 Daytime Lifetime Achievement Award.  Canceled daytime dramas All My Children and One Life to Live, both formerly on ABC, will be honored with tributes as well.  The awards show will be produced by LocoDistro. 

Unscripted series The Week the Women Went was originally scheduled to debut June 6 on Lifetime.  The network will now premiere the series in August and Lifetime will announce the exact premiere date soon.

New comedy series Men at Work on TBS attracted 2.6 million total viewers and 1.6 million among A18-49 for its debut episode airing last Thursday at 10p.  The second episode of Men at Work at 1030p averaged 2.3 million total viewers and 1.4 million with A18-49.  The series airs on TBS Thursdays at 10p.

Television veteran and one of the industry’s top producers, Lee Rich died at his home in Los Angeles last Thursday at the age of 93.  Mr. Rich was the former president and co-founder of Lorimar Productions and producer of some of the most iconic TV series ever in the 1970s and 1980s including Dallas, Knots Landing and The Waltons.  Before becoming a TV producer, Mr. Rich was an advertising executive working for the Benton & Bowles agency serving as the sponsors’ representative on TV shows and as manager of the agency’s program department.  In 1965, Mr. Rich switched to a producer’s hat as a partner in the Mirisch-Rich Co.  Under his guidance, he produced the WW II series The Rat Patrol and the sitcom Hey, Landlord before returning briefly to advertising at the Leo Burnett Agency.  In 1969, Mr. Rich and Merv Adelson established Lorimar Productions.  The first big hit for the production company was the heart-warming family drama, The Waltons that went on to win multiple Emmy Awards and ran on CBS from 1972 to 1981.  Mr. Rich was behind other hit TV series including the primetime soaps Falcon Crest and Flamingo Road, the family comedy/drama Eight Is Enough, the 1973 miniseries The Blue Knight and such TV movies as Sybil and Helter Skelter, both in 1976.  From past interviews, Mr. Rich was equally proud of the series The Waltons and Dallas, despite the two series representing opposite family types.  Mr. Rich left Lorimar in 1986 to join MGM/UA Communications and during his two years there as chairman/CEO he approved such films as A Fish Called Wanda, Moonstruck and Rain Man.  Following this, Mr. Rich founded Lee Rich Productions, a television and film production company based at Warner Bros. where his present project, the feature film Replay is in development.  Mr. Rich is survived by his longtime partner, Pippa Scott; five children; and seven grandchildren.

Correction: G4’s new series The Top 100 Video Games of All Time begins June 11 at 8p and runs through June 15 at 8p. 

Top 10 Weekend Box Office Estimates:  May 25-28, 2012 (Memorial Day Weekend)
Men In Black 3 (Sony)                            $70.0 million  opening weekend
Marvel’s The Avengers (Disney)                $46.9 million  4 wk total $523.6m
Battleship (Universal)                              $13.8 million  2 wk total $47.3m
The Dictator (Paramount)                        $11.8 million  2 wk total $43.6m
Dark Shadows (Warner Bros.)                   $9.4 million  3 wk total $64.9m
Chernobyl Diaries (Warner Bros.)               $9.3 million  opening weekend
What to Expect When You’re Expecting (Lionsgate) $8.9 million  2 wk total $23.9
The Best Exotic Marigold Hotel (Fox Searchlight) $8.2 million  4 wk total $18.4m
The Hunger Games (Lionsgate)                 $2.9 million  10 wk total $395.9m
Think Like a Man (Sony)                          $1.9 million  6 wk total $88.7m
Source: Rentrak

Join us for the 1st annual Cynopsis Kids!magination Awards Breakfast on June 7 from 8:00-10:30 a.m. at Le Parker Meridien in NYC. Join award finalists, support your colleagues and network with the best in the industry! Register now!


JoAnna Garcia was tapped as the female lead in NBC’s upcoming comedy Animal Practice.  Garcia replaces Amy Huberman who appeared in the role for the show’s pilot.  The sitcom is about a veterinarian (Justin Kirk) working for his former girlfriend (Garcia). 


The science behind evidence

New Series Premieres JUNE 17th
SUNDAYS at 9pm et/pt

Smithsonian Channel
In Stunning HD, Online, On Demand and On-The-Go

For more information, contact Mary Ellen Bottone at [email protected].


Thursday A18-49 Analysis:  FOX shimmied its way to the top Thursday night delivering a 2.4/8 to win the A18-49 viewers, according to final primetime national ratings from Nielsen.  FOX opened a new season of So You Think You Can Dance at 8p with a 2.2/8 which was #1 followed by repeat CBS comedies The Big Bang Theory and Rules of Engagement at an average of 2.0/7 and in third came ABC’s new competition series Duets at 1.7/6.  The second half of So You Think You Can Dance kept FOX in first place during 9p at 2.7/8 and ABC’s second half of Duets moved into #2 at 1.8/6.  Univision won the 10p hour with La Que No Podia Amar at 1.8/5 with CBS’ encore of The Mentalist next at 1.5/4 and the season premiere of ABC’s Rookie Blue took third place honors at 1.4/4.

 Live + Same Day Household Ratings: Thursday, May 24, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 5.0/9             The Big Bang Theory [r] 5.3/10, Rules of Engagement [r] 4.0/7, Person of Interest [r] 5.1/9, The Mentalist [r] 5.2/9


ABC: 4.4/8               Duets [p] 4.5/8, Rookie Blue [p] 4.0/7

FOX: 3.8/7                So You Think You Can Dance [p] 3.8/7

UNIV: 2.0/4              Refugio Para Amor 2 THU 1.5/3, Abismo de Pasion 2.1/3, La Que No Podia Amar 2.5/4

NBC: 2.0/3               The Office [r] 1.6/3, The Office [r] 1.3/2, America’s Got Talent [r] 2.5/4, Awake 2.0/3

ION: 0.9/2               Cold Case 0.8/1, Cold Case 0.8/1, Criminal Minds 1.0/2

TELE: 0.7/1             Maid en Manhattan 0.8/1, Corazon Valiente 0.7/1, Relaciones Peligrosas 0.5/1

CW: 0.5/1               Perez Hilton: All Access Lady Gaga 0.6/1, Vampire Diaries [r] 0.4/1

TF: 0.3/1                Cine en Familia THR [7p start] 0.3/1, Cine de Las Estrellas THR 0.3/1

A18-49:  FOX 2.4/8, ABC 1.6/5, CBS 1.6/5, UNIV 1.4/4, NBC 0.9/3, ION 0.4/1, TELE 0.4/1, CW 0.3/1, TF 0.2/1


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This day in History: 1781 – Bank of North America incorporates in Philadelphia.

Answer to Our Last Trivia Question: Why are the houses at 6 Percival Street in Dorchester and the Bigelow House in Newton famous? First two homes on This Old House. Kudos to: Linda Grillo-Viacom/NYC; Synda Kollman-Charter Marketing Group/Boca Raton; Susana Fernandes-WGBH/Boston; Thom Allcock-SAY Media/NYC; Scooter Yancey-Emotion Television/LA; Steven Wishnoff-KLCS-TV PBS/LA; vSusan Nessanbaum-Goldberg/M and S entertainment inc/LA; Jerry Jones-A La Carte Comm/SF; Virginie Richard-TVA Films/Montreal.

Today’s Trivia Question: How many people have been permanent moderators on Meet The Press? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



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JOB OPENING: Assoc. Dir., Media Operations & Client-Vendor Comm/Sherwood Trading Group/Ramsey NJ: Mng daily operat’l processes ntwrk TV & Radio clients. Proficient: MediaOcean and EXCEL. Resume: [email protected] (6/5)

JOB OPENING: MGR, BUS OPERATIONS/ESPN Inc/NYC: 4+ Yrs Exp; Manage ad sales support team handling acct. maint. Ad industry exp req’d. Must have exp. in TV. Analytical skills a +. Digital exp is a +. www.espncareers.com Job ID-45958 (6/5)

JOB OPENING: SR AD SALES EXEC/Captivate Network/Chicago Loop: Need 5+ yrs client+ agency (planning side) contacts. Strategic solutions+consultative sales+passion. Excel $ pkg to cre8 new DOOH biz w/THE leader. Apply: [email protected] (6/5)

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JOB OPENING: MANAGER AD SALES MARKETING/BRAVO NBCUniversal/NYC: Collaborate cross departments to create sponsorship opportunities & advance Bravo brand/sales strategy Ad Sales exp is a must. Apply: www.nbcunicareers.com #5341 (6/2)

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JOB OPENING: FREELANCE MGR, STRATEGIC MKTG/USA NTWK/NBCUNIVERSAL/NYC: Develop & execute digital/integrated multi-platform mktg solutions. Min 5 yrs mktg exp in TV or digital mktg agency. Apply: [email protected] (6/1)

JOB OPENING: MGR, PRGRMNG BOOMERANG/Cartoon Network/ATL: Mng/execute day-to-day prgrmng strategies, incl stunt plan’g & all inventory. Must have 2-5 yrs TV prgrmng exp. Resume:  http://www.turnerjobs.com/#/careers/job-details/131126BR (6/1)

JOB OPENING: DIGITAL SALES MGR/OWN/Oprah Winfrey Network/CHI: 5 yrs exp in Ad Sales, xlnt biz dev/client & agency mgmt skills, great team player. Apply at: http://careers.own.tv/ (5/31)

JOB OPENING: SALES PLANNER/OWN Digital/Oprah.com/NY: 2 yrs exp in Online Ad Sales, oversee rfp requirements & price/cpm analysis, develop proposals and presentations, team player. Apply at: http://careers.own.tv/ (5/31)

JOB OPENING: FLASH DVLPR/DESIGNER/NYC: 2-5 yrs related work exp in high-end, fast paced, graphic design & prod stdio or agency. Exc comm skills w/strong client srvce & proj mngmnt. BA deg/ graph des pref’d. Res: [email protected] (5/31)

JOB OPENING: PUBLICITY ASST/LA: Asst maint’g press lists/press set visits/event plan’g/press junkets & escorting talent to events/media apprncs. 1-3yrs ent pub. exp pref’d. Strong written comm skills a must. [email protected]  (5/31)

JOB OPENING: DIR, PR/LA: 7+YRS TV publicity exp. at a ntwrk, studio or agency & a comprehensive knwlg of ent, cbl industry & unscripted ser. Strong relations w/key print, brdcst & online media outlets is key. [email protected] (5/31)

JOB OPENING: SHOW PRODUCER/REELZ/ABQ, NM: Entertainment news bckgrnd/strong writing skills/on deadline. Staff position with benefits; At least 5 yrs on daily/weekly pop culture shows. Please apply to [email protected] (5/31)

JOB OPENING: PROMO EDITOR/(PT)/New Orleans: Exp w/ final cut pro and recent topical promos a must. Need a sense of comedy and exp with graphics.  8 wk position, Could become staff position.  Contact – [email protected] (5/31)

JOB OPENING: SR DIRECTOR OF PROGRAM SCHEDULING/THE WEATHER CHANNEL/ATL or NYC: 7-10 years TV programming, strong knowledge TV & digital platforms. Solid program planning/scheduling exp a must. Resume to: [email protected] (5/31)

JOB OPENING: PROGRAMMING COORDINATOR/HGTV & DIY/NY: maintain materials related to the programming production process. 2 yrs exp in production or programming req. Apply: http://www.scrippsnetworks.com/careers.aspx?code=careers (5/31)

JOB OPENING: ANALYST, TV RESEARCH/FX-LA: Support sr execs w/ data anlys of perf of on-air & competitive ntwrks. BA Fin., Math, Acct’g pref. Sup skills MS Excel. 1yr exp in data/media relatd field pref. www.foxcareers.com. FNG0001112 (5/31)

JOB OPENING: PROD MGR, PRINT CREATIVE/FOX/LA: Oversee aspects of print prod incl. schedlng; vendor mgmt; sprvise prod staff; etc. 5+ yrs advtsng & print prod. Mac, Photoshop, InDesign exp a must. www.foxcareers.com FNG0001141 (5/30)

JOB OPENING: TV One/NY: TRAFFIC COORD. BA pref’d and/or 2 yrs of exp TV Ops & Traffic. Build daily comm. log within parameters to ensure accuracy. Wrk w/Ad sales mgmt, traffic mgmt. and agencies. More info: www.tvone.tv (5/30)

JOB OPENING: MGR, FINANCIAL PLANNING & ANALYSIS/THE WEATHER CHANNEL/ATL: 7+ years finance or acctng. Experience with media company a plus, financial metrics/modeling, OLAP tools. MBA preferred. Resume to: [email protected] (5/30)

JOB OPENING: PROD COORD/LA: Animated TV series looking for full-time PC/APM to start ASAP. Prior television animation coordinating/ team management exp a must. Resume to [email protected] (5/30)

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SUMMER INTERNSHIP CREDITS ONLY: Sony Music seeks NYC MBA summer intern to assist the global Biz Dev team in analyzing new digital opportunities. MBA strongly preferred. Excel proficiency & love of music required. Res: [email protected] (5/31)

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SITUATION WANTED: OPERATIONS/NYC: Previous experience includes working in tape library and master control operations. Additional experience with project management. Resume upon request. Contact: [email protected] (6/1)

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SITUATION WANTED:  TAKE ON ME, TAKE ME ON: NY based: willing to travel and/or relocate. Mass Comm, Media head, super organizer, creative, seeking dynamic org./individuals to work with. Pls contact, [email protected] (5/31)

SITUATION WANTED: LEGAL/BUSINESS AFFAIRS OUTSOURCING: Experienced attorneys; will handle legal for production companies or business affairs depts (www.metallawgroup.com). [email protected] (5/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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ABC: Cougar Town [f], 20/20
AZTECA: Lo Que la Gente Cuenta, Al Extremo, El Pelado de la Noche
CBS: NCIS [r], NCIS: LA [r], 48 Hours Mystery
CW: The Catalina [p], The L.A. Complex [f]
FOX: New Girl [r], New Girl [r], New Girl [r], New Girl [r]
ION: Criminal Minds, Criminal Minds, Flashpoint
NBC: America’s Got Talent [r], America’s Got Talent
PBS: Civilization: The West and the Rest with Niall Ferguson, Frontline
TELE: Una Maid en Manhattan, Corazon Valiente, Relaciones Peligrosas
UNIV: Un Refugio para el Amor; Abismo de Pasion, La Que No Podia Amar

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