COMCAST SPOTLIGHT
LA
Maint customer & prospect records as instructed & participates in dvlpmnt of sales forecasts. BA deg. 3-5yr exp. Info/apply: www.ecentralmetrics.com/url/?u=90781019858-116
Cynopsis: Classified Advantage
05.01.12
Good morning. It’s Tuesday, May 1, 2012, and this is your weekly issue of Cynopsis: Classified Advantage!
I hate my job, I hate everything about it and if the economy were any better, I would happily leave in a heart beat. But that’s the rub isn’t it. If I leave, where would I be able to find another job? And equally important, when?
That’s what a good friend said to me just a few nights ago. He continued:
My job has evolved in many ways in the last few years. So much so, that it bears no resemblance to the job I was hired to do. We lost people, jobs were consolidated, responsibilities were added and changed, all without notice or conversation.
Yet I know I am one of the lucky ones. I am getting a weekly paycheck, while too many are not. And yet, as lucky as I feel in the broad scope of things, on any particular day, I feel cheated and ignored, duped and taken advantage of.
Some of his co-workers feel the same way and talk about going out on their own, or starting fresh. Yet each discussion ends the same way, this is a really bad time to consider any of these options.
Plus they realize their complaints fall on many deaf ears, people who are in real trouble of losing their homes, their lifestyle and everything they have known.
So they suck it up, they do the job that has significant changes on almost a weekly basis, because no matter how much they hate their jobs, they understand it doesn’t come close to not having a job.
So yes, you might hate your job, but for at least right now, don’t change a thing.
Next Issue: Am I Really LinkedIn?
We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected].
Is it a cliche or is it a truism? Whatever. The fact is: the more you put into it the more you get out of it.
There are so many possible triggers to your career advancement and so much advice, but there is no template to tell you which is going to be the one that makes the difference. First you certainly know you have to bring your resume up to date with a clear forward expression of your value. But then there is someone telling you to read the trades, someone else says Facebook is important, someone else says LinkedIn is the one that counts. Go to industry events, they say. Or network with your co-workers and with people from other firms, and on and on and on.
It’s all so overwhelming you don’t really get going at any of it properly do you?
And the channels of communication well I mean really! Some of us remember when we used to send mailers. In the post. Am I glad to have those printing costs behind me!
So nowadays it’s easier right? Well wrong. Because at the key moment that person you want to reach might be checking Facebook, or he could be Tweeting, or she might be scrolling haphazardly through her emails while stuck in traffic on the Ten on her interminable way to Santa Monica. Or texting, or G+ing or i-chatting or goodness knows what else. Can you be surprised she didn’t respond to your message? She never realized it was there.
The odds of a particular piece of communication being read especially if it is not something they are waiting for get longer every day. This proliferation has made the personal introduction even more important than ever before. Not only will you benefit from the validation of a mutual professional acquaintance, but you increase the odds of being noticed by hanging your story onto someone else’s name someone who will not be so easily ignored or “not seen” by the person you are targeting.
Don’t allow yourself the time to get discouraged. You have to be out there – in as many ways as you can manage. Work the personal connections. Work the channels. Be out there at events. Do your follow up “calls” on a different channel from the one that hasn’t worked yet. Be doing interesting stuff and be talking (texting, writing, blogging, whatever) about it. The subject matter you are on about may be just the thing that gets the kind of attention you are seeking.
So there you have it, and I know I did not make it any easier. But the truth is, the more you put into it, the more you will get back.
Michael Pollock is President of Pollock Spark (www.pollockspark.com). He is an Executive Coach and Consultant to Creative and Media professionals. He works with people in film, TV, journalism, advertising, design, marketing, music and the Internet, bringing them the experience, techniques and inspiration to take their businesses and careers to new levels of success.
Questions from our Readers
Answered by Michael Pollock
What is the best way to answer, “What is wrong with your present (last) company?”
Err on the side of something like: “they are a wonderful company in many ways, really good at X, but they are more interested in building existing programs rather than investing in new ones which is where my passions lie.”
Aim thus to immediately shift the emphasis to your strengths and to the good points of the company you are interviewing for. Do not be overtly critical of your last employer, but by all means if necessary damn them with faint praise!
Are interviewers allowed to ask about a person’s health?
Questions about your health are not legal. But look out for legitimate work-around questions that an interviewer can ask relative to your ability to fulfill the specific functions of the job.
If you have particular health issues that you are concerned about, you could consult a legal professional before you decide how to respond. If you feel that you have been asked an inappropriate question, you can bring a charge, but this will not endear you to the employer.
Michael Pollock is President of Pollock Spark (www.pollockspark.com). He is an Executive Coach and Consultant to Creative and Media professionals.
Have a question for our experts? Send it to [email protected]
A CYNOPSIS MESSAGE
What are you waiting for?
We’ve announced the Cynopsis Kids !magination Award finalists, now join us in saluting them at the Awards breakfast!
Date: June 7, 2012
Time: 8:00-10:30 a.m.
Location: Le Parker Meridien, NYC
Register: http://www.cynopsis.com/events/kids-awards/
Questions?
Registration: Jenn Sredzinski; 203.906.4603
Sponsorships: Mike Farina; 203.218.6480
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JOB OPENING: PR COORDINATOR (contractor)/TravelChannel/NY: Highly organized, master juggler, exp. working in TV publicity. Submit resume to: [email protected] (5/5)
JOB OPENING: P&I PROPOSAL ANALYST/THE WEATHER CHANNEL/ATL: Ad Sales. 3+ yrs exp Strong knwldg dig media plan’g. Must be det. oriented in fast-paced envir. Intermediate Excel or prior yield mngt exp a +.Resume: [email protected] (5/5)
JOB OPENING: PRODUCER/EDITOR/LA: Drive video projects from production thru post, support content creation and development w/ emphasis on innovation and quality. Apply to: [email protected] (5/5)
JOB OPENING: SEGMENT PRODUCER/LA: Seeking established segment producers with proven track record in daily/weekly television production sports/gaming expertise encouraged. Resume & reel to: [email protected] (5/5)
JOB OPENING: MGR, AFF MKTG/ION Media/NY: Seeks Mgr to work w/Distribution team, create mktg plans, implement campaigns. 3-5 yrs in cable aff mktg & B.A. deg a must. EOE http://www.ionmedianetworks.com/page.php?p=careers&job=1388 (5/5)
JOB OPENING: SHOWRUNNERS, PRODUCERS, AP1s, COORD/ATLAS MEDIA CORP/NYC: for Docu-Soap, Experiment/Science & True Crime/Interview-Recreation shows. Must have prior related experience. Res to: [email protected] (5/5)
JOB OPENING: PRODUCTION COORD/TV One/MD: Min 3 yr exp in film & video prod. Track all production and financial components. Analyze budgets, create pay schedules. Exp w/production techniques, rights & clearances. Visit www.tvone.tv (5/4)
JOB OPENING: RSRCH MGR/Coupons.com/CA: Quantative/Qualitative mkt rsrch, mng vendors, behavioral rsrch, positioning/msging studies, 7-10 yrs’ in primary mkt rsrch (supplier side a +) Info/apply: www.couponsinc.com (5/4)
JOB OPENING: DIR SALES RSRCH CABLE & CROSS PLATFORM/NY: Provide sales rsrch materials i.e. one-sheets, pitches, presentations, & various ad-hoc req’s. 6+yrs rsch exp (brdcst, cable, and/or online) Apply: http://www.weather.com/careers (5/4)
JOB OPENING: TEMP/PROD ASST/CROWN MEDIA/Studio City: Assist On-Air Promo team with elements, billboards & Promo Retagging. Assist Creative Services dept. More info & apply: http://www.hallmarkchannel.com/jobs (5/4)
JOB OPENING: SENIOR MANAGER, BUS AFFAIRS & LEGAL/iN DEMAND/NYC: Provide legal analysis/counsel. Draft, negotiate, review agreements. Standards & Practices/copyright. JD +3 yrs exp, preferably cable. Apply: [email protected] (5/4)
JOB OPENING: RSRCH DIR/MEREDITH CORP/PHOENIX: 5+ yrs exp brdcst TV station or cbl operator. Rsch/mktg dept req’d. WideOrbit Sale pref’d. BA Deg Bus/Mktg. More info/apply: http://www.meredith.com/meredith_corporate/careers.html (5/4)
JOB OPENING: MGR AD SLS RSRCH/Discovery/NY: Have a strong understanding of Nielsen, MRI & Simmons and proven exp. developing sales positioning materials; 7+ yrs of TV research exp; http://careers.discovery.com/ #5769 (5/3)
JOB OPENING: PR MANAGER/MULTIMEDIA COMPANY/NYC & WHITEPLAINS: Seeking PR pro with excellent writing & project management skills, experience working with media and managing agencies. 8-10yrs exp. Resume: [email protected] (5/3)
JOB OPENING: ACCOUNT EXEC/Smithsonian Channel/NYC: Negotiate and sell ad/mktg solutions for cable TV network. 7+ yrs. general advertising sales exp. pref. in cable TV. Submit resume at www.sho.com/sho/about/careers (5/3)
JOB OPENING: DIRECTOR, SALES/NBCU/NJ: Distbrib & Development group. Lead Distrib deals across NBCU properties, across platforms. 8-10 yrs similar exp. Apply: www.nbcunicareers.com Job# 5062 (5/3)
JOB OPENING: DIGITAL ACCT. EXEC/NBCU/NYC: Devlp. 360 ad sales prgm. for dig. and on-air, ID new clients, 5+yrs. dig. sales exp. Apply: www.nbcunicareers.com Job# 5244BR (5/2)
JOB OPENING: SR AD SALES EXEC/Captivate Network/LA or SF: Need 5+yrs client+agency (planning side) contacts. Strategic solutions+consultative sales+passion. Excel $ pkg to cre8 new DOOH biz w/THE leader. Apply: [email protected] (5/2)
JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC: Support USA Digital Research team. Knowledge of Omniture, comScore, Nielsen, and Hitwise. Apply online at www.nbcunicareers.com (#5413BR) (5/2)
JOB OPENING: AFFIL MKTG MGR/Ultimate Fighting Championship/Las Vegas: Mng aff. mktg. partnerships w/digi & new media partners. 5yrs exp affil mktg & exp digital or new media envir. strongly desired. Apply: www.ufc.com/careers (5/1)
JOB OPENING: SR. RESEARCH ANALYST/ESPN/Miami: Provide local ad sales team with the research support to help grow LatAm business, via regular reporting and requests. 3+ yrs exp. pref’d. Send resume to: [email protected] (5/1)
JOB OPENING: MKT DIRECTOR/NYC: Lead ad sales & aff. sales mkt/promo efforts. Generate & execute brand part. ideas. Min. 10 yrs. mkt/sales/promo exp in cable/TV. Strong leader. Some travel. Send resume: [email protected] (5/1)
JOB OPENING: DIR RECRUITMENT RESRCH/NBCU/NYC: 6+yrs Sourcing exp., 2yrs Mgmt exp, Direct exp w/Exec-levels, Social media/Boolean/Name Gen/Talent Mapping, Ind. Knwldg A+ Apply: www.nbcunicareers.com Job# 5299BR, EOE/M/F/D/AAP (5/1)
JOB OPENING: SALES ASSISTANT/Crown Media/ New York City: Work with AE & Planners to service and maintain agencies and clients on daily basis. More info & apply: http://www.hallmarkchannel.com/jobs (4/28)
JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/NY or WI: AE w/ 3+ yrs national ad sales AE exp a must. Sports/outdoor sales preferred. Excellent agency relationships & proven track record. Apply: www.thesportsmanchannel.com (4/28)
JOB OPENING: MGR, ADVNC’D PLATFORM ASSET PROD/AMCN/NYC: Mnge production/delivery of assets associated w/prog on Adv Platforms: DSTB OnDemand, IPTV, EST, TV Everywhere, Social Media,etc. Apply at http://tinyurl.com/c9m33x9 (4/28)
JOB OPENING: DIR OF COMM/Universal Sports/West Lake Village CA: Generate awareness of the network. 6-8yrs PR/Media Rel exp. Exc PR, comm, writing skills & social media skills. Res: [email protected] (4/28)
JOB OPENING: DIR LEGAL AFFAIRS/SCRIPPS/TN: Provide legal counsel for prgrmng, neg.agreements across SNI brands. Intellectual property matters, mainly copyright & trademark exp a must. Apply: http://www.scrippsnetworks.com Req. 2953 (4/27)
JOB OPENING: DIR, NEWS & LOCAL PRGRMNG/So. Cali: Mng news/prog content. Responsible for overall plan’g, dvlpmnt & prod for news/prog. News/TV mgmt exp. + 5-10 yr exp. industry req. www.timewarnercable.com/careers #134478BR (4/27)
JOB OPENING: ACCOUNT DIR/GSTV/NEW YORK: Largest nat’l away from home TV network at the pump seeks an account director with strong exp in media sales. Apply at: http://gstv.iapplicants.com/ViewJob-289691.html (4/27)
JOB OPENING: RESEARCH EDITOR AD STANDARDS/NBCUniversal/NY: Will focus on prescription/OTC drug ads for broadcast. 2 yrs exp with clinical and consumer related research. Apply at: www.nbcunicareers.com Job#5369BR (4/27)
JOB OPENING: PROJ MGR RSRCH/ATL: Mng rsch proj to support Ent prgmng for TBS. BA/BS deg. 5+yrs mktg/media rsrch exp req’d. Prof in basic statistics/analysis, Nielsen media rsrch suite of software. Res & C/L: [email protected] (4/27)
JOB OPENING: MGR NBC SPORTS NETWORKS SALES PLANNER/NYC: Work across NBC Sports Ntwrk sales teams to oversee inv yield mngmnt, sales plan review, pre/post sales analysis. More info: www.nbcunicareers.com 5159BR (4/27)
JOB OPENING: RSRCH ANALYST/CBS Television Distribution/NYC: CTD barter prgrmng using Nielsen NPower, Galaxy Explorer and Market Breaks as well as WRAP sweep. BA Deg pref’d. [email protected] Apply: www.cbscareers.com (4/27)
JOB OPENING: SALES PLANNER/DIRECTV/NYC: Client acct mngmnt & sales support including dvlpng sales proposals, planning costs, buy/sales reports, billing, scheduling & inventory QC. Req’d 2 yrs exp. Resume to: directv.com, http://DIRECTV.taleo.net/careersection/2/jobdetail.ftl?lang=en&job=1200448&src=JB-10292 (4/27)
JOB OPENING: NATIONAL TV BUYING DIRECTOR/Boston: 7-10 years exp w/major agency, Network, Cable and wide range of new media options a plus, relo package avail, Send resume to [email protected] (4/26)
JOB OPENING: CFO/LEFTFIELD PICTURES/NYC: oversee all financial aspects of the business, raise money & ensure that it is used wisely. Info: http://www.leftfieldpictures.com/cfo-posting/ Resumes to: [email protected] (4/26)
JOB OPENING: CREATIVE DIR/Lifetime/NY: Create & execute high level mktg campaigns for Lifetime’s key initiatives. 5+ yrs on-air promo exp + 3+ yrs campaign launch exp. Apply: www.aenetworks.com/careers.html (4/26)
JOB OPENING: VP STRATEGY & CONS MKTG/Lifetime/NY: Manage cons mktg activities & direct mktg strategies across all Lifetime brands. 10+ yrs media, promo, mktg or adv exp within ent industry. Apply: www.aenetworks.com/careers.html (4/26)
JOB OPENING: PR DIRECTOR/TNT-TBS/ATL: develop strategic, creative publicity campaigns for TNT & TBS original programming. 7+ years television publicity experience; Req #130698BR http://www.turner.com/#/careers/job-details/130698BR (4/26)
JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact [email protected] (4/26)
JOB OPENING: FREELANCE WRITER LIVE TV Writer (LA or NY): w/ passion for video game ind. Resp for talent wraps & breaking news. Must have exp writing for LIVE TV, working w/talent & teleprompter. 2+ yrs exp, apply: [email protected] (4/25)
JOB OPENING: ACCT EXEC, HEALTHSOLUTIONS/CBS TV STATIONS/NY: Create/pitch multi-mkt integ sales mktg solutions, neg budget, rate, rtgs & share. 7+yrs TV sales exp, health cat exp a must. www.cbscorporation.com/careers (ID 10927BR) (4/25)
JOB OPENING: DIR, PRODUCTION & CREATIVE SERVICE/NBC/Universal City: Please visit www.nbcunicareers.com for more info. Job # 4497BR (4/25)
JOB OPENING: COORDINATOR, INTEGRATED/truTV.com/NYC: Execution of integrated advertiser marketing solutions across all platforms. 3-4 years, understanding of digital ad sales. Freelance. Email resume to: [email protected] (4/25)
JOB OPENING: SPONSORSHIP TV SALES ACCOUNT MGR/National Talk show-PBS/NYC: 5+yrs TV AD sales & sponsorship. Excellent record in originating and closing. 360 sales exp. a +. Resume must detail success/apply: [email protected] (4/25)
JOB OPENING: SR PUBLICIST/Current TV/LA: Asst in dvlpmnt, prod & dissemination of comm materials to help support PR campaign. 2 yrs exp in consumer or business-oriented PR envir. More info/apply: http://current.com/jobs.htm (4/25)
JOB OPENING: SALES COORD/TV Guide Mag/NY: Assist sales: client/mktg/research/events. Strong org/comm/multi-tasting/skills a MUST. Ability to prioritize & self sufficient. 1yr media/agency related exp. [email protected] (4/24)
JOB OPENING: PROD MGR/NICKJR/NY: Animated series HQ office.Manage day-to-day prod scheduling, contracts, prod accounting. Knowledge of series animation pref’d.Resume to: [email protected] (4/21)
JOB OPENING: DIR, SCHEDULING/AMC/NYC: Long and short-term sched plan’g, maximize ratings via prgm inventory, determine stunts/events, create program platforms for AMC’s orig series. Apply: http://tinyurl.com/bwe357z (4/21)
JOB OPENING: ACCT EXEC, BD & GROUP SALES/CBS TV STATIONS/LA: Create/pitch multi-mkt integrated sales & mktg solutions. 7+yrs TV sales exp, bus. dvlpmnt exp a must. More info/apply: www.cbscorporation.com/careers (ID 11423BR (4/21)
JOB OPENING: ASST RSRCH DIR/NY: Lead rsrch projects, provide expertise to brand & activation teams, analyze synd data, knwldg of media plan’g/ buying & Nielsen systems, 4/5 yrs exp in Media ind. pref’d. Resume: home.eease.com (4/21)
JOB OPENING: DIRECTOR, EVENTS & TRADE/CONSUMER MARKETING/NYC: Responsible for strategic development/execution of marketing solutions for the integrated media group. Apply: www.nbcunicareers.com #4195 (4/21)
JOB OPENING: MANAGER, MARKETING & EVENTS/NBCUniversal/NYC: Responsible for development and implementation of trade and consumer marketing efforts and events for Integrated Media. Apply: www.nbcunicareers.com #4753 (4/21)
JOB OPENING: RESEARCH ANALYST/SCRIPPSNETWORKS/KNOXVILLE: 1+ years Research exp. in a national cable network or TV operator environment Info: http://www.scrippsnetworksinteractive.com/careers/career-opportunities #2998 (4/21)
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Beginning May 11, Antonio Roman will take on the new role as SVP/National Sales for Univision Communications Inc.’s Television Station Group. Antonio will manage a national team of sales executives who are charged with creating advertising and marketing solutions for Univision’s local media. He has been with Univision for 16 years and most recently served as VP/Network Sales.
BusterINK, a print design division of Buster, tapped Kimberly Leass as VP/Production and hired Josh Mintz as Creative Director. In addition, Buster has appointed Joel Lava as Motion Graphics Creative Director and Live Action Director.
REELZCHANNEL named Emmy Award-winning producer Andy Epstein Supervising Producer of Hollywood Dailies, the network’s daily half-hour show on entertainment and celebrity news. Epstein brings more than 30 years of experience to the post, having worked on shows such as The Dr. Phil Show and E! News Daily.
Research shop Insight Strategy Group named Mia Scelsi Associate Director of Operations and Andi Glick Senior Project Manager. Also, the firm hired Jillian Rodriguez for the new post of Creative Writer. Insight’s research is targeted for brands and is focused on consumer experiences.
Creative agency Arnold Worldwide hired Elaine Rizzo in a new role as Senior Vice President of Human Resources and HR/Talent Business Partner for the New York office. Arnold Worldwide is involved in efforts with the 4As to help bring top talent to the ad industry.
Ad agency Ignited promoted Los Angeles-based executives Robb Hittner, Terri Simon and Jackie Stasi to Senior Vice President roles. They will continue to report to the agency’s Chief Operating Officer Bill Rosenthal. Hittner oversees client services, Simon handles talent and organizational development and Stasi’s purview is media.
KTEN Media in Denison, TX hired Tom Crespo as News Director. He will also anchor the Monday through Friday evening newscasts.
USA Network elevated Bill McGoldrick to EVP/Original Scripted Programming where he will continue to manage all scripted development of drama and comedy series, long-form and evening programming. Bill will continue to report to Jeff Wachtel, Co-President, USA Network and Co-Head/Original Content, Universal Cable Productions.
Kevin Ivey was tapped as VP/Program Research at Syfy and Chiller where he reports to Ted A’Zary, SVP/Research. In his new position, Kevin will manage all facets of Syfy and Chiller’s programming ratings via various metrics in addition to interacting with departments such as scheduling, development, marketing, press and finance. Before this, Kevin served as VP/Multiplatform Research at OWN Network.
TV One hired Jeff Meza as VP/Integrated Marketing in charge of strategic development and creative implementation of multi-platform, integrated marketing solutions involving the TV One brand. Jeff will work in tandem with the Ad Sales group to create marketing programs for the network’s clients utilizing on air, online, mobile and social media. Based in New York, Jeff reports to Linda Finney, SVP/Marketing, TV One.
Turner Broadcasting System, Inc. tagged Raghunadh Polavarapu as VP/Digital Operations for TNT, TBS and Turner Classic Movies (TCM). In this newly-minted role, Raghunadh will spearhead the networks’ digital goals. Based in Atlanta, Raghunadh reports to Dennis Adamovich, SVP/Brand and Digital Activation for TBS, TNT and TCM.
Marketing and research consulting company, Rubinson Partners, Inc. added Judah Phillips to its advisory team. Prior to this appointment, Judah headed global analytics for Monster Worldwide and Reed Elsevier among other organizations.
Media and marketing agency, Media Storm named Frank Connolly as Executive Director/CFO, effective immediately. Frank will report to the company’s Co-Founder/Managing Partner, Tim Williams and is based at the agency’s South Norwalk office.
Karl Meyer takes on a new position as VP/Business Development for BrightLine iTV in Los Angeles. Before this appointment, Karl worked for Dish Network managing ad sales on the West Coast.
Lino Alvarez was appointed VP/Sales for Meruelo Media’s KWHY-TV, the MundoFox Flagship station. Lino began his new position as of yesterday.
Tim Hammond has joined independent TV production and distribution group, DCD Media in the newly-created role as MD/UK Production. Tim is based in London.
Later — John
John Cox for Cynopsis: Classified Advantage
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05.01.12
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