A CYNOPSIS MESSAGE FROM ESPN

Cynopsis: DIGITAL
05/15/12

Good morning. It’s Tuesday, May 15, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Univision’s Upfront presentation is this morning at the New Amsterdam Theatre in NY. At the event, it will be unveiling the UVideos Digital Network, which is a new video platform that will host all video content from Univision’s portfolio of TV networks. Univision says it will offer thousands of hours of on-demand content and will be accessible across multiple devices and platforms, including gaming consoles, smartphones, tablets, and connected TVs, as well as being optimized for both English- and Spanish-speaking audiences. UVideos Digital Network will also feature second-screen companion experiences, social streams, alerts, and additional content. Currently in beta, UVideos will launch this summer. That’s not all:

• Distribution partnerships with the likes of DISH, AT&T, Hulu, YouTube, Fanhattan, iOS, and Android; which will also be tied to the UVideos offering.
• Univision Studios is partnering with Televisa to co-produce a webnovela targeted at U.S. Hispanics. It will begin production later this fall.
• Univision is also working with Kate del Castillo to develop two new webnovelas, one based on del Castillo’s book, the other an original romantic comedy. All three webnovelas will be produced exclusively for UVideos.

DISH Network will offer subscribers a chance to stream on-demand content from G-Movies, a “faith-friendly’ movie and TV service, via its Heartland Package and/or Blockbuster @Home, via the TV or on mobile devices. The content will be available inside and away from the home. The G-Movie lineup is comprised of over 150 faith-friendly feature films, TV series, and biblical documentaries. It will be accessible via a web-connected DISH receiver, on mobile devices using the DISH Remote Access app, and/or on dishonline.com. Clarification: The G-Movies service is being launched by GMC TV. DISH is the first distributor offering the service, but it’s from GMC and is being offered to other distributors as well.

NCM Media Networks (NCM) will be holding its first-ever Upfront event this week (May 16) at the AMC Loews Lincoln Square movie theater in NY. NCM is a national cinema network and an integrated media company that aims to reach consumers via the movie screen, but also online and on mobile. “The NCM network is one of America’s top rated networks on weekends as well as one of the top 15 national networks overall, so it makes perfect sense for us to participate in the TV upfront process,” said Cliff Marks, President/Sales and Marketing. “[The Upfront] will allow advertisers to get a first-look at the upcoming feature film slate and have special access to premium inventory and our unique integrated cinema programs.”

Tribeca Film has acquired all North American rights to The Comedy, a film starring Tim Heidecker and directed by Rick Alverson. The film is slated for a select theatrical release in October, during which it will also be available on-demand via multiple platforms, including iTunes, VUDU, Amazon Watch Instantly, Xbox, and the Samsung Media Hub.

During its Q1 earnings call with analysts, AMC President and CEO Josh Sapan said that the network is receiving a boost from the online availability of its shows, per Advanced Television. “New viewers are finding these shows on a digital service, catching up on prior seasons and then tuning into AMC for new seasons in greater numbers, many for the first time,” Sapan said. He cited ratings increases for the likes of The Walking Dead (which finished its second season with 9 million total viewers, up 50% over the previous season’s finale).

Twitter has announced a new weekly email digest that will send a summary of the most relevant tweets and stories shared “by the people you’re connected to” on the micro-blogging network. This means that the digest is not comprised of tweets/content only from the people you follow (“…also features the most engaging tweets seen by the people you follow, even if you don’t follow those who wrote them,” says Othman Laraki, Director/Growth and International a Twitter). The design will mimic that of the new version of the Discover tab, placing information on who shared a piece of content underneath the summaries, so you know which ones you want to click on, and which ones don’t matter as much. Users will also be able to tweet directly from the email. Since this is an automatic new feature, you can access Twitter’s notification settings to turn it off.

At an event for potential investors on the company’s road to an IPO, Facebook CEO Mark Zuckerberg gave a preview of sorts of what may lie ahead for the social networking behemoth in 2012. According to a Reuters report, Facebook will focus on its mobile app (“just getting started”), integrating web apps into Facebook (something that has already begun with the announcement of the App Center), and building a more “transformative advertising experience.” To that end, Facebook announced yesterday that this week it will be rolling out a mobile update that will make photos three times larger and will make posts take up the full mobile screen. Indications are that Facebook will go public on the NASDAQ this Friday. The company hasn’t officially confirmed the date.

Unilever has partnered with NBCUniversal for a multiplatform, interactive, and content-based ad campaign to promote the launch of Unilever’s hair care brand, Clear Scalp & Hair Therapy. The creative, developed by NBCUniversal’s Integrated Media (IM) and Creative Partnerships & Innovation (CP&I) divisions in association with Mindshare Entertainment, begins with a series of on-air vignettes and then is transferred to the web, where users can choose how the story unfolds. Themed as “Best Night Ever” and kicking off this week, the campaign features a wide array of NBCU talent, including Jane Krakowski, Andy Cohen, Giuliana Rancic, and Tim Meadows, with the narrative focusing on how healthy hair is essential to having a great night out. Users will have the option to decide what happens next in the story, with their choices being tracked each week. The story will unfold via on-air vignettes. A 15-second teaser featuring the NBCU talent aired during the premiere of America’s Got Talent last night, and is scheduled to continue airing throughout sweeps week. The series ends the week of June 11. NBCU says social media will be an important component of the campaign:

• The #BestNightEver hashtag will appear on all on-air spots.
• The online video will be featured on the Clear Scalp & Hair Therapy Facebook page, as well as on the Facebook pages of DailyCandy, Style, and E!.
• Audiences will be able to use NBC.com’s “Fan It” rewards system to earn points (redeemable for virtual and real prizes) for leaving comments on the videos.

At Internet Week New York, Yahoo unveiled Genome, a new online ad solution that combines Yahoo data with interclick’s third-party data and advertisers’ first-party data, aimed at providing marketers with a holistic ad solution that spans the entire digital media industry. Most likely launching in July 2012, Genome is the result of a strategy to create a next-generation audience buying solution that would offer better targeting and personalization capabilities. Yahoo says its display ad agreement with Microsoft and AOL last year and its acquisition of interclick in December 2011 are part of this strategy. Here is what Yahoo is touting with the availability of Genome:

• Yahoo’s proprietary data set includes registration, search, and behavior data, as well as integrated advertiser info and data from its partners.
• Marketers will be able to access Yahoo’s premium inventory as well as the inventory available from Yahoo, AOL, and Microsoft’s aforementioned partnership.
• The analytics suite will include predictive modeling techniques and information design.
• The data valuation technology is designed to work with large data volumes, real-time marketplaces, and multi-vendor solutions.
• Privacy tools including the ability to opt-out, an Ad Interest Manager for visibility and control over specific interest categories, as well as a do not track option.

A CYNOPSIS MESSAGE

Nielsen recently surveyed U.S. smartphone owners who indicated that they use their phones while shopping in a store. It found that mobile couponing was most popular at grocery stores (41% of mobile shoppers reported using coupons there), department stores (41%), and clothing stores (39%). At electronics stores, 73% of smartphone shoppers read reviews on their phone, while 71% compare prices with other retail outlets, and 57% scan QR codes to get more product details.

According to the latest report from the American Customer Satisfaction Index (ACSI), which has expanding its coverage of the cell phone industry by adding four companies to its roster of cell phone firms, Apple scored a customer satisfaction score of 83. ACSI says no other cell phone company has ever broken into the 80s. Apple’s closest competitors are Nokia (75, +3% from the previous report) and newcomers LG and HTC (also at 75 each). On the service side, AT&T Mobility scored a 69, Verizon scored a 70, and Sprint lead the way among the big carriers at 71. The ACSI uses data from interviews with roughly 70,000 customers annually to develop its scores. ACSI results are released on a monthly basis, with all measures reported using a scale of 0 to 100.

Bilingual entertainment network for Latinos in the U.S., Tr3s: MTV, Musica y Mas, has introduced a new free iOS app for its Quiero Mi franchise, which spans three shows, Quiero Mis Quinces, Quiero Mi Boda, and Quiero Mi Baby. The franchise goes behind-the-scenes around the three important milestones in people’s lives — quinces, marriages, and babies. The Quiero Mi App will offer content from the shows, as well as interactive tools focused on event planning around those important milestones. Features will include event planning, shopping list, and to-do list categories, as well as forums and social media components to allow users to share content and ideas with each other. Advertisers will have the opportunity to buy display inventory, branded skins, and more. The app will launch later this summer.

Apple is planning an upgrade to iCloud that would include new photo-sharing features and video-syncing capabilities, reports The Wall Street Journal. The services would be announced at Apple’s Worldwide Developer’s Conference on June 11. These services will also be a part of iOS 6, which will likely be unveiled during the same conference.

A CYNOPSIS MESSAGE FROM CABLEFAX

Trium Entertainment in collaboration with Everyday Health has launched Around the Clock, a new daily talk show on the Everyday Health: TV to Change Your Life original channel on YouTube (as part of the video site’s ongoing premium programming initiative). The show will be hosted by and feature conversations between Ali Landry, Camila Alves, Heather Armstrong, Kendra Wilkinson, and Laila Ali, covering topics relevant to moms, wives, and women. All Everyday Health programming is developed, produced, and cast by Trium, a multiplatform production company that counts Mark Koops (The Biggest Loser, Masterchef) as a Co-Founder. Of note, Everyday Health’s syndicated TV series of the same name has received a daytime Emmy nomination, which is produced in partnership with Trium and Litton Entertainment. The TV series airs on ABC affiliates on Saturday mornings.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
05.15.12

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JOB OPENING: ACCT EXEC.  AD SALES/NY: Multimedia co. seeks AE w/ 7+ yrs TV ad sales exp. Excellent agency relationships & proven track record. Sports bckgnd a +. Send resume and cov ltr Attn: Rose to [email protected] (5/22)

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JOB OPENING: VP STRAT. & OPSS., EDN/IM, NBCU/NYC: 8+yrs exp. Strategic Plan/Proj Mgmt/ID Ind. Trends & Biz Ops4 rev. growth. Invest Bank & Biz Dev exp w/in media. MBA desired. Apply: www.nbcunicareers.com Job#5299BR, EOE/M/F/D/AAP (5/16)

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JOB OPENING:  SR ACCT DIR DOMESTIC DISTRO/Discovery/NY: Responsible for distro & mrktg efforts for 18 ntwrks; 6+yrs in cable distro w/proven track record of territory mgmt & client relations; http://careers.discovery.com/ #4823 (5/16)

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SUMMER INTERNSHIP CREDITS ONLY:  SUMMER INTERN/NY: Multimedia co. seeks intern to assist in network production, programming and misc. projects. Min of 2 days/wk. Computer proficiency & sports interest a +. Res: [email protected] (5/17)

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SITUATION WANTED: PRODUCER’S ASSISTANT/LA: Has been Asst. Producer for Kevin Costner. Line Producer & Accountant for indie feature. Completed the Disney Intern Program. MBA in Entertainment and MS Finance. [email protected] (5/22)

SITUATION WANTED: WRITER’S/SHOW RUNNER’S ASSISTANT/LA: Has worked 4-cam sitcom, 1-cam writers’ rooms and as executive producer gatekeeper. Great proof and coverage skills. Very experienced with Final Draft. [email protected] (5/17)

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