Tuesday, March 8th, 2011



Sisters.  WE Get It.

Six-time Grammy Award-winner Toni Braxton and her four sisters experience love, laughs…and sibling rivalry.

Five Braxton Sisters.  Only One Spotlight.
Click here
to meet the sisters.

Braxton Family Values
Premieres Tuesday, April 12 at 9pm | 8c on WE tv
For more information visit sales.WEtv.com.



Good morning. It’s Tuesday, March 8, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Finales:
TNT: Southland at 10p
USA Network: White Collar at 10p



Thank you, Hulu

… for drawing big brands out of the box
and onto the Web.

We’ll take it from here.

Tremor Media




After getting a creative refurbish, NBC is re-launching its frosh drama series, Law & Order: Los Angeles with a two-hour premiere episode on April 11 at 9p.  The series will then air in its regular time slot of Mondays at 10p starting April 18.  Series star Alfred Molina returns in a new role as Det. Ricardo Morales and former Law & Order star Alana de la Garza is also joining the cast. 

Charlie Sheen received a pink slip yesterday from Warner Bros. Television which ends his contract as star of Two and a Half Men on CBS.  Sheen had one more season left on his contract with Warner Bros. for the comedy series. The studio did not say what will happen to the sitcom in the future, keeping their released statement confined to their decision on the now former star: “After careful consideration, Warner Bros. Television has terminated Charlie Sheen’s services on Two and a Half Men effective immediately.”

Beginning March 28, FUEL TV, part of Fox Sports Media Group aiming toward young males will become a Nielsen-rated network.

Eight television programs will be honored at the Fourth Annual Television Academy Honors sponsored by the Academy of Television Arts & Sciences on May 5.  Dana Delany, star of the upcoming drama Body of Proof for ABC, will host the ceremony which “celebrates the power of television to change attitudes and lives.”  The eight programs include:

  • Documentary The 16th Man produced by ESPN Films in association with Revelations Entertainment.
  • Showtime series The Big C for its season finale episode titled “Taking The Plunge” produced by SHOWTIME Presents, Sony Pictures Television, Perkins Street Productions, Farm Kid and Original Film.
  • Family drama series DirecTV’s Friday Night Lights for its episode titled “I Can’t” produced by Imagine Television, Film 44 and Universal Media Studios.
  • Docu-reality series ABC’s Jamie Oliver’s Food Revolution produced by Fresh One Productions and Ryan Seacrest Productions.
  • The Oprah Winfrey Show for “A Two-Day Oprah Show Event: 200 Adult Men Who Were Molested Come Forward” produced by Harpo Productions, Inc.
  • NBC’s Parenthood series for its “Pilot” premiere episode produced by Imagine Television and Universal Media Studios.
  • ABC’s Private Practice for its episode “Did You Hear What Happened to Charlotte King?” produced by ABC Studios.
  • Documentary Wartorn 1861-2010 produced by Attaboy Films and Downtown Community Television in association with HBO Documentary Films.

Expanding on its franchise, Say Yes to the Dress, TLC is set to premiere the new eight-episode series, Say Yes to the Dress: Randy Knows Best (wt) on April 1 at 10p.  The half-hour series follows Randy Fenoli, fashion director at Kleinfeld Bridal as he relates his top ten tips on numerous wedding dress-themed categories.  The topics include choosing the right dress for your body type, selecting a dress to complement your wedding venue or theme among other topics.  TLC is also bringing back the series, Say Yes to the Dress: Big Bliss for a sophomore season starting April 29 at 9p.  TLC ordered 12 half-hour episodes of this series which follows plus-sized brides as they shop for their dream dress at Kleinfeld Bridal.  Half Yard Productions is behind both series for TLC.

Taxidermy is the theme for a new half-hour series, Mounted in Alaska on HISTORY premiering April 7 with back-to-back episodes at 10p and 1030p.  Mounted in Alaska follows taxidermist Russell Knight, owner of Knight’s Taxidermy a family-operated shop that is world-renowned among outdoorsmen for preserving wildlife and natural history.  The series is produced for HISTORY by Thinkfactory Media which also sold 15 new episodes of Gene Simmons Family Jewels to A&E Network and six episodes of Sinbad’s Family Affair to WE tv.

Returning to the Big Apple, a sophomore season of John Oliver’s New York Stand-Up Show opens March 24 at midnight following The Colbert Report.  In the new six-episode season, Oliver as host of the series is joined by more of his favorite comedians including Maria Bamford, Greg Behrendt, David Koechner, Kirk Fox, Al Madrigal among others.

Food Network wants more cake as a second season of Last Cake Standing debuts April 3 at 10p following the finale of Chopped All-Stars.  The six-week competition series follows eight top American pastry chefs as they battle for the title of “Best Cake Artist in America” and a $100,000 grand prize.  Justin Willman (Cupcake Wars) hosts the series which will air its subsequent episodes after the premiere on Sundays at 9p. 

The summer slate of new and returning original series set on ABC Family as the network expands its original programming over three nights:

  • Mondays: New one-hour scripted drama Switched at Birth launches June 6 at 9p. Additionally, new episodes of The Secret Life of the American Teenager air on Mondays during the summer at 8p.
  • Tuesdays: The Nine Lives of Chloe King, also a new one-hour scripted drama opens June 14 at 9p, preceded by a sophomore season debut of Pretty Little Liars at 8p.
  • Wednesdays: Freshly-minted half-hour comedy series, The Great State of Georgia starring Raven-Symone debuts June 29 at 830p preceded by new episodes of Melissa & Joey at 8p.  Melissa & Joey returns to finish its first season. 
  • Also on Mondays: One-hour new scripted drama, The Lying Game bows August 15 at 9p. 

Secret Millionaire launched on ABC Sunday at 8p with 12.6 million total viewers becoming the most-watched program that night.  The premiere episode also posted a 3.3/9 among A18-49 ranking #2 for the night only behind the network’s own Desperate Housewives which delivered a 3.4/8.

Beautiful women gracing the fifth season opener of Univision’s reality beauty competition series, Nuestra Belleza Latina (Our Latin Beauty) Sunday at 8p propelled the network to reaching an average of 3.3 million total viewers, 1.7 million with A18-49 and 1.1 million among A18-34.

Season four premiere of Ruby on The Style Network Sunday at 8p pulled in 473,000 total viewers and delivered a 0.40 rating with W18-49. 

Lifetime debuted a fifth new season of Army Wives on Sunday at 9p averaging 4.2 million total viewers, nearly 2.0 million with A25-54, 1.4 million with W18-49 and almost 1.5 million W25-54.  Following at 10p, Lifetime’s new unscripted series, Coming Home bowed with an average of 2.7 million total viewers, 1.4 million A18-49, 1.3 million A25-54 viewers as well as 1.0 million with W18-49 and 998,000 among W25-54.

During the 10p hour Sunday, A&E Network premiered new original drama series Breakout Kings which brought in record numbers for the network with 2.8 million total viewers, 1.6 million A25-54 and 1.5 million among A18-49.  Upcoming new episodes of Breakout Kings air on Sundays at 10p. 

E!’s new late-night series After Lately debuted Sunday at 11p attracting close to 1.2 million total viewers and posting a 1.61 rating among W18-34 and a 1.08 with W18-49.

Unified marketing agency, Definition 6 became the agency of record for Rubbermaid Commercial Products, a brand of Newell Rubbermaid.  Definition 6 will be involved with traditional and digital marketing efforts for Rubbermaid.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 31, the week before MIPTV 2011 in Cannes. If you’re exhibiting at MIPTV this year and would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, March 25, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).



Missing something with Hulu?

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Join big brands with even bigger reach on the Web.

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Source: comScore Video Metrix, January 2011.


Discovery Communications is offering its complete footage archive via its new content licensing unit, Discovery Access.  The archived footage spans 25 years and the focal point of Discovery Access is its website at DiscoveryAccess.com, an e-commerce site housing more than 100,000 hours of content from Discovery’s 28 entertainment networks and multi-platform brands. At this website, users can search, preview, license and download footage and new content will be added each day. Furthermore, Discovery Access also established the MyDiscovery unit that is responsible for taking Discovery footage beyond television.


Marc Anthony landed a regular series role on Hawthorne, the TNT drama series starring and executive produced by Jada Pinkett Smith.  Anthony previously guest starred on two episodes last season and he will reprise his role as Police Detective Nick Renata.  TNT is set to debut the third season of Hawthorne in June.  The series is produced by Sony Pictures Television in association with Pinkett Smith’s Overbrook Entertainment and Jamie Tarses’ FanFare Productions.

Country music star, Blake Shelton rounds out the quartet of judges for NBC’s new singing competition series, The Voice produced by Mark Burnett.  Shelton joins previously-announced judges Adam Levine, Cee Lo Green and Christina Aguilera.  The Voice premieres April 26 at 9p.

Hank Azaria, well known for his past TV roles including a recurring stint on Friends and currently as a voice talent on FOX’s The Simpsons, was cast in NBC’s single-camera comedy pilot Free Agents.  The pilot is based on a UK series of the same name highlighting the attraction between two on-the-rebound PR executives. 

Casting Call: Bravo’s reality series Tabatha’s Salon Takeover is looking for businesses in the red that could use help from Tabatha Coffey in upcoming episodes of the series.  Most types and sizes of businesses will be considered including tattoo parlors, baker/pastry shops, bars, bed and breakfast inns, catering companies, cafes and wellness centers.  If you own a struggling business or would like to nominate a business for consideration, please send an email to: www.tabathacasting.com  .




Sometimes, words can’t express
how truly thankful we are.

So please watch this special video we made:

Tremor Media



Friday A18-49 Analysis:  Univision took control Friday night by delivering a 1.7/6 among A18-49, according to final national ratings from Nielsen.  Univision’s Eva Luna topped at 8p with a 1.7/6 while CBS’ The Defenders was #2 at 1.5/6.  A two-hour Triunfo del Amor on Univision was first at 9p with 1.8/6 and NBC’s two-hour Dateline came in next at 1.6/5.  The networks flip-flopped at 10p as NBC’s Dateline was #1 at 2.1/7 and Univision’s Triunfo del Amor was second at 1.6/6.

Live + Same Day Household Ratings: Friday, March 4, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 5.4/10        The Defenders 5.4/10, CSI: NY [r] 5.4/10, Blue Bloods [r] 5.4/10


NBC: 4.3/8           Who Do You Think You Are? 3.9/7, Dateline 4.5/8

ABC: 2.6/5           Supernanny 2.3/4, Primetime: What Would You Do? 2.3/4, 20/20 3.2/6

UNIV: 2.1/4         Eva Luna 2.3/4, Triunfo del Amor 2.0/4

FOX: 1.4/3           42nd NAACP Image Awards 1.4/3

CW: 1.3/2           Smallville [r] 1.4/3, Supernatural [r] 1.3/2

TELE: 0.8/1         Aurora 0.5/1, Los Herederos del Monte 0.5/1, La Reina del Sur 1.4/3

ION: 0.7/1          Without a Trace 0.7/1, Without a Trace 0.7/1, Criminal Minds 0.8/1

TF: 0.3/1            Cine de Las Estrellas 0.3/0, India 0.4/1

A18-49:  UNIV 1.7/6, NBC 1.6/5, CBS 1.4/5, ABC 1.1/4, CW 0.9/3, FOX 0.6/2, TELE 0.6/2, ION 0.3/1, TF 0.2/1




Peter Smith, President with NBC Universal International is departing the company at the end of the month. Peter’s exit is a result of Comcast’s acquisition of NBCU.  Peter has been with NBCU for more than 20 years and was promoted to his current position as head of the international division in 2006.

Telemundo Communications Group Inc. added Dan Lovinger as EVP/Advertising Sales and Integrated Marketing.  Dan will head advertising sales and marketing the company’s networks, Telemundo and mun2 in addition to their digital assets.  He will also manage and oversee the growth of all multi-platform branded entertainment efforts and integrated client solutions.  Dan will report to Jacqueline Hernandez, COO, Telemundo Communications Group.

David E. Brenner named CEO with television production and distribution company, Shankly Productions based in West Hollywood.  David was promoted to his new position up from EVP over the company’s development, finance, production and distribution efforts.  He succeeds Leon Logothetis in this position who was appointed Executive Chairman

This day in History:  1887 – The telescopic fishing rod was patented by Everett Horton.

Answer to Yesterday’s Trivia Question:   The portrait painted in this sitcom was done by Nina West (that’s the character’s name) and was described by some thusly: “His struggle is man’s struggle … he’s a loathsome, offensive brute, yet I can’t look away.  He transcends time and space. He sickens me. I love it!”  Who was this painting of?  “THE KRAMER” PORTRAIT OF COSMO KRAMER ON SEINFELD  Kudos to: Meredith Rusu-Disney Publishing Worldwide/NY; Diane Librizzi-La Loca Entertainment/NY; Brian Ricco-Multivision Media/Secaucus; Jeff Weil-DAC Group/Stamford; Clare Taricska-WJW/Cleveland; Ron Salcedo-Zimmerman/Nashville; Jaime Horowitz-Grant Stations/Huntsville; Steve Krone-Starcom/Chicago; Michael Shames-Universal Sports/LA; David Benavente-Reveille Studios/PTZ; Dirk van de Bunt-Guthy Renker/Santa Monica; Sam white-California State Univ, Northridge/LA; Amy Manchester Borg-Cream Prods/Toronto; Brandon Lane-9 Story Ent/Toronto; Virginie Richard-Groupe TV/Montreal; Max Segal-NHNZ/New Zealand

Today’s Trivia Question:  Okay sci-fi fans, this one’s for you:  This monolithic structure is quite powerful, in fact “All the power of the Time Lords devolves from it.”  It is the very center of a black hole, so powerful that was captured and sealed into the center of the planet to keep it out of the wrong hands.  What is this structure called, and what show was it on?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

JOB OPENING: AD SALES MKTG MGR/RMG/NYC: Create/execute cutting-edge custom proposals & lead creation of pitches & other sales prgrms. 5-7yrs sls/mktg exp & cable or digital media exp. BA requ’d. Res/cover:[email protected] (3/15)

JOB OPENING: SUPERVISING PRODUCER, NCR ADVERTISING/Nickelodeon/NYC: 7+ yrs production exp. Ad Agency Production exp is essential. Knowledge of production apps including Final Cut Pro. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com  (3/15)

JOB OPENING: EA TO SVP, MKTG/NY based film distribution company: Detail-oriented, highly organized, discrete with interest in marketing. Scheduling, emails, phones. Resume and cover letter to [email protected] (3/15)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: http://corporate.thoughtequity.com/ Res: [email protected] (3/12)

JOB OPENING: HEAD OF DEVELOPMENT for a well established production company,CT/NY, Non-scripted TV, 7+ yrs exp TV development, Established contacts a must., Excellent benefits pkg. Email: [email protected] (3/12)

JOB OPENING: SALES PLANNER/RMG/NYC: Generate, optimize & analyze sales proposals for the sales org. Including pricing, viewers & impressions. 2-3yrs sls/planning exp in cable or dig. media. BA req’d. Res/cover: [email protected] (3/12)

JOB OPENING: DIRECTOR OF BRANDED ENTERTAINMENT/Newcast Division of ZenithOptimedia/NYC: Develop and execute non-traditional, cross-platform solutions. Network exp a must, digital a +. Resumes to: [email protected] (3/12)

JOB OPENING: DIR ONLINE AD OPS/NY:  Mng inv., campaign plan’g, online ad trffcking & camp mngmnt. 4+ yrs exp mngng ad ops @ media/brdcast/Internet content co & DFP, Atlas & Liverail. Strong MS Excel knwlg a must. [email protected] (3/10)

JOB OPENING: SR. EDITOR/RAINBOW/NY: 8+yr brdcast/cbleTV prodtn exp and Final Cut Pro. Create on-air promos for lifestyle/reality shows/scripted dramas/film/image spots. Must have advanced AFX experience. Rez: [email protected]  (3/10)

JOB OPENING: FREELANCE WRITER/PROD PROMO/Englewood Cliffs NJ: Create/exec promo spots. Write/prod promo spots; Mngng proj under deadlines. BA deg; 4+yrs exp writing, producing & editing news/prgrmng. Resumes to [email protected] (3/10)

JOB OPENING: DOCUMENTARY PRODUCERS/WRITERS/LA:  Producers needed immed. w/strong story/journalism skills for doc series. Journalism experience a must. Reply w/pos in subject line to [email protected] www.luminantmedia.com (3/10)

JOB OPENING: MARKETING COORDINATOR/Hallmark Channel/NY: 3 yrs exp w/mktg, cable or entmnt co.Prof w/MS Office. Exp w/fast paced env/ multi tasking essential. See full posting and apply @ www.hallmarkchannel.com   (3/10)

JOB OPENING: VP, MKTG/Suddenlink Comm/St Louis: Resp for prod dvlpmnt/website/sales chan mngmnt. Able to multi-task/mng sev diverse areas at once. 10+ yrs of ind &/or mktg exp. MBA mktg. Travel req’d.  Apply: www.suddenlink.com  (3/10)

JOB OPENING: RESEARCH ANALYST/GSN/SM: 1-2 yrs. Broadcast/Cable TV. Exp w/Nielsen and Startrek; Tracking and trending metrics; rating reports. Apply to [email protected] (3/9)

JOB OPENING: VP OF BIZ DEV, MEDIA PRACTICE/EDGE TECHNOLOGY SERVICES/NY:  Resp. for increasing market share for Edge’s services within the media practice. Quota-carrying Senior Salesperson. Resumes to: [email protected] (3/9)

JOB OPENING: DIRECT RESPONSE ACCT EXEC/DISH Network Ad Sales/NY: Join fast-growing nat’l sales team. Dev & grow new & existing DR business. 5+ yrs DR cable ad sales exp w/ relationships. Res to: [email protected] (3/9)

JOB OPENING:  SR RESEARCH ANALYST/Current TV/NY: 2+ yrs broadcast or cable/media buying agency exp, Nielsen/MRI knowledge a must, proficient in media math & MSOffice send resume to [email protected] (3/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SHOWTIME NETWORKS/VARIOUS/NY: Rising college juniors & seniors should visit www.sho.com/careers  to search for all summer internships. Students must apply thru careers site. Internships are project-oriented, not admin (3/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!![email protected] (3/15)

SITUATION WANTED: ASSOCIATE PRODUCER/LA: 5+ years experience NFLN, ESPN, FoxSports, CNN, Studio Production, Remote Production, Post Production, Writing, Features, Segment Producing, QC, etc. Please email:[email protected] (3/15)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/15)

SITUATION WANTED: WRITERS ASSISTANT/WRITERS P.A.: Aspiring TV & Feature Film Screenwriter with yrs of industry experience. Film Festival, & Writing Contest award winner. Excellent references available. Contact: [email protected] (3/15)

SITUATION WANTED: SALES CLOSER in MEDIA, TV & FILM – L.A. 8+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ Rolodex of clients, very sharp professional – email [email protected] (3/15)

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast. [email protected] (3/15)

SITUATION WANTED: SHOOTER/DIR/PROD/CREATIVE EDITOR NY/BOS/LA:17+ yrs, worldwide exp: PBS Kids, CBS, BBC, Oxfam, MINI, History Channel, iPhone Apps. reel & website: www.GraziosoPictures.com iPhone +1 (617) 216-7554 [email protected] (3/12)

SITUATION WANTED:  CABLE DISTRIBUTION SALES: 5 years experience in Cable & Broadcast TV. Well organized, great at building relationships, looking for a challenge & opportunity to grown within your company. Contact: [email protected] (3/11)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together.  [email protected] (3/10)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/9)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/9)

SITUATION WANTED:   TALENT/DEVELOPMENT EXEC ASST/NY:3 years experience TV/Talent/Distribution. (CAA) Creative Artists Agency, VIACOM w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (3/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/9)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC: No Ordinary Family [r], V, Detroit 1-8-7
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS: NCIS [r], NCIS: LA [r], The Good Wife [r]
CW:  One Tree Hill [r], Hellcats [r]
FOX: Glee, Raising Hope, Traffic Light
ION: Without a Trace, Criminal Minds, Criminal Minds
NBC: The Biggest Loser: Couples, Parenthood
PBS:  American Masters [r], Atchafalaya Houseboat, Independent Lens [r]
TELE: Aurora; Los Herederos del Monte, La Reina del Sur
UNIV:  Eva Luna, Triunfo del Amor, Aqui y Ahora

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