Tuesday, March 7th, 2006



SpongeBob’s Biggest Knight –

*The “Lost in Time” Special on Nickelodeon was the highest-rated show on all of TV with K2-11 (12.9 rating/41 share) and K6-11 (14.7 rating/43 share) for the year, behind the Super Bowl; and the highest-rated SpongeBob episode EVER!**

Source: Nielsen Media Research. *SpongeBob (2/20/06, M 8-830p) Live SD US AA%, Cvg Shr vs. All ad-sup Cbl & Brd Nets (12/26/05-2/20/06) M-Su 6a-6a & M-Su 8p-11p. Cbl & Brd Prg Avgs (M 8-830p & M-Su 6a-6a) excludes Superbowl programming. **SpongeBob (7/17/99 -2/20/06) K2-11 US AA%. Qualifications available upon request.

Cynopsis: Kids!


Good morning. It’s Tuesday, March 7, 2006 and this is your first early morning Kids! briefing.

Ready, AIM, plug-in…  AOL unveiled its new Open AIM initiative yesterday, which invites developers, online communities, websites, services and so on, to create customized plug-ins, mash-ups and third party applications for use with AIM, AOL’s instant messenger service.  To do this developers etc. can download an AIM Software Development Kit that provides what is needed to deliver real time text, voice and video communications.  Prior to this AOL has been very guarded of AIM and its other services and given it is AOL’s most successful service, the move has surprise some. However, considering the impending competition from every and all angles, it is also considered a strategic move. More info at http://developer.aim.com/

EchoStar Communications Corporation and DISH Network will launch local Hi-Def TV channels in an additional seven US cities including: Albuquerque, Atlanta, Boston, Minneapolis, Philadelphia, Salt Lake City and Washington, D.C.  These cities join the five cities from the first round of launches.

Bolt Media is taking a pro-active step in addressing the issue of kids and social networking by re-launching its website (Bolt.com) and refocusing it to A18-34, while simultaneously launching its new site Bolt2.com for kids, tweens and younger teens.  In dividing younger and older users into two arenas, Bolt Media will be able to attract new advertisers, maintain existing ones, by better deliver the specific audiences they seek.  Both websites allow users to create content, meet people, and play games.  The new Bolt.com, initially launched in 1996 as a teen community, offers new functions including social searches, the ability to post content from the site onto other sites (e.g. Myspace, Xanga, and Livejournal) and increased storage for videos/photos/blogs on personal profiles.


TEENick will premiere Just for Kicks (f/k/a The Power Strikers) a new soccer-centric series with a special one hour episode on April 9 at 7p.  The next day the one-hour premiere will be available on TurboNick and on Nick VOD that week.  Just for Kids will air regularly on Sundays at 7p.  The series revolves around four athletes from very different background on a winning girls’ team.  Developed/Executive Produced by Whoopi Goldberg, Just for Kicks is produced by Goldberg’s Lil’ Whoop Productions and Brookwell-McNamara Productions, in association with Nickelodeon.  The series launch will be supported on other Nick platforms including a behind the scenes look at the show that will stream on TurboNick and Nick.com beginning March 13, followed by a sneak peek at the first two minutes of the series on TurboNick on March 27.


Nick Jr. has begun production in Iceland on the second season LazyTown, and in addition the network has ordered 18 new episodes of the CGI-animated preschool series.  Season two of LazyTown will begin airing in May 2006, weekdays at 12p on Nick Jr., and weekends on Nick on CBS.

4Kids Entertainment, Inc. will head to MIPTV 2006 with Teenage Mutant Ninja Turtles-Fast Forward (26 new 30m-eps) and Yu-Gi-Oh! GX (52 half hour eps).  TMNT-Fast Forward will bow in the US on 4Kids TV in September 2006, followed by a global launch in 4th qtr. Additionally, the new CGI animated TMNT feature film is slated for release in early 2007.  The movie is produced by Imagi Entertainment and will be distributed domestically by Warner Bros. Pictures and internationally by The Weinstein Company.

Mattel and Live Nation have cast Erin Elizabeth Coors in the role of Barbie in the stage production of Barbie Live in Fairytopia.  The live touring stage production launches April 1 in Columbus, Ohio, at The Palace, and will visit 80+ cities over the next two years.  The show is based on the 2005 direct-to-video Barbie Fairytopia.

THQ Inc. has acquired Juice Games Ltd, the UK-based development studio.  Under the terms of the deal, THQ has purchased the entire share capital of Juice Games. Colin Bell, formerly Juice Games’ Managing Director, will take on the role of GM.


Jakks Pacific, Inc. has inked a licensing agreement with J.K. Benton Design Studio to develop and market girl-focused art activities based on Benton’s It’s Happy Bunny property.  Negotiated by CopCorp Licensing, the worldwide licensing agent for the property, the deal covers products marketed under Jakks’ Flying Colors brands including velvet art activities, velvet posters, room decor, lunch kits and more.  The products are expected launch nationwide in spring 2007.

2K Games, a publishing label of Take-Two Interactive Software, Inc., and Fox TV have signed an exclusive agreement to develop and publish video games based on the animated series Family Guy.  2k Games will work closely with series creator Seth MacFarlane to create the games that are set for release fall 2006.  The games will be developed by High Voltage Software, and will feature the work of show’s writers.  The show is not at all for kids, okay it isn’t really for tweens either but lots of them are watching  and really who can blame them – it is hysterical.

Ruckus, the college digital entertainment network, is offering ad space on its website.  Under its new advertising model, Ruckus offers college students free access to the site and music (a library of 1.5+ million songs) where they can legally download and share music, as well as movies and TV shows for an additional fee.


Gary Yusko has been named CFO, Alloy Inc.  Prior to Alloy, Gary served as the EVP/Financial Operations, Westwood One, Inc.  A generation Y targeted media and marketing company, Alloy, Inc. is a unit of Alloy Media + Marketing.

Gemstar-TV Guide International, Inc. has reorganized its Consumer Electronics and Licensing Group, centralizing its worldwide sales, management and marketing strategy.

  • Lydie Levy has been promoted to COO/Worldwide Consumer Electronics Licensing Group.  Levy was previously Managing Director/Gemstar-TV Guide Europe.  She will report to Mike McKee, COO/Gemstar-TV Guide and President/Interactive Program Guides.
  • Thomas Carson has been named President/TV Guide On Screen, CE North America; he will report to Mike McKee.  Most recently Carson served as EVP/Program Office, Thomson Corporation.
  • Akitaka Nishimura has been appointed President/Gemstar Multimedia Limited Japan.  Nishimura was most recently GM/ Digital AV Networking Promotion Group, Panasonic.  He will also report to McKee.
  • Additionally, Simon Adams has been upped to SVP/Marketing and Sales CE Worldwide.  He had been Deputy Managing Director for the CE business in Europe.  Adams will report to Levy, as will Erwin Lau, GM/Technology Development Limited in Hong Kong and Jean Francois Grasset, SVP/Technical and Operations.

Stan Glasgow has been named President/COO, Sony Electronics Inc., in the US.  Glasgow was SEL’s President/Consumer Sales Company, heading up the US retail and consumer direct sales effort.  Glasgow officially takes his new post on April 1, succeeding Hideki “Dick” Komiyama, who will now serve as Chairman of the Board, SEL, as well as maintaining his role as Corporate EVP/Senior GM, Sony Corporation heading up global sales and marketing.

Answer to Yesterday’s trivia question: Who is Jonathan Bower? DANNY PINTAURO/WHO’S THE BOSS? Kudos to: Joanne Milano-RJ Palmer/NY; Greg Janover-Kingworld/NY; Jim Salicrup-Papercutz/NY; Alicia Lordi-NBC Universal/NY; Misty Ray-KSTU/Salt Lake City UT; Shaun Harrison-MMT/Chicago; Sarah Stafford-Cartoon Network/Chicago; Jennifer Burdick-Campbell Mithun/Minneapolis; Colleen Sherfey-Bandai America Inc/Cypress CA; Jill Hipps-Common Sense Media/San Francisco; Nancy Bergman-Comcast Spotlight/Sacramento; Dean Lavine-Disney Channel/Burbank; Caroline Godin-Ellis Entertainment/Toronto; Lynn Valiquette-Ellis Releasing/Toronto; Andrew Lane-Marblemedia/Toronto

Today’s Trivia Question: This 60’s commercial featured a white knight on a horse who would point his lance at people in the park and their clothes would turn magically clean. What was he selling?( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
03.07.06 – 3:49a
Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak – 203.926-9878 (new number!) / [email protected]

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Copyright Cynthia Turner 2006


JOB OPENING: SALES ASSISTANT/AMC & WE/LA- Support National Ad Sales Team with the daily sales and servicing of advertising clients. BA/BS pref. Good comm and org skills nec. resumes to [email protected] (3/14)

JOB OPENING: SR. DR/VP MKTG, BRND COMMUNIC, /The N/Noggin/NYC: Dvlp mktg plns, bdgt, strtgy 4 Ntwks, strng brnd evnglist, psn 4 mktg, 7 yrs mktg exp, smrt/cr8tve, media plng/buying knwldg. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/14)

JOB OPENING: COORD MKTG/NICK JR, MTV/NYC. 2+yrs marketing, advertising, brand management and/or research. TV exp a plus. Exp in data analysis. Handle multiple projects, meet deadlines;. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/14)

JOB OPENING: DIRECTOR, DEVELOPMENT.Phila. TV/Film Prod Co to lead creative development of programming. Develop/pitch to broadcast, cable, new media outlets. Network/agency/talent contacts critical. [email protected] (3/14)

JOB OPENING: ASSISTANT, BUSINESS AFFAIRS/Oxygen, NY: Support 2 bus affairs execs. Legal writing skills, degree & legal dept/firm/paralegal experience req. Email resume to [email protected] Put Asst, Bus Affairs in subject line(3/14)

JOB OPENING: ASSOC ED/Nat’l PBS Pub. Aff. Show: Orig. writing/reporting for website/other non-tv platforms. Create new interactive features for site etc. Trad. publ. work. 2-3 yrs in ed. for content website. [email protected]  (3/14)

JOB OPENING: TECH PROD/Nat PBS Pub Aff Show: Optimize/maintain website/other delivery mechanisms/features. 2-3 yrs in tech/content-focused website. XHTML/XML, Java, ASP, CGI, PHP. CSS,  Dir/Flash & SQL skills a + [email protected]  (3/14)

JOB OPENING: SALES MKTG COORDINATOR(FREELANCE)/NYC: Coordinate production of ad sales materials.Advanced PowerPoint skill a must. Knwldg of Acrobat, InDesign helpful  gd multi-tasker. Send resume to: [email protected]    (3/14)

JOB OPENING: CREATIVE SERVICES DESIGNER/ Oxygen/NY: Graphic designer needed to conceptualize, design and execute Oxygen branded print projects. Learn more: www.oxygen.com . Resumes to: [email protected] Subj Ln: Creative Serv. Des  (3/14)

JOB OPENING:. SENIOR MARKETING RESEARCH MANAGER/DIRECTV/LA: Design, conduct, analyze and present consumer market research studies and participate in the development of business strategies. Apply at www.directv.com/DTVAPP/aboutus (3/14)

JOB OPENING:. PR AE/SAE, Cataldi PR: NYC based agency seeks AE/SAE for media accts. 2-4+ yrs exp. Strong writing, media contacts, creative, organizational skills. Resume and writing sample to: [email protected] (3/14)

JOB OPENING: MANAGER, AD SALES, SPECIAL EVENTS/Court TV, NY. For more info go to: www.courttv.com/about/careers (3/11)

JOB OPENING: RESEARCH ANALYST/Kraft Research Team/Chicago: Support day-to-day questions & projects w/ guidance from Sr team members. 1yr media res. related exp. BA deg, adv/mrktng or comm. a +. Strong PC skills. Fax res: 212.468.3330 (3/11)

JOB OPENING: EXEC ASST/Petry International/NY: 5yrs exp w/medium sized int’l co. able to multitask strong communication & PC skills. Fluency in Mandarin/Spanish/French. degree pref. Email [email protected] / fax 212-230-5843 (3/11)

JOB OPENING: DIRECTOR, SALES ADMIN, E! and Style/NY. 5+ yrs exp w/ strong analytical skills; strategic thinker. Resp for managing pricing, stewardship, revenue analysis, inventory mgmt. careers.comcast.com REF#28557BR (3/11)

JOB OPENING: JR ACCT EXEC/Cablevision: Seeks Jr AE for local ad sales dept in Elmsford, NY. Min 1 yr exp in media/ad sales and be a good closer. Send res to [email protected] with ID 0303CYN16127MRK in subject. (3/11)

JOB OPENING: SCHEDULING PLANNER/HGTV-KNOXVILLE: Execute on-air promotions and assist w/ promo assets planning. BA or 4yrs exp in promo coordination/scheduling req’d. Email resume: [email protected] & ref. job #5081-U (3/11)

JOB OPENING: SALES PLAN’R, AFFIL/Scripps Ntwks/NY:2+yrs.exp.cable/rel. field. Asst sales team max dist. Exec mktg. Prgrms/events, create/maint budgets/rpts/proposals/presenta’s. Some travel [email protected] job#4452 (3/11)

JOB OPENING: SALES REPRESENTATIVE/NY: needed for cutting edge internet broadcast network.  Must be able to take us to the door of major corporate brands. Reply: [email protected] (3/10)

JOB OPENING: PARALEGAL-AETN, NY. Extensive exp in contract drafting and negotiating terms of agreements. Entertainment law exp preferred. Res & Sal Req: [email protected] (3/10)

JOB OPENING: DIGITAL ACCT EXEC, Telemundo, LA. 5-7 yrs online exp. Develop/negotiate online business. Create media-based business solutions for client issues. Excellent comm. skills. Apply www.gecareers.com job # 468178 (3/10)

JOB OPENING: DIGITAL ACCT MGR, Telemundo, LA. 2-3 yrs online exp. Coordinate/manage online business w/AE. Generate plans. Work w/traffic to ensure schedules run. Account servicing. Apply www.gecareers.com job # 468183. (3/10)

JOB OPENING: TRAINEE/AGENT-IN-TRAINING PROGRAM-LA: Major NY/LA talent agency with Adult + Kids MP/TV/On-Camera Comml., Voiceover, Hosting, B’cast Journalism divisions. Fast paced, degree required. Fax ltr/res to HCY 310-276-6193 (3/10)

JOB OPENING: DIR, RESEARCH/CONTENT MKT/MPT/Baltimore MD: 5yrs media/agency/research exp. Qual/Quan exp, Nielsen A+, strng analyst skls/creating sales pieces req. GO TO: www.mpt.org/about/career.cfm Or email [email protected] EOE (3/10)

JOB OPENING: ADMINISTRATOR AD SALES MRKTNG/GSN/NYC: 3+ yrs mktg exp. Dvlp Ad Sales Mktg Collateral, execute added value elements & plan events. Proficient  MS PP. Organized, detailed w/strong writing skills. Res: [email protected] (3/10)

JOB OPENING: RESEARCH ANALYST/GSN/Santa Monica, CA: Responsible for research w/new technology-wireless, GSNI, 2-screen, website. Work w/interactive, promo & outside vendors. 1+yrs res. exp.  Proficient MS PP. Res: [email protected] (3/10)

JOB OPENING: SALES COORD  per diem/UPN Network NY, NY: Sched & coord comm’l for all broadcast on UPN. Allocate billboard & positioning. Detailed w/ exc comm & phone skills. Apply at www.cbscareers.com (3/9)

JOB OPENING: SENIOR RESEARCH PROFESSIONAL/SMITHGEIGER /LA/NY. Design & enterprise quant & qual research plans. Deliver findings to blue chip clients. Adv degree. 8 years exp. Ex comm a must. [email protected] (3/9)

JOB OPENING: PRODUCER /NYC: Prod Co seeks organized, detail oriented producer to oversee studio & field-based cooking segments, pre-pro, writing, editing, mng team, pilot to series. Reply: [email protected] (3/9)

JOB OPENING: SALES PLANNER, Cable, NBC Universal. Solid planning exp at cable net/agency; prep/exec sales proposals, oversee/maintain accounts, liaison btwn AE & client. Excellent comm skills. Apply  gecareers.com  job # 490237 (3/09)

JOB OPENING: MANAGER, PROGRAM PLANNING/E! Networks (Los Angeles): Manage day-to-day ops of the dept. Manage, create, maintain weekly program schedules. Apply www.eentertainment.com/careers Job category-Original Programming E! (3/09)

JOB OPENING: AUDIENCE RES. MGR/MTVN/LA: Self-starter w/ 3+ yrs. exp. media research/related field to support Ad Sales & addtl depts. using tradtl res. & innovative category &consumer resources. EOE/M/F/D/AAP. www.mtvncareers.com (3/09)

JOB OPENING: TRAFFIC COORDINATOR/A&E TV Networks/Stamford, CT:  Build & prepare brdcast logs for upload, distribute unsched. airtime.  AA/BA/BS.  Traffic & log building exp. Knwldg of Gabriel system.  Resume:  [email protected] (3/09)

JOB OPENING: EXEC PROD, On-Air Promos/A&E/NY:  Mng freelance prod w/ script revisions, graphics& production of spots.  BA/BS + min 5 yrs. exp long form pgm prod, incl 3 yrs previous mngmnt exp brdcast/cable.  [email protected] (3/09)

JOB OPENING: AE, AD SALES/The Hotel Networks/NYC Dynamic growing co. seeks exp media sales professional. Send res. to [email protected] (3/8)

JOB OPENING: ANALYST, PROGRAMMING RESEARCH/TBS/TNT: Analysis and reporting for movies & specials. Min 1+ yr media research experience. Knwlg. of Nielsen systems and media math essential. Visit www.turnerjobs (3/8)

JOB OPENING: KTXL FOX 40 seeks an ACCOUNT EXECUTIVE.  For more info visit http://fox40.trb.com/about/station/jobs . To apply send resume to; Fax: (916) 733-3110; Email: [email protected]. EOE (3/8)

JOB OPENING: OFFICE ASSISTANT/JUMA BURBANK Administrative position. Must have excellent phone, writing & computer skills, incl exp w/ Photoshop & Powerpoint. Extensive research involved. Must be a self-starter. [email protected] (3/8)

JOB OPENING: DEVELOPMENT & PROD ASSOC/JUMA BURBANK: Highly creative individual sought as development & production assoc. 2yrs+  writing, development & prod exp. Final Cut, iMovie. Report to Head of Production & Dev. [email protected] (3/8)

JOB OPENING: MKG/LICENSING COORDINATOR/Silver Lining Productions/NY: Support for Lic & Mktg Directors. MS Office, Powerpoint, Mac knwldg, good multi-tasker. 4yr degree & prior licensing exp pref. Email: [email protected] (3/8)

JOB OPENING: PRODUCTION COORD/Silver Lining/NY: Support for TV development/prod team. Must be good multi-tasker & work well under pressure in small office environment. Prior prod. exp req’d. Email: [email protected] (3/8)

JOB OPENING: VP, RESEARCH/Starz Entertainment Group/Englewood CO: 10+yrs res. exp, media pref’d. BA degree bus. admin, MBA pref’d. Operat’l & mrktng exp Cable MSO’s, DBS providers, TV prgrmrs.  Fax Cvr Ltr/resume to: 720.852.5891 (3/8)

JOB OPENING: SALES ASSISTANT/TBS & TNT, Detroit: Support AE and sales planner w/ all aspects of the sales process (book/maintain order & admin tasks). Col deg or prior office exp preferred. Email [email protected] (3/8)

JOB OPENING: SALES PLANNER/TBS & TNT,Detroit: Seeking solid planner to support AE with creating proposals, data analysis, targeted research & sales pieces. Col deg, prev ad sls or agency exp req. Email [email protected] (3/8)

JOB OPENING: ACCT EXEC/TBS & TNT/Detroit: Opening for outstanding sales person.Candidates should have 3+ yrs sales exp in related field proven record in building & maintaining client relationships. Email [email protected] (3/8)

JOB OPENING: ASSOC. RES. ANALYST/CNN/NY: Multi-tasker, strong analytical/problem solving skills & MS Office proficient; media exp a +,details@ www.turnerjobs.com Email: [email protected] (3/8)

JOB OPENING: MUSIC CHOICE/NYC/AD SALES COORD: Day-to-day acct mgmt, media flighting, campaign delivery & post reports. Liaison with Operations, Research & Programming depts.1-2 yrs exp. Growth Opportunity!! [email protected] (3/8)

JOB OPENING: MUSIC CHOICE/ADMINISTRATIVE ASST/NYC: Support of Ad Sales dept. Produce presentations & materials. Handle customer inquiries & provide phone backup staff. 2-3 yrs. exp. in sales administration. [email protected] (3/8)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Love music?  FUSE is seeking a RESEARCH INTERN student with desire to learn about media.  Learn media and basic Nielsen reporting systems firsthand.  Interested?  Please e-mail your resume to [email protected] (3/14)

SPRING INTERNSHIP CREDITS ONLY: Broadband TV network seeks intern to help in MARKETING & BUSINESS  development. No direct experience necessary but strong phone skills/enthusiasm are musts. Send resume & cover letter to [email protected] (3/11)

SPRING INTERNSHIP CREDITS ONLY:  Upbeat Production Company seeks enthusiastic people for “hands on”assistance. Internet research & a major interest in all aspects of production are a must. Flex hrs. Email/Apply: [email protected]  (3/10)


SITUATION WANTED: CREATIVE DIRECTOR: for Network, Cable, Post-House or Agency. 10+ yrs ad agency exp. Strong bkg. in TV/Film Prod, Marketing, NB & PR. Will lead staff to new levels and up your numbers. Will relocate.  [email protected] (3/9)

SITUATION WANTED:  MENTOR: Looking for seasoned EP or Senior Prod. in NYC to mentor producer w/ 10 yrs. prod exp. I’m driven & ready to take it to the next level. Please part w/ some of your hard-fought knwldg  [email protected]     (3/9)

SITUATION WANTED: AUDIENCE RESEARCH/Grad Student (Media, New School, NYC): Seeks work TV/film res. Exc analytical, writing & presentation skills. Educated in research methods, strategy & media theory. Mrktng background. [email protected] (3/8)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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