Tuesday, March 27th, 2012

Cynopsis: Sports
03/27/12

Good morning. It’s Tuesday, March 27, 2012, and this is your first early morning Sports briefing.

As expected, Tiger Woods return to victory drove NBC with a huge bump over 2011 numbers. The overnight rating for Sunday’s final round of the Arnold Palmer Invitational on the network was up 129% over last year and delivered the best overnight for this event in three years, according to overnight data from Nielsen. The round drew a 4.8 overnight rating and 10 share. Golf has been a performer for the network recently, all four tournaments on NBC this year heading into Bay Hill (WGC-Accenture, Honda Classic, WGC-Cadillac, Transitions Championship) have seen viewership increases. To date, NBC’s golf is averaging 2.83 million viewers for eight broadcasts, up 21 percent over 2011 and the best since 2008.

On the Air

While Tiger’s resurgence may bode well for CBS’s upcoming coverage of The Masters, his win probably didn’t help ratings for the tournament. CBS Sports’ early NCAA game, featuring Kentucky/Baylor scored a 5.3 in preliminary numbers and dipped 29% over last year’s comparable VCU/Kansas game, according to Nielsen. The later Kansas/North Carolina matchup was down 20% from 2011. Overall, the tournament is off 9% from last year, but still up from its regionalized coverage in 2010.

Meanwhile, ABC also felt the heat from stiff competition, opening the new season of IndyCar with a 1.1 in the overnights, down slightly from last year’s 1.2.

Another carriage showdown is in the works, with Tribune television stations in 16 markets across the country now informing DIRECTV subscribers that they will lose the programming, including sports, at midnight, March 31, when Tribune’s contract with DIRECTV expires. Subscribers would theoretically lose MLB and NASCAR as a result, including Mets game via WPIX, Cubs and White Sox games in Chicago, Phillies games from WPHL as well as WGN sports programming.

CNN will be broadcasting replays of HBO’s four-part reality series 24/7 Mayweather/Cotto at midnight on the channel beginning Saturday, April 14. The series leads up to the PPV showdown between Floyd Mayweather and Miguel Cotto for the world super welterweight title. HBO premieres the series earlier at 9:45p.

Conference USA and the Mountain West Conference are scrapping plans to disband and reform as a new conference, according to CBS Sports, and will now instead mull a merger or an alliance that will share operations and revenue. The reports states that the leagues are looking to have everything squared away by early June. According to the story, they entities were told by the NCAA that if they disbanded and reformed as a new organization, they would lose one of their automatic bids to the NCAA Tournament as well as payment credits from past participation.

CBS Sports Network is set to run Court of Champions Delivered by UPS on Sunday at 9p. The series is described as a one-hour documentary that traces the making of the 2012 Final Four court from its origination in Wisconsin to its design in Indianapolis to its installation in New Orleans.

NBC is bringing back The Father/Son Challenge, a tournament that saw many legends of golf team up with their sons in the championship event. The Challenge will return this fall after a three-year hiatus thanks to PNC Bank inking a deal to serve as title sponsor. The multi-year agreement begins with the event’s return December 15-16 and be broadcast on NBC. The Father/Son Challenge was founded in 1995 by NBC Sports and IMG.

Sportsman Channel is rolling out a slate of new series this week including Fish TV and Force on Force as part of the “Strike & Set Saturdays” lineup as well as Working Man’s Retriever, Bullets and Broadheads, Pure Hunting, Fish TV, BDC World Championships and Point Blank Outdoors.

Sponsorship & Promotion

The NFL will be opening up an official pop-up shop in Manhattan on April 2 dubbed NFL Shop at Draft where the league will unveil products from their new partners including Nike, Under Armour and New Era. The shop will be located in Bryant Park and will feature Commissioner Roger Goodell manning one of the cash registers on opening day.

Tim Tebow’s meet up with the media yesterday as part of the Jets franchise, is estimated to have given Toyota as much as $2 million in media exposure due to the company having its logo behind the quarterback during the press conference.

Sportsman Channel named Graig Hale as Vice President, Business Development for the network where is will lead the network’s endemic sales and producer programming sales initiatives. Hale will continue to manage the network’s relationships with program producers, and will play a role in scheduling, acquisitions, and program strategy.

Outdoor Channel announced plans for a pre-game gathering with Comcast XFINITY TV at the Boston Celtics game on Wednesday, March 28th. The outlet will take over the Comcast HD Zone at TD Garden, where they will host meet-and-greets with Dave Cowens, along with raffling off prizes and giveaways .

Digital Fields

ESPN is bringing Arne Rees to serve as ESPN International Vice President, International Digital Media. Rees will be responsible for expanding the digital growth of ESPN around the world, working in close conjunction with the company’s regional offices. He most recently serve as Vice President, Assistant to the President.

ESPN has opted to allow employees to wear hoodies in their online avatars, according to multiple reports, for the Trayvon Martin case, after initially warning them not to take a political stance. Employees such as Michael Smith and Grantland’s Jonathan Abrams had previously changed their pictures to feature them wearing a hoodie in support of Martin.

With the Final Four in place, CBSSports.com reports that of the 5,136,592 brackets filled out on the site, 17,979 or 0.35% of its applicants correctly predicted the foursome. On ESPN.com, predictions were similar with 0.4% of 6.45 million brackets correctly picking all four Final Four teams in the tournament.

The Main Event

NIT Semifinals on ESPN2 starting at 7p.


A CYNOPSIS MESSAGE


 

Cynopsis: Sports Business Summit
Where the crossroads of athletics, audiences and advertisers meet.

Join us on April 24 at the Grand Hyatt NY
REGISTER NOW // Sponsorships contact: Mike Farina

Hear Speakers from: PepsiCo., ESPN, NBC Sports Group, NASCAR, CBS Sports, Turner Sports, the NFL, NASCAR, the NHL, MLB Network, IMG Sports & Entertainment, DIRECTV, and more.

Sponsored by: NASCAR  //  Media Sponsor: The Advertising Club of NY


ON THIS DAY DAY in 1951: Kentucky bests Kansas to win the 13th NCAA Men’s Basketball Championship.

Answer to Our Last Sports Trivia Question: Mascot week. What is the name of the mascot of the University of Southern California? I accepted both Tommy Trojan and Traveler. Kudos: Jordan Goldberg-Disney and ESPN Media Networks /NY; Barry Werner-The Daily/NY; Sarah Galvin-Flashpoint Marketing/NY; Aaron Paquette-Nielsen Entertainment TV/NY; Synda Kollman-Charter Marketing Group/Boca Raton; George Finkel-MegaSport Productions/North Myrtle Beach; Greg Finch-Time Warner Media Cable/Dallas; Bill Robertson-Tunheim Partners/Bloomington; Paul Tarrants-RTM Productions/Nashville; John Sutton-Charter Digital Media/LA; Valerie J Tucker-VALJTUC Management/Garden Grove; Warren Weideman-Producer/LA; Michael Madnick-Saban Brands/LA.

In The Know: What school has a mascot named Ralphie? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
03.27.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


 JOB OPENING: EXECUTIVE DIRECTOR RESEARCH/OUTDOOR CHANNEL/NY,NY: Head of resch funct; provide anlytcs; make recomndtns to top mgmt; degree & 7-10 yrs resch exp in cbl/brdcst ind reqd; apply at www.outdoorchannel.com/Employment (4/3)

JOB OPENING: ACCT MGR/The Weather Channel/NYC: Sell advrtsng to prospective clients, build/maintain relationships. 4-6 yrs exp in advrtsng, media &/or cable industries. Sales exp req’d. BA Deg req’d. Resume: [email protected] (4/3)

JOB OPENING: DIGITAL MEDIA OPPS/Starcom Mediavest Group/NY & CHI: Seeking talent for exciting new opps including media planner, supervisor, associate director & director. For more info, go to www.starcomusa.com/careers (4/3)

JOB OPENING: SUPERVISING PROD/CHI: Need superstar to mng ops of dynamic prod team; fab writer to craft/edit scripts, supervise edits, lead creative. Exceptional exp reqd. See teamworksmedia.com. Apply [email protected] (4/3)

JOB OPENING: SALES ASSISTANT/American Target Network/NYC: Develop Sales prop, work w/agency buyers, 3 yrs+ exp in TV, must be very organized, media math, Nielson, excel & writing skills a must. Apply: [email protected] (3/31)

JOB OPENING: SALES PLANNER DR/New York: Work w/ Direct Response AE’s and Commercial Ops Log Builders to max ad revenue for A+E Networks. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=125558 (3/31)

JOB OPENING: DIR-TALENT MGMT & STRGY/Discovery & TLC/LA or MD: mng relationships w/talent to support content & initiatives to drive ratings & rev; 10+yrs talent mgnmt exp, non-fiction/reality TV a +; http://careers.discovery.com/ #5387 (3/31)

JOB OPENING: DIGITAL ACCOUNT SPECIALIST/Netflix/Beverly Hills, CA: F/T. Acct mgmt, from metadata to tracking digital sources internationally. Work x-functionally, excellent comm & self-starter. Apply: www.netflix.com/jobs (3/31)

JOB OPENING: DIR, AFFIL MKTG & PROMOS/WWE/Stamford CT: Provide strat integrated mktg campaigns. 8-10 yrs proj/acct mngmnt pref with cbl/brdcst ntwk. Exc orgnztl, comm skills. Full info/apply: www.wwe-careers.com (3/31)

JOB OPENING: SR MANAGER PROGRAM RESEARCH/NBC Universal/NY: Manage top line/ratings reporting/audience profiling. Experience with Nielson/MRI/Simmons needed. ComScore/Omniture a plus. Apply: www.nbcunicareers.com Job #4291 (3/31)

JOB OPENING: DIGITAL SALES SPECIALIST/OUTDOOR CHANNEL/NY,NY: Incrs digtl advtsg; create leads, qlfy prospcts, genrat new biz, grow sls perfrmnc, close biz; media sls exp, degree prfrd; Apply at www.outdoorchannel.com/Employment (3/31)

JOB OPENING: MGR, COMMUNICATIONS/NBCUniversal/NY: Full time. Manage comm/press strategy. Strong writing skills and PR skills required. 3-5 years exp. Media Comm exp a plus. Apply: www.nbcunicareers.com Job#:5011BR (3/31)

JOB OPENING: PROD/SHOOTER/EDITOR/Meredith Corp/Des Moines: Create online video relating to our publishing brands. Must have AVID & 3 yrs exp w/ online channel, TV op or cbl ntwrk. How-to content. More info: www.meredith.com/Careers (3/30)

JOB OPENING: DIR.,AD SALES MKTG/Screenvision Cinema/NYC: 7+yrs B2B mktg/agy/mda exp. Run mktg team ops; mng strategic idea generation & delivery to sales. Res/apply at https://home.eease.adp.com/recruit/?id=1221321 (3/30)

JOB OPENING: DIGITAL STRAT/PROJ MGR/CRANFORD NJ: 2+ yrs in digital/project management support function; demonstrate strong organizational skills. Mng multiple projects in fast-paced setting [email protected] (3/30)

JOB OPENING: ONLINE MARKETING MGR/NYC: Drive all aspects of audience development-analytics, website recirculation, product, marketing, SEO & traffic. Apply here: https://careers.mslo.com/Pages/JobDescription.aspx?postid=362 (3/29)

JOB OPENING: SR LOCAL BUYER/ICON International/Stamford, CT: 7-10 yrs buying exp in local bcst, major mkts. Strong negotiating & comm. skills, detailed and comp. Apply [email protected] EOE (3/29)

JOB OPENING: DIR MKTG/Universal Gaming Network, Inc./NBCUniversal: Full time. Mktg leadership, collateral materls./packaging, monetization and mktg. strategy. 5-10 yrs.exp, 4 year deg.req., MBA pref. nbcunicareers.com # 4044BR (3/29)

JOB OPENING: EXEC ASST/A&E/NY: Admin support to Pres & GM/A&E, BIO & CI. Calendar mngnt, coord travel, plan mtgs, track exp reports. 5+yrs Sr level admin exp. exc comm, orgnztnl skills. Full Info/Apply: www.aenetworks.com/career.html (3/29)

JOB OPENING: GRAPHICS OPERATOR (CG) Watertown MA: Utilize Chyron Duet in fast-paced live studio operations to design, dvlp, & implement graphics for purpose of advancing creativity & complexity of prgrm graphic presentation. www.nesn.com (3/29)

JOB OPENING: TRAFFIC COORD/TV One/NY: BA pref’d and/or 3 yrs exp in Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. Brdway exp a +. Visit: www.tvone.tv (3/28)

JOB OPENING: VP, DIGITAL MEDIA DISTRIBUTION/NYC: Mnging NBA’s digital portfolio and identify new products and digital licensing oppor. 7-10 years exp. in digital media. Send Resume: http://www.nba.com/careers/ (3/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: NYC: Looking for mktg/biz dev intern. Ideal candidate is intelligent, witty, penchant for social media. Unpaid, but great opp to get in on the ground level of a start-up media co.Send res/cvr ltr: [email protected] (4/3)

SUMMER INTERNSHIP CREDITS ONLY: Media firm/Beijing: Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected]  (4/3)

SUMMER INTERNSHIP CREDITS ONLY: TV prod co/NYC: Build b-roll library, assist on field shoots, & help various prod. Must know editing basics. Apply/send resume: [email protected] (4/3)

SUMMER INTERNSHIP CREDITS ONLY: Television Producer/Celebrity Booker seeks intern (NY). Work in all areas of production: PRE-PRODUCTION, RESEARCH, Guest Booking for National TV Series, etc. Send resume to: [email protected] (3/31)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (3/31)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION/film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/31)

SITUATION WANTED: SALES ASST/NYC: Interned for 3 consecutive semesters at Scripps Networks in Ad Sales Mktg, Works as upfront asst. B.A. from Fordham University in Comm/Business. Resume upon request. Contact [email protected] (3/31)

SITUATION WANTED: DIGITAL CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY: 15 yrs w/ Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. Multi-platform cable, sat, Internet, IPTV, mobile. Consult or FT. [email protected] (3/30)

SITUATION WANTED: CHILDREN’S MEDIA: TV seg producer with Child Ed background, over 12 yrs working with children and journalism background. Located in L.A. www.stephanietobiassosa.com (3/29)

SITUATION WANTED: GERMAN TV PROD ASST: (M.A, 1+ yr exp as full-time PA) is looking for a position. Knwldg of European TV market, exp in production & development. Speaks English, German, French. Resume upon request. [email protected] (3/28)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.

 

Related Stories

Cynopsis 10/11/24: Netflix renews “Nobody Wants This”

Netflix renews "Nobody Wants This"

Friday October 11, 2024    IN THE NEWS DirecTV announced plans to launch FAST platform “MyFree DIRECTV” later this year. The service will be accessible across online, mobile, and smart TVs and streaming devices. At launch, the free service will provide viewers with access to curated content and an on-demand library, with additional channels slated […]

Cynopsis 10/10/24: Sticky gets a debut date

"Sticky" gets a debut date

A CYNOPSIS MESSAGE FROM GREAT AMERICAN FAMILY Great American Family Flips the Switch Tomorrow! Great American Christmas begins Year 4, cementing our place as the leader in quality content with the biggest stars. Starting tomorrow, 24/7 Christmas movies, including 17 originals added to our exceptional library. It’s not about quantity—it’s about quality. Stars Mario Lopez […]

10/09/24: Cynopsis Jobs

jobs8

SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]

Cynopsis 10/09/24: Deion Sanders talks for Tubi

Deion Sanders talks for Tubi

Wednesday October 9, 2024    IN THE NEWS Horizon Media announced a multi-year strategic partnership with AI marketing data analytics startup Akkio, aimed at streamlining the media campaign process. Horizon will integrate its data platform blu. with Akkio’s AI technology in a collaboration Bill Koenigsberg, Founder and CEO of Horizon, maintains will transform the business. […]

Cynopsis 10/08/24: The CW’s “Joan” is on the move

The CW's "Joan" is on the move

Tuesday October 8, 2024    IN THE NEWS The CW is making a switch. Starting tomorrow, October 9, “Inside the NFL” will air Wednesdays at 9p, swapping time slots with drama “Joan,” which will now air Fridays at 9p. “Joan” debuted on October 2 to 290,000 total viewers. NBCUniversal launched new content collection ExcellencE! on […]

CynCity

Cynsiders