Tuesday, March 23rd, 2010


How Do You Reach 150 Million Consumers  Every Month?
With the Leader in Every Major Lifestyle Category.

HOME:    HGTV DIY Network
FOOD:   Food Network Cooking Channel
TRAVEL:   Travel Channel Great American Country

Scripps Networks. Brands for Life.
Our Brands, for the Life of Your Brands.

Source: Nielsen Company. For details, visit ScrippsNetworksAdSales.com.


Good morning.  It’s Tuesday, March 23, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premiere:
BBC America: Survivors at 9p


oooooooooooo The Hub oooooooooooo
The new network where kids and families come together!
Offering a brand new slate of live-action, animation and game shows
for the whole family.

Launching October 2010 in 60 Million US HH!

To arrange your sneak peek, contact Brooke Goldstein / SVP Ad Sales
(212) 548-5860 / [email protected]


HBO’s comedy series Curb Your Enthusiasm will make its basic cable television premiere on TV Guide Network June 2 at 10p. TV Guide Network is working with Larry David, star and creator of the series to include never-before-seen bonus extras along with each episode. Curb Your Enthusiasm: The Discussion, roughly seven to eight minutes in length, will be hosted by comedienne and star of the show Susie Essman (Susie Greene) who will lead a panel of guest stars, media pundits and social figures discussing and debating the moral issues brought up during each episode. TV Guide Network also tapped executive producer Scott Carter (Real Time with Bill Maher and Politically Incorrect) to produce the Curb Your Enthusiasm: The Discussion segments.

Nielsen released findings from its annual Three Screen Report updating consumer use of TV, the internet and mobile phones. In the final quarter of 2009, 59% of consumers used TV and the internet simultaneously, up +2.7% from the previous year. Consumers also spent 3 and a half hours simultaneously with TV and the internet; this is a nearly +35% increase over the same period in 2008.

FUEL TV is premiering a third season of American Misfits: The Quest for Gnar on April 2 at 8p. In the comedy series about a fictitious extreme sports TV channel, eight new episodes will follow professional skateboarder Laban Pheidias and previous TransWorld Skateboarding art director Ted Newsome. New cast members include Chris Lambert as Slam, Nat Sherwood as Notorious Nate, Jesse Hotchkiss as himself and comedian Jason Rouse as The Boss. Original episodes will air Fridays at 8p with encores airing several times during the week.

According to Nielsen’s Fast National’s, Sunday’s season three premiere of Breaking Bad on AMC at 10p was the highest rated episode for the series delivering 1.1 million A18-49 viewers; 663,000 M18-49; and 482,000 with W18-49. The season opener also tallied 2.0 million total viewers and 3.3 million cumulative viewers over three airings at 10p, 11p and 1a.

The Style Network’s series Kimora: Life in the Fab Lane resumed with new episodes on Sunday at 9p with 514,000 total viewers and a 0.63 rating among W18-49. The network also premiered new series Jerseylicious at 10p which drew 320,000 total viewers and posted a 0.42 rating with W18-34.

MTV2, distributed in an estimated 80 million homes, introduces a new programming line-up and blocks this spring targeting M12-24 and M12-34:

  • Balls Out Comedy on Fridays at 11p beginning April 16 features Fur TV and the 15-minute series The Atom Show.
  • Rock N Jock Saturdays is the network’s new four-hour music and sports programming block hosted by Todd Richards and Dirty from 11a to 3p. During this block, MTV2 will air the original show Rock N Jock Countdown and in May the network will debut Lucha Libre, the wrestling show from Mexico. This block will also include Nitro Circus, Fantasy Factory, Viva La Bam, Rob & Big, Bully Beatdown and more.
  • Sucker Free Sundays, the network’s four-hour music and hip-hop block began March 21 from 12 noon to 4p and features Sucker Free Countdown and in May the series, Funk Flex Full Throttle. This block will also include ABDC, Pimp My Ride, Wild ‘N Out, Yo Momma among other series.
  • Each Monday through Thursday, MTV2 becomes a hip-hop destination starting at 3p with Sucker Free Daily led by DJ Envy showcasing hit hip-hop videos. Other shows featured include Fantasy Factory, Rob & Big, Jackass, Silent Library and Nitro Circus among other music, lifestyle and action sports programs.

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


USA Network – Characters Welcome
  • #1 Original Series on Cable A18-49 & A25-54
  • Beats Jersey Shore +18% and Leverage +65% and Men of a Certain Age +90% A18-49
  • #1 Cable Program on Thursday Nights in key demos
  • Younger than ever +14% A18-34


SOURCE: Nielsen Media Research. Click here for the full source data.


Starz acquired the US rights to air the new 10-episode series Camelot from Ecosse Films beginning the first half of 2011.  Based on the 15th century book Le Morte d’Arthur by Thomas Malory, the series is considered an authentic, definitive look at the Arthurian legend. Graham King (The Tourist, The Aviator) and Tim Headington and Craig Cegielski, president of GK-TV will serve as executive producers along with Morgan O’Sullivan (The Tudors) and James Flynn of Irish production company Octagon and Michael Hirst (The Tudors) and Douglas Rae (Becoming Jane) of UK-based Ecosse Films. Chris Chibnall (Life on Mars, Torchwood) is penning the series. John Weber of Take 5 Productions will also be the Canadian producer. Camelot will be shot on location in Ireland with post-production happening in Canada. Starz acquired the US rights including home entertainment and digital distribution while GK-TV will be involved with the series’ international rights.

Meredith Corporation said its daily lifestyle television series Better is heading into its fourth season this fall on FOX O&Os in Chicago, Houston and Orlando and on Sinclair stations in Pittsburgh, Greensboro and Charleston. LIN TV also renewed Better on ten of its stations and contracts for Better were additionally renewed with such station groups as Belo, New Age Media, Journal and Gray.

Prior to this year’s MIPTV, The Fremantle Corporation has secured several pre-market sales for the miniseries Doc West. The deals include a sale to Grindstone Entertainment for home video rights in North America; a deal with Selectavision for TV and home video rights for Spain and Portugal; and Mediaset in Italy picked up the broadcast rights among other agreements. Doc West is produced by DAP and is distributed theatrically by Tricoast Worldwide. The Fremantle Corporation handles the global television and DVD distribution rights for the miniseries.


Academy Award-winning actress Sissy Spacek takes on the lead role in John Welles’ medical drama pilot for CBS. Spacek will play the intensely-driven visionary leader of a team of mobile volunteer doctors who travel the world and the US helping people in need. Spacek’s part was originally meant to be played by a man and her character’s name switches to Adrianne from Adrian. Warner Bros. Television is producing the project. Recently, Spacek appeared on several episodes of HBO’s Big Love. 

Christian Slater landed another leading role on FOX’s untitled Adam Goldberg comedy pilot, per THR. Slater will play the leader of the Titan Team, a group of 20-something geniuses who crack security systems. The pilot also stars Trevor Moore who was cast as the team’s womanizing intelligence head. Slater also serves as producer on the pilot. Most recently, Slater starred in ABC’s drama The Forgotten and before that NBC’s My Own Worst Enemy.

FOX and Conan O’Brien started up talks again about the possibility of O’Brien headlining a late-night talk show for the network. Amid these current talks, O”Brien was also approached to guest star on FOX’s Idol Gives Back special airing on April 21. The two are not related however, as the guest spot offer came from American Idol’s producer 19 Entertainment who is booking several celebrities to appear on the show. Due to O’Brien’s exit agreement with NBC that expires on May 1, he is not eligible to appear on the Idol Gives Back special. He can, though contemplate a new late-night show launching perhaps in September.

World-famous urban artist Justin Bua (BUA) was selected to host Ovation’s weekly series American Revolutionaries, airing Tuesday nights at 8p. The series chronicles American artists, from musicians and composers, photographers to authors and playwrights and more, who have been pioneers in their respective type of art. Upcoming episodes of American Revolutionaries will profile Truman Capote, Martha Graham, Aaron Copeland and Dale Chihuly among others.

Tate Donovan, lately of FX’s Damages was cast in ABC’s drama pilot No Ordinary Family, playing a mysterious pilot, cites THR. The pilot also stars Michael Chiklis as Jim who heads an ordinary American family that suddenly acquires new abilities.

Career Sports & Entertainment is changing its name to CSE. The sports and entertainment agency was founded 24 years by Lonnie Cooper and it specializes in media, marketing consulting, talent management and property consulting. CSE also produces content for ESPN including STIHL TIMBERSPORTS Series and Bassmaster Series and works with other cable networks such as Nat Geo, Versus, FX and Outdoor Channel.

Casting Call: NBC is casting for its new edition of The Apprentice and is looking for business professionals who have been affected by the economic downturn and are ready to go to work again. People of all ages are welcome to apply from recent college grads to executives who are 40+. There will be national open casting calls and more information can be found at nbc.com. Candidates can also apply by sending an email to [email protected] and include a recent photo, updated resume and a brief personal and professional bio explaining how the economy has affected your employment, lifestyle and family. The show’s producers are looking for real stories from business pros who are eager to turn their lives around.


Friday A18-49 Analysis: CBS scored the highest overall rating Friday night at 3.4/12 among A18-49, according to final national ratings from Nielsen. CBS kicked off primetime with the NCAA Basketball Championships at 8p with a 2.8/11 with UNIV’s Hasta que el Dinero Nos Separe in second place at 1.9/7. CBS held onto its lead during 9p with more March Madness college basketball coverage at 3.8/13 with FOX’s Kitchen Nightmares next at 1.9/6. Another round of NCAA Basketball Championships aired through 10p as CBS posted a 3.1/11 with NBC’s Dateline trailing in #2 with half as much ratings at 1.5/5.

Live + Same Day Household Ratings: Friday, March 19, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 6.0/11        NCAA Basketball Championships [7p-10p] 5.4/11, NCAA Basketball Championships [10p-11p] 5.1/10

NBC: 4.5/8          Who Do You Think You Are? 4.7/9, Dateline 4.4/8

ABC: 3.4/6          Thin Ice 2.7/5, 20/20 Special 3.3/6, 20/20 4.3/8

FOX: 2.6/5           House [r] 2.4/5, Kitchen Nightmares 2.8/5

UNIV: 1.7/3         Hasta que el Dinero Nos Separe 2.1/4, Corazon Salvaje 1.7/3, La Rosa Guadalupe 1.3/2

ION: 1.0/2          Criminal Minds 8P 0.8/2, Criminal Minds 9P 1.0/2, Criminal Minds 10P 1.1/2

CW: 0.8/1           America’s Next Top Model [r] 0.9/2, High Society [r] 0.5/1

TELE: 0.6/1         El Clon 0.5/1, Perro Amor 0.6/1, Donde Esta Elisa 0.7/1

A18-49: CBS 3.4/12, FOX 1.5/5, NBC 1.5/5, UNIV 1.4/5, ABC 1.0/3, CW 0.5/2, TELE 0.4/2, ION 0.4/1


Six Flags Media Networks, a unit of Six Flags, Inc. named four executives to sales teams:

  • Pete Dimitrakopolos will become Regional Sponsorship Director/West, a newly-created position based at the company’s Santa Monica offices. Pete will be involved with leveraging Six Flags Media Networks, theme park businesses and its various intellectual properties to create marketing campaigns for corporate partners. He will report to Randy Gerstenblatt, SVP/Corporate Alliances, Regional and Local Sales.
  • Mathieu Gilman is the new Director/Regional Sales based in Chicago to manage national accounts within the Midwest territories. Mathieu also reports to Randy Gerstenblatt.
  • Thomas Haidinger is now VP in the company’s National Sales department based in New York. Thomas reports to David McKillips, SVP/Corporate Alliances.
  • Stephanie Borges, also based in New York, will serve as Director of the National Sales department. Stephanie, too, reports to David McKillips.

Terri Johnson Murray was added at HGTV as Director/Original Programming in the network’s New York office. Terri joins HGTV from Grapevine Multimedia where she served as President/Co-Founder.

The Weather Channel (TWC) appointed Jennifer Rigby as Director/Multimedia Content. In her new role, Jennifer will manage all content, breaking weather news and severe weather coverage across all TWC outlets encompassing on-air, online and mobile. Jennifer reports to Helen Swenson, VP/Live Programming, TWC and Matt DeGanon, SVP/weather.com and Consumer Application Software.


Cynopsis presents: Upfront 2010  The Kids! Market
Publishing Tomorrow, March 24

The Kids! Market, the 1st in the Upfront 2010 Special Edition Series, will provide an
in-depth look at the 2010 selling season from both the Buyer and Seller perspectives.

Published to Cynopsis & Cynopsis: Kids! subscribers, and available at www.cynopsis.com

Upcoming Upfront 2010 Special Editions
Cable (4/7), Syndication (4/21), Spanish Language (5/5), Broadcast (5/19)
Ad Space is limited. Contact Mike Farina to reserve today!  [email protected], 203.218.6480

This day in History:  1912 – The Dixie Cup was invented.

Answer to Yesterday’s Trivia Question:  Who piloted the Songbird?  SKY KING  Kudos to: William VanDerKloot-VanDerKloot Film & Television/Atlanta; Bob Brewer-Opus 3 Artists/NY; Dave Lucas-Newschannel 8/Arlington; Nanette Anderson-Discovery Comm/Silver Spring; Chuck Gordon-WTTO/Birmingham; Ed Worthington-Worthington Prods/Horseshoe Bend; Mike Ritzman-NEXTMedia/Dallas; Jim Fall-truemedia/Columbia; Lenn Klatt-Premiere Radio Networks/Sherman Oaks; Dona Nelson-Nelson Comm/Santa Barbara; David Garber-Linzack Prods/Woodland Hills; Steve Rubin-Fast Carrier Pictures/LA; Candace Irving-Candace Irving & Assoc/Tortola BVI

Today’s Trivia Question:  What comedian is also known as Mr. Warmth?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: MKTG COORD/GMC/ATL: Support Consumer, Ad Trade Mkting & Affil Mktg Depts. 3-5 yrs exp creative/media at cbl ntwrk a must. Strong writing & orgnz’l skills req. Knwldg of MS Office. Apply, send resume: [email protected] (3/30)

JOB OPENING: NBCU/NY:has an ANALYST, CHILLER SALES RESEARCH POSITION available working with the Research Department. Visit www.nbcunicareers.com for more info and to apply (3/30)

JOB OPENING: NBC Universal has an opening for a DIGITAL ACCOUNT MANAGER. Please visit www.nbcunicareers.com for more information (3/30)

JOB OPENING: DIRECTOR OF LICENSING, CONSUMER PRODUCTS/AETN, NY: Develop/execute global strategy for monetizing AETN brands & IP through goods and services. Apply: www.aetn.com/careers.html (3/30)

JOB OPENING EXEC ASST/Rainbow/NYC: Exp’d administrative professional to support busy Sr Exec in corp comm group. 2-3 yrs exp exec supp, cable/net exp pref. res to www.cablevision.jobs #10856BR (3/30)

JOB OPENING: GM/NEWS DIR BRONX/BRKLYN, NEWS 12 (CABLEVISION DIV)/NY:Mng editorial, staff, P&L,digital, grow audience, work with ad sales. Need 10 yrs in jrnalism, 5 in TV mngmnt, pref. all news. Apply: [email protected] (3/27)

JOB OPENING: MANAGER, COMMUNICATIONS/ Nickelodeon/Burbank: 5+yrs exp TV Comm/PR/media relations, Strng written/oral comm. skills, Strng strategy exp, Strng media contacts, EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/27)

JOB OPENING: RESEARCH DIRECTOR/FX cable net/LA: provide audience analysis of FX and key comps; pgrm pjs., and spec prjcts. Strong facility with all Nielsen systems, 4+ years exp. http://bit.ly/amcJnZ (3/27)

JOB OPENING: SALES EXEC/PLUM TV/NY: Creative, aggressive, strategic pro to grow affluent lifestyle media org (TV/web/social). 7+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: www.Plumtv.com (3/27)

JOB OPENING: SALES PROF/Plum TV/LA: Must be strategic & creative to grow west region for affluent multi-plat lifestyle media org. 10+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: www.Plumtv.com (3/27)

JOB OPENING:  METADATA QC COORD/iN DEMAND/NYC:  Track, proof, approve & disseminate monthly movie schedules.  Database/detail oriented.  Recent college grad ideal.  Apply:  [email protected] (3/27) 

JOB OPENING:  F/T SCRIPT & STORY COORD/LA daytime drama: Liaison btwn. prod & writing team, resp. for continuity, rsrch, script format/dist, long term history tracking & clearances.Daytime exp. pref’d. Resume: [email protected] (3/27) 

JOB OPENING: DIRECTOR, PRICING & PLANNING/Hallmark Channels/New York: Work with SVP to direct discrete aspects of the Pricing and Planning for the Ad Sales. View full job posting & apply: www.hallmarkchannel.com “Jobs”  (3/26)

JOB OPENING: A/P DESIGNER/WE tv/NYC: Support interactive content mktg teams& provide editorial content prod. 1-2 yrs web prod/design. Exp w/CMS, Movable Type, Flash, Photoshop & Illustrator. Resume: www.cablevision.jobs ref#10841 (3/26)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/The Hotel Networks/NY/CHI:  National media sales exp req’d. Excellent opportunity/DOOH/Broadcast Exp:Client direct/travel/auto/financial/hospitality/ a+:send resume: [email protected]   (3/26)

JOB OPENING: AD SALES COORD/PLANNER/OUTDOOR CHANNEL/NY: Dvlp on-air/online media plans. Track delivery & steward accts; working w/prgrmng, traffic, proficient in PPT. Media ind. exp & 4 yr deg req’d. Res to: [email protected] (3/26)

JOB OPENING: NATIONAL BROADCAST MEDIA DIRECTOR/Starcom/NY: Resp for managing Nat BC, Cable, Syn TV and network radio negotiations for GM. Details & Apply: www.starcomworldwide.co m Qualified candidates will be contacted (3/25)

JOB OPENING: COUNSEL /iN DEMAND/NYC: Contract management, copyright & trademark, standards & practices. JD plus 3 yrs cable/entertainment. Reply: [email protected] (3/24)

JOB OPENING: SUPERVISOR, PROGRAMMING/iN DEMAND/NYC: Create/Maintain/Track PPV, VOD, SVOD scheduling docs. Data gathering/delivery deadlines with program suppliers. Bachelors + 3 yrs exp. Reply: [email protected] (3/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Experience you can’t pay for! STARGREETZ,a pioneering digital content co.,wants summer interns for MKTG, DESIGN & BUS.DEV. in L.A.  If you’re a self-starter with talent to spare please CONTACT: [email protected] (3/27)

SUMMER INTERNSHIP CREDITS ONLY:  SUMMER INTERNSHIPS/HOWARD TV/NYC:  Logging, QC, tape dup/library & assisting producers/technical staff. Unpaid, college credit only. 2-4 days a week from 10-4. Apply: [email protected]  (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES/RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (3/30)

SITUATION WANTED: BROADCAST TALENT MANAGER.Very experienced in all facets of talent including payments, celebrity negotiations and music licensing.Freelance or Staff. [email protected] (3/30)

SITUATION WANTED: MARKETING CONSULTANT available to develop marketing plans on a fee project basis. Advertising, direct marketing and sales promotion experience for the last 23 years. Contact: [email protected] (3/30)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/30)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit https://freebeaaron.wordpress.com (3/30)

SITUATION WANTED:  2D MOTION GRAPHICS DESIGNER (NY/CT): 20+ years exp. in TV & post-production. Freelance, pt. time or full time. www.DarleneRuess.com , www.linkedin.com/in/darleneruess, email [email protected] (3/27)

SITUATION WANTED: Need a Video or Spot? See my Reel DIRECTOR /FILM-MAKER seeks Production Company Representation or gig. Major Credits. Effectiveness/Awards. [email protected]   (3/27)

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/26)

SITUATION WANTED:  Ivy PhD with production & qual/quant research expertise. Quick, smart, an eye for emerging fields & bottom line. Avail 6/1 for cross media/tv/film research, dist, devel or prog position in NYC. [email protected] (3/26)

SITUATION WANTED: WRITER/PRODUCER CREATIVE DIRECTOR 20 years experience in on-air promotion for Cable and Broadcast companies. [email protected] (3/25)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/ CONTENT PARTNERSHIPS/NY: Seaside Heights resident. 10 yrs TV exp dancing at Karma. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY): 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/24)

SITUATION WANTED: SHORT FORM VIDEO CONTENT PRODUCER: From conception to creation: I write, produce & direct content for online & interstitial on-air. Ten years experience, self starter, NY based but will travel. [email protected] (3/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/24)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Lost [r], Lost, V: The Arrival
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS, NCIS: LA, The Good Wife
CW: 90210, Melrose Place
FOX: American Idol
ION: Ghost Whisperer, Criminal Minds, Criminal Minds
NBC: Biggest Loser: Couples, Parenthood
PBS: Nova, Frontline, Independent Lens
TELE: El Clon; Perro Amor; Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Corazon Salvaje, Aqui y Ahora

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