Tuesday, March 19th, 2013


Ad Receptivity Lives Here.

#1 Most Ad Receptive Audience in Cable.

Scripps Networks Interactive. BRANDS FOR LIFE.
HGTV-DIY Network-Food Network-Cooking Channel-Travel Channel-GAC-SN Digital

Source: Experian Simmons. For details, visit scrippsnetworksadsales.com.


Good morning. It’s Tuesday March 19, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
ABC: Splash at 8p
Logo: What!? Logo Documentaries at 9p
OWN: Where Are They Now? at 10p
Science Channel: The Definitive Guide to Aliens at 10p

Tonight’s Finales:
ABC Family: Pretty Little Liars at 8p




We’re #1 for Hispanic America, and just one part of the multi-platform media company that spans broadcast, cable, digital, mobile, local TV and radio.

Source: The Nielsen Company, NPM, 1/31/13-2/21/13, Mon-Sat 8-11pm/Sun 7-11pm, Live+SD, Adults 18-49 (000). Subject to qualifications available upon request.

History Channel and Executive Producers Mark Burnett and Roma Downey have fired back regarding comments from viewers of the mini-series The Bible, who took to Twitter to comment that the actor playing Satan, Mohamen Mehdi Ouazanni, resembles President Barack Obama. “This is utter nonsense. The actor who played Satan, Mehdi Ouzaani, is a highly acclaimed Moroccan actor. He has previously played parts in several Biblical epics, including Satanic characters, long before Barack Obama was elected as our President,” said Burnett and Downey in a joint statement. Downey added, “Both Mark and I have nothing but respect and love our President, who is a fellow Christian. False statements such as these are just designed as a foolish distraction to try and discredit the beauty of the story of The Bible.” Meanwhile, the network offered the following statement: “History channel has the highest respect for President Obama. The series was produced with an international and diverse cast of respected actors. It’s unfortunate that anyone made this false connection.”


Corus Entertainment Inc., the Toronto-based company that airs Oprah Winfrey’s OWN, has issued the following statement regarding the CRTC’s warning last Friday to comply with the terms of its broadcasting agreement or risk losing its license: “Corus Entertainment Inc. has reviewed the Canadian Radio-television and Telecommunications Commission’s (CRTC) decision maintaining the status of OWN: Oprah Winfrey Network (Canada) as a Category A service. Corus will work within the guidelines set out by the Commission and will ensure that OWN: Oprah Winfrey Network (Canada) continues to provide a compelling service to its viewers.”

ABC‘s longest running primetime show, America’s Funniest Home Videos, celebrates its 500th episode on Sunday, April 7 at 8p. The episode’s highlights include a woman finding half a $20 bill in her dog’s mouth, a music montage featuring wedding mishaps, and a teen girl rambling on after dental surgery about her love for Prince William. Tom Bergeron hosts the series that has given away more than $12 million in prize money and evaluated more than a million videotapes from home viewers in its 23 seasons.

CNN has announced a launch date for its new travel show Anthony Bourdain Parts Unknown: Sunday, April 14 at 9p. Bourdain, the former chef and Travel Channel star, left his hit show No Reservations for CNN last year. He will travel to Myanmar for his new series’ first episode.

To kick off the premiere of The Real World: Portland on Wednesday, March 27 at 10 p., MTV is taking fans on a trip down memory lane. RetroMTV: The Real World marathon weekend begins Friday, March 22 at 8 p. and features the entire first, third and twelfth seasons of the series. Viewers will also get exclusive sneak peeks from the new season and hear insider commentary from MTV’s own Snooki, Nikki Glaser and Sara Schaefer, as well as Real World alums and Challenge veterans. The Real World: New York airs Friday, March 22 at 8 p. The Real World: Las Vegas airs Saturday, March 23 at 2 p. The Real World: San Francisco airs Sunday, March 24 at 8:00a.


TV One has announced a second season pick-up of its original hit sitcom The Rickey Smiley Show. The show is scheduled to begin production in April with a 26-episode order and premiere in the summer of 2013.

Syfy‘s reality competition series Face Off is returning for a fifth season of special effects ingenuity. A new group of rising SFX make-up artists will get the opportunity to compete and showcase their creativity, when production on the new season begins April 2013 in Los Angeles. The show is set for a summer 2013 premiere.

There’s more awkwardness in store at MTV. The network’s series Awkward, about a teenager grappling with life and love, is returning for a third season at 10p. on Tuesday, April 16 with back-to-back episodes. The 20-episode season, nearly double the count from seasons one and two, will be split in two parts. A return date for the back half has yet to be announced. The week after Awkward’s premiere, on Tuesday, April 23 at 10:30p., MTV will launch the new series, Girl Code, a spin-off of MTV2‘s Guy Code.


Producer-distributor Debmar-Mercury is adding two months of original episodes to the fourth season of The Wendy Williams Show, extending production through June and July. The show posted its biggest Nielsen sweeps gains of any talk show competitor in the February sweeps. The rise began in mid-December, with the expansion of the Hot Topics segment. The show finished as the fourth highest-rated metered market talk show among women 25-54, averaging a 1.1 rating and 7 share during February. That represented a 47% share increase in the demo from the most recent sweeps period in November 2012.


TV About Movies is partnering with DIRECTV to produce The Screening Room, a weekly half-hour show to promote the newest releases on DIRECTV CINEMA. Hosted by Steve Patterson from REELZCHANNEL, the program takes viewers behind the scenes of the latest movies with exclusive cast interviews, movie clips and trailers. The show airs Tuesdays at 5p, exclusively on DIRECTV’s Audience Network and plays continuously on Channel 125. 


TCB Media Rights has announced its first major acquisitions deal for content produced outside of the UK. The rights ownership and distribution business has signed up Seven Network Productions in Australia and agreed to represent three of its series and a one off special: Surveillance, Australia’s Deadliest, Australia’s Deadliest Shark Coast, and Brynne…. My Bedazzled Life.

V&S Entertainment, the UK-based production and distribution company behind the top rated pre-school series Everything’s Rosie, has announced the extension of its long-term co-production agreement with Al Jazeera Children’s Channel for a third series of the CGI show. The deal will see V&S and JCC continue to co-produce and co-fund the series, which airs on BaraemTV.

International distributor DCD Rights has acquired worldwide distribution rights to the drama series Mr & Mrs Murder. The 13-part mystery series, produced by FremantleMedia, Australia in association with Bravado Productions, debuted on Network TEN on February 20.


Rainn Wilson, currently Dwight on The Office, has been tapped for the title role in the CBS adaptation of Backstrom, based on the Swedish book series by Leif G. W. Persson.  He’ll star as Detective Everett Backstrom. 

Telemundo Media has announced that international star Paulina Rubio will be the first of three music coaches to join the network’s upcoming singing competition La Voz Kids. The show is slated to premiere in the spring.


Friday A18-49 Analysis:  ABC and Univision tied for the lead among A18-49 viewers Friday with a 1.4/5, according to final primetime national ratings from Nielsen.  At 8p ABC’s Last Man Standing and Malibu Country combined for a 1.3/5 tying with Univision’s Porque El Amor Manda. The dead heat continued at 9p with both ABC’s Shark Tank and Univision’s Amores Verdaderos at a 1.5/5. Univision’s Amor Bravio stood alone in first place at 10p with a 1.5/5, while CBS’ Blue Bloods came in second at 1.4/5 and ABC’s 20/20 followed closely at 1.4/4.

Live + Same Day Household Ratings: Friday, March 15, 2013 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 4.7/8         Undercover Boss [r] 3.7/7,  Hawaii Five-0 3.6/6, Blue Bloods 6.7/12

ABC: 3.7/7              Last Man Standing 4.1/8, Malibu Country 3.5/6, Shark Tank [r] 3.5/6, 20/20 3.5/6

NBC: 2.4/4              Fashion Star 2.0/4, Grimm 3.1/5, Rock Center with Brian Williams 2.0/3

UNIV: 1.9/3            Porque El Amor Manda 1.7/3, Amores Verdaderos 1.9/3, Amor Bravio 2.0/3

FOX: 1.7/3              Kitchen Nightmares 1.9/3, Touch 1.5/3

TELE: 0.8/1             Pasion Prohibida 0.6/1, La Patrona 1.1/2, La Rostro Venganza 0.6/1

ION: 0.7/1              Cold Case 0.7/1, Cold Case 0.8/1, Cold Case 0.6/1

CW: 0.6/1               Nikita 0.8/1, Cult 0.5/1

UMA: 0.3/0             Cineplex Fri [7p start r] 0.3/1, Cineplex Fri [r] 0.3/0

A18-49:  UNIV 1.4/5, ABC 1.4/5, CBS 1.2/4, NBC 0.9/3, FOX 0.9/3, TELE 0.6/2, CW 0.3/2, ION 0.3/1, UMA 0.3/1


A&E Networks Latin America, a joint venture of A&E Networks and Ole Communications, has promoted Eddy Ruiz to President and General Manager. Ruiz will continue to be responsible for the joint venture’s Latin America networks, A&E, HISTORY and BIO, and will lead new growth initiatives for both established brands and other brands; he will also manage the growth of new technologies and the expansion of Brazilian operations.

RLJ Entertainment Inc. has named Sylvia George as President for its newly created U.S. division. George recently served as Senior Vice President for Marketing of RLJ Entertainment. The U.S. division will be responsible for all of the company’s third-party business (broadcast, physical and digital) in North America and combines RLJ Entertainment’s sales, marketing, and supply chain functions for all program lines.

Entertainment One has appointed David Shafer as Vice President of Production, eOne Television, effective immediately. In his new position, Shafer will be involved with eOne’s slate of scripted television series, including the AMC series, Hell on Wheels. Prior to joining eOne, Shafer served as Vice President of Production at CBS Television Studios.

TV Guide Network has named David Futterman as Vice President, Paid Programming and Direct Response, Ad Sales, effective immediately. Futterman previously spent 10 years at NBCUniversal, where he generated paid programming revenue for USA Network, Syfy, Bravo, Oxygen Media and CNBC and sold direct response advertising for USA Network, CLOO and Chiller.

NBCNews.com Executive Editor Gregory Gittrich has announced a group of new hires joining the online news operation’s editorial and management teams. Hillary Frey has been named Editorial Director of News, Danielle Friedman has been named Senior Editor, Tracy Connor and Erin McClam have been named Senior Writers, Rachel Rique has been named Senior Planning Editor, Hasani Gittens and Megan Friedman have been named News Editors, and Ben Popken and Matthew DeLuca have been named staff writers. Along with the new additions, Dick Belsky has been promoted to Managing Editor of News and  former NBC News campaign embed reporters Carrie Dann and Andrew Rafferty have been hired as staff writers.

ITV Studios Global Entertainment has restructured its EMEA sales team and appointed Phil Sequeira as Senior Sales Executive. In addition, David Wilcox and Jennifer Ebell have been promoted to VP North West EMEA and VP South East EMEA, respectively, while Emily Thompson, who has been promoted to Sales Executive. Phil Sequeira also joins ITVS GE from BBC Worldwide, where worked as a Sales Executive for territories within EMEA.


Sports Luminaries To Be Honored at Cynopsis Sports Media Awards in April

Steve Bornstein (President and CEO) NFL Network + (EVP of Media) NFL
John Kosner
(EVP & GM) ESPN Digital + Print Media
Scott Blackmun (CEO) US Olympic Committee
Scott McCune
(VP, Global Partnerships & Experiential Marketing) The Coca-Cola Company

Cynopsis Sports Media Awards Breakfast
April 17 | 8-10a.m. | The Yale Club NY
Sponsored by: NFL
Last year’s event sold out Register here:

This Day In History, sponsored by Discovery Fit & Health:
1979 – The United States House of Representatives began airing its proceedings live via the cable network C-SPAN. 

Answer to Our Last Trivia Question: What late comedian provided the voice of Fred Flintstone’s alien pal, The Great Gazoo, on The Flintstones? Harvey Korman. Kudos to: Dennis Maguire-Apple/Tampa, FL; Ray Rotolo-Postercope USA/NYC; Marc Mondry-MSG/Network/NYC; Gerry Bixenspan-TV Marketing/ NYC; Pat Brady-CESD;Los Angeles, CA; David Westberg-SAG-AFTRA, Los Angeles, CA; Paul Blutter-General American Group, Inc./Northridge, CA; Rob Paine-Eventvision/Los Angeles, CA.

Today’s Trivia Question – Besides being the coach of the glee club, what subject does Mr. Schuester teach at McKinley High School on Glee? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Later —
Roberta Caploe

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: EXECUTIVE PRODUCER/THE WEATHER CHANNEL/ATL: 8+ yrs live TV/copy edit/write/produce. 2 opngs: 1.Oversee morning programming/Network Exp a must. 3am-12pm 2. Wknd EP/cable or ntwrk bckgrnd. Apply: www.weather.com/careers (3/26)

JOB OPENING: VP BRAND MKT/COMEDY CENTRAL/NYC: Oversee off-channel mktg & dvlp strategic/innovative/creative mktg plans for key launches. 10-15 yrs mktg exp + BA deg. Dig mktg background a must. More info/apply here. (3/23)

JOB OPENING: VP, AD SALES OPERATIONS/TVONE/NY or MD Base TBD: BA req’d. Min 10 yrs exp TV Sales Ops & min 3 yrs exp Sales Ops Mgmt. Strategic & Tact Mgmt. Resp for execution of ad sales orders. Mng/oversee traffic sys. Visit www.TVONEjobs.com (3/23)

JOB OPENING: MGR, BRAND MKTG/NASCAR/Daytona Beach: Asst w/ dvlpmnt & implementation of the annual Brand mktg & Comm Plan. BA degree five (5) + yrs exp Brand/Advertising/Marketing/Sports Mktg. Apply http://employment.nascar.com (3/23)

JOB OPENING: VP DIGITAL/VIACOM INT’L/NYC or LONDON based: Mng overall central Y&M Prod Portfolio, Content & Creative dir. BA deg w/10-15 yrs of functional exp Brand or Product Mngmnt. Full info/apply: viacomcareers.com (3/23)

JOB OPENING: ACCOUNT EXECUTIVE/ION Media Networks/NY: National network sales; 5+ yrs exp TV adv, proven track record of increasing revenue at high CPM. Est client base; team player. Apply at [email protected] EOE (3/23)

JOB OPENING: LOG COORD/TV ONE/MD: BA pref’d. 2 yrs exp brdcst cable log Ops. Mng On-air prgm log, playlist delivery &reconciliation of logs. Resp, meeting delivery sched deadlines & directing sales/promotion dept. Det-oriented, MS Office. Visit www.TVONEjobs.com (3/23)

JOB OPENING: AD SALES PARTNERSHIPS MGR/A&E/A+E Networks/NY: Persuasively sell ideas & value based propositions to agencies, clients, planner & internal network stakeholders. Full Info/Apply: http://www.aenetworks.com/careers (3/23)

JOB OPENING: SR MGR PRODUCTION/Lifetime Mktg/A+E Networks/NY: Oversee projects from conception to delivery for Lifetime Brand Creative marketing team. Full Info/Apply: http://www.aenetworks.com/careers (3/23)

JOB OPENING: COUNSEL, BUS & LEGAL AFF/MLBNtwrk/NJ: Strong undrstndng of legal issues related to media & IP. Strong negotiation & drafting skills.Min 3 yrs exp in legal media/entrtnmnt reqrd. JD requird. Resume: [email protected] (3/23)

JOB OPENING: SR SUPERVISING PRD/SFO: – Oversee/manage a variety shows. Must hv 10 yrs exp in producing TV +3 years managing prod teams. Must be strong leader, organized, able to inspire [email protected] (3/23)

JOB OPENING: MGR AD SALES OPS/Taxi Magic/Alexandria, VA: Mng sales ops for in-taxi video provider.  Resp all sales ops, rep interface, agency reptg. Exp in ad sales ops req’d, pref’bly in DOOH.  Apply here: https://taximagic.com/en_US/about/careers (3/22)

JOB OPENING: DIGITAL ACCT EXECUTIVE/A+E Networks/NY: Sell A+E Networks suite of multi-platform advertising opportunities within assigned territory to agencies/clients. Full Info/Apply: http://www.aenetworks.com/careers (3/22)

JOB OPENING: DIR, AD OPS/AMC/NYC: Drive Digital Ad Ops strategy, yield mgmt, identify/build dig sales platforms partners. Technical & marketplace knwldg of Dig/Advd Platform ad products. Submit res @ http://tinyurl.com/cmq799m (3/21)

JOB OPENING  MGR, CLIENT SOLUTIONS/USATODAY/NY: Develop integrated marketing solutions for USATODAY. Must be creative, with big ideas, digital. Resume to: [email protected] (3/21)

JOB OPENING  REGIONAL SALES MGR/Santa Monica: Self-starter who can jump in, learn the business, work collaboratively w/the team, own key relationships and start closing deals. Details & to apply: http://www.Click2Apply.net/q27bhkw (3/21)

JOB OPENING: AD OPS EXECUTIVE/DISH Sales/Denver: Lead traffic and ops efforts of DISH Media Sales, incl. scheduling, insertion, and delivery of linear and digital advertising spots. Apply at – http://tinyurl.com/agg87v3 (3/20)

JOB OPENING:  NETWORK SALES COORD/TVGN/NY: Ad sales coord. Work w/AEs, planners, sales, traffic, mrktg, price & plan teams. Deal maintenance; allocations; move reqsts; communicate w/agencies. College degree pref’d [email protected] (3/20)

JOB OPENING: VP, DVLPMT/LA: Solid writing skills/sharp intellect a must as well as 5-7 years exp. w/netw, prod, agts, & talent. Exp mgr. dvlpmt team, sincere interest in non-scripted tv. Send res: [email protected] (3/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Ambitious PUBLICIST in LA: seeks F/T position in promotions, film, entertainment, music, brand or lifestyle firm. Solid pitching, writing and results. Please Contact: [email protected] (3/23)

SITUATION WANTED: SENIOR MARKETING EXEC with 15+ years experience; 8 in the digital space. Seeks Director or VP Marketing opportunity, F/T or freelance. [email protected] (3/23)

SITUATION WANTED: REALITY/DOCU-SOAP/COMEDY SHOW RUNNER/NY-STAMFORD: TV/Digital team leader with proven track record with MTV, HGTV, BET, SHO, TV LAND is available for a new project. Contact: [email protected] (3/23)

SITUATION WANTED: STRONG WRITER/EDITOR/PRODUCER & MMA GEEK: L.A. seeks FT position with cable network or prod. company. Passionate about MMA, also interested in working for UFC or Bellator. Willing to relocate. [email protected] (3/23)

SITUATION WANTED: TALK SHOW FIELD PRODUCER/L.A. Credits include THE JEFF PROBST SHOW and KATIE. Email: Jason White — [email protected] (3/22)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Splash, Dancing with the Stars, Body of Proof
CBS: NCIS, NCIS: Los Angeles, Golden Boy
CW: The iHeartRadio Album Release Party with Justin Timberlake,  Beauty and the Beast [r]
FOX: Hell’s Kitchen, New Girl, The Mindy Project
ION: Criminal Minds, Criminal Minds, Criminal Minds
MyTV: House, House
NBC: Betty White’s Off Their Rockers, Betty White’s Off Their Rockers, Go On [r], The New Normal [r], Smash
PBS: Time Team Special Edition, Frontline
Telemundo: Pasion Prohibida, La Patrona, El Rostro de la Venganza
UMA: Guerrero de la Calle, Made in Cartagena, Rosario Tijeras
Univision: Porque el Amor Manda, Amores Verdaderos, Amor Bravio

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