Tuesday, March 19th, 2013

Cynopsis: Sports
03.19.13

Good morning. It’s Tuesday, March 19, 2013, and this is your first early morning Sports briefing. 

HBO made an intriguing move, and will no longer buy fights from Golden Boy Promotions in the near future. Yahoo! writes that the decision will mean that oft-featured stars such as Adrien Broner (aka “Mr. HBO Boxing”) and light heavyweight champion Bernard Hopkins will no longer be showcased on the channel. The report states that HBO Sports President Ken Hershman made the decision break up with Golden Boy after “running into issues with company executives.”

On the Air

CBS Sports exited Selection Sunday on a high note, with its coverage of the Big Ten Conference Championship Game drawing a 3.0 in overnight ratings for an 11% boost year-to-year. The good news continues for the channel’s selection show as well, which drew a 4.4 in overnights, according to Nielsen, for a 10% gain from last year.

ESPN revealed the lineup of teams for the 2013 NCAA Women’s Basketball Tournament, with the action set to tip off on Saturday at 11:05a with a Vanderbilt/St. Joseph’s battle in first round action and games set to be carried on ESPN, ESPN2, ESPNU, ESPN3, WatchESPN and ESPN FULL COURT. The Championship Game will be played on April 9.

ESPN will also launch coverage of the entire 76thNational Invitation Tournament today at 7:30p on the flagship with additional coverage ESPN2, ESPNU and ESPN3 for all 31 games. The NIT Semifinal games from Madison Square Garden will air on ESPN2 on April 2 at 7p with The NIT Championship set for Thursday, April 4 at 9p on ESPN. Bob Wischusen will be joined by analysts Bill Raftery for the semifinals and Bob Knight for the final game of the tournament.

MLB announced that the 2013 World Baseball Classic Championship game, which takes place today at 5p from AT&T Park in San Francisco, will be available to 440 million households around the world, hitting over 200 countries and territories in 15 different languages.

For the fifth consecutive year, NBC Sports is teaming up with Golf Digest to offer The Golf Digest Equipment Insider, which will examine the latest innovations in golf equipment, technology and fashion. The program will air on NBC on Sunday, March 24 at 1p, ahead of the Golf Central pre-game show that leads viewers into the final round of the Arnold Palmer Invitational. Golf Channel’s Holly Sonders and Gary Williams will serve as new hosts of the show and will report from the floor of the PGA Merchandise Show

Sportsman Channel announced that its series NRANEWS Cam & Co drew the top ranking of all networks for time-shifted viewing for its coverage area for the 5-6p weekday hour for the week of 3/4/13, according to Nielsen data. The ranking was for households, M18-29 and M25-54.

WFN: World Fishing Network inked a deal with Rentrak to provide TV ratings and audience measurement information in the U.S. market for the channel.

Tickets are now available for the Cynopsis: Sports Media Awards, which will take place on April 17 at Yale Club in Manhattan. Click here for more info.


A CYNOPSIS MESSAGE


Sports Luminaries To Be Honored at Cynopsis Sports Media Awards in April

Steve Bornstein (President and CEO) NFL Network + (EVP of Media) NFL
John Kosner
(EVP & GM) ESPN Digital + Print Media
Scott Blackmun (CEO) US Olympic Committee
Scott McCune
(VP, Global Partnerships & Experiential Marketing) The Coca-Cola Company

Cynopsis Sports Media Awards Breakfast
April 17 | 8-10a.m. | The Yale Club NY
Sponsored by: NFL
Last year’s event sold out Register here:
http://www.cynopsis.com/events/sports-awards/.


Sponsorship & Promotion

The NFL will pay $42 million as part of a settlement with a slate of retired players who challenged the league’s use of their names and images without their permission. The AP writes that the league will use the money to bankroll a trust over the next eight years that will benefit retired players. In addition, the settlement will create a new licensing agency for retired players in order to make sure they are compensated for “the use of their identities in promotional materials.”

LG Electronics USA will deepen ties to the NCAA as an official NCAA Corporate Partner, adding a number of interactive activities and initiatives for hoops fans at the 2013 NCAA Men’s Final Four,from April 6-8. As part of the promotion, the company will team with the National Association of Basketball Coaches (NABC) to bring back the LG Coaches’ Cook-Off competition, where two NCAA coaches will face off for charity in a side-by-side culinary showdown at the LG Kitchen in Atlanta; share “Top Chef All-Stars” winner Richard Blais’s game-day cooking tips and offer fans opportunities to interact with the latest LG appliances, home electronics and mobile devices in the LG Fan House at Bracket Town in the Georgia World Congress Center.

Digital Fields

ESPN.com revealed plans for its ESPN Men’s and Women’s Tournament Challenges, as well as its ESPN College Hoops Pick ‘Em. To celebrate the return of Tournament Challenge, ESPN once again partnered with FunnyorDie.com to create a new celebrity-fueled video leading up to the tournament that will include the likes of Common, Melissa Joan Hart, Anthony Anderson, Takeo Spikes, Marcedes Lewis, Ronny Turiaf, and Millionaire Matchmaker Patti Stanger.

ESPN is also partnering with app configuring service IFTTT to create a platform that allows fans to receive emails, push notifications, calls, instant messages and more that will alert them about news, game times, etc. from their favorite sports teams.

Golf Digest Writer-at-Large Dan Jenkins has been named the winner of the 2013 Associated Press Sports Editors Red Smith Award. He will be honored on June 28 in Detroit with the award given annually to a person who has made “major contributions to sports journalism.”

Roster Moves

Tennis Channel named longtime broadcasting executive Virginia Hunt as the network’s Executive Director, Programming. Hunt will be charged with the 24/7 yearly scheduling of the network, and offer support on all program acquisitions to help the network continue to grow.

The Main Event

St. Mary’s/Middle Tennessee Blue Raiders in First Four tournament action on truTV at 9:10p.


ON THIS DAY in 1995: Michael Jordan rejoins the Chicago Bulls after 17 months away.

In The Know: What was the last team to sweep a World Series? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Duke retired #11 in honor of what basketball player? Answer: Bobby Hurley. Kudos: Nicole McIntyre-WEtv/NY; Zac Salamon-Northwestern Mutual/NY; Aymon DeMauro-Discovery/NY; J. Barry McMullin-Professional Bull Riders/NY; Tim McGhee-MSP Sports/Summit; G. David Brown-FOX Sports Carolinas/Charlotte; Synda Kollman-Charter Marketing Group/Boca Raton; John Ward-NBC Sports Group/Chicago; Jim Dittemore-I Will Race You MotorSports Management/KC; Matt Sautter-OpenTV/Golden; Steve Morrow-Eclipse TV/Mill Valley; Paul Gygli-NBCUniversal Television Distribution/Universal City; Wenny Katzenstein-The Walt Disney Company/Burbank; Miguel Velasco-Fox Networks Group/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports
03.19.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
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JOB OPENING: EXECUTIVE PRODUCER/THE WEATHER CHANNEL/ATL: 8+ yrs live TV/copy edit/write/produce. 2 opngs: 1.Oversee morning programming/Network Exp a must. 3am-12pm 2. Wknd EP/cable or ntwrk bckgrnd. Apply: www.weather.com/careers (3/26)

JOB OPENING: VP BRAND MKT/COMEDY CENTRAL/NYC: Oversee off-channel mktg & dvlp strategic/innovative/creative mktg plans for key launches. 10-15 yrs mktg exp + BA deg. Dig mktg background a must. More info/apply here. (3/23)

JOB OPENING: VP, AD SALES OPERATIONS/TVONE/NY or MD Base TBD: BA req’d. Min 10 yrs exp TV Sales Ops & min 3 yrs exp Sales Ops Mgmt. Strategic & Tact Mgmt. Resp for execution of ad sales orders. Mng/oversee traffic sys. Visit www.TVONEjobs.com (3/23)

JOB OPENING: MGR, BRAND MKTG/NASCAR/Daytona Beach: Asst w/ dvlpmnt & implementation of the annual Brand mktg & Comm Plan. BA degree five (5) + yrs exp Brand/Advertising/Marketing/Sports Mktg. Apply http://employment.nascar.com (3/23)

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JOB OPENING: SR MGR PRODUCTION/Lifetime Mktg/A+E Networks/NY: Oversee projects from conception to delivery for Lifetime Brand Creative marketing team. Full Info/Apply: http://www.aenetworks.com/careers (3/23)

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JOB OPENING: SR SUPERVISING PRD/SFO: – Oversee/manage a variety shows. Must hv 10 yrs exp in producing TV +3 years managing prod teams. Must be strong leader, organized, able to inspire [email protected] (3/23)

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JOB OPENING: DIGITAL ACCT EXECUTIVE/A+E Networks/NY: Sell A+E Networks suite of multi-platform advertising opportunities within assigned territory to agencies/clients. Full Info/Apply: http://www.aenetworks.com/careers (3/22)

JOB OPENING: DIR, AD OPS/AMC/NYC: Drive Digital Ad Ops strategy, yield mgmt, identify/build dig sales platforms partners. Technical & marketplace knwldg of Dig/Advd Platform ad products. Submit res @ http://tinyurl.com/cmq799m (3/21)

JOB OPENING  MGR, CLIENT SOLUTIONS/USATODAY/NY: Develop integrated marketing solutions for USATODAY. Must be creative, with big ideas, digital. Resume to: [email protected] (3/21)

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JOB OPENING:  NETWORK SALES COORD/TVGN/NY: Ad sales coord. Work w/AEs, planners, sales, traffic, mrktg, price & plan teams. Deal maintenance; allocations; move reqsts; communicate w/agencies. College degree pref’d [email protected] (3/20)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Ambitious PUBLICIST in LA: seeks F/T position in promotions, film, entertainment, music, brand or lifestyle firm. Solid pitching, writing and results. Please Contact: [email protected] (3/23)

SITUATION WANTED: SENIOR MARKETING EXEC with 15+ years experience; 8 in the digital space. Seeks Director or VP Marketing opportunity, F/T or freelance. [email protected] (3/23)

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SITUATION WANTED: STRONG WRITER/EDITOR/PRODUCER & MMA GEEK: L.A. seeks FT position with cable network or prod. company. Passionate about MMA, also interested in working for UFC or Bellator. Willing to relocate. [email protected] (3/23)

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E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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