Tuesday, March 12th, 2013



THE DR. OZ SHOW up +44% over year ago
Best 4pm ratings in 6 years!

WNYW 5PM NEWS up +117% over year ago
Best performance ever!

Source: NSI, New York, Live+SD W25-54 rtg; Feb ’13 vs Feb ’12; best=Feb sweep histories; Dr. Oz=M-F 4-5PM, 2008-2013; NYW News=M-F 5-6PM, 2003-2013 (incl. tie)


Good morning. It’s Tuesday March 12, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
FOX: Hell’s Kitchen 8p
GSN: Family Trade at 8p
Investigation Discovery: Dead of Night at 10p
Lifetime: Preachers’ Daughters at 10p
Golf Channel: In Play with Jimmy Roberts at 1030p
Once TV Mexico: Hospital Veterinario at 730p
SPIKE: World’s Worst Tenants at 9p

Tonight’s Finales:
ABC: The Taste at 9p



A new reality series of BIBLICAL proportions


As more than one billion Catholics across the world wait to see who will be elected the next Pope, networks have sent their heavy hitters to Rome to cover the events of the Papal Conclave, which begins this morning. ABC News will air coverage of the selection process, led by Diane Sawyer along with Good Morning America’s Josh Elliott and Nightline’s Terry Moran. CBS News has sent CBS This Morning hosts Charlie Rose and Norah O’Donnell to cover the event, as well as CBS Evening News anchor Scott Pelley. Meanwhile, NBC chose weekend Today anchor Lester Holt to lead its network coverage. After the first day, the cardinals will vote twice in the morning and twice in the afternoon.


Get ready for a generous dose of DeGeneres: The Ellen DeGeneres Show has been renewed through the 2016-17 season and will air on the NBC Owned Television Stations as well as some 179 stations representing more than 96% of the country. The series, which  has earned 38 Daytime Emmy Awards during its ten season run, will continue to air on the 10 NBC-owned stations, including WNBC (New York), KNBC (Los Angeles), WMAQ (Chicago), WCAU (Philadelphia), KXAS (Dallas-Fort Worth), KNTV (San Francisco Bay Area), WRC (Washington, D.C.), WTVJ (Miami-Fort Lauderdale), KNSD (San Diego) and WVIT (Connecticut). In addition, the series has also been sold to stations including Hearst Television, Gannett, Belo, Sinclair Broadcast Group, LIN Television, Post-Newsweek Stations, CBS Television Stations, Raycom Media, Scripps Media, Allbrighton Communications, Cox Broadcasting, Communications Corp of America, Grey Television, Journal Broadcast Group, Local TV, Media General, Meredith, Nexstar Broadcasting and Max Media, Mission Broadcasting.

Cher may not get to turn back time, but she will be revisiting it. The singing/acting superstar is set to be the first host of Friday Night Spotlight, a new film showcase launching April 5 on Turner Classic Movies. TCM host Robert Osborne will join Cher to kick off the franchise with A Woman’s World: The Defining Era of Women in Film, a collection of 17 films handpicked by Cher to illustrate the evolving roles of women from the late 1930s to the early1950s. Each month following, Friday Night Spotlight will feature a celebrity or expert host who will take viewers through a collection of films focusing on a specific topic. A Woman’s World: The Defining Era of Women in Film will premiere Friday, April 5, at 8 p with Mildred Pierce. “Working with Robert isn’t like working at all. We can’t stop talking about the classics and obscure golden oldies. We talk through the breaks while they move the cameras, check the lighting, and do the touch-ups. I can’t stop when it comes to the subject of old films, and then I get Robert going, and then the crew and director finally say, ‘Ahh, Cher? We have a show to do.’ Robert and I laugh and become gown-ups again. We don’t work. We play every Friday night in April! Come have fun with us,” said Cher, who last appeared on the network with Osborne as a Guest Programmer in September 2011.

Rob Lowe will narrate The ’80s: The Decade That Made Us, premiering Sunday, April 14-Tuesday, April 16 on National Geographic Channel. The six-part series looks at the moments, trends, inventions, and culture that have shaped our world today. “National Geographic Channel is a leader in creating engaging and relevant programs that viewers can trust,” said Lowe.

ABC Family has announced its summer line-up. In addition to the return of series Melissa & Joey (Wednesday, May 29 at 8p), Baby Daddy (Wednesday, May 29 at 8:30p), Switched at Birth (Monday, June 10 at 8p) and Pretty Little Liars (Tuesday, June 11 at 8p), the network will introduce four new original series. Dancing Fools, a reality competition series, premieres Wednesday, May 29 at 9 p. The Fosters, a family drama centering on two moms raising a multi-ethnic family mix of foster and biological kids from executive producer Jennifer Lopez, premieres Monday, June 3 at 9p. Twisted, a mystery drama centered on a 16-year-old teen with a troubled past, premieres Tuesday, June 11 at 9p. The Vineyard, a docu-soap that follows a handful of 20-somethings on Martha’s Vineyard for the summer, premieres Wednesday, July 24 at 9p.

Science Channel is going undercover with Scam City, a new series that dissects the tactics of thieves, con men and scam artists in some of the busiest and most populated cities across the globe. The show follows host Conor Woodman as he sets up shady taxi drivers, illicit drug lords, and expert pick-pockets, playing the role of the innocent tourist to expose the illegal practices that have victimized travelers for hundreds of years. Scam City premieres Monday, April 15th at 10p.


IFC is bringing comedian and podcaster Marc Maron to the small screen this spring with the new ten episode, scripted comedy series Maron. Based on the comedian’s life and WTF podcast, each half hour episode chronicles Maron’s day-to-day struggle to maintain relationships other than the ones with his podcast audience and his beloved trio of cats. The series also stars Judd Hirsch as Maron’s father, Nora Zehetner (Mad Men, Grey’s Anatomy) as his girlfriend, Andy Kindler (Bob’s Burgers, Everybody Loves Raymond) as his loyal friend and Josh Brener (The Internship, Silicon Valley) as his assistant. Maron is set to premiere on Friday, May 3 at 10p.

Sonar Entertainment, Tim Kring, Pure Grass Films, Connect Ventures and PlayThisNext have partnered to co-develop and executive produce the conspiracy thriller The Drake Equation. The show centers on the discovery of a mysterious signal that reaches Earth from outer space. A real-time social media and interactive-gaming digital narrative will run simultaneously with the show.
Sundance Channel has greenlit the new series The Descendants (wt) for six one-hour episodes. The drama revolves around a sheriff struggling to keep his family together, while policing two clashing communities: the small town where he grew up and the neighboring Ramapo Mountains, home of the Ramapo Mountain Indians.


Alphanim, one of Europe’s leading producers and distributors of children’s entertainment, has announced that as part of its 2013 overall strategic development plan the company is being rebranded and will now be known as Gaumont Animation.The first deal to be unveiled under the new banner is a development and production agreement with France Televisions and DreamWorks Classics for Noddy, an all-new 3D CGI animated series.


John Malkovich will star as Blackbeard the Pirate in NBC‘s new action-adventure series Crossbones. Created by Neil Cross, (Luther), and the producing team of Walter Parkes and Laurie MacDonald (Gladiator, Men in Black, The Ring), Sierra/Engine Television will handle international distribution of the series.

Christian Slater and Steve Zahn have been tapped to co-star in the ABC drama series Influence. The show is about two brothers: Slater is Ross, a savvy schemer just released from prison after serving two years for fraud. Zahn portrays his brother, Clark.

Josh Lucas and Lynn Collins are set to star in A&E‘s pilot, Occult. The drama centers on an FBI agent who returns to work after going off the deep end while investigating his wife’s disappearance. Lucas (NBC’s The Firm) will star as Dolan, the intense FBI agent. Collins (True Blood, X-Men Origins: Wolverine) is the stubborn prodigy Blair, who has been obsessed with the occult since reading The Tell-Tale Heart at age 7. 

According to The Hollywood Reporter, newcomer Lorenza Izzo has landed the female lead in the NBC pilot I Am Victor, starring John Stamos. Izzo, who appears in the upcoming Netflix thriller Hemlock Grove, will play Harvard Law graduate Lena Engles; Stamos does suty as a high-powered divorce attorney Victor Port.


Register for This Week’s Cynopsis: Kids! Webinar

Leveraging the Second Screen in the New Kids Market
March 14 | 1:30-3pm ET
| $295/site

Speakers include:
Cedric Arnaud-Battandier
– Magic Ruby
Elie Dekel – Saban Brands/Vortexx
Stacy Isenhower – Cartoon Network
Anne Richards – No Crusts Interactive


Friday A18-49 Analysis:  Univision led among A18-49 viewers Friday with a 2.4/8, according to final primetime national ratings from Nielsen.  Univision led at 8p with Por Ella Soy Eva at 2.9/10. ABC’s Last Man Standing came in second during the 8p slot at 1.5/5, while CBS’ Undercover Boss took the number two spot at 8:30p at  1.5/5. Por Ella Soy continued to lead at 9p at 3.2/10 followed by ABC’s Shark Tank at 2.0/6.  At 10p, Univision was back on top with Amor Bravio at 1.8/6while ABC’s 20/20 took second place at 1.6/5.

Live + Same Day Household Ratings: Friday, March 8, 2013 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 5.6/9          Undercover Boss 4.8/8, Golden Boy 4.9/8, Blue Bloods 6.9/12

ABC: 4.0/7              Last Man Standing 4.3/8, Malibu Country 3.7/6, Shark Tank 4.5/8, 20/20 3.7/7

NBC: 2.5/4             Fashion Star 2.0/4, Grimm 3.0/5, Rock Center with Brian Williams 2.5/4

UNIV: 2.7/5            Por Ella Soy Eva 3.1/5,  Amor Bravio 2.2/4

FOX: 1.8/3              Kitchen Nightmares 2.0/3, Touch 1.6/3

TELE: 0.7/1             Pasion Prohibida 0.6/1, La Patrona 1.0/2, La Rostro Venganza 0.5/1

ION: 0.8/1              Cold Case 0.9/1, Cold Case 0.8/1, Cold Case 0.7/1

CW: 0.7/2               Nikita 0.9/2, Cult [r] 0.4/1

UMA: 0.2/0             Cineplex Fri [7p start r] 0.2/0, Cineplex Fri [r] 0.2/0

A18-49:  UNIV 2.4/8, ABC 1.6/5, CBS 1.3/4, NBC 1.0/4, FOX 1.0/3, TELE 0.6/2, CW 0.3/1, ION 0.3/1, UMA 0.2/1


Entertainment Studios Networks has named Eric Claytor Senior Vice President, Affiliate Distribution & Marketing. Claytor, who will be based in the company’s regional office in Denver, will be responsible for accelerating distribution efforts for the company’s portfolio of eight HD cable television networks nationwide. Claytor joins Entertainment Studios Networks from TV One, where he was Vice President of Affiliate Relations/Western Region and National Accounts and helped the network surpass the 50 million subscriber benchmark.

GfK has added Audra Priluck to its North America Media & Entertainment industry group as Vice President, Business Development. Priluck, who has close to a decade of experience in primary market research, will be based in GfK’s Burbank office and be charged with expanding custom research needs with existing clients and developing opportunities with new clients across the media & entertainment industries.

The Academy of Television Arts & Sciences has hired Maury McIntyre as its Vice President of Digital, bringing all of the Academy’s digital initiatives and platforms under his purview. McIntyre, who last served as Vice President of Programming and Editorial for Disney Interactive, will be responsible for the Academy’s digital strategy, editorial, operations and revenue-generation across the Academy’s websites and multiple platforms.

Sundance Channel has fortified its scripted programming team. The network has appointed Christian Vesper as Senior Vice President of Scripted Development and Current and Jordan Helman as Director, Scripted Development and Current. A ten-year veteran with the network, Vesper’s responsibilities will include sourcing and developing original scripted projects for the network. Helman will support Vesper in the sourcing and development of new original scripted projects.

NBCUniversal has announced that Gregory A. Jackson has been named to the newly created role of Vice President for University Outreach. Jackson will work with the entertainment and higher-education communities to implement strategies that will help colleges, universities and content providers better guide students toward appropriate means for obtaining digital movies, television programs, and similar online materials.Jackson previously served as Vice President for Policy at EDUCAUSE, the principal international association for higher-education information technology.

Shine 360°, the Shine Group division responsible for the management and commercialization of non-broadcast rights, has appointed David Christopher to the newly created position of Director of Licensing, effective immediately. Christopher, formerly an executive at Sony Pictures Television, will oversee all local UK and multi-territory licensing and brand extensions across consumer products and publishing, retail, digital and interactive, and live experiences.

Rob Nelson and John Muller have been assigned new roles at ABC News. Nelson, who spent three years as co-anchor of World News Now and America This Morning, will move to daytime as a correspondent reporting for all platforms and programs. Muller, a seasoned anchor and broadcaster, will become the new overnight anchor for WNN and ATM.


Cynopsis: Sports Media Awards Breakfast

April 17, 2013 | 8:00 – 10:00 a.m. | The Yale Club NY

The list of Finalists will be announced soon, but don’t wait to reserve your tickets/tables… last year, the event sold out a week before.

 Register here: http://www.cynopsis.com/events/sports-awards/.

This Day In History, sponsored by Destination America: 1933 – Birth date of Barbara Feldon who played “Agent 99” on  Get Smart.

Answer to Our Last Trivia Question: What was the last name of Carrie’s father Arthur on The King of Queens? Spooner. Kudos to: Andrew Goldman-HBO/New York; Monica Caraffa-The Radio Agency/Media, PA; Brian Catterson-A&E Networks; Eric Emeric-AMC Networks/ NYC; Kerri Huyck-CFB/Pasco, WA; Roz Seibold-EDA/Tucson, AZ; Pat Brady-CESD/LA; Jerry Jones-A La Carte Comm./San Francisco, CA.

Today’s Trivia Question – Sharon Gless was not the first Detective Christine Cagney on Cagney and Lacey. Who played the role in the  TV pilot movie? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Later —
Roberta Caploe

Cynthia Turner: Founder & Editor Emeritus
Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: VP, DVLPMT/LA: Solid writing skills/sharp intellect a must as well as 5-7 years exp. w/netw, prod, agts, & talent. Exp mgr. dvlpmt team, sincere interest in non-scripted tv. Send res: [email protected] (3/19)

JOB OPENING: DIR PRODS & TECH/Smithsonian Channel/NYC: Mng tech prod. dev for mobile sites, mobile apps, ITV + new platforms. 8+ yrs. wkg in digital prods and mng tech teams pref. Submit resume at www.sho.com/sho/about/careers (3/19)

JOB OPENING: MEDIA BUYER/Beacon Media Grp/Mahwah NJ: Leading kid media buyg/plng agcy looking for TV media buyer. Exp w/Donovan/MediaBank & EXCEL WIZ A MUST. Great bnfits. Send resumes to: [email protected] (3/19)

JOB OPENING: DIR RESEARCH/Sundance/NYC: Min 5+ years media research exp, strong knowledge Nielsen, MRI, Strartrack/Galaxy. Strong communication/presentation skills. Click here to apply. (3/16)

JOB OPENING: DIR SALES & PARTNRSHP/Sundance/Chicago: Proven sales track record, strong contacts, exp. developing, presenting, executing integrated promos, PM exp. Click here to apply. (3/16)

JOB OPENING: SR.WRITER/PRODUCER/Investigation Discovery/MD: Conceive, write & prod branded ent. creative for ID; 5+ yrs wrtng/prod promo, mtkg, brnded ent for brdcst or cble TV. Exprt knwldg post prod Apply: http://bit.ly/W8IRTF (3/16)

JOB OPENING: SR. IT BUSINESS ANALYST – DATA WAREHOUSING/BI SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: http://tinyurl.com/cqrdwwp (FFE0001562) (3/15)

JOB OPENING: DIR., INTEGRATED SALES & MKTG/FX Netwks/NEW YORK CITY NY: 8-10 yrs mktg exp req, exp w/ cross platforms, Agency or Ntwk exp req, strong presentation skills. Apply: http://tinyurl.com/c7vvzme (FOX000183) (3/16)

JOB OPENING: SR IT BUSINESS ANALYST – MARKETING SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: http://tinyurl.com/dyz2abg (FFE0001561) (3/16)

JOB OPENING: MGR RSCH/NYC NY: Mgr, Rsch/FX/NYC/ 3+ yrs exp in media rsrch, prefer cable/ad sales exp, Agency exp a plus, Nielsen exp req, estimates exp strongly pref’d. Apply: http://tinyurl.com/bp3h2tg (FNG0001922) (3/16)

JOB OPENING: SALES PLANNER/Adult Swim, Cartoon Network, truTV/NY: Degree & 2 yrs sales exp. Agency/Planner role from another ntwrk a +. Resumes to: http://www.turnerjobs.com/careers#/careers/job-details/135077BR (3/16)

JOB OPENING: SR ANALYST, PRICING, & PLAN’G/TV ONE/NY: Wrk w/planners, rsrch, sales ops/ad sales mgmt. BA pref’d. Min 5 yrs cable ad sales. Plan’g or inventory mgmt exp pref’d. Traffic/Stewardship systems. Visit www.TVONEjobs.com (3/15)

JOB OPENING: SR. RESEARCH ANALYST/Crown Media Family Networks/Studio City: Supports VP and internal clients through analysis and tracking of various standard and custom reports on all Nielsen Systems & ComScore databases. More info & apply click here (3/15)

JOB OPENING: SR. CAMPAIGN ANALYST/Cox Communications/Orange County, CA: Prepares data prcssing req/cmpgn matrixes to mktg. BA/BS,5+ yrs wrk exp 3+ yrs data mining, predictive modeling/analysis exp w SQL/Oracle  www.cox.com/coxcareer/ (3/15)

JOB OPENING: DIRECTOR, POST PRODUCTION/LOS ANGELES CA: Architecture and Engineering Apply: http://tinyurl.com/cbgehej (FFE0001590) (3/15)

JOB OPENING: HRIS SENIOR BUSINESS ANALYST (PEOPLESOFT/TALEO)/LOS ANGELES CA: Human Resources, Training and Labor Relations Specialist Apply: http://tinyurl.com/c2uggut (FFE0001588) (3/15)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (3/15)

JOB OPENING: TEMPORARY DIRECTOR AD SALES RESEARCH/NY: Work w/ Pricing and Planning & collaborate with Research Dept. and Ad Sales Marketing through May 2013.More info & apply: http://www.hallmarkchannel.com/jobs (3/15)

JOB OPENING: CREATIVE DIR, AMC/NYC: Seeking exceptional creative leader. Previous CD exp in on-air promo at a major network is required. Submit res http://tinyurl.com/bkphnta (3/14)

JOB OPENING: PREDITOR/NBCUNIVERSAL/NYC: Min 3yrs brdcst/ent cble ntwk exper in onair promo as wrtr/prdcr/edtr. On/offair, adsales cobrnd spnrshp & mltpltfm promo vids for Oxygn. Finl Cut Pro. Apply: www.nbcunicareers.com (9123BR) (3/14)

JOB OPENING: MEDIA ANALYST/Music Choice/NYC: Dvlpmt/Mgmt of media planning/trking system. Maximize media allocations. Evaluate ROI on mrktg cmpgns. BA/BS, 1+ yrs exp. in sales planning rqd. http://musicchoicecareers.iapplicants.com (3/14)

JOB OPENING:  PUBLISHER RELATIONS ACCT MGR/NTL/SLS/Long Is. City/NY: 3+ yrs exp/digi pub/wkg w pubs in a digi sales envir. BA in ad, bus, comm, mktg; Familiar w/digi sales language, digi bus app & process; apply @ [email protected] (3/14)

JOB OPENING: DIRECTOR OF PROGRAM SCHEDULING/VERIA LIVING TV/NYC: 8+ yrs TV Cable Network Programming experience. Responsible for strategic planning/scheduling content grids for channel. Resume/cover letter to: [email protected] (3/13)

JOB OPENING: MGR, DVLPMNT/LA: Solid writing skills/sharp intellect a must as well as exp. rsrchng, dvlpng & formatting orig prgrm ideas, sincere interest in non-scripted tv. Cvr letter/res/writing sample: [email protected] (3/13)

JOB OPENING: VP, FP&A/Crown Media Family Networks/LA: Deg req’d. Min. 7 yrs. FP&A exp. Resp: all aspects of financial plan’g/analysis incl analysis of alternative financial & strategic plans. View full/apply: www.hallmarkchannel.com Jobs (3/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SCREENVISION has four exciting internships avail. with our Sales, Marketing, Research & Campaign Management teams. Apply http://www.screenvision.com/careers/ (3/15)

SUMMER INTERNSHIP CREDITS ONLY:  Ent. PR agency looking for motivated go-getter, w/interest in PR. Communication, Journalism, English, Marketing, & PR majors preferred. Great opp to gain hands-on experience. Resume to [email protected] (3/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXPERIENCED TV PUBLICIST/LA: seeks F/T or freelance position at cable or broadcast network or studio; pitching results, strong writing skiils and solid media relationships – passionate about the work. Contact: [email protected] (3/19)

SITUATION WANTED: DIGITAL/MOBILE AD SALES/NYC: 2+ years of entertainment sales and publicity experience, Syracuse University graduate, highly determined, self-motivated & entrepreneurial: Linkedin, [email protected] (3/15)

SITUATION WANTED: Pro with software & ad operations experience seeks position with media software company. [email protected] (3/15)

SITUATION WANTED: PUBLICIST/LA: strong media relations, seeks F/T position at entertainment, music, brand and lifestyle firm. Solid pitching, writing and results. Contact: [email protected] (3/15)

SITUATION WANTED: EXECUTIVE SEARCH RESEARCHER/COMPETITIVE INTELLIGENCE: 16+ yrs experience. Seeking F/T position or contract opportunity. Strong experience in media and entertainment, consumer products and retail. [email protected] (3/13)

SITUATION WANTED: PRODUCER/CREATIVE EXEC./DIGITAL STRAT: w/experience from NBC, OWN, ESPN & Viacom. Seeking to develop and execute all aspects of high-impact multiplatform content for Teens, Hip-Hop Graduates & Women: [email protected] (3/13)

SITUATION WANTED: PRODUCTION EXECUTIVE/PRODUCER/ATL: Show Runner/Producer based in DC w/19 years experience, and passion for non-fiction/original programming. Solid writing, pitching, and editing skills: [email protected] (3/13)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Celebrity Wife Swap [p], The Taste, Body of Proof
CBS: NCIS, NCIS: Los Angeles, Golden Boy [p]
CW: Hart of Dixie, Cult
FOX: Raising Hope, New Girl, The Mindy Project
ION: Criminal Minds, Criminal Minds, Criminal Minds
MyTV: House, House
NBC: Betty White’s Off Their Rockers, Betty White’s Off Their Rockers, Go On, The New Normal, Smash
PBS: Makers: Women Who Make America [p]
Telemundo: Pasion Prohibida, La Patrona, El Rostro de la Venganza
UMA: Marea Roja, Made in Cartagena, Rosario Tijeras
Univision: Por Ella Soy Eva, Amores Verdaderos, Amor Bravio

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