Tuesday, June 29th, 2010


adult swim – Coming Soon to 9pm eastern (the best time zone)

Starting January 2011, the ratings-crushing, late-night comedy network, will begin late night an hour earlier.

Laughter will occur. Tears will flow. And money will be made.

Lots and lots and lots of money could be made by YOU.

If you like making money, just call adult swim.

Source: [adult swim] blah blah blah blah blah blah blah blah blah


Good morning. It’s Tuesday, June 29, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .  And a quick reminder — Cynopsis will be on an editorial vacation all next week, returning on Monday, July 13.

Tonight’s Premieres:
Outdoor Channel: Jim Shockey’s The Professionals at 7p; Dream Season Celebrity at 1030p
FX: Rescue Me at 10p; Louie at 11p

Tonight’s Finale:
BBC America: Ashes to Ashes at 10p


UP 61% IN HH!
Triple and double-digit audience growth
+133% W18-49      +106% W25-54
 +100% A18-49         +75% A25-54

ION Television. Positively Entertaining.

Source: Nielsen Data, for complete source information click here.


2010 FIFA World Cup ratings update: Sunday’s game between Mexico and Argentina gave Univision its highest viewership ever with 9.3 million total viewers. This match topped all former programs on Univision across all genres and has become the most-watched telecast in the history of Spanish-language television in the US. The Mexico vs. Argentina game also delivered nearly 5.6 million among A18-49; more than 3.3 million A18-34; and more than 4.0 million P12-34. Additionally, Univision drew in close to 3.7 million total viewers for the Sunday morning contest between England and Germany as well as 2.3 million A18-49 viewers; 1.3 million A18-34; and 1.4 million P12-34.

ABC Family ordered 12 more episodes of its newest one-hour scripted series Pretty Little Liars. This additional order takes the total episode count up to 22. Pretty Little Liars is based on the Harper Teen novels by Sara Shepard and the series is produced by Alloy Entertainment in association with Warner Horizon Television.

A&E Network acquired a pilot FOX discarded titled Breakout Kings, picking up 13 episodes of the 60m drama created by Matt Olmstead (Prison Break) about a group of US marshals and ex-cons working together to capture escaped criminals. The series stars Jason Cerbone, Domenick Lombardozzi, Laz Alonzo, Malcolm Goodwin and Nicole Steinwedell.

Spike TV will soon debut its new weekly comedic reality series Scrappers, premiering August 3 at 10p and 1030p. Scrappers follows three Brooklyn, NY scrap metal crews as they search the streets to find old appliances and abandoned cars to useless building materials all in the effort to turn a major profit. The teams are comprised of friends competing against each other who hope to end each day with a big daily haul. The series was filmed on location is various neighborhoods of Brooklyn and is executive produced by George Verschoor via his Hoosick Falls Productions; Michael J. Weiss and Andy Weiss serve as executive producers with Will Spjut as co-executive producer. Scrappers was created by producer Frank Fidilio and the Weisses.

Investigation Discovery (ID) adds two news magazine shows to its line-up in July, which join the network’s other news magazine offerings of 48 Hours, Dateline and its original series, On The Case With Paula Zahn:

  • 60 Minutes On ID – Hosted by 60 Minutes correspondent Scott Pelley, this 30m series gives viewers an update on stories from CBS’ 60 Minutes. Produced for ID by CBS News Productions and premiering July 12 at 8p.
  • Chasing Justice With Dan Abrams – Hosted by NBC/MSNBC chief legal analyst, Abrams, this 30m series pulls stories from NBC’s Dateline and examines the events of the crime, the investigation, the trial and finally the verdict. Produced for ID by Peacock Productions and premiering July 12 at 830p.

National Geographic Channel (NGC) penetrates the depths of freshwater regions in search of aquatic giants when Monster Fish returns with a sneak preview on July 18 at 10p. The series, featuring fish biologist, conservationist and Nat Geo explorer Zeb Hogan will move to its regular time slot of Mondays at 10p starting July 19. Following on July 26 at 9p, NGC premieres Fish Warrior with angler and world record-holder fisherman Jakub Vagner as he explores remote locals looking for a “dinosaur of the deep.” Monster Fish is produced by National Geographic Television for NGC and Fish Warrior is produced by Michael Hoff Productions for NGC.

TV Land launches a third season of its original reality competition series She’s Got The Look on August 25 at 10p. The series in its new season sports several new things such as a fresh look based in Los Angeles, a new host with Brooke Burke and a new judge with supermodel Roshumba Williams. The show continues to partner with Wilhelmina Models, Inc. to find the one beautiful, sophisticated woman over the age of 35 who will win a contract with the modeling agency and a photo spread in SELF Magazine. She’s Got The Look is executive produced by Allison Grodner and Rich Meehan with their company, Fly On The Wall Entertainment; Rachel Tung is also an executive producer. Fremantle Media distributes the series worldwide.

This fall, Madison Square Garden’s national music network Fuse will debut two new original half-hour series:

  • Lay It Down – Hosted by singer/songwriter and producer Cee-Lo Green, this show features interviews and performances from hip hop, pop and R&B artists. Produced by Bishoff/Hervey Entertainment.
  • Mad Genius – A documentary series that profiles brilliant though rebellious musical artists. Series is produced by Planet Grande Pictures.

E1 Entertainment, producer of the new cop drama Rookie Blue reported the series, which debuted simultaneously in the US on ABC and on Canada’s CanWest Global last Thursday, attracted more than 9.1 million total viewers in both countries combined. On ABC, Rookie Blue netted 7.3 million viewers while 1.8 million tuned in on CanWest Global. Rookie Blue is a Thump Inc/E1 Entertainment Production.

Last Thursday’s reboot of animated series Futurama on Comedy Central at 10p averaged a 1.9 rating among A18-49; a 4.5 rating with M18-24; and a 3.5 rating with M18-34. The sixth season opening episode also attracted 2.9 million total viewers. Futurama is from Matt Groening and developed by Groening and David X. Cohen and produced by Twentieth Century Fox Television with Rough Draft Studios, Inc. supplying the animation.


Warner Bros. announced the sitcom The Big Bang Theory has cleared in eight additional markets for off-net syndication, taking the show’s total clearances to a little more than 30 markets, cites B&C. The show was picked up by Tribune’s WPHL/Philadelphia; CBS’ WFOR-WBFS/Miami; Local TV’s WJW/Cleveland; Meredith’s KPTV-KPDX/Portland; Sinclair’s WSTR/Cincinnati and WMYV/Greensboro; Newport’s WHP/Harrisburg; and Block’s WDRB/Louisville.


The upcoming seventh season of NBC’s The Office appears to be the last for star Steve Carell. Over the weekend at the premiere of his new animated movie, Despicable Me, Carell confirmed what he said last May that the next season of The Office will be his last. Carell said he would honor the final year of his contract and was “excited” to spend more time with his family.

Reality and lifestyle production company, 44 Blue Productions is teaming with actor Rob Lowe and his company, Loweprofile to develop and produce a nonfiction series based in Washington, D.C. titled Potomac Fever. The series would follow real-life aspiring “West Wingers” as they participate in all that is politics, power, sex and love in our nation’s capital.


Friday A18-49 Analysis: UNIV finished the workweek a winner Friday night among A18-49 at 1.6/6, according to final national ratings from Nielsen. UNIV led at 8p with Hasta que el Dinero Nos Separe at 1.7/7 while ABC’s Wife Swap and NBC’s Friday Night Lights tied for #2 at 1.1/5 apiece. UNIV stayed in control through 9p with Soy Tu Duena at 2.2/8 and CBS’ Flashpoint narrowly secured the second spot at 1.2/4. ABC’s 20/20 was #1 at 10p with a 1.6/6 followed by NBC’s news magazine show Dateline at 1.3/5.

Live + Same Day Household Ratings: Friday, June 25, 2010  time period averages. Source: NTI Galaxy, as dated, Live+SD.

CBS: 3.3/7      Medium [r] 2.1/4, Flashpoint 3.9/8, Miami Medical 3.9/8

ABC: 3.2/6       Wife Swap 2.6/5, 20/20 3.5/7


NBC: 2.6/5       Friday Night Lights 2.2/5, Dateline 2.8/5

FOX: 2.2/4       Bones [r] 2.4/5, House [r] 1.9/4

UNIV: 2.0/4     Hasta que el Dinero Nos Separe 2.1/4, Soy Tu Duena 2.5/5, La Rosa de Guadalupe 1.3/3

CW: 0.7/1        Smallville [r] 0.7/2, Supernatural [r] 0.7/1

ION: 0.6/1       Criminal Minds 0.7/1, Ghost Whisperer 0.5/1, Ghost Whisperer 0.5/1

TELE: 0.5/1     El Clon 0.4/1, Perro Amor 0.4/1, Donde Esta Elisa? 0.8/2

A18-49: UNIV 1.6/6, ABC 1.3/5, NBC 1.1/4, CBS 1.0/4, FOX 1.0/4, TELE 0.5/2, CW 0.4/1, ION 0.2/1


David Nevins will become the new President/Entertainment at Showtime Networks Inc. later this summer succeeding Robert Greenblatt who is departing the company in July after completing his current contract. David was previously president of Imagine Television since 2002 and in his new role will lead all development, acquisitions and programming oversight for Showtime Networks’ channels. Based in Los Angeles, David will report to Matthew C. Blank, Chairman/CEO of Showtime Networks Inc.

Alan Simkowski was appointed SVP/Marketing Partnerships with MSG Entertainment. Alan will spearhead all activities pertaining to developing new and profitable business opportunities for MSGE and its partners including completely integrated marketing deals with local, regional and national accounts.

Discovery Communications named Rex Recka to the newly-created position of VP/International Program Enterprises  Acquisitions for Discovery Enterprises International. Rex is charged with working closely with Discovery’s US and international programming and development groups to identify and analyze specials and series for international syndication and co-financing opportunities involving third-party broadcasters. Rex will be based at Discovery’s Silver Spring headquarters, reporting to Nicolas Bonard, SVP/Discovery Enterprises International.

Arthur Schweitzer was selected as a Senior Consultant and Liaison for the NATPE 2011 Market & Conference held next January 24-26 in Miami Beach. Arthur will work with Gary Mitchell, NATPE’s European business development executive based in London, in contacting the European marketplace.

The independent online news site and magazine, Newsmax Media hired Shellie Terry Benson as Deputy Managing Editor for Newsmax. Shellie will manage Newsmax magazine’s MaxLife section which houses health, personal finance, life and trends and technology columns. Shellie will also be in charge of all of Newsmax’s health content in the magazine, online and at NewsmaxHealth.com. In her new role, she will be based in West Palm Beach, FL. Prior to this appointment, Shellie was the Executive Editor of GulfshoreLife magazine, for the Naples, FL region.

Entertainment Studios Networks tapped John McDonald as VP/Marketing to supervise and steer the company’s entire marketing spectrum. John will be involved with brand strategy, consumer media planning, working with the promotion of network distribution, affiliate marketing, ad sales partnerships and interactive online and mobile marketing efforts aligned with the company’s six 24-hour HD cable networks and 24 syndicated TV shows. Based at Entertainment Studios’ Los Angeles headquarters, John will report to Janice Arouh, the company’s new President/Domestic Distribution and Marketing. 

Edward M. (Ted) Prince Jr. advances to the newly-created position as COO for National Geographic Global Media (NGGM) where he expands his duties across all media platforms. Ted will have responsibility for the digital growth of Nat Geo’s media properties ranging from magazines and movies to television and digital media. Furthermore, Ted will oversee documentary production for National Geographic Television and will continue to manage the National Geographic Channels for NGGM among other duties. Ted reports to Tim Kelly, President, NGGM.



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This day in History:  1970 – NBC aired the “Liza Minnelli Special”

Answer to Yesterday’s Trivia Question:   Herman Simpson’s character on a popular television show from 1990, coined what catch phrase that was later ranked one of the top 20 catchphrases by TV Guide?  “HOMEY DON’T PLAY THAT!” says HOMEY D. CLOWN  from IN LIVING COLOR.  Kudos to:  Larry Miri-CBS/NY; Gabriel Alfaya-XL Worldwide/NY; Carol Porter-Jordan’s Furniture/East Taunton; Chris Day-The Weather Channel/Atlanta; Tim Rank-Cox Reps/St. Louis; Ran Salcedo-Zimmerman/Nashville; John Wood/LA; Crystal Sanchez-Scott Sternberg Prods/LA; Richard Quan-Butler Shine Stern Partners/San Francisco; david Hammargren-KCPQ KMYQ/Seattle;

Today’s Trivia Question:   The exterior shots of the home used in the opening sequence of this popular 80s sitcom based in “Connecticut,”  is in real life located on 13 Onondaga Street, Rye, New York.  What’s the name of this sitcom?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

JOB OPENING: PRIMARY RSRCH MGR/DISNEY ABC/CA: min 5 yrs exp in TV research, rtg anal & qual tsting, apt at Nielsen, strong analytical & written skills. Apply at: www.disneycareers.com (ID253863) (7/13)

JOB OPENING:  MGR, FINANCE/MTVN NETWORKS/NY: support Content Dist & Mktg group. Prepare Affil Rev budgets/forecasts & provide financial analysis & advice supporting group’s dvlpmnt of new deals/growth strats. www.mtvnetworkscareers.com  (7/13)

JOB OPENING:  SALES DIRECTOR/TV Guide Mag/LA: Exp/contacts ent media, specifically ntwrk prgmng.Increase existing bus, generate new ad rev, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (7/13)

JOB OPENING: EXEC ASSISTANT, PROGRAMMING/ Nickelodeon/NYC: 1+yrs exp. Exec Asst, Strng comm/comp skills, Strg org/detail skills, Superior organization/time mgmt skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (7/3)

JOB OPENING: PROMOTIONS & PR SPECIALISTS/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. [email protected] (7/3)

JOB OPENING: DIRECTOR AD SALES MARKETING/Hallmark Channel/NY: direct & implement advertising, direct mail, upfront, events. Min 7 yrs exp. Full posting & apply at www.hallmarkchannel.com (7/3)

JOB OPENING: AFFILIATE MKTG MGR/The Nate Berkus Show/NYC: Send & communicate clips to affiliates, write and recording vignettes, media tours, handle meet and greets, escort VIPs on set, 5+ yrs exp. www.sonypicscareers.com #204121 (7/3)

JOB OPENING: CONSUMER MKTG -F/L/AETN/ Los Angeles: Multi-pltfrm off-air/promo cmpgns fr LT prgrming-prtnrshps/evnts/vndrs/ cmpgns/5+ yrs consmr mkgt/TV.
https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=74931 (7/3)

JOB OPENING: SR DIR DIGITAL ANALYTICS RESRCH/MTV Networks/NYC: BA, 7 yrs exp. Deep knwldg digital media ind across platforms. Str analy/ldrshp/proj mgmt. Prof w/Omniture, ComScore, VideoMetrix. EOE/M/F/D/AAP www.mtvncareers.com (7/2)

JOB OPENING: TRAFFIC COORD/Comcast/FL: Receives traffic instructions, related copy, and tape information from agencies. 2 yrs exp w/ Cable/Broadcast Ad Sales/Sales Support www.ecentralmetrics.com/url/?u=6678357179-175 (7/2)

JOB OPENING: PRODUCT STRATEGY MGR, DIGITAL MEDIA/ Disney ABC TV Group/Burbank: 6yrs exp dev’ng online properties in entertainment; program mgmt across multiple digital platforms. EOE. Apply www.disneycareers.com; req 252926 (7/1)

JOB OPENING: DVLPMNT Manager/RSRCHR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 1+ yrs exp req’d (7/1)

JOB OPENING: COMM OPS COORDINATOR/Discovery Communications/NYC: Interpret/execute commercial media instructions to preserve/maximize revenue via broadcast log production. http://careers.discovery.com/: Req 9754 (7/1)

JOB OPENING: DIRECTOR, PROMOTIONS/PARTNERSHIPS-Disney ABC Digital Media/LA: 8+yrs digital mktg/online promos. Exp w/Ad Agency a +. Support ABC/ ABCNews. Need c reative thinker. Apply- www.disneycareers.com Req ID 252003. (7/1)

JOB OPENING: VP & DIR/Discovery/LA: Discovery Channel’s Dvlp/Prod team, strategic plng, content direction, channel mgt & execute prg strategies; comm & coord w/indpdt prod & prod companies outside DCL & internal dptmnts www.discovery.com Req#9762/65 (7/1)

JOB OPENING: ASSOC. MGR, MEDIA/Taco Bell Corp./Irvine, CA: Client Side! Help develop/execute national Media Plan, test markets, competitive media reporting. 3+ yrs exp. in Media planning / buying. No relo. www. yumsuccess.com (6/30)

JOB OPENING: ASST. MEDIA BUYER/DRTV/ Lockard & Wechsler, Irvington, NY: Entry level, data entry, self motivated. Must have related agency or tv sales experience. [email protected]  (6/30)

JOB OPENING: SR SPECIALIST, PRODUCT STRATEGY/ABC Family/CA: 4yrs exp product dev., program mgmt, & digital media; responsible for execution & tracking of digital products & programs. EOE. Apply www.disneycareers.com; req 252929 (6/30)

JOB OPENING: BUSINESS DEVELOPMENT MANAGER/SCRIPPS NETWORKS/NY (Chelsea): Focus on our digital strategy. Experience with all forms of Digital Media a must, TV a strong plus. Join us at www.scrippsnetworks.com , req 1652 (6/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA INTERN/Oxygen Media/NBCU(NY): Must be eligible to earn college credit, start late July & work through fall semester 2-3 days/week, passionate about TV & social media. Resume to [email protected] (7/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 9xEmmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients.15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see raycomsports.com (ROAD TRIP) [email protected] site: www.pack30productions.com (7/13)

SITUATION WANTED:  BRANDED CONTENT/Media Partnerships Sales Pro: Problem solver who specializes in negotiating multi-platform media partnerships and custom branded content solutions. Contact: [email protected] (7/13)

SITUATION WANTED: VP PRODUCTION/DIR PRODUCTION (EIC) – 12+ yrs. exp in non-scripted production & development. Looking to grow and grow with established reality team  be it network or production company. Email: [email protected] (7/2)

SITUATION WANTED: EVENT/PROD MGR (NYC): seeks ft or freelance events/project mgr job. 3+yrs in events/6yrs in production/5yrs in music industry.Willing to travel and/or relocate. [email protected] (7/1)

SITUATION WANTED: AVID/FINAL CUT EDITOR/LA: with 15 years network television experience looking for hiatus fill-in work. Charles [email protected] (7/1)

SITUATION WANTED:Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected]    (6/30)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!!  [email protected] (6/30)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  Wipe Out, Downfall, Primetime: Mind Games
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: NCIS [r], NCIS: LA [r], The Good Wife  [r]
CW:  One Tree Hill [r], Life Unexpected [r]
FOX: Hell’s Kitchen
ION: Criminal Minds, Criminal Minds, Criminal Minds
NBC: Losing it with Jillian, America’s Got Talent, Last Comic Standing
PBS: Nova, Frontline/World, P.O.V.
TELE: El Clon; Perro Amor; Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Aqui y Ahora

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