Tuesday, June 25th, 2013



5+ yrs ad sales experience with proven knowledge of Npower, Galaxy Explorer, Monitor Plus & MRI. Expertise in PowerPoint a plus.

Apply: www.nbcunicareers.com

Cynopsis: Classified Advantage

Good morning. It’s Tuesday, June 25, 2013, and this is your weekly issue of Cynopsis: Classified Advantage!

5 Ways to Understand Your Communication Style
by Gena Yuvette Davis

As a professional, how you present yourself to others is critical to your success; and although technical skills are important in doing your job well, it is how well you communicate and get along with others is the real test of your true potential.

Trust, transparency, authenticity and rapport are the four cornerstones of effective communication.  Knowing that some people just naturally click with one another – and others, not so much – we can struggle to find common ground which can lead to conflict and a negative work environment. 
What we don’t always remember, however, is that each of us approach the world differently and have different communication styles. In communication, we tend to speak different “languages.” Master communicators understand fully the four cornerstones of effective communication and they adapt their communication “language” to that of the other person.  It doesn’t mean they would give up their native tongue (who they truly are). It just means they are willing to adapt their approach in order to most effectively engage with others. Adapting our behavioral and communication styles is one of the most important ways to apply the four cornerstones of effective communication; while also being willing to respect others and put their communication style preference first.  Remember, people want to be treated the way THEY want to be treated; not the way you think they should be treated.

What are the communication and behavior styles?

No matter whose approach you study, you will find that your behavior and communication style falls into one of four categories:
The Socializer
The Commander
The Thinker
The Relator

The Socializer is open in their communication style and the focus is on people. They are enthusiastic and creative, they love to talk, love being the center of attention and they are not much for details and organization.

The Commander is closed in their communication style and the focus is on tasks.  They are highly verbal, directive, know how to inspire, yet like to be in control and can be pushy.

The Thinker is closed in their communication style and the focus is on tasks. They are detailed oriented, reserved, regimented and prefers to work alone rather than with a group.

Learn more about Gena Davis on LinkedIn: http://www.linkedin.com/in/genaydavis or http://about.me/genayuvettedavis
Facebook: www.facebook.com/truesynergy
Twitter: @brandingbabe
Pinterest: http://pinterest.com/msgenad
Google+: Gena Yuvette Davis
Skype: gena.yuvette.davis


Cynopsis: Digital Model D Awards
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Late submission deadline  June 27!

The Model D Awards is a competition to benchmark excellence in online and multiplatform video programming, advertising, technology and services in 2012-2013, as well as recognize the leading players propelling the industry into the future.

We look forward to seeing your submissions!

Click here to visit the awards webpage for information on eligibility, categories & how to enter.

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JOB OPENING: DIR AD SALES & MKTG RESEARCH/NBCUniversal/NY: 5+ yrs ad sales experience with proven knowledge of Npower, Galaxy Explorer, Monitor Plus & MRI. Expertise in PowerPoint a plus. Apply: www.nbcunicareers.com (10590BR) (6/28)

JOB OPENING: MGR, DIG SALES & ACCT MNGMNT/NY: Maintain/prospect/pitch/close & renew online advrtsng site specific nat’l brand premium dir & programmatic bus. 5+ yrs exp online ad inventory. 1-2yrs mgr exp. Cover/resume/sal req HERE (6/28)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Discovery/LA: Talented sales exec to join Digital Media Ad Sales team. Excellent solution-oriented skills. 5-7+ yrs ad sales exp, minimum 2 yrs in digital sales pref. Apply (6/28)

JOB OPENING: SR DIRECTOR, MEDIA & TECHNOLOGY ENGINEERING/The Weather Channel/ATL: Requires deep understanding of media, Digital & IT infrastructure. Engineering & Operations exp. Resume to: [email protected] (6/27)

JOB OPENING: PROGRAMMING COORD/Los Angeles: Provide support to two very busy movie executives in Lifetime Original Programming Department. Apply HERE (6/27)

JOB OPENING: TRAFFIC COORD/LA: Detail oriented & be part of a fast-paced co. Process commercials instructions & maximize ad inventory. BS deg. Req’s: B.S. degree pref’d; Min 3-5 yrs exp. [email protected] (6/27)

JOB OPENING: AR COORD/LA: 3-5 yrs exp. BS Acct’g pref’d. Book rev, verify & process billing, cash application posting to the system, General Ledger acctg, ensure accurate records & maintgood comm w/ client & ops. Resume: [email protected] (6/27)

JOB OPENING: DIGITAL INTEGRATED MKTG MGR/NICKELODEON/NYC: Dvlp mkt-leading custom dig. mktg concepts for advertising clients. Exc written/oral presentation skills.  3-5 yrs exp dvlpg dig. Integrated mktg prgrms. REQ 5822 Apply HERE (6/27)

JOB OPENING: DIGITAL INTEGRATED MKTG MGR SPONSORSHIPS/NICKELODEON/NYC: Dvlp mkt-leading digital sponsorships for advrtsng clients across Nick portfolio & Social Media. 3-5 yrs exp dvlpng dig. sponsorship prgrms. REQ 5820 Apply HERE (6/27)

JOB OPENING: START UP/PRIORITY HIRE: DIR. PROGRAM PLANNING & SCHEDULING/FUSION, ABC/Univision JV, (Miami Based): Oversee planning/sked of all long/short form content for new network. 5 yrs exp., 3 yrs US cable exp. Apply: HERE (6/27)

JOB OPENING: START UP/PRIORITY HIRE: DIR RESEARCH/Fusion, ABC/Univision JV (Miami Based): oversee all research functions for new network. Min 5 yrs exp incl primary, Nielsen, digital, ad sales. Min 3 yrs cable exp. Apply HERE (6/27)

JOB OPENING: GAME DESIGNER/APP PRODUCER/Brklyn: Resp for game design of Early Math & Literacy Apps for young children. Exp early edu. Min 5 yrs exp game design & prod. Bilingual English-Spanish highly pref’d. More info HERE (6/27)

JOB OPENING: ACCOUNT EXECUTIVE/Discovery/NYC: Talented sales exec to join Digital Media Ad Sales team to sell our digital properties. Excellent consultative sales skills. 5+ yrs ad sales exp, min. 2 yrs dig sales exp pref. Apply (6/26)

JOB OPENING: MGR, RESEARCH/IFC/NY: 3+ yrs cable/brdcst research, exp. w/ Nielsen products & MRI, Simmons, Star Media. Strong analytical, writing & verbal skills Resume: [email protected] (6/26)

JOB OPENING: VP STANDARDS & PRACTICES/MUNDOFOX/LA: Supervision, dev. & mgmt. of staff assigned to review programming, advertising and marketing materials- FCC & FTC Reg. SPANISH Must 7+ yrs. exp in tv/ent, http://goo.gl/0kOFE (6/26)

JOB OPENING: DIGITAL PROD ASST, INT’L DIG. MEDIA/NYC: Mng daily prod tasks. Passionate about digital media. Exc time mngmnt skills & Ability to work in high pressure, fast-paced prod envir. 1 yr exp dig content/prod. Res: HERE (6/25)

JOB OPENING: DIR DIG. YIELD MNGMNT, PRICING/PLAN’G/INVENTORY/Weather Channel/NYC: Dvlp/implement strategy, systems & processes to improve pricing & rev mngmnt. BA deg req’d. 5+ yrs mngng personnel activities. Cross platfor exp a + Resume HERE (6/20)

JOB OPENING: ASST/COORD/Santa Monica: Support Pres. & team @ boutique PR firm. Handle schedules, maint of acct/media databases & office systems. Strong comm, organizt’ll skills. MS Office & Photoshop. Prior PR/ent. exp. pref. Resumes: HERE (6/19)

JOB OPENING: PUBLICIST/Santa Monica: 3-5 yrs. exp. consumer, ent or TV. Work on variety of ent accts, srvce range of media rqsts.  Motivated, creative thinker w/strong writing, pitching/media relations, & organiz’l skills.  Resume: HERE  (6/19)

JOB OPENING: SHOWRUNNERS & PRODUCERS: needed for Philly-based prodco working across genres and platforms. Please put “TV” in subject line. [email protected]. (6/19)

JOB OPENING: DIR COMM/NBCUNIVERSAL/CA: 7+ yrs TV publicity exp w/unscripted series at cble nwtk or ent company. Exp interfacing w/high profile talent., execs, mgrs, producers & media. Apply: www.nbcunicareers.com (9407BR) (6/19)

JOB OPENING: EDITORIAL PROD/COMEDY CENTRAL/NY: Write/prod for dig. Platforms. Must have exc project mngt/comm skills & precise eye for detail. BA Deg 3+ yrs editorial/copy editing & web prod exp.  Apply/more details: HERE (6/19)

JOB OPENING: RESEARCH ANALYST/VIACOM/NYC: provides a critical supporting analytic role, the backbone of the team in issuing recurring reports. 1-3 yrs exp (internships incl) data analysis, cbl/brcst TV pref’d.  More info apply HERE (6/19)

JOB OPENING: DIG. PRODUCT MGR, INT’L (2 OPENINGS)/VIACOM/NYC: BA deg w/5-8 years product mngmt expe, with a proven track record of shipping great consumer products. Expertise with wireframing tools of your choice.  More info/apply:  HERE (6/19)

JOB OPENING:  SR DESIGNER/Discovery/NYC: Conceptual thinker to craft the look and feel, user-interface, and responsive designs for content across our tv ntwrk digital assets. 5+ yrs dig design exp, in ent. indstry pref’d. Apply (6/19)

JOB OPENING: SR ASIGNMENT DESK EDITOR/Fox Sports 1/LA: Newsgathering for programming. Answer phones, book feeds & crews. Monitor wires, cut video, set up live events. Req 5+ yrs relevant exp. Apply: http://goo.gl/oPNWV (6/18)


Women In Action Sports Event
SAVE THE DATE: August 13 from 4-7pm in NYC

To take place the evening before the Cynopsis Sports Business Summit (8/14 at the Grand Hyatt NY), join us for a stimulating 2-hrs with a dynamic group of women in senior sports positions talking candidly about the challenges that women still face in landing shot-calling, game-changing positions in the sports world, as well as the opportunities those same challenges present.

Networking cocktail reception to follow!
For more info, contact: Jenn Ocampo.


research, manage and update the TV market pipeline and database to include every Series available in US and International marketplace, including exhibition and sales history
Director, Content Acquisitions
ION Media Network

manage all corporate branding initiatives including the development of thought leadership content, public relations and speaking engagements
Director of Marketing and Communications – Adroit Digital
Media Math

develop, grow and maintain strong strategic and tactical relationships with exchanges, networks, publishers, data providers, and other technologies
VP, Partner Development
Media Math

educate new and existing partners about our community and products
New York Brand Strategist

manages and leads Group Creative Directors and Creative Directors in their efforts to deliver thought leadership and innovative work to their clients
Vice President, Creative
Chicago IL

educate new and existing partners about our community and products
Chicago Brand Strategist
Chicago IL

ability to sell full suite of all Razorfish services
Vice President, Client Partner
San Francisco CA

working directly with designers, researchers, and prototypers
Senior Program Manager
San Francisco CA

be the lead architect/engineer and point of contact to research the different products in this space
Principal Computer Scientist, Architect, Virtualizaton and Streaming Applicatons
San Francisco CA

define and execute BrightRoll’s partnership strategy in alignment with our product development, network development and executive team
Head of Business Development
San Francisco CA

handle the negotiating of contracts relating to the acquisition and exploitation of intellectual property rights
Attorney, Business and Legal Affairs
Maker Studios
Los Angeles CA

work with VP Finance and executive management to create and maintain annual budgets and monthly/quarterly forecasts
Senior Director, Financial Planning and Analysis
Maker Studios
Los Angeles CA

develop and Implement product go-to-market plans  strategy, pricing & marketing – working with relevant departments to execute
Director, Product Marketing
Santa Monica CA

design, manage and communicate global compensation and benefits program to assure cost competitiveness, attraction and retention of employees
Director, HR Operations
Redwood City CA

able to create a power point presentation to explain anything to anyone, including family members
Sr. Product Marketing Manager, Industry Solutions
Redwood City CA

lead analysis and provide recommendations of publisher traffic and performance with the goal of optimizing efficiency and profitability
Director of Business Operations-Platform
Redwood City CA

managing operations for a online service organization
Vice President, Operations
Emeryville CA

contribute to the product roadmap, define end user requirements for the ConnecTV platform releases, and guide the development process through delivery
Product Management Leader
Emeryville CA

develop models and processes to provide actionable, accurate forecasting, analyses, and reporting of financial and operational metrics
Director of Financial Planning & Analysis
San Diego CA

ability to transform business requirements into technical specifications
Data Scientist
Home Based, Mobile


Legendary Entertainment has named Bruce Rosenblum as President of Television and Digital Media. Rosenbaum previously served as president of Warner Bros. Television Group, where he ran the studio’s TV unit. In his new post he will oversee the division producing programming for linear and on-demand platforms as well as developing digital distribution opportunities.

Paul Kahn has joined FOX One, News Corp.’s cross-company Sales and Marketing group, as Vice President of Integrated Sales and Marketing. Kahn spent the last decade at ABC Television, a division of the Walt Disney Company, working on cross-divisional integrated sales opportunities. In his new role Kahn is tasked with seeking out new and incremental business through the development and implementation of integrated marketing techniques and developing and executing cross-platform solutions that drive revenue across all News Corp companies.

NBC News Digital has announced that Tony Dokoupil is joining NBCNews.com as a Senior Writer. Dokoupil, who previously held Senior Writer positions at Newsweek and The Daily Beast, begins his new role in September.

Veteran TV syndicator and producer Gayle Dickie has been appointed President of IC Punch Media, Inc. and the newly created VU Television Network. Dickie will oversee the network’s day-to-day operations of their multi-platform broadcast, cable, OOHD and streaming content distribution channels. Her first appointment is James Allen Bradley as Executive Vice President of Production and Operations. Bradley will be tasked with producing original content. Dickie has also appointed Meredith Waters to the newly created position of Executive Vice President of Sales and Marketing Partnerships.

Ben Gerst has been named Senior Vice President of Platform Development at FOX Sports Digital, a newly created position.Gerst, formerly Executive Director of Platform Technologies at the New York Times, will play a pivotal role in the redesign and relaunch of FOXSports.com, which will be the digital hub for FOX Sports 1, America’s new sports network launching August 17.

Ryan O’Hara has joined The Madison Square Garden Company as President of Content, Distribution and Sales. O’Hara will be responsible for setting and overseeing a long-term vision, which maximizes the growth of MSG Media and the company’s corporate technology and marketing partnerships divisions, with the goal of achieving operational excellence and optimal integration of related functions. O’Hara last served as President and Chief Executive Oficer of The Topps Company.

Stage 29 Productions has named Marc Grossmann as Senior Publicist for its nationally syndicated series The Doctors, effective immediately. A media relations expert whose experience includes daytime, primetime, syndication, broadcast and cable, Grossman last served as Senior Publicist on The Jeff Probst Show.

Telemundo Las Vegas has appointed Herb Anderson to its local sales team as an Account Manager. Anderson last served as Regional Sales/Marketing Manager at Revex, an export marketing and sales services firm. In his new position, he will play a key role in offering solutions, that combined with the station’s ratings gains, will successfully serve the needs of advertisers.

Glenn Geller has been promoted to Executive Vice President, Current Programming for the CBS Network Television Entertainment Group. Geller, formerly Senior Vice President of Current Programming, will oversee a newly combined programming department that supports both CBS Entertainment and CBS Television Studios. David Brownfield, who had been head of CBS Entertainment’s current programming department since 2004, has signed a development deal with CBS Television Studios and will begin working on the 2014-2015 broadcast season immediately.

Nightline anchor Terry Moran has been named London-based Anchor and Chief Foreign Correspondent at ABC News. As Moran makes the move abroad later this summer, he will continue to contribute to coverage of landmark Supreme Court decisions. Dan Abrams, currently a contributor on Good Morning America, is expanding his role, becoming a Nightline anchor and Chief Legal Affairs Anchor for ABC News. He will also contribute to ABC’s The Lookout.

Alphonso Van Marsh has been named Correspondent for News Services at CBS News, the network’s 24-hour television newsgathering service for CBS stations and broadcasters around the world; effective immediately. He will be based in London. Marsh formerly spent a decade reporting for CNN.

Hawthorne Direct, a full service brand response advertising agency, has named Kathi Moore as Vice President and Account Director. Moore last served as Direct Response Consultant with Hi Life Health and Beauty, in Sydney, Australia.

Talent Partners, the leader in talent and production support services for more than 750 agency and advertiser clients, has tapped Sue Renaldo as Director of Operations. A 25 year industry veteran, Renaldo will champion the company forward and enrich its operational excellence model increasingly on the global stage.

UP, America’s uplifting family entertainment channel, has appointed Nancy Cohen as Senior Vice President, Ad Sales. Cohen, a long-time cable sales executive, previously served as Director at NBCU Sales since 2010.

Later — John
John Cox for Cynopsis: Classified Advantage
[email protected]

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group 

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Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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