A CYNOPSIS MESSAGE FROM NBC SPORTS

Cynopsis: Sports
06.25.13

Good morning. It’s Tuesday, June 25, 2013, and this is your first early morning Sports briefing. 

Game 5 of the Stanley Cup Finals delivered 5.632 million viewers to NBC, according to fast national data from Nielsen. Those numbers would make it the most-watched Stanley Cup Final Saturday telecast in 12 years. The game drew a 3.2 household score for a 60% gain over last year’s Game 5 and was up 69% in viewership with 2.437 million in Adults 18-49 (+69%). Top five markets: Boston (24.4), Chicago (22.1), Providence (14.4), Buffalo (6.5) and Milwaukee (5.0).

On the Air

ESPN inked a long-term deal with the Professional Bowlers Association, locking in a new five-year deal that will broaden the league’s coverage from 25.2 hours per year to 36. The deal kicks in with the 2013 World Series of Bowling, which will debut on ESPN on Sunday, December 1, 2013. The new deal also follows the inaugural season of the PBA League, which features eight celebrity team owners, including stars Chris Paul, Kevin Hart, Terrell Owens and Billie Jean King. The second season of The PBA League will debut on ESPN on Sunday January 5, 2014.

Univision revealed that its coverage of the 2013 FIFA Confederations Cup matches featuring Italy/Brazil, Japan/Mexico, Nigeria/Spain and Uruguay/Tahiti continued to deliver triple digit growth on Univision and UniMas compared to the matches from the last tournament in 2009. To date, the 2013 FIFA Confederations Cup on Univision Networks is averaging 1.4 million Total Viewers (up 145%), 802,000 Adults 18-49 (up 134%) and 429,000 Adults 18-34 (up 105%).

NBC Sports Group named John Strong as the lead play-by-play voice for its Major League Soccer telecasts, beginning in July. In addition, the company is expanding the roles of Premier League studio analysts Robbie Earle and Robbie Mustoe, who will also contribute to NBC Sports Group’s MLS coverage as game analysts beginning in July. In addition to MLS, analyst Kyle Martino will join NBC Sports Group’s Premier League studio coverage working alongside studio host Rebecca Lowe.

On to the NBA Draft. ESPN will carry the2013 NBA Draft presented by State Farmon Thursday, June 27, at 7:30p, marking the 11th straight year the network will televise the event. Draft coverage starts with the NBA Draft Preview Show at 7p on ESPN and WatchESPN. Rece Davis, Jay Bilas and Jalen Rose will be joined by Bill Simmons to form a new main commentator team. Reporters will be on location in the four highest NBA Draft markets: Mark Schwarz in Cleveland; Josina Anderson in Orlando; Jeannine Edwards in Washington, D.C.; Shelley Smith in Minneapolis.

Around the dial on NBA TV, the network will tackle the Draft with programming that includes an all-new Open Court tonight at 8p, the network’s first-ever NBA TV Mock Draft 2013 special on Wednesday at 8p, and Draft night coverage including the 2013 NBA Draft Preview on Thursday, June 27, at 5:30p host Matt Winer along with analysts Aldridge, Anthony, Davis and Smith and Mike Brey.

The Big Ten and Pac-12 are taking on some new postseason bowl games, as the Holiday Bowlin San Diego and the Kraft Fight Hunger Bowl in San Francisco nabbed six-year agreements for teams from the two conferences to face off beginning in 2014, according to the AP.

Speaking of the Big Ten, BTN honors the best of the league’s sports from the past year with the sixth annual BTN Awards Show at 8p on Wednesday. Mike Hall hosts the half-hour show with awards going to best female student-athlete and the best male student-athlete as well categories such as Men’s and Women’s Coach of the Year.

CBS Sports Radio announced that the network as now partnered with its 300th affiliate since launching on September 4, 2012. CBS Sports Radio now boasts all of the Top 10 and 35 of the Top 50 markets across the United States.

NHL Commissioner Gary Bettman will keynote the annual Cynopsis Sports Business Summit, set to take place on Aug. 14 in NY. Tickets go on sale this week! In addition, we are holding our Women of Action cocktail event celebrating and discussing the impact women are having in the sports industry on Aug. 13. Stay tuned for more info.

A CYNOPSIS MESSAGE

Cynopsis Sports Webinar
Sports & Second Screen:  Driving fan engagement and brand ROI
Thursday * July 25 * 1:30-3:00p.m. ET

Moderated by: Chris Pursell, Director of Sports Content,
Cynopsis: Sports along with:
Chris Lencheski, President, Front Row Marketing Services
Rob Shaw, VP, Content/Media, Bloomberg Sports
Gus Weber, Sr. Director of Digital Products, ESPN with Special Guest
Hall of Fame Coach, Barry Switzer
Register here: http://www.cynopsis.com/webinars/sports-and-second-screen.

Sponsorship & Promotion

USA Gymnastics extended its partnership with Procter & Gamble through the 2016 Olympics and will serve as the title sponsor of USA Gymnastics’ national championships, now known as the P&G Gymnastics Championships and will keep title sponsorship of the Secret U.S. Classic. P&G’s benefits will also include broadcast inventory and onsite presence at USA Gymnastics’ premier events, including the AT&T American Cup, P&G Gymnastics Championships and other events.

Belkin has signed on for the 2013 Tour de France, announcing an agreement to become the title sponsor of the Blanco Pro Cycling Team through 2015. The team will now be known as the Belkin Pro Cycling Team and begin competing under its new name and logo at the 2013 race. The team jersey, bib short, team clothing, bikes, vehicles, website and social media properties have been updated with the new Belkin Pro Cycling Team logo and colors: black, white and Belkin green, and will feature both the Belkin and Linksys logos.

NASCAR is bringing back NASCAR Contenders Live Sponsored by Toyota in Chicago on September 12 for the second-consecutive year, days ahead of the first race of the 2013 Chase for the NASCAR Sprint Cup at Chicagoland Speedway. The event features all 12 Chase for the NASCAR Sprint Cup drivers interacting on stage, where they will give fans an “insider’s look at how the competitors plan to claim the ultimate prize: a NASCAR Sprint Cup Series championship.” The event will be held at the Grand Ballroom at Chicago’s famed Navy Pier from 1:30-3p.

Digital & Production

The NBA.com home page is getting transformed into Draft Central on June 27 for the 2013 NBA Draft with content that includes: a Playermetrics360-Degree Camera, behind-the-scenes video, a social spotlight, and a Best Available feature.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms

Reds vs. A’s Tonight, 10:05p. Thuuz rating: 92
Bruce has hit 7 homers in his last 8 games. Batter up. On local channels.

A CYNOPSIS MESSAGE

ON THIS DAY in 1991: Martina Navratilova wins a record 100th singles match at Wimbledon.

In The Know: What school has won the most NCAA Championships in Men’s Hockey? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who was known as the Galloping Ghost? Answer: Red Grange. Kudos: Jon Miller-NBC Sports Group/NY; David Stern-BARD Entertainment/NY; Fred Petrosino-JGG/NY; David Danowski, AE/FOX Sports Media Group/NY; Steve Posnock  Nielsen, NY; Gordon Beck-Beck Communications LLC/Northeast Harbor; Larry Kahn-Golf Channel/Orlando; Charlotte Sweet-Foster Entertainment/Atlanta; Jerehmy White-BusyBuddy Books, Inc./Glen Rock; Derrick Stasica-KHOU/Houston; Ron Salcedo-Zimmerman/Nashville; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Steve Siskind-Paramount Pictures/LA; Adam Frank-Lionsgate/Santa Monica; Jim Himmel-TCB Media/San Clemente; Don Surath-CBS Local Media/San Francisco.

Later — Chris
Chris Pursell for Cynopsis | Sports
06.25.13

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