Tuesday, June 22nd, 2010


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Good morning. It’s Tuesday, June 22, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
ABC: Wipeout at 8p; Downfall at 9p; Primetime: Mind Games at 10p
JLTV: The Shalom Show at 8p
Golf Channel: Golf In America at 9p
TNT: HawthoRNe at 9p; Memphis Beat (series premiere) at 10p


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HBO renewed its vampire drama True Blood for a fourth season comprised of 12 episodes. Production on the fourth season begins early next year in Los Angeles with a planned premiere scheduled for summer 2011. True Blood is created by Alan Ball and based on the Sookie Stackhouse novels by Charlaine Harris.

ABC is again moving the mystery series Happy Town out of the Wednesday 10p time period to make way for a Jimmy Kimmel special about the “Twilight” movies and a Castle encore. The remaining two episodes of Happy Town will air on Saturday nights in July.

Ratings in the US for the 2010 FIFA World Cup are soaring at a 16-year high. To date, through the first 14 rounds of the World Cup, ESPN and ABC generated an average audience of 3.35 million viewers. Univision has averaged 2.24 million viewers through its first 17 broadcasts.

MTV brings back a third season of Silent Library starting June 28 at 5p with 20 episodes where members of the New York Giants take on more outrageous challenges. Celebrities making appearances during the new season include musical stars Honor Society, Aubrey O’Day, Stereo Skyline as well as “Octomom” Nadya Suleman and the cast of MTV’s new scripted series The Hard Times of RJ Berger. The series is executive produced by Adam Dolgins and Frank Gregory of Fractured Hip Productions.

Comedy Central showcases up-and-coming talent with the new series Russell Simmons Presents Stand-Up at The El Rey starting July 11 at 11p.

Logo opens RuPaul’s Drag U on July 19 at 9p where RuPaul works with a group of three women each episode to help them find their drag queen potential. Each episode ends with a musical performance in front of the ladies’ family, friends and a judges’ panel. This season will feature celebrities such as Debi Mazar, Chaka Khan, Kelly Osbourne while TV celebrities Dawn Wells, Charlene Tilton and Erin Murphy enroll as students for the series’ season finale. RuPaul’s Drag U is produced by World of Wonder Productions.

Planet Green announced the line-up for the second season of its documentary film series Reel Impact airing each Saturday at 10p starting August 28 inside the network’s Verge primetime block. The schedule includes the world television premiere of No Impact Man on August 28 and the premiere of the 2009 Academy Award Winner for Best Documentary, The Cove on September 4. Other well-known documentary films airing within the Reel Impact series includes Supersize Me on October 2 and Houston We Have A Problem on October 9. Reel Impact airs through December 18. Prior to the debut of Reel Impact, Planet Green airs two other documentaries focused on the planet’s waters called One Water and Sharkwater as part of the network’s month-long Blue August water advocacy campaign.

NASCAR Media Group and Turner Sports will present its first 3D race on July 3 with the Coke Zero 400 starting at 730p. Taking place from Daytona International Speedway, the race can be viewed through DirecTV’s stereoscopic, linear N3D network where consumers with new 3D-capable sets and accessory glasses, on TNT using the network’s Wide Open format and TNT RaceBuddy via NASCAR.com.


Catch our programming line-up and
Don’t miss our latest hit series,
Without A Trace
Coming July 5th

Join the growing list of advertisers that find
ION Television…Positively Entertaining!


FearNet, the subscription VOD service will launch as a linear channel on October 1. The multi-platform channel, owned in collaboration by Lionsgate, Sony Pictures Television and Comcast will become a mostly digital-based movie channel. Talks are currently happening with several operator affiliates including the channel’s parent company, Comcast as well as Cox Communications, Verizon FiOS TV, AT&T U-Verse among others.

Sony Pictures Television announced further clearances in several top 10 markets for the syndicated talk show The Dr. Oz Show, starting in fall 2011. The newest three-year deals include renewals on Belo’s WFAA/Dallas and KTVK/Phoenix, Cox’s KTVU/San Francisco, Fox’s WFXT/Boston and Post-Newsweek’s KPRC/Houston. In addition, Hearst’s WTAE/Pittsburgh will now air the show, taking it away from Cox’s WPXI in that market. On most of these stations, Dr. Oz will assume the lead-in slot for local news. Other stations that have cleared Dr. Oz starting last week are Fox’s WNYW/New York, WFLD/Chicago, WTXF/Philadelphia and WTTG/Washington, D.C.; Gannett’s WAGA/Atlanta; ABC’s KABC/Los Angeles; and Scripps’ WXYZ/Detroit and WEWS/Cleveland.


Psychic Court, the new court show with a paranormal twist, signed Judge Larry Seidlin to preside over the proceedings where mediums, astrologists, tarot card readers, remote viewers and faith-based sensitives are enlisted to help him decide cases. The hi-def produced series is distributed by Mighty Oak Entertainment. Judge Seidlin became well-known after presiding over the posthumous Anna Nicole Smith custody hearing.

Alphas, the Syfy action/adventure pilot is shooting in Toronto, reports THR. Produced by BermanBraun Television, the 90-minute pilot will be filmed at the Cinespace Film Studios location.

Casting Call: Audition dates are set for the 10th anniversary of FOX’s American Idol beginning July 17 in Nashville. Other dates and cities for American Idol auditions are July 21 in Milwaukee; July 26 in New Orleans; August 3 in East Rutherford, NJ; August 11 in Austin; and August 19 in San Francisco. In addition, American Idol is expanding the age range of participants to 15 to 28 years old for men and women eligible to work in the US. Some restrictions apply, it is best to visit americanidol .com for more information.


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Friday A18-49 Analysis: UNIV did best with the A18-49 demo Friday night with a 1.5/6, according to final national ratings from Nielsen. At 8p, UNIV won with Hasta que el Dinero Nos Separe at 1.7/7 while NBC’s Friday Night Lights made a pass for second place with 1.0/4. UNIV remained in the lead through 9p with Soy Tu Duena at 1.9/7 and CBS’ Flashpoint came next at 1.4/5. During 10p, the two Friday night news magazine shows went head-to-head though NBC’s Dateline was #1 at 1.5/5 followed closely by ABC’s 20/20 at 1.3/4.

Live + Same Day Household Ratings: Friday, June 18, 2010  time period averages. Source: NTI Galaxy, as dated, Live+SD.

CBS: 3.4/7      Medium [r] 2.3/5, Flashpoint 4.2/8, Miami Medical 3.9/7

NBC: 3.4/7     Friday Night Lights 2.3/5, Dateline 3.9/8


ABC: 2.1/4      Miley Cyrus in London: Live at the O2 1.7/4, Wife Swap [r] 1.5/3, 20/20 3.2/6

UNIV: 1.9/4     Hasta que el Dinero Nos Separe 2.1/4, Soy Tu Duena 2.4/5, La Rosa de Guadalupe 1.4/3

FOX: 1.6/3       House [r] 1.8/4, The Good Guys [r] 1.4/3

CW: 0.7/1        Smallville [r] 0.7/1, Supernatural [r] 0.7/1

ION: 0.7/1       Criminal Minds 0.8/2, Ghost Whisperer 0.5/1, Ghost Whisperer 0.6/1

TELE: 0.5/1     El Clon 0.4/1, Perro Amor 0.4/1, Donde Esta Elisa? 0.7/1

A18-49: UNIV 1.5/6, CBS 1.1/4, NBC 1.1/4, ABC 0.9/3, FOX 0.8/3, CW 0.4/2, TELE 0.4/1, ION 0.3/1



Mike Skagerlind was appointed SVP/GM of iVillage, joining from Barnes & Noble.com where he was VP/Head of Digital media and GM, Sparknotes.com. Mike, who begins his new job at iVillage in July, will oversee the website’s strategy, site development, content as well as product development and technology. Mike will report to Jodi Kahn, EVP, iVillage.

MTV bumped Andrew Portnoy to SVP/Production, East Coast and Kimberly Rach was added as SVP/Production, West Coast. Andrew will manage pilot and series production emanating from the East Coast based in New York City. Kimberly, based in Santa Monica, will supervise pilot and series production for the West Coast. She most recently worked for Walden Media as VP/Physical Production. Andrew and Kimberly both report to Chris Linn, EVP/MTV Production.

Tribune Broadcasting’s PIX 11, The CW affiliate in New York promoted Chris Zerafa to VP/Technology, effective immediately. Chris will manage all technology, engineering and operations for the station.

Amy Berlin joins the out-of-home company Titan as EVP/General Counsel. Amy will be involved with Titan’s new business development unit in addition to spearheading the company’s legal affairs. Amy will further work with Titan’s Transit Authority partners. Based in the company’s New York office, Amy succeeds in her new position following Scott Goldsmith who was upped to President/Transit earlier this year.

Ludorum hired Megan Buecher as Director/Licensing in North America where she will oversee licensing in the US and Canada for the media company’s franchise Chuggington based from Ludorum’s New York office. Most recently, Megan worked for United Media.

Greg Siefkin takes on a new position at Technicolor as VP/DVD and Digital Sales for the West Coast. Greg was previously VP/Worldwide Sales at Sample Digital.

This day in History: 1909 – The first transcontinental auto race ended in Seattle, WA

Answer to Yesterday’s Trivia Question:   Who’s motto is “Babum, Partium, Tuneum”? WAYNE CAMPBELL on WAYNE’S WORLD  Kudos to: Kaitlyn Bergfeld-UniWorld Group/Brooklyn; Eric Adler-Eric Adler Research/Clearwater; Adam Licker-ABC Family/NY; Karen Yaldoo-Comcast Spotlight/Bingham Farms MI; Dan Whitford-Maximum Direct/Chicago; Brendan Moran-NCC Media/Chicago; Roz Seibold-EDA/Tucson; John Kukla-KDFW/Dallas; Lilian Lemer-MyMac Prods/Venice; Amanda Zolper-TokyoPop/LA; Josh Elliot-KABC/LA; Paul Blutter-General American Group/Northridge;

Today’s Trivia Question:  In a wink to viewers, in one episode of this popular early ’90s sitcom, a main character walks past the magazine rack next to the lunch counter where we see a copy of Entertainment Weekly featuring the actor’s picture and real name on the cover.  What show was this?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the Cynopsis.com website.


GOT BLOOD? Twilight Fans Get Their Fix on REELZCHANNEL.

Brand New Twilight-Themed Spotlights, Fridays in June at 5:30pm ET
Interviews With The Entire Cast All Week on Hollywood Dailies, 7pm ET
Twilight Tidbit for the Stories Behind the Saga, Fridays on Hollywood Dailies

Your Advertisers Will be Associated With Today’s BIGGEST Movies and HOTTEST Stars!

50 million homes nationwide – HD September 1st
SOURCE: Nielsen Media Research, NHI, May 2010 Universe Estimates www.reelzchannel.com/advertise

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

JOB OPENING:  EXECUTIVE SECRETARY/NY, NY Min. 3 to 5 yrs admin exp. Pref. in cable tv, radio and e-media adv. See full posting and apply to www.cablevision.jobs req 11395BR (6/29)

JOB OPENING: VP ONAIR PROMO PLANING/SCHED/Nickelodeon/NY 8+yrs onair promo planing exp, Strategic & Creative thinker, Strng knwldge of Reach &Frequency, Strng Comm & Time Mgmnt skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/29)

JOB OPENING: ACCOUNT EXECUTIVE/Elmsford, NY:  Seeks AE for local ad sales.3 5 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 11402BR (6/26)

JOB OPENING: ACCOUNT EXECUTIVE/BROOKLYN NY:  Seeks AE for local ad sales.1 3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 9911BRHi (6/26)

JOB OPENING: ADMINISTRATIVE ASSISTANT/Hallmark Channels/NY: Supports Lifestyle Programming & Marketing execs and team in NY regional office. View full posting & apply: www.hallmarkchannel.com “Jobs” (6/26)

JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (6/26)

JOB OPENING: VP MUSIC BUS & LEGAL AFF/ABC/LA:Min 10 yrs music/TV prodn; JD, top negot/draft skills; advise rights/uses musical content & copyright/IP issues; knwldg of TV music legal concepts. Appl: www.disneyabcjobs.com #253103  (6/26)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: data validation/entry; crspnd w/clnts & int. depts. Attn detail, MS Suite,min. 2 yrs office exp req’d. Paradigm/Brdwy Sys; Ad Sales Traffic exp a +; $17-$22 DOE Visit: www.tvoneonline.com (6/25)

JOB OPENING: SR RESEARCH ANALYST/Nickelodeon/NYC: 2 yrs exp TV ratings resrch; comp Nielsen (Startrak, NPower, MktBreaks). Prof Excel; str analy sk. Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP. Apply www.mtvncareers.com (6/25)

JOB OPENING: RECRUITER/HBO/NYC: 5-7 yrs recruiting exp. in an “in-house” or “corporate” recruitment dept. Execute full life-cycle recruitment at all levels. Apply: http://bit.ly/95TeeZ , Req#117694 (6/25)

JOB OPENING: OOH & MAG. MEDIA PLANNER & BUYER/Pearl River, NY (15 miles from NYC): Min 3 yrs exp. in both mag. and OOH buying req’d. Resumes to: [email protected] or call 845-732-8943 (6/24)

JOB OPENING: DIGITAL RSRCH MGR/DISNEY/CA: 4+ yrs exp in digital research, media analytics tools, strong analy/written skills, BA/BS req. Apply at: www.disneycareers.com (ID250326)  (6/24)

JOB OPENING: ASSOC DIR, DIGITAL MKTG/National Geographic Channel/DC: 7+yrs Digital Mktg exp w/in Adv Agency a plus. Leads strategy & execution of all digital mktg efforts for NGC & NGWild. Apply @ www.foxcareers.com ref. FNG20095 (6/24)

JOB OPENING: DIRECTOR OF AD SALES RESEARCH/FX/ NYC: 6+ yrs exp at a media company in Ad Sales Research. Expertise in Nielsen, MRI, Simmons, etc. Exp with mngng & training other analysts. Apply @ www.foxcareers.com ref. FNG20042 (6/24)

JOB OPENING: PROD COORD/Sesame Workshop/NYC: Int’l exp. speaks Urdu & knows Pakistani culture; provide prod oversight on local adaptation of U.S. brand.Orgnzd/strong script skills/team player. [email protected]  (6/23)

JOB OPENING: DIR, DIST FLD SALES/LA:  Mng MSO accts/mkting initves/bdgt/strgy pln/team mgmt/5+yrs cble sles exp/  apply at www.aetn.com https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=73953 (6/23)

JOB OPENING: SR MGR DIGITAL SALES PROGRAMS/ABC/NY:  Work w/digital team, create pkgs/sponsorship opps, shepherd the implementation, ensure seamless execution throughout the life of the campaign www.disneyabcjobs.com # 250802 (6/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/29)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/29)

SITUATION WANTED: PROJ MGR, INTERACTIVE PLATFORMS: Ideation and Implementation Expert, Brand-to-Consumer Exp: Moving to NYC 6/29. Looking for FT. 2+ yrs exp in digital media, 3+ in brdcst. http://www.linkedin.com/in/thomaskopczynski (6/25)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/25)

SITUATION WANTED: Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (6/24)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  Wipe Out [p ], Downfall [p ], Primetime: Mind Games [p ]
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: NCIS [r], NCIS: LA [r], The Good Wife  [r]
CW:  One Tree Hill [r], Life Unexpected [r]
FOX: Hell’s Kitchen
ION: Criminal Minds, Criminal Minds, Criminal Minds
NBC: Losing it with Jillian, America’s Got Talent
PBS: Nova, Frontline, P.O.V.
TELE: El Clon; Perro Amor; Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Aqui y Ahora

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