Tuesday, June 21st, 2011

Cynopsis: Sports

Good morning. It’s Tuesday, June 21, 2011, and this is your first early morning Sports briefing.

Domination has its perks, as well as its downside. Rory McIlroy’s record-breaking performance at the US Open on Sunday may have launched the career of a new superstar in the sport, but ratings took a hit for NBC, which saw overnights slip 26% to a 5.1 in metered markets. A number of factors were in play, however, for the ratings slide. Not only was his victory nearly certain before he teed off, which may have put off viewers, but the east coast location also placed a tournament in a rougher timeslot compared to last year, when the US Open was held in the west coast and pushed coverage well into primetime. The overnight rating did match, however, the score for the same Sunday at the 2009 Open.

On the Air

With Fox’s deal with NASCAR set to expire in 2014, the company is already holding talks for an extension and may move multiple races to Speed if an agreement is made. A Fox Sports spokesman confirmed the talks, which one executive described as preliminary. Fox currently has an eight-year, $1.76 billion contract with NASCAR and ratings moved upward this season with the network averaging a 5.0/11 and 8.6 million viewers per race. That audience average marks a three-year high for the channel, up 9% over 2010 and posting year-to-year bumps across every major male and adult demographic.

Today could mark a key date in the future of the NFL lockout, with owners set to convene to discuss negotiations with the players for a new CBA. The gathering marks the first meeting called by the league to be dedicated solely to labor issues, with owners and representatives from all 32 teams set to be on hand and advised to prepare to stay an extra day. Expected to be on the agenda will be the state of discussions on a salary cap, rookie pay, free agency as well as revenue sharing.

Tomorrow night marks the 2011 NHL Awards, which will air on Versus and CBC at 7p. The league has lined up Jon Hamm, Jerry Bruckheimer, and Kevin Smith as some of the celebrity presenters for the annual event, which will take place at the Palms Hotel in Las Vegas. NHL Network and NHL.com will carry the red carpet festivities beginning at 5p.

After accusations of bribery led to a sport-wide scandal, FIFA VP Jack Warner has left his position despite the governing body dropping a bribery charge against him. Warner and was suspended by FIFA last month amid corruption accusations throughout the organization. In a statement, Warner said he resigned by his “own volition and self-determination.”

In a move that will almost certainly lead to the sale of the Los Angeles Dodgers, MLB Commissioner Bud Selig has turned down Frank McCourt’s 17-year, $3 billion TV rights deal between the team and Fox, citing that the deal was not in the team’s best interests. Selig was able to break the agreement due to the league’s debt-service rule, which prevents franchises from borrowing on future assets in order to pay current bills.

Fox Soccer has announced that its coverage plans for the United States’ 2011 CONCACAF Gold Cup semifinal match against Panama tomorrow from Reliant Stadium in Houston. Pregame coverage is set to begin at 6:30p, with a 7p kickoff. JP Dellacamera and Kyle Martino take the broadcast booth to call the game, with sideline reporting from Brian Dunseth

It’s the UFC vs. the UFC in the Octagon on Sunday, now that Spike TV has announced an all-day marathon showcasing some of the promotion’s best fights from Nate Marquardt. The special is slated to run from 1p to 11p, and run against UFC on Versus 4 at 9p, which will feature Marquardt’s debut in the welterweight division against Rick Story. No word on if this will affect negotiations between Spike and UFC in a renewal of their TV contract.

ESPN will be covering this year’s Special Olympics World Summer Games Athens 2011 on ESPN3.com and ESPN.com. The Games are set to kick off on June 25 and run through July 4 in Greece. ESPN3.com will serve as the exclusive live outlet for the opening and closing ceremonies in the United States.

VH1 is broadening its own sports franchise, announcing that the channel will premiere spinoff series Basketball Wives LA on Monday, August at 8p. The cast is set to include Kimsha Artest (wife of LA Laker Ron Artest),  Gloria Govan (fiancee of Laker Matt Barnes), Laura Govan (sister of Gloria Govan) and Jackie Christie (wife of former LA Clipper Doug Christie) and Imani Showalter (ex-fiancee of Charlotte Bobcat Stephen Jackson) as well as others. Ten episodes of the series are slated to run.

Sponsorship & Promotion

ESPN has turned to Gildan Activewear Inc, inking a multi-year deal that will give Gildan title sponsorship for the New Mexico Bowl. The Gildan New Mexico Bowl now boasts a new primary logo, and was created by Tim DeLisle of DeLisle and Assoc. of Mauldin, S.C..

The WNBA, in partnership with Natural Resources Defense Council (NRDC), will tip off WNBA Green Week today where the entire league will team up to raise environmental awareness, with players wearing special oncourt apparel and participating in hands-on community service projects. The WNBA.com microsite, www.wnba.com/green , will feature green tips for fans as well as interviews with WNBA players exploring why environmental awareness is important to them. In collaboration with the NRDC, the WNBA purchased Renewable Energy Credits to off-set energy used at all WNBA arenas hosting games throughout WNBA Green Week.

The Associated Press is reporting that Red Bull is flying away from NASCAR, and will no longer participate in the sport following the end of the season. Red Bull serves dual roles in NASCAR, both owning and sponsoring a two-car NASCAR team, although the team has struggled since its inception in 2007.

Rutgers University has locked down a sponsor for naming rights to its football stadium, according to multiple reports, agreeing with High Point Solutions for a multi-year agreement for the team’s home.

Digital Fields

NBA Digital has unveiled its online plans for Thursday’s NBA draft, developing content leading up to and during the selection process, with features that include video interviews with players selected, live chats, social media commentary through the NBA Facebook page and Twitter account. In addition, the platform will present a behind-the-scenes look at the prospects as they go through their NBA indoctrination which will include moments such as touring New York City, being fitted for their draft day suits, to meeting with the media.

The NHL is reporting upticks from the Stanley Cup, not only from its broadcast partners, but from its digital sites as well. NHL.com, saw the average daily unique visitors count during the Stanley Cup Final rise 26 percent over last season, with total visits up 28% and video starts growing by 26%. For the entire Stanley Cup Playoffs, traffic increased by 18% in the U.S. and 32% in Canada.

Top Social Programs in Sports for the week ending June 19, according to Socialguide.com’s Social 100:

1)      Stanley Cup Final Boston Bruins at Vancouver Canucks 06/15/11 NBC
2)      Stanley Cup Final Vancouver Canucks at Boston Bruins 06/13/11 NBC
3)      US Open Golf Championship Final Round 06/19/11 NBC
4)      US Open Golf Championship Second Round 06/17/11 ESPN
5)      NY Yankees at Chicago Cubs 06/17/11 CSN/YES
6)      US Open Golf Championship Third Round 06/18/11 NBC
7)      Texas Rangers at NY Yankees 06/15/11 ESPN
8)      US Open Championship Opening Round 06/16/11 ESPN
9)      New York Yankees at Chicago Cubs 06/18/11 Fox
10)     Texas Rangers at NY Yankees 06/14/11 Various

The Main Event

More Wimbledon action on ESPN2 starting at 7a

ON THIS DAY in 1970 – Brazil beats Italy, 4-1, to win the World Cup in Mexico City

Answer to Yesterday’s Sports Trivia Question: In which Grand Slam event does Chris Evert hold the most championships? Answer: Chris Evert holds 7 Championships from the French Open, the most of any of the Slams. Kudos: Adam J. Holzer – AJH Media & Sponsorship/NY; Jude Tummillo – Clear Channel/Rutherford; Carol Teichman – Comcast Spotlight/Bloomfield; Paul Brewer – Turner Sports Illustrated Digital/NY; Connie Wang – Tennis Channel/Santa Monica

In The Know:  When was the last time the Dodgers won the MLB Championship?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cyn opsis | Sports
June 20, 2011

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe from this edition, click here

Agree or disagree? 

In My Opinion …

What exactly is in the water in Boston? When the Patriots are the local team that has the longest drought in Championships, something seems to be clicking with teams in that market. While some editorials cite solid and smart ownership of the teams, which is obviously a factor, there is something to be said for the rabid fan base and solid media coverage within the market. Large crowds, high merchandise sales, and a draw for star athletes helped propel the Bruins to the Cup this year, helped deliver the Celtics their rings in 2007-2008, and broke the Red Sox curse in 2007. Analysts can say that Boston’s big market gives them an unfair advantage, but what other major city is finding this type of success? Maybe it’s time to pity the poor Patriots, who haven’t won since 2005. Nah…

Send in your views for posting here to chris [email protected] under Emails to the Editor …

It’s chicken and egg! Smart ownership invests in players, team, stadium/park when they are confident there is an appreciative fan base. Media ownership invests in better writers, websites, talk hosts and reporters when the fan base can’t get enough. Good players want to come to cities that appreciate their talent and where THEY are the story. But the fans make the market. They feed The Tradition! If they aren’t into it, you get the Tampa Bay Rays.

Interesting observation I heard yesterday on talk radio.  When has one city had four active championship coaches all coaching/managing at the same time? Francona, Belichick, Rivers, Julien

Can’t think of another yet.

Beverly Tilden

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP www.mtvncareers.com (6/28)

JOB OPENING: MGR, CABLE & MEDIA AFFIL SALES & MKTG/Here Media Inc/NY: Est/main affil cable & satellite mktg prtnrshps/promos. 5yrs exp TV affil mktg, sales. Res & sal req: [email protected] Info: http://advocate.com/Careers.aspx (6/28)

JOB OPENING: PRODUCER & SR PRODUCER/WWE/Stamford, CT: Demonstrated ability to develop programming from concept through creation. Ability to create new & innovative programs. Proven background & experience. Apply: wwe-careers.com/ (6/28)

JOB OPENING: FREELANCE MOBILE PROD/SESAME WORKSHOP DIGITAL MEDIA/NYC: 5+ yrs of interactive media exp, incl1+yr producing native mobile apps on iOS & Android. Res/cvr: [email protected] Plz put job title in subj line (6/28)

JOB OPENING: SOCIAL MEDIA SPECIALIST/Global Multimedia Co./NYC: Mngmnt, dvlpmnt, execution of social media strategy. 5+yrs exp. Strong comm skills, w/proven writing talent. Accomplished strategist/project mgr. [email protected] (6/28)

JOB OPENING: S & P COORD/DISNEY/BURBANK Review daily broadcast log; compliance with FCC procedures. Process promo/synergy spots; work in multiple databases. TV experience needed. disneycareers.com REQ 308764 (6/28)

JOB OPENING: SHOWRUNNER /Miami & Philadelphia: Must have strong leadership skills, experience in home renovation programming and developing new but promising talent. To apply: [email protected] (6/25)

JOB OPENING: DR ACCT EXECUTIVE/Marathon Ventures/New York: 2+ yrs DR exp, rapidly growing/team oriented work environment. Attn to detail, problem solving, exc comm and math skills. Email: [email protected] (6/25)

JOB OPENING: MGR PROGRAM SCHD/Fuse/NY Implement creation and schd of program planning strategies to drive rtgs, & satisfy ad sales efforts. 3-5 yrs exp in prg. & must know Nielsen ratings. http://bit.ly/j38vna (6/25)

JOB OPENING: DIGITAL MEDIA MGR/WFTV/Orlando: 3 years managing digt. media. Exp. writing/posting to news website 4 person team. News, sales, marketing integration on 3 platforms. [email protected] (6/25)

JOB OPENING: SALES MGR/Home Team Sports, FSN Detroit, MI: Mng ad sales staff, sales operations, and building relationships with agencies & direct clients. Requires 5+ yrs exp in ad sales management in media. www.foxcareers.com (6/24)

JOB OPENING: VP SCHEDULING, NAT’L GEOGRAPHIC WILD/DC: Resp. for prgrm plan’g, strategy, & scheduling for Nat Geo Wild. Mng all interdepartmental comm with Ad Sales, Mktg, Rsrch, Production & Business Affairs. www.foxcareers.com (6/24)

JOB OPENING: VP DIGITAL MEDIA OVERSEES BRAVOTV.COM/NY: Job# 2089BR Responsible for strategy & execution of editorial, operations, ad sales & new business opprt. & partnershps. 7-10 yrs in a fast-paced web envrmt. nbcunicareers.com (6/23)

JOB OPENING: DIR AD SALES/VeriaTV/NY:  Looking for a Strategic/Collaborative mgr. Grow rev for a mulitplat-media co focused on dig. expansion. 8+yr Cable TV & online exp a must http://www.veria.com/careers/Veria_Ad_Sales_Director.pdf (6/23)

JOB OPENING: DIR SCHEDULING/History/A+E Nets/NY: Direct the timely planning & scheduling of History nets. 5 + yrs plng & sched exp within a cable or brdcstnet.To apply: www.aetn.com/careers.html (6/23)

JOB OPENING: DEV. & PRODUCTION MANAGER/National Geographic TV/DC: Seeking exp’d mgr to oversee prod dvlpmnt for non-fic theatrical prod for giant screen films, feature docs & 3D content prod.  Apply www.nationalgeographic.com, job ID 4714. EOE (6/23)

JOB OPENING:  HR BUS PARTNER, L.A./NY:  New York Serve as a business partner and resource to A+E Networks L.A. office for all HR needs  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=101108 (6/23)

JOB OPENING:  MGR, FINANCE-INT’L/NY:  See full job description and apply at www.aetn.com/careers https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=93777 (6/23)

JOB OPENING:  VP INTERNET SALES REV/ABC/NY: Oversee budgets/forecasts/plnning for digital Ad Sales dept, 10+ yrs industry/financial analysis exp, MBA preferred apply disneyabcjobs.com  Req # 307596 (6/23)

JOB OPENING: VP RESEARCH PROGRAM & PRIMARY/Style/LA/NBCUniversal: Identify opps to increase audience share & remain competitive in TV/new media. Synth insights & trends; pkg & present findings 7+yrs (#2023BR) www.nbcunicareers.com (6/22)

JOB OPENING: VP SALES RESEARCH/Style & Sprout/NY: Drive sales & rev strategies; prod & introduce thought leadership research to help shape Style Network & PBS Kids Sprout. 7+yrs ntwk rsrch exp (Job#1982) www.nbcunicareers.com (6/22)

JOB OPENING: SR. WRITER/PRODUCER/NY: Please see full description and Apply at: www.aetn.com/careers.html (6/22)

JOB OPENING: ONLINE SALES EXEC/NCC/NYC: Prospect, dvlp & close sales for online and Digital Media prod lines. 5+yrs dig media exp. Strong knwlg online & advanced Advrtsng space. BA/BS deg pref’d. Res: [email protected] (6/22)

JOB OPENING: WRITER/PRODUCER /Nickelodeon Preschool/NY: responsible for developing and executing highly creative and innovative on-air promo and image campaigns. Apply at: www.mtvnetworkscareers.com (6/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Internship/NYC: Growing Emmy-award winning production company seeking highly motivated, energetic production intern to work on multiple television/video projects. Could lead to paid position. [email protected] (6/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (6/28)

SITUATION WANTED: LA… .Experienced sales/ marketing ,biz development pro seeking position in XYZ!! Solid resume and excellent references. Very adaptable!!!! email: [email protected] (6/28)

SITUATION WANTED:LA. Exp’d director/ producer seeking position in production, development or sales at a feature film/ TV production company or studio, 15 years exp in commercials, TV and film. contact: [email protected] (6/25)

SITUATION WANTED: ENTERTAINMENT MARKETING EXECUTIVE (NY) seeks SVP/VP Marketing position in television. Integrated, cross-platform planning, strategy, branding, partnerships, business development. [email protected] (6/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/25)

SITUATION WANTED: PROJECT & BRAND MANAGER, LA: Pro w/ Bachelors in TV&Film. 5years with broadcast & cable nets. Seeking new challenges. Experienced with all platforms & events CES, Comic-Con, E3 & Promax. E-mail [email protected] (6/24)

SITUATION WANTED: RESEARCH DIR/SALES 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. How can I help you? Email: [email protected] (6/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (6/23)

SITUATION WANTED: INTEGRATED CREATIVE DIRECTOR in NYC seeking a full time position. Conceptual, strategic and highly accomplished with Key Art, ProMax/BDA, and MARK awards. Contact: [email protected] (6/23)

SITUATION WANTED: Television pro looking for TRAFFIC/OPERATIONS MANAGER/TRAINER/ANALYST position. Over 10 years broadcast exp. [email protected] (6/22)

SITUATION WANTED: I’ve developed a reality TV show based on the life of a homeless Georgia Tech graduate MENSA member working for the Regular Guys morning radio show out of Atlanta. Studio assistance wanted. [email protected] (6/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2011

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/10/24: NBCUniversal surpasses 2020 numbers, with more than $1.25 billion in Olympics ad rev

Wednesday April 10, 2024 Today’s Premieres Peacock: Hapless ESPN+: Tryouts Hulu: Sandland: The Series Crunchyroll: The Many Sides of Voice Actor Radio, Viral Hit IN THE NEWS CBS has renewed Dick Wolf’s trio of FBI dramas – “FBI,” “FBI: Most Wanted” and “FBI: International.” Flagship show “FBI” received a three- season renewal, encompassing seasons seven […]