Cynopsis: Sports
06/14/11
Good morning. It’s Tuesday, June 14, 2011, and this is your first early morning Sports briefing.
The Dallas Mavericks delivered a powerful game six, not just to the team but for ABC as well, which scored the highest preliminary television rating for a Game 6 in 11 years. The Mavericks’ championship-clinching win over the Miami Heat on Sunday delivered a 15.0 overnight rating to the network to mark the best score since the Lakers clinched the title over the Pacers in 2000. The rating was up 22 percent from last year’s Game 6. Overall, the matchup between the two teams gave ABC the second-most viewed finals since 2004, averaging 17,280,000 viewers, 11,725,000 household impressions and a 10.1 rating, trailing only last year’s Lakers/Celtics series.
Wimbledon is now a week away, and ESPN and Tennis Channel have locked in coverage plans throughout the tournament. Coming off a hot French Open, both networks will make full use of the growing Rafael Nadal, Novak Djokovic, and Roger Federer rivalries. ESPN will be adding hours to its broadband, mobile and interactive TV platforms, deliver ESPN 3D’s first tennis matches ever and showcase the debut of Chris Evert on its broadcast team as part of its programming lineup, which begins June 20 on ESPN2. In addition, ESPN3.com is set to showcase 650 hours of coverage.
The company’s other digital plans on ESPN.com will include:
- Courtcast: A multi-tool application with all-court scoring, match stats, Cover It Live conversations, poll questions, rolling Twitter feeds and scrolling bottom line;
- Slam Central: A daily destination for all Wimbledon fixtures;
- Grass Stains: A daily notebook wrapping up the best and worst of the day;
- Digital Serve: Daily original videos previewing the next day;
- Skype Hype: Instant video analysis of notable matches with Greg Garber;
- Star Watch: Daily blog focusing on one of the game’s elite.
Across the dial, Tennis Channel will introduce analyst Lindsay Davenport as the newest member of its on-air team during the network’s Wimbledon coverage, The former Wimbledon singles champion will work with Martina Navratilova, host Bill Macatee and fellow analyst Justin Gimelstob on the four-hour nightly tournament show Wimbledon Primetime, which begins Monday, June 20, at 7p. This year, Tennis Channel will televise 40 hours of first-run Wimbledon Primetime for 10 nights and another 40 hours of same-night, encore telecasts.
Following controversies and scandal at some of its highest profile institutions, NCAA President Mark Emmert is inviting around 50 Division I presidents and chancellors to discuss the future of university athletics. The summit is set to take place in Indianapolis on Aug. 9 and 10 where leaders will discuss the state of collegiate athletics and discuss the direction for the division for the coming years. Issues are expected to include fiscal sustainability in Division I, expectations for student-athlete academic success, determining the limits of commercialism and improving athlete behavior.
Adam Helfant has announced that he will step down as executive chairman of the ATP World Tour at the end of the year, citing “professional reasons.” Helfant joined the ATP in 2009 after serving as VP at Nike.
Univision continues to strike gold for this year’s 2011 CONCACAF Gold Cup, announcing Monday that the network’s coverage of Mexico vs. Cuba scored a 2.2 overnight household rating, according to Nielsen, and earned a second-place finish in primetime last Thursday among men 18-34 and men 18-49. Online, Univision reports that the match scored more than 40,000 unique media players during the 10p hour. The match averaged 4.9 million persons 2+ and 1.8 million among adults 18-34.
FOX Soccer is lining up its own coverage of the Gold Cup tournament, and will carry the United States final 2011 CONCACAF Gold Cup Group C match tonight against Guadeloupe. JP Dellacamera and Kyle Martino will call the game in the broadcast booth with in-game sideline reporting from Brian Dunseth. The U.S. can secure a Gold Cup quarterfinal berth with a win over Guadeloupe. Fox Soccer will also carry the quarterfinals on June 19 or 19, the semifinal on June 22 and the final on June 25.
Sportsman Channel is counting down to a new lineup that include 25 new, original series for the channel. Rollout for the pack of shows is set to begin on June 27 and will include: Trijicon’s World of Sports Afield, A Hunter’s Life, Brotherhood Outdoors, Savage Outdoors, On Your Own Adventures, Major League Bowhunter, Extreme Outer Limits TV, Wild Fish-Wild Places, Doug Koenig’s Championship Season, Whitetail Country, Territories Wild, Hollywood Hunter, Hollowed Ground Outdoors and Tac TV.
Hofstra is set to get football again, at least for a day. Fox NFL play-by-play voice Kenny Albert has signed on to call the play-by-play for high school sports and activities network MSG Varsity on June 21 for the United Healthcare Challenge high school football all-star game, set to take place from Hofstra University on Long Island. This will mark the first time the event has been broadcast live and features New York City all-stars facing off against Long Island all-stars to benefit the Boomer Esiason Foundation.
There is some movement among east coast NCAA teams, but no, it’s not the Big East. Pioneer Football League Commissioner Patty Viverito announcing Monday that Mercer University and Stetson University have accepted the league’s invitations for membership. Both institutions will begin play with the 2013 season, boosting the league’s membership to 12 teams.
Sponsorship & Promotion
HRTV is undergoing a rebrand, creating a new moniker and logo in “HRTV, The Network for Horse Sports” designed to showcase the network’s commitment to racing as well as showjumping, rodeo and equestrian competitions. Approximately 40 percent of HRTV’s weekly programming slate is now dedicated to equestrian programming, with racing content accounting for the remaining 60 percent.
The NBA and Kia Motors America and partnering for the upcoming 2011 draft, inking a deal that will make the automaker the official automotive partner and the presenting partner of the picks. The 2011 NBA Draft presented by Kia Motors will be held at Prudential Center in Newark, N.J. on June 23 and will be televised live on ESPN. As part of its presence at the NBA Draft, Kia Motors will have two vehicle displays outside the Prudential Center with signage and brand ambassadors, as well as a “green screen” photo area on the arena concourse where fans will be able to take a “virtual” photo that will depict them as a draft pick on the official NBA Draft stage.
Macy’s went down with Miami on Monday, after a full-page ad congratulating the Heat and offering championship T-shirts and hats proclaiming them champs ran in The Miami Herald. The ad ran beneath a story about the Heat’s loss in the series. The Herald ran a correction for the mistake.
Digital Fields
NASCAR.COM is jumping into the social gaming track, announcing the launch of the NASCAR Pro Championship presented by Sprint, the first-ever NASCAR social gaming experience, as part of Car Town, the largest automotive and motorsports game on Facebook. The launch of the game coincides with the coverage of TNT’s Summer Series and will run through the finale of the 2011 NASCAR Sprint Cup Series in November. The game allows fans and Facebook users the chance to compete with friends in a sponsored race where completing certain activities will earn them with virtual rewards. As title sponsor, Sprint will also be on hand, with race graphics throughout, including a branded vehicle, race entrance, victory lane and leaderboard.
NBA Digital had its own victory following the conclusion of the NBA Finals, delivering 141 million video streams and 401 million page views during the series, for an increase of 89% and 11%, respectively vs. last year’s records. In addition, NBA Mobile downloads for the NBA GameTime app grew 37% compared to last year.
MLB.com is pitting some of baseball’s all-time greats against each other, as part of an online bracket tournament dubbed Midsummer Classics. Fans will be able to vote for their favorite Midsummer Classic moment from a pool of 16 to determine the greatest moment ever at the MLB All-Star Game. Each moment will be narrated by MLB Network’s Bob Costas and presented in a short video that will be available on MLB.com
Top Social Programs in Sports for the week ending June 12, according to Socialguide.com:
NBA Finals Dallas Mavericks at Miami Heat 06/12/11 ABC
NBA Finals Miami Heat at Dallas Mavericks 06/09/11 ABC
NBA Finals Miami Heat at Dallas Mavericks 06/07/11 ABC
2011 Stanley Cup Final Boston Bruins at Vancouver Canucks 06/10/11 Versus
2011 Stanley Cup Final Vancouver Canucks at Boston Bruins 06/06/11 Versus
The Main Event
After a stunning loss to Panama, the US looks to reach the quarterfinals tonight against Guadeloupe on Fox Soccer.
ON THIS DAY in 1963 – NY Met Duke Snider hits his 400th homerun
Answer to Yesterday’s Sports Trivia Question: Who won the last NFL Pro Bowl Game? The NFC. Kudos: Bridget Burke – CBS Interactive – Sports/Atlanta; Jane Degen – Mass Relevance, Inc./Austin
In The Know: Now that the Mavericks have claimed the NBA Championship, what was the last professional team in Dallas (from the traditional “big four” sports) to be crowned champion? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Chris
Chris Pursell for Cyn opsis | Sports
June 14, 2011
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Agree or disagree?
- In My Opinion …
- In spite of their newly-found paydays, recent scandals have only highlighted the growing flaws within the NCAA. The organization is in trouble, and it’s only going to get worse if doesn’t start making a stand and provide proactive leadership, even if the decisions aren’t popular. Passing the buck and blaming the BCS, USC, Pryor, Tressel, the state of Arizona, and so forth isn’t going to make these issues go away. Recently, coaches at some of the BCS schools have been vocalizing support to begin paying players, an idea that sounds terrific on paper, and is perhaps deserved. But when you look at school athletic budgets, you quickly realize that the only universities that are able to afford this are the BCS schools, leaving behind the vast majority of the country’s institutions. If NCAA executives don’t provide the leadership necessary to execute some sort of vision soon, maybe those columnists suggesting a BCS split is in the future will be on to something.
Send in your views for posting here to chris [email protected] under Emails to the Editor …
Chris!
I enjoy reading your opinions on the Cynopsis Sports emails I get… I’ve coached basketball at every level, high school thru the pros and I spend half my time as a sports choreographer/coordinator/consultant on movies, TV and commercials (one of the main reasons why I subscribe to you guys!)
Today’s topic about the NCAA really caught my attention because I agree with you 100%. The NCAA wants to show that they have a firm grip on these programs and try to flex their muscle… what went on at USC and Ohio State is not uncommon, they just happened to punish 2 programs that because of who they are can bounce back fairly quickly. If this happened to other schools such as Georgia State, UTEP or even a school like Hawaii, it would devastate them like no other… SMU had the death penalty in the 1980’s and they had a hard time recovering from that. As for paying players, I personally think that is what they should do but the NCAA would have to subsidize the whole program in order for every school to pay their players… you are right when you say that only the BCS schools can afford it and even then there are some schools that would not be able to stay afloat.
There is no sure way to get this NCAA thing straight, college athletics especially football and for some schools basketball is a BIG money maker, programs and conferences make millions and the rich keep getting richer… Everything is not on an equal playing field and it probably never will!
You have great stuff and always look forward to it…
Hernando Planells
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