Tuesday, June 12th, 2012




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Good morning. It’s Tuesday, June 12, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
A&E Network: Barter Kings at 9p & 930p
MTV: Teen Mom at 10p
Spike TV: World’s Worst Tenants at 10p
Oxygen: The Next Big Thing: NY at 11p

Tonight’s Finale:
Investigation Discovery: Reel Crime/Real Story at 10p


Their Sweeps Numbers? Down, Down, Down
Our Sweeps Numbers? Up, Up, Up

Our broadcast networks Univision and Telefutura were the only ones to see year-over-year audience increases in this May’s sweeps.

It’s time to balance your plan.

UNIVISION. The New American Reality.
Source: The Nielsen Company. May 2012 Sweep vs. May 2011 Sweep. Broadcast Prime defined as Mon-Sat 8pm-11pm & Sun 7pm-11pm, Live+SD.


Yesterday, the broadcast networks ABC, CBS, FOX, NBC, TeleFutura, Telemundo and Univision revealed their plans to offer additional content ratings tools to give parents more decision-making power for their family’s TV viewing.  Parents will be able to use the TV ratings system when children watch broadcast television programs via the internet.  The networks will offer the ratings information for all full-length entertainment programs that stream on their websites.  Each broadcast company will determine its own systems and the TV ratings will appear at the beginning of full-length video programs and also in the online programming descriptions.  Network websites will additionally include or link to ratings system information.  These new ratings will go into effect starting December 1, 2012. 

During yesterday’s ABC’s Good Morning America, co-host Robin Roberts announced she has been diagnosed with MDS or myelodysplastic syndrome, a disease of the blood and bone marrow which was formerly known as preleukemia.  This announcement comes five years after Roberts survived breast cancer.  Roberts released a statement following the GMA broadcast and in part said, “As many of you know, 5 years ago I beat breast cancer. I’ve always been a fighter, and with all of your prayers and support, a winner… My doctors tell me I’m going to beat this — and I know it’s true.”  To read Roberts’ full statement about her condition and a description of MDS from ABC News’ Chief Health and Medical Editor Dr. Richard Besser, please visit the Cynopsis website at www.cynopsis.com .

Beginning this fall, the off-network programs House, Numb3rs and White Collar are being added to MyNetwork TV’s schedule.  MyNetwork TV has been on the air since 2006 and is a broadcast service of News Corp. and FOX.  Since 2009, MyNetwork TV has programmed off-network syndicated shows with a single program airing back-to-back episodes on a given night.  The 2012-2013 MyNetwork TV schedule includes:
        Mondays: Law & Order: SVU at 8p and 9p
        Tuesdays: House at 8p and 9p
        Wednesdays: Numb3rs at 8p and 9p
        Thursdays: White Collar at 8p and 9p
        Fridays: Monk at 8p & 9p

Joy Behar, co-host of ABC’s The View will host a new one-hour series, The Joy Behar Show (wt) on Current TV beginning this September.  The Joy Behar Show will air nightly Monday through Thursday at 6p and will repeat the same evening in primetime.  The series will feature topical news and issues along with Behar’s sense of humor and perspective as she discusses the latest headlines, pop culture events and more with a rotating group of journalists, analysts and political satirists.  More details on the show’s ensemble cast, official title and premiere date will be revealed later this summer. In addition, Behar will guest anchor a week on Current TV while Governor Eliot Spitzer, host of Viewpoint will be on a scheduled vacation.  Joy Behar: One Week Only *Until the Fall will air Monday through Friday, June 18-22 at 8p. 

Premium channel SHOWTIME cleared two more original series adding them to its schedule for 2013.  The one-hour dramas Ray Donovan starring Liev Schreiber and Masters of Sex starring Michael Sheen and Lizzy Caplan each received orders for 12 episodes.  Production will take place in Los Angeles and both are slated to premiere next year.   Ray Donovan is a SHOWTIME production while Masters of Sex is produced by Sony Pictures Television.

New competition reality series, Super Saver Showdown debuts on OWN: Oprah Winfrey Network on July 20 at 9p.  DIY expert Kristan Cunningham (Design on a Dime) hosts the series that features two bargain hunters as they compete to see which one has the best coupon clipping, super saving, DIY skills to help their families throw fun parties on a budget.  Super Saver Showdown is produced by Glassman Media.

The season five finale of Mad Men on AMC airing Sunday night marked the highest-rated finale in the series history with 2.7 million viewers; 1.4 million with A25-54; and a 2.0 HH rating.  The fifth season of Mad Men was also the most-watched season to date with an average of 2.6 million viewers, an increase of +15% over the fourth season’s average.

Also on Sunday, HBO opened a fifth season of True Blood at 9p which attracted 5.2 million viewers which was a decline of -4% over the season four premiere.  The season opener of True Blood did post +3% better than the season four finale episode.  Combined with the 11p encore, True Blood tallied a total of 6.3 million total viewers for the night.  At 10p, HBO aired the first season finale of Veep which totaled 1.1 million viewers and the 12a replay drew in an additional 288,000 viewers. 

Sunday’s premiere of Untamed Americas on National Geographic Channel (NGC) at 9p averaged a 0.5 rating with A25-54 and a 0.2 A25-54 rating on Nat Geo WILD.  The four-hour hi-def miniseries that aired as a simulcast on NGC, Nat Geo WILD and Nat Geo Mundo had more than 1.2 million total viewers watching the premiere on NGC and Nat Geo WILD (note: Nat Geo Mundo is not rated). 

Veteran comedy character actor, Frank Cady, best known as the general store owner on the classic sitcom Green Acres died at home in Wilsonville, OR.  Mr. Cady was 96.  Mr. Cady played the character Sam Drucker in Green Acres from 1965 to 1971 and he played the same character in two other classic sitcoms, Petticoat Junction and The Beverly Hillbillies.  He also appeared in the TV show The Adventures of Ozzie and Harriet in the recurring role as Doc Williams.  Mr. Cady and his wife, Shirley moved to Oregon in the 1990s.  Mrs. Cady died in 2008. 


Netflix, Inc. and Warner Bros. Domestic Television Distribution forged a multi-year exclusive US subscription video licensing deal involving the complete previous seasons of ABC Family’s shows Pretty Little Liars and The Lying Game.  The third season of Pretty Little Liars is currently airing on ABC Family with season one available instantly now via Netflix and season two available on Netflix starting July 3.  Season one of The Lying Game will be available on Netflix when season two debuts on ABC Family early next year.  These two series join three other ABC Family series currently available on Netflix: The Secret Life of the American Teenager, Make It or Break It and Melissa & Joey.

Jewish television network, Shalom TV has launched its new full time channel on Blue Ridge Communications covering NE Pennsylvania as well as Hotwire Communication’s IPTV serving multiple dwelling properties in Manhattan, Northern New Jersey and the greater Miami area.

Premiere Networks and Glenn Beck’s multi-media production company, Mercury Radio Arts have renewed and extended their deal involving the syndicated radio show The Glenn Beck Program.  Currently, The Glenn Beck Program airs on more than 400 radio stations nationwide and in 2012 the show will celebrate its 10th anniversary in national syndication. Furthermore, Mercury and Premiere has extended their long-running alliance in digital media including streaming video network GBTV, the news and information site TheBlaze.com, e-commerce marketplace Markdown.com and the fan portal GlennBeck.com.  Premiere will continue to represent Mercury’s digital properties to advertisers and sponsors.


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Warner Bros. Television Group has acquired Alloy Entertainment from an investor group headed by ZelnickMedia.  The two companies have already partnered on five television series  The CW’s Gossip Girls and The Vampire Diaries; ABC Family’s Pretty Little Liars and The Lying Game; as well as ABC’s upcoming series 666 Park Avenue.  Leslie Morgenstein, who has served as President of Alloy Entertainment and its predecessor, 17th Street Productions, Inc. will continue to head the company within Warner Bros. Television Group.  The transaction is subject to normal conditions and will likely be final during third quarter. 

Drama series Being Human on Syfy has commenced production on season three in Montreal.  The upcoming season will have 13 one-hour episodes starring Sam Witwer, Meaghan Rath and Sam Huntington with Anna Fricke serving as EP/Show-runner with Muse Entertainment.  Being Human is produced by Muse Entertainment in association with Zodiak USA and is based on the series, Being Human created by Toby Whithouse and produced by Touchpaper Television, part of Zodiak Media.  Worldwide rights to the series are held by Zodiak Rights.

Canadian-based production/distribution studio Breakthrough Entertainment is working with the heirs of Canadian author Lucy Maud Montgomery to develop and produce a new 13-episode series for television based on the book series, Anne of Green Gables.  The announcement about the all-new TV series was made jointly at the Banff World Media Festival by Breakthrough Entertainment principals Ira Levy and Peter Williamson, EP Joan Lambur and Kate Macdonald Butler, granddaughter of author Lucy Maud Montgomery.  Production on the series begins in 2013 in the Canadian Maritimes and is described as a contemporary retelling of the beloved book series while at the same time capturing the author’s original vision for her characters and stories.  The TV series will be produced by Breakthrough Entertainment in partnership with the L.M. Montgomery heirs.  Anne of Green Gables was first published in 1908 and has sold more than 50 million copies since worldwide.  The book series consists of eight novels.

Shakespeare in Love star Joseph Fiennes in is negotiations to appear in the second season of FX’s American Horror Story as a regular.  Fiennes would play the head of the institution for the criminally insane where star Jessica Lange works and would also have an amorous relationship with Lange’s character. 

Alexandra Krosney who played the eldest daughter of Tim Allen’s character on ABC’s comedy Last Man Standing, will not be returning for the second season, per TVLine.  The actress was let go for creative reasons and the role will be recast.  In the next season, Last Man Standing is moving to Fridays at 8p and paired with new comedy Malibu Country starring Reba McEntrie.

Casting Call: Nationally-syndicated morning show LIVE! with Kelly is conducting a nationwide search for one viewer to be a co-host for a day with Kelly Ripa in the show’s LIVE’s Coast-To-Coast Co-Host Search.  The search began yesterday and viewers can submit video entries, online or by mail, of up to 60-seconds in length showing why they should have a chance to co-host with Kelly.  Participants are encouraged to be creative and show their best hosting techniques.  The deadline to enter is June 29.  The top five finalists will be announced July 11 and the co-host finalists will travel to New York during the week of July 16 to compete for a chance to become Kelly’s guest co-host on July 24.  LIVE! with Kelly is distributed in national syndication by Disney-ABC Domestic Television and is produced by WABC-TV in New York.  Interested viewers can visit www.livewithkelly.tv or www.cohostsearch.com for more information.


Friday A18-49 Analysis:  Univision led the A18-49 viewers Friday with a 1.5/5, according to final primetime national ratings from Nielsen.  Univision won at 8p with Camino al Mundial at 1.3/5 and ABC’s Shark Tank rerun followed at 1.0/4.  At 9p, Univision’s ratings for Camino al Mundial spiked to a 1.7/6 and ABC remained in second place with Primetime: What Would You Do? at 1.0/4.  Univision polished off the final win of its streak during 10p with La Que No Podia Amar at 1.5/5 and ABC’s 20/20 was a tenth of a rating point behind at 1.4/5. 

Live + Same Day Household Ratings: Friday, June 8, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 3.4/7           Undercover Boss [r] 3.0/6, CSI: NY [r] 3.3/6, Blue Bloods [r] 4.0/7


NBC: 2.8/5             Whitney [r] 1.6/3, Community [r] 1.1/2, Dateline 3.5/7


ABC: 2.7/5             Shark Tank [r] 2.7/6, Primetime: What Would You Do? 2.3/4, 20/20 3.1/6

UNIV: 1.9/4          Camino al Mundial: Mexico vs. Guyana 1.5/3, La Que No Podia Amar 1.9/4

FOX: 1.4/3             House [r] 1.2/2, Bones [r] 1.6/3

ION: 0.7/1            Cold Case 0.7/1, Cold Case 0.7/1, Cold Case 0.8/1

TELE: 0.7/1          Maid en Manhattan 0.9/2, Corazon Valiente 0.7/1, Relaciones Peligrosas 0.6/1

CW: 0.5/1            Nikita [r] 0.5/1, Supernatural [r] 0.4/1

TF: 0.3/1             Cine en Familia Fri [7p start] 0.3/1, Cine de Las Estrellas Fri 0.3/1

A18-49:  UNIV 1.5/5, ABC 1.2/4, NBC 0.9/3, CBS 0.8/3, FOX 0.6/2, TELE 0.5/2, CW 0.3/1, ION 0.3/1, TF 0.2/1


Short movie entertainment company, Shorts International hired Philip Mordecai in the newly-minted role as Shorts International President EMEA.  Philip will head all SHORTSTV channel network activities and manage all group commercial development in the regions.  He reports to CEO/Founder Carter Pilcher. 

Toronto-based full-service entertainment production company and custom distributor, Peacock Alley Entertainment has just launched.  Peacock Alley Entertainment is helmed by content executives Carrie Mudd and Neil Court serving as President and Chairman respectively.
Independent producer and distributor Entertainment Studios, Inc. added Mark DeVitre as EVP/General Counsel.  Mark will have responsibility over business and legal affairs involving all Entertainment Studios broadcast syndication operations, cable networks, content, online efforts, financing, talent and programming license deals.  Mark joins from Warner Bros. Domestic Television Distribution where he served as SVP/Business Affairs and Operations.

Showtime Networks Inc. tapped Robin Gurney as SVP/Original Programming to head development and creative oversight of SHOWTIME original series.  In her new role, Robin will report to Gary Levine, EVP/Original Programming.  Prior to this appointment, Robin was with Imagine TV as SEVP/Development and Production.

Jen Neal was appointed EVP/Marketing with E! where she oversees and guides all marketing efforts for the brand including advertising, media strategies, creative, brand alliances, promotion and integrated marketing across all platforms.  Jen joined E! as a consultant in February of this year and will now report to E! President Suzanne Kolb.

Rosemary Mercedes was elevated to VP/Corporate Communications at Univision Communications Inc.  Rosemary heads the company’s NY-based communications team involved in strategy defining activities, providing communications counsel to senior executives and developing and implementing programs that help spur coverage for UCI.  She has been with UCI since 2006.  Congratulations, Rosemary!


– S A V E   T H E   D A T E –

Cynopsis Sports Media Awards Program

August 9, 2012 | 8:00 – 10:30a.m.

Harvard Club of NYC

Coming Soon: Award finalists will be announced mid-June

This day in History: 1665 – England installed a municipal government in New York. It was the former Dutch settlement of New Amsterdam.

Answer to Our Last Trivia Question: What is the longest running entertainment program in ABC television history? General Hospital. Kudos to: Gerry Bixenspan-TV Marketing/NY; Ed Goode-Connelly Partners/Boston; Denise Epstein-Walt Disney Company/NYC; Lori Paterson-Time Warner Cable Media/NYC; Renee Rochman-Ontargetmediainc.com/Scottsdale, AZ; Ronda Martin-Charter Media/Cape Girardeau, MO; Karen Yaldoo-Comcast Spotlight/Bingham Farms MI; Kim Sterton-Trifecta/LA; Cammie Buerry-Station Casinos/Las Vegas;; Brett Ashy-The Ashy Agency/LA; Rafferty Stephens-Corner of the Sky Communication Group/London; Virginie Richard-TVA Films/ Montreal.

Today’s Trivia Question: What was the name of the soap opera on The Tonight Show with Johnny Carson? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher / [email protected]
Lisa Ball – Contributing Editor / [email protected]

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Watch a sneak preview of XIII for your chance to win an iPad®

XIII is just one of six new shows launching on REELZ in 2012/2013

SCRIPTED DRAMAS: XIII, Bomb Girls, True Justice
ORIGINAL MINI-SERIES: World Without End, Barabbas
NEW REALITY SHOW: Beverly Hills Pawn

For advertising opportunities, contact Bill Rosolie 212-697-2642 or [email protected]
REELZ – TV About Movies.

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: SR RSRCH ANALYST/ATL: 2+yrs TV rsrch brdcst/cable.Prof in basic statistics/analysis. Exp w/primary rsrch methods & Nielsen rsrch software. To apply, contact: [email protected] (6/19)

JOB OPENING: DIGITAL ANALYTICS MANAGER, OWN: Oprah Winfrey Network/LA: Min 5 yrs exp in web analytics, expert in Omniture and Excel, strong analytical,written and verbal skills. Apply at: http://careers.own.tv/ (6/18)

JOB OPENING: FOCUS GROUP MODERATOR/LA-based research co: seeking LA-based moderator as in-house or indep. Contractor. TV research exp. a must. Apply: [email protected] (6/18)

JOB OPENING: SR ACCT EXEC./ACCT EXEC. AD SALES/NY: Expanding Ad Dept 70m+ Sports Net. 7+ yrs TV ad sales exp. Excellent agency relationships. Send resume and cov ltr Attn: Rose to [email protected] (6/18)

JOB OPENING: DESIGN MGR/HGTV & DIY/Knoxville: Manages a team of graphic designers/animators for Network visual elements. 5 years experience req at Design Firm or TV. Apply: http://www.scrippsnetworks.com/careers.aspx?code=careers (6/18)

JOB OPENING: VP, REALITY PRGMG/Lifetime/NY : Oversee the devel & prod of unscripted series & specials. 10+ yrs exp at a tv net, prod co or equiv. Full Info/Apply: www.aenetworks.com/career.html (6/18)

JOB OPENING: EXEC PROD, CREATIVE/ Nat’l Geo Channels/LA: Resp for creating & producing mkt’g/promotional campaigns. 7-8 yrs brdcast/cable production exp. in mktg/promos. www.foxcareers.com FNG0001190 (6/18)

JOB OPENING: AE/ADSALES/TENNISCHANNEL/NYC: Sales pro, Cable TV bgrd, 5-7 exp; sell commercial inventory; negot. Spons’ship deals; sell a select, affluent audience to nat’nal adv. Res + sal.hist. to [email protected] (6/15)

JOB OPENING: DIRECTOR DIGITAL SALES/OUTDOOR CHANNEL/CHICAGO OR NY: Incrs digtl advtsg; create leads, qlfy prospects, genrt new biz, grow sls perfrmnc, close biz; media sls exp, degree prfd; Apply: www.outdoorchannel.com/Employment. (6/15)

JOB OPENING: COORD, AD SALES MKTG/MUSIC CHOICE/NYC: Support ad sales team w/mktg materials & development/execution of sponsorships. 3+ yrs exp in mktg/media w/strong writing & PowerPoint. http://musicchoicecareers.iapplicants.com (6/15)

JOB OPENING: SALES PLANNER, DIRECT RESPONSE/The Weather Channel/NYC: The Sales Planner is accountable to the DR Account Managers servicing Cable and Cross-Platform business. BA Deg req’d. Resume: [email protected] (6/14)

JOB OPENING: SR. RESEARCH ANALYST  E! & G4/NBCUniversal/NY: Evaluate audience, ratings, market and sales data. Min 3 yrs exp in Media Research. Exp w/ Nielsen, Star Media, MRI preferred. www.nbcunicareers.com Job#5776BR (6/14)

JOB OPENING: DIG RSCH ANALYST-Freelance/A+E NETWORKS/NY: Use synd resources (Nielsen Online, comScore) for ad sales rsch reqs; analyze data for reports & sales presentations. 1+yr dig med. exp www.aetvn.com/careers/html #132996 (6/14)

JOB OPENING: DIRECTOR, BUSINESS AFFAIRS/NBCUniversal/Universal City, CA: Please visit our career site for more information www.nbcunicareers.com job #5486BR. (6/14)

JOB OPENING: DIRECTOR, MARKETING AND AFFILIATE RELATIONS/NBCUniversal/NY: Please visit our career site www.nbcunicareers.com job #5354BR for additional info. (6/14)

JOB OPENING: RESEARCH ASSISTANT/Sportsman Channel/NY: Wkly reprts, analyses, research. 1 yr exp or internship w natl rated cable network. Full info/apply: www.thesportsmanchannel.com (6/13)

JOB OPENING: MGR, NETWORK NEWS PRICING & REV FORECASTING/NBC/NYC: Responsible for sales forecasting; analyzing pricing & efficiency trends. 5+ yrs exp. w/financial management/analysis required. Apply www.nbcunicareers.com, #5865 (6/13)

JOB OPENING: SR COORD, AD SALES MARKETING/NY: Provide strategic ad sales support, develop mktg programs, and execute corporate branding initiatives. 3-5 YRS exp pref’d. Apply at www.screenvision.com (6/13)

JOB OPENING: EXEC ASST/Lifetime/NY : Admin support to EVP, Prgmng. Calendar mgmt., coord travel, plan mtgs, track expense reports. 5+ yrs Sr level admin exp. exc comm, orgnztnl skills. Full Info/Apply: www.aenetworks.com/career.html (6/13)

JOB OPENING: MGR CONTENT DEVELOPMT, USA/NBCUNIVERAL/NYC: Responsible for all aspects of content creation for USANetwork.com. Min 3 yrs exp in interactive media req. Editing/writing exp desired. Apply: www.nbcunicareers.com (5731BR) (6/13)

JOB OPENING: MGR, PROD-INTERNAL COMMUNICATIONS/NBC/NY: Responsible for creating content for company intranet & newly developed employee channel. Must know Final Cut Pro and Photoshop. Apply www.nbcunicareers.com, #5760BR (6/13)
JOB OPENING: DIGITAL RESEARCH ANALYST/ Scripps/Knoxville, TN: Analyze Home category web traffic trends and competitive activity. Min 3 yrs research exp.Omniture required. Info: http://www.scrippsnetworks.com & select req #3050 (6/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXTREMELY motivated SALES EXECUTIVE with 20 years of solid B2B sales experience looking for a new opportunity. Very organized with strong multi-tasking, problem solving and relationship skills. [email protected] (6/15)

SITUATION WANTED: WRITER’S PROD/ASST: Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has a BS in journalism. [email protected] (6/15)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Jimmy Kimmel Live, NBA Countdown, 2012 NBA Finals
AZTECA: Lo Que la Gente Cuenta, Al Extremo, El Pelado de la Noche
CBS: NCIS [r], NCIS: LA [r], 48 Hours
CW: The Catalina, The L.A. Complex [r]
FOX: Hell’s Kitchen, Master Chef
ION: Criminal Minds, Criminal Minds, Flashpoint
NBC: NBC: America’s Got Talent[r], America’s Got Talent, Love in the Wild
PBS: The War of 1812, Frontline
TELE: Una Maid en Manhattan, La Antesala; Futbol: El Salvador vs. Mexico
UNIV: Un Refugio para el Amor; Abismo de Pasion, La Que No Podia Amar

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