Tuesday, July 17th, 2012

Cynopsis: Sports

Good morning. It’s Tuesday, July 17, 2012, and this is your first early morning Sports briefing. 

Ron Burkle’s Yucaipa Companies is joining with Relativity Media to form Relativity Sports, combining SFX Baseball, football agency Maximum Sports Management and Relativity Media’s basketball agency Rogue Sports. The new entity will rank among the largest sports agencies in the United States with more than 150 clients in MLB, the NBA and NFL, with over $1 billion in current contracts. Clients include Amar’e Stoudemire, Mariano Rivera, Justin Verlander, David Ortiz, Justin Morneau, Alfonso Soriano, Miguel Cabrera, Larry Fitzgerald, Greg Jennings, Ndamukong Suh, Devin Hester and Steven Jackson.


JUST ANNOUNCED: Sports Luminaries To Be Honored at Cynopsis Sports Media Awards in August

Cynopsis Sports will honor 3 executives who changed the way their sports entities connected with fans around the country:

LEGACY AWARD — David Hill, Chairman and CEO of FOX Sports Media Group
AWARD OF DISTINCTION — Mike McCarley, President of Golf Channel
VISION AWARD — Larry Scott, Commissioner of Pac-12

August 9 | The Harvard Club, NYC | 8-10:00am
Register: http://www.cynopsis.com/events/sports-awards/.

On the Air

The college football season’s broadcast schedule continues to come into focus with early SEC games slotted into the CBS and ESPN schedules. ESPN outlets will cover 33 conference games during the first three weeks of the season across ABC, ESPN, ESPN2, ESPNU, ESPN3 and the SEC Network starting Thursday, Aug. 30 with South Carolina/Vanderbilt at 7p. As part of the schedule, on Saturday, Sept. 8, ESPN and ESPN2 will combine to televise the first conference games of new members Texas A&M and Missouri against Florida and Georgia respectively.

Meanwhile, CBS Sports announced that it will kick-off its 2012 SEC on CBS season pitting Alabama against Arkansas on Saturday, Sept. 15 at 3:30p. Verne Lundquist and Gary Danielson, along with reporter Tracy Wolfson, will call the action.

FUEL TV’s fourth Fight Night, UFC on FUEL TV: Munoz vs. Weidman, handed the network with the channel’s third most-watched day in history and its second most-watched night of primetime with 211,000 total viewers, according to Nielsen, peaking in the 10:30p quarter hour with 291,000 viewers.

The Big East Conference and Syracuse University finally pinned down their official divorce date, announcing that the two organizations reached an agreement to make Syracuse’s departure from the Big East to the ACC effective July 1, 2013. In addition to other considerations, Syracuse will pay the Big East of $7.5 million in order to leave the conference early.

NBA China Games 2012 locked in two games between the Miami Heat and the Los Angeles Clippers on Oct. 11 in Beijing and Oct. 14 in Shanghai. This will mark the sixth edition of NBA China Games and the first time the reigning NBA Champions will compete in the event.

ESPN announced that the channel’s telecasts of the first and second rounds of The Open Championship on Thursday and Friday have been pushed up a half hour and will now start at 4:30p in order to allow viewers to see the complete rounds of Tiger Woods and Phil Mickelson. Woods tees off at 4:42a on Thursday while Mickelson starts his round at 4:31a on Friday.

Southeastern Conference Commissioner Mike Slive told the AP that he has extended his contract with the conference for ”at least a couple more years.” His contract was set to expire on July 31.

International soccer journalist Gabriele Marcotti joined ESPN as a writer and analyst for the company’s soccer coverage worldwide on TV, and, as a writer for ESPNFC. Marcotti will appear regularly on Press Pass.

Golf Channel bolstered its editorial team, adding former Sports Illustrated journalist Damon Hack as well as ESPN host Ryan Burr. Hack will serve as a “Golf Channel Insider” for the network’s news programming, including Morning Drive and Golf Central and will contribute a senior writer for GolfChannel.com. He also will be seen occasionally on NBC Sports Network, reporting golf. Burrwill serve as a host for shows such as Golf Central and will report for Golf Central from tournaments around the globe.

Forbes released their annual list of most valuable sports teams, with Manchester United topping the list at an estimated $2.23 billion, and Real Madrid taking the second spot at $1.88 billion. The list turns to the US with the Yankees and Cowboys both at number three, valued at $1.85 billion. The rest of the list, in order, includes the Redskins, a tie between the Dodgers and Patriots, Barcelona, the Giants at #9 and Arsenal rounding out the top ten.

MX Sports Pro Racing and NBC Sport’s Alli Sports announced record-high viewership at the halfway-point of the 2012 Lucas Oil Pro Motocross Championship. After the first six races, viewership has grown 67% year-to-year and say an 80% spike in live stream starts with over 400,000 for the year.

The Cynopsis Sports Awards will honor three executives who changed the way their sports entities connected with fans around the country last year, awarding FOX Sports Media Group Chairman and CEO David Hill with the Legacy Award, Golf Channel President Mike McCarley with the Award of Distinction as Sports Network Executive of the Year; and Pac-12 Commissioner Larry Scott with the Vision Award, which honors successful strategy from an executive at a sports league. Join them on Aug. 9 by registering at http://ow.ly/bObiI.

Sponsorship & Promotion

The Washington Redskins named Shripal Shah as Senior Vice President and Chief Strategy Officer for the team. In this role, Shah will look to maximize the franchise’s strategic and business prospects as well as oversee the organization’s marketing strategy and platforms, with a heavy emphasis on digital and social media integration. Shah previously served as SVP, Chief Digital Strategist for Catalyst Public Relations.

Yao Ming and NBA China announced a broad and comprehensive partnership designed to broaden basketball participation, develop youth basketball, promote cultural exchange, and conduct social responsibility programs in China. Ming will work with the league to launch basketball and social development programs for Chinese youth through NBA Cares and the Yao Foundation for communities in need. 


What are you doing August 9?

Nothing special? Let’s change that…

Join Cynopsis: Sports and your industry colleagues at the 2012 Cynopsis Sports Media Awards Breakfast
Thursday, August 9 from 8 – 10a.m. in NYC

View the Finalists + Register Now.

Digital Fields

The USA Today Sports Media Group and MLB Advanced Media are teaming up to launch Sports on Earth, a site dedicated to “great sports writing” from voices around the industry. The site marks the first content product to launch from their newly-formed joint venture. The site will launch in late August although there will be an introductory section of the site dedicated to the 2012 Olympic Games. Names on the site will include Joe Posnanski, who was named the 2012 Sportswriter of the Year. Steve Madden will serve as General Manager for the joint venture and Larry Burke will serve as Editor-in-Chief. Other voices are set to include: Tommy Tomlinson,  Gwen Knapp, Shaun Powell, and Mike Tanier.

Front Row Marketing Services, The Ligue de Football Professionnel and Goldrun are launching an augmented reality app in advance of the Trophee Des Champions match between Ligue 1 champion Montpellier and French Cup Champion Olympique Lyonnais. The app is designed to give fans around the world a chance to “hold” the TDC in their hands and marks the first time that an augmented reality app has been implemented for a global sporting event.

The Sun Belt Conference and XOS Digital, Inc. entered an exclusive agreement for XOS to offer technology enabled sponsor activation and digital network services to launch and manage the Sun Belt Digital Network. The Sun Belt Digital Network will offer the Sun Belt community with video-centric offerings that include an officially branded website, applications for mobile, tablet and Smart TV, an OnDemand Game Store, affiliate digital video players and live streaming of Sun Belt games and events.

ESPN revealed some of the social media results stemming from last week’s ESPYs. On Twitter, more than a quarter of a million votes were logged during the live show for #BestTeam, and #ESPYs and #BestTeam were top worldwide trends on the day of the show. On Facebook, the post of Eric LeGrand’s speech alone received nearly 50,000 likes and close to 2,000 shares.

The Main Event

Giants/Braves on MLB Network at 7:10p.

ON THIS DAY in 1941: Joe DiMaggio ends his 56-game hit streak.

Answer to Our Last Sports Trivia Question: What American woman boasts three gold medals for tennis at the Olympics? Venus Williams. Kudos: Phyllis McQuillan-MSG Media/NY; Michael A. Neuman- Scout Sports and Entertainment/NY; Bob Eisenstaedt-Granite Springs Productions/NY; Patty Youngross/Atlanta; Marc Wollis-NBC Sports Group/Orlando; Peter SP Gimber-WBZ-TV & myTV38/Boston; George Finkel-MegaSport Productions/Myrtle Beach; Bill Robertson-Tunheim Partners/Minneapolis.

In The Know: What Hall of Fame athlete made a cameo in the movie Airplane? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: ASSOC. DIR., COMMUNICATIONS/Nat Geo/DC: Temporary position Aug.-Dec. 2012. 5-7 years of TV publicity experience. Excellent media contacts. Strong writing skills. Send resumes to [email protected] (7/24)

JOB OPENING: FREELANCE PUBLICIST/MTV2/NYC: Develop & implement press strategies for MTV2, MTV’s male-targeted sibling network, for original programming & tentpole events. 2+ yrs experience. Resume: [email protected] (7/24)

JOB OPENING: SR. MGR AD SALES MKTG MGR/DISCOVERY/NY: Plan, execute multi-platform mktg partnerships. Creative aprch to on/off air mktg. Ops for adv is a must. Apply: https://careers-discovery.icims.com/jobs/5459/job. (7/24)

JOB OPENING: SPECIALIST, STRATEGIC SLS SVCS/DISCOVERY/NY: Resp. for sales analysis . BS/BA req.+ 3-5 yrs. ad sales, media buy’g, finance exp. a+. apply: https://careers-discovery.icims.com/jobs/6060/job (7/24)

JOB OPENING: EXEC IN CHARGE OF PROD/Pilgrim Studios/LA: Oversees multiple productions. Requires strong multitasking, budgeting, scheduling, and management skills. Min 5 yrs exp as LP/EIC. Resume: [email protected] (7/24)

JOB OPENING: DR/SDR DIGITAL DISTRIBUTION/NYC: Drive Revenue growth & distrib by developing/negotiating deals across platforms. 5 yrs exp, 2 yrs digital/mobile. MVPD, broadcast TV, deal terms & contracts. [email protected] (7/24)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8 plus yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/Nielsen/Scarborough/Simmons, etc… data a plus. Apply: www.employment.nascar.com (7/24)

JOB OPENING: AE CABLE-SYND SALES/MARATHON VENTURES/NY: Aggressive, disciplined AE to sell DR for cable nets and syndication. 5 years experience selling multiple networks, dayparts, demos. Apply: [email protected] (7/24)

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JOB OPENING: PRODUCTION ASST/HarperCollins Publishers/NYC: seeking a Production Asst to join the team that creates its enhanced e-books. Shooting/editing exp. required. View jobs/apply: http://www.harpercollinscareers.com (7/24)

JOB OPENING: VP MTV BUS & LEGAL AFFAIRS/Santa Monica CA: Mng high vol dvlpmnt/prod. agreements for scripted dvlpmnt as well as reality, doc & animation. 7+ yrs of exp ent law firm or studio/ntwrk. Click here. (7/24)

JOB OPENING: DIR CLIENT SOLUTIONS/CHI: Manage execution of integrated marketing programs across all div., partner with Gannett sales. 10+ years exp in marketing. Agency exp + Res: [email protected] (7/21)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in Digital & TV research and software, strong written, PC & analytical skills, college degree req. Apply: www.disneyabcjobs.com (ID 54406BR) (7/21)

JOB OPENING: HEAD OF SALES/CABLEready/NY: 5+ yrs experience selling to TV nets outside US; NYC based; will oversee int’l sales staff and sell. Multilingual preferred. Cover letter, CV to [email protected] (7/21)

JOB OPENING: MOBILE MARKETING CONSULTANT/NY: Ideate and implement strategic on-brand innovative mobile platforms and franchises that are both saleable and executable. 4 mth project/W2 only. Res: [email protected] (7/21)

JOB OPENING: SALES MNGR/Orbitz|Away/NYC: Natnl sales pro for travel media network, 3+ online ad exp, excellent agency contacts, proven closer, travel and media sls exp a + Resume to: https://careers-orbitz.icims.com/jobs/2613/job (7/21)

JOB OPENING: MEDIA SCHEDULER. The Hub, Burbank CA: Reqmnts: BA. Min 2 yrs exp. GripIT, 2E, Gabriel, detail oriented, traffic coord. Apply www.hubworld.com (7/20)

JOB OPENING: DIR, CURRENT PROG/AMC/NYC: Seek new non-fiction prog. Take pitches, find new projects. Work with LA team. Oversee/advise on unscripted current series. Submit res http://bit.ly/NmDDyM (7/19)

JOB OPENING: DIRECTOR-DIGITAL MEDIA ANALYTICS & INSIGHTS/ATL: Develop data-driven insights; seeking 6+ years in Digital Research with an emphasis in media analytics. Resume: [email protected] (7/19)

JOB OPENING: SR RSRCH ANALYST/LA: Produce analysis & presentations for synd properties. 2 yrs exp in TV rsrch related to synd TV pref’d. – brdcst & cable exp a +. Bach deg. Galaxy Explorer and WRAP a must. Resume to: [email protected] (7/19)

JOB OPENING: MGR AD SALES RESRCH/Discovery/NY: Have a strong understanding of Nielsen, MRI & Simmons and proven exp. developing sales positioning materials; 5+ yrs. of TV research exp.; http://careers.discovery.com/ #5769 (7/18)

JOB OPENING: SR MKTG MGR/AT&T/NYC: Plays key role in bringing to mkt innovative advrtsng products across AT&T’s U-verse IPTV platform & AdWorks TV Audience Ntwrk. BA-Marketing or Bus. pref. For a detailed job description click here (7/18)

JOB OPENING: MGR, DIG SCHEDULING/A+E Networks/NY: Responsible for all aspects of sched for A&E/BIO/CI dig platforms. Full Info/Apply: www.aenetworks.com/career.html (7/18)

JOB OPENING: DISCOVERY KIDS FRANCHISE MGR/Miami: Partner w/AdSales, Licensing Bus Dev in creation of franchise strategy & bus obj for Dkids characters 5+ yrs exp in marketing/product/brand management exp- www.Discovery.com (7/18)

JOB OPENING:  DIR PROGRAMMING/GSN/Santa Monica: 5-7 yrs exp in non-fiction TV. Strong production and contacts. Pre-prod/studio prod, budgeting, digital programming initiatives, casting and dev. Send resume to [email protected] (7/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Summer Intern (NYC/LI). Outgoing college sr.w/strong credentials. Comm.Major exp.TV editing,sports announce/writing. Seeks position w/possible career potential. Resume on request. [email protected] (7/24)

SITUATION WANTED: AFFIL SALES/MKTG: 10+ yrs as Sr Dir/Dir building relationships & generating increased sales & results. Available for domestic & international travel/relocation. www.LinkedIn.com/in/paulzulkoski & [email protected] (7/21)

SITUATION WANTED: DOCUMENTARY RESEARCHER/CONTENT DEVELOPER: Researcher, interviewer, and project/content developer w/ exp. in TV, indie film, and major prod. co. seeks full/part-time, also projects. 347-313-4335. (7/21)

SITUATION WANTED: EXPERIENCED MARKETING PROFESSIONAL: MBA grad seeks marketing position. Previous experience in sales, account management, retail marketing and theatrical distribution with the NBA and film studios. [email protected] (7/19)

SITUATION WANTED: Experienced reality producer, researcher, writer and highly skilled interviewer. Investigative reporting, true crime, paranormal. I uncover amazing stories and can find almost anyone. Top references. [email protected] (7/18)

SITUATION WANTED:  Looking for a STAR? LA Media & Entertainment Partnerships Exec for Iconic Brands. Sales, Mktg & Branded Content pro – Major TV/Cable, Prod Co, Label, Agency, Digital, Docu, Non-Profit. MBA. [email protected] (7/18)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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