CYNTHIA TURNER’S
Cynopsis

07/12/05

Good morning.  It’s Tuesday, July 12, 2005, and this is your first early morning briefing.

Fox has announced Fall start dates for much of its schedule, and the first thing you’ll notice is with just a couple of exceptions, they are not waiting until after the World Series this year.  Beginning after the World Series is always tough as the network was launching its new series in the face of the November sweep. The major exception to the pre-World Series launch is That 70’s Show. Here are Fox’s launch dates as of right now:
August 29:  Prison Break at 8p (preview airing, show airs then on Mondays at 9p as of 9/5)
Sept 8:  The O.C. at 8p, The Reunion at 9p
Sept 10:  Cops, Cops, AMW
Sept 11:  Sunday night launches (with the exception of King of the Hill)
Sept 13:  Bones, House
Sept 14:  Head Cases at 9p
Sept 17:  MadTV
Sept 18:  King of the Hill
Sept 19:  Arrested Development, Kitchen Confidential
Sept 23:  The Bernie Mac Show, Malcolm in the Middle, Killer Instinct

A New York civil court judge has ruled in favor of Time Warner Cable, saying that cable network AMC had violated its deal with Time Warner when it revamped its program lineup from classic films to a broader and more current lineup of films.  A spokesperson for Rainbow Media, owner of AMC, said the company plans to file its appeal immediately. According to the suit, when Time Warner reupped their deal over a decade ago, AMC’s programming had consisted primarily of classic black and white movies.  In the last few years, AMC has updated its movie library, and according to the judge’s decision, increased its “post-1960 movies” so that those films represent 81.1% of the channel’s movie slate, whereas and black and white films now represents just 14.8% of the program slate.  In all reports, no one expects Time Warner to remove AMC from its systems (which covers approx 11 million of AMC’s 87 million subscribers), but do expect to see a re-negotiation.

Nick at Nite is getting some new Friends beginning in 2011 in a shared deal with TBS.  According to Variety, the Warner Bros. Domestic Cable Distribution off-net series has been licensed to Nick at Nite for approx $500k per ep (total of 236 episodes) plus 1-1/2 minutes of barter time,  to carry the show in the evenings thru 2017. Meanwhile, TBS has renewed their deal which will extend their current contract for the same 6-year time frame and as a result of only being able to air the show before 6pm, will pay only $275k per ep, with no barter.

Time Warner Cable Systems will begin carrying TBS On Demand and TNT On Demand on several of their systems including Austin, Binghamton, Charlotte, LA, El Paso/Rio Grande, and Syracuse.  TBS and TNT will each provide 8-10 hours of programming – TBS shorts and highlights from current and upcoming TBS original programming and original movies; TNT On Demand will feature TNT original movies and series.

Comedy Central has acquired the cable rights to off net series Scrubs, beginning in Fall 2005 and distributed by Buena Vista Television.  The package includes 93 episodes, as well as any additional seasons including the upcoming fifth season.

Lifetime has picked up The Golden Palace and will add it to the schedule in early/late fringe beginning August 1. The Golden Palace picks up where The Golden Girls left off.

MTV Networks launches MTV Desi, a network targeted to young people with South Asian heritage and interests living in the US. The network launches tonight on DirecTV at 9p.  The network will be added to DirecTV’s monthly subscription HindiDirect programming package. MTV Desi is the first MTV World channel to launch and MTVN anticipates launching MTV Chi (for young Chinese-Americans) and MTV K (for young Korean-Americans) later this year.  Regular shows include a mix of original US programming as well as shows from MTV India.
 

Media First International has named Ed Weiner as President/CEO.  Ed had been senior partner of Media First International, will take over for Richard Kostyra, agency founder and Pres/CEO, who will continue as a consultant.  Ed has been with the agency since 1999.
 
Ray Heacox has been named President/General Manager for Belo’s KING/Seattle and KONG/Tacoma, and Pres/GM of Belo’s NorthWest Cable News. Previously, Heacox was the GM of KNBC/LA, and most recently a principal at Deft Management.

Sarah Cookingham has been named Director/iMedia Sales Marketing for Discovery Networks, U.S., reporting to Andrew Snyder, VP/iMedia Advertising Sales.   Sarah makes the move to Discovery from Virgin Mobile USA.   She will oversees the development and execution of partnership deals for Discovery’s iMedia offerings, including Discovery.com, broadband, and Discovery On Demand.  In addition, Sarah determines effective market positioning for Discovery’s interactive platforms and implements marketing plans to leverage the company’s new media assets in other integrated sponsorship opportunities.

WealthTV has named Lisa Miyano as its new Director/Affiliate Sales & Market, Western Region.  Lisa will oversee affiliate sales and marketing activities for 13 states. 

Friday–A18-49 Analysis:   NBC was in front on Friday night according to fast affiliate ratings from Nielsen Media Research, posting an overall 2.0/7 A18-49 for the night, in front of ABC 1.7/6, Fox 1.4/5, CBS 1.3/4, UPN 0.9/3, WB 0.7/3.  At 8p NBC’s 1.7/7 for the first hour of Dateline out-posted the others in the field, tho ABC was close with a 1.5/6 for the hour. At 9p NBC upped its lead with a 2.4/8, outpacing its closest competitors by 3 share points.  At 10p, it was ABC in front with a 2.2/7 for 20/20.

Fast Affiliate Ratings: Friday July 8, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

NBC     4.5/8   Dateline 4.6/9, L&O: Trial by Jury [r] 4.2/8

CBS     3.8/7   60 Minutes 3.6/7, JAG [r] 3.6/7, Numb3rs [r] 4.2/8

ABC     3.7/7   8 Simple Rules [r] 3.3/7, Hope & Faith [r] 3.3/6,  Hope & Faith [r] 2.0/6, Less Than Perfect [r] 2.85, 20/20 4.8/9

FOX     2.3/4   Movie: Joy Ride 2.3/4

UPN     1.6/3   Movie:  Rock Star 1.6/3

WB      1.3/2   What I Like About You [r] 1.2/2, Blue Collar TV [r] 1.1/2, Reba [r] 1.5/3, Living with Fran [r] 1.2/2

A18-49            NBC 2.0/7, ABC 1.7/6, Fox 1.4/5, CBS 1.3/4, UPN 0.9/3, WB 0.7/3

Saturday–A18-49 Analysis:   Standard Saturday night fare for Fox delivers the standard Saturday night turnout – and Fox wins the A18-49 category with a 2.1/9 over ABC 1.5/6, CBS 1.4/5, NBC 0.9/3, according to Nielsen Media Research.  At 8p, two eps of Cops delivered a 1.9/8, and then a repeat of America’s Most Wanted at 9p earned a 2.3/9. NBC’s three-play of Battlestar Galactica, ranked either 3rd or 4th each hour.

Fast Affiliate Ratings: Saturday July 9, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

CBS     4.3/8   48 Hours [r] 3.8/8, Cold Case [r] 4.2/8, 48 Hours [r]  4.9/8

FOX     3.7/8   Cops 2.9/6, Cops [r] 3.6/7, AMW [r] 4.1/8

ABC     2.6/5   Movie: The Emperor’s New Groove 2.4/5, AFHV [r] 3.2/6

NBC     1.8/4   Battlestar Galactica [r] 1.7/4, Battlestar Galactica [r] 1.7/3, Battlestar Galactica [r] 2.1/4

A18-49            Fox 2.1/9, ABC 1.5/6, CBS 1.4/5, NBC 0.9/3

Sunday–A18-49 Analysis:  Fox led the way on Sunday night with an overall 2.4/8 A18-49 rating, according to fast affiliate numbers from Nielsen Media Research. During the first hour of prime, Fox’s lead was 3 share points ahead of both ABC and CBS, delivering a 2.5/9.  At 8p, ABC, NBC and Fox all tied at an 8 share.  Fox’s debut of its new primetime reality series The Princes of Malibu at 830p earned a 2.6/8 A18-49, 3.0/7 M18-49. At 9p Fox held its lead with two episodes of Family Guy posting a 3.2/9, two share points ahead of NBC.  And at 10p NBC and ABC tied, each earning a 2.2/6 for repeats of Crossing Jordan and Grey’s Anatomy.

Fast Affiliate Ratings: Sunday July 10, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

CBS     5.7/10   60 Minutes 6.5/13, Cold Case [r] 5.0/9, Movie:  Open House  5.6/10

NBC     5.5/10  Dateline 5.4/10, Law & Order: CI [r] 5.9/10, Crossing Jordan [r]  5.5/9

ABC     3.8/7   Extreme Makeover [r] 3.3/7, Extreme Makeover [r] 4.3/8, Desperate Housewives [r] 3.9/7, Grey’s Anatomy  [r] 3.7/6

FOX     3.1/6   Malcolm in the Middle [r] 2.0/4, King of the Hill [r] 2.3/4, The Simpsons [r] 3.6/7, The Princes of Malibu [p] 3.1/6, Family Guy 3.9/7, Family Guy 3.9/6

WB      1.1/2   Charmed [r] 0.8/2,  The WB Movie Event: Summer Catch 1.2/2

A18-49            Fox 2.4/8, NBC 2.5/7, ABC 2.1/6, CBS 1.6/5, WB 0.8/2

A CYNOPSIS MESSAGE FROM COURT TV

The History Channel presents This Day in History:
1389 – England’s King Richard II appoints Geoffrey Chaucer to the position of chief clerk of the king’s works in Westminster.  At roughly this time, Chaucer begins work on the wonderful Canterbury Tales, a series of stories narrating the experiences of a mixed group of nobles, peasants, and clergy on a pilgrimage to the shrine of Thomas a Becket in Canterbury

Answer to Monday’s trivia question: This Schwarzenegger box office film was protested by The American-Arab Anti-Discrimination Committee at a Washington theatre, calling for a boycott of the movie. Despite the controversy of  the film, it  went on to be a top money maker of 1994.  Which movie was this? TRUE LIES   Kudos to:  Eric Adler-Nielsen Media Research/Oldsmar FL; Brad K. Joyce-WAUS/Berrien Springs MD; Dennis Camlek-Horizon Media/New York; Marc Doctrow-CNN Program Development/NY; Hope Cheney-WLVI/Boston; Eddie Ackerman-WFAA/Dallas; Jared Cowell-Moroch Inc/Dallas; Rich Ambrose-Time Warner Cable Media Sales/Chicago; Adam Leston-HRP/Chicago; Todd Alvested-Bernstein Rein Advertising/Kansas City;  Sam Shmikler-Periscope/Santa Clarita CA; Gatt Lindsey-Maikai Koa Entertainment/LA; Evan Weinstein-Amazing Race; Elizabeth Berman-King 5 TV/Seattle; Jill Allison-Nielsen Station Index.

A CYNOPSIS MESSAGE FROM COURT TV

Today’s Trivia Question: What well known actor was disqualified from the Navy’s pilot training program during World War II because he was color blind? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE FROM HGTV

Later — Cyn
07.12.05  – 5:21am
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A CYNOPSIS MESSAGE FROM WE:  WOMEN’S ENTERTAINMENT

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WHAT’S ON TONIGHT:  Tuesday, July 12, 2005

ABC              My Wife and Kids [r], George Lopez [r], According to Jim [r], Rodney [r], Empire
CBS              NCIS, Big Brother 6,  Rock Star: INXS
FOX              Fox Sports Special: Major League Baseball All-Star Game
NBC              Average Joe: The Joe Strikes Back, I Want To Be a Hilton, L&O: SVU [r]
PAX              Doc,  Diagnosis Murder, Early Edition
UPN              One on One, All of Us [r], Girlfriends [r], Half and Half [r],
WB               Gilmore Girls [r], One Tree Hill [r]
TELE             La Mujer en el Espejo, Los Plateados, Decisiones
UNIV             Apuesta por un Amor, La Madrastra, Cristina