Tuesday, January 4th, 2011


Good morning. It’s Tuesday, January 4, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
CBS: Live To Dance at 8p
NBC: The Biggest Loser: Couples at 8p
ABC: V at 9p
Nat Geo WILD: Dangerous Encounters at 9p
TNT: Southland at 10p
Spike TV: Permanent Mark at 11p

Tonight’s Finale:
Syfy: Caprica (final five episodes begin at 6p; series finale at 10p)


USA Network gave a 10-episode order to WWE Tough Enough set to premiere April 4 at 11p following WWE Monday Night Raw. The network is collaborating with World Wrestling Entertainment, Inc. and Shed Media US on the reality series where 12 individuals will compete to become the next WWE Superstar or Diva, with the grand prize winner receiving a contract with WWE. WWE Tough Enough will move to its regular time slot on Mondays at 8p beginning April 11.

Preliminary numbers based on Fast Nationals from Nielsen were released for the launch of OWN: Oprah Winfrey Network last weekend:

  • On Saturday launch day, OWN achieved a primetime (8-11p) average of a 0.93 rating among W25-54 and 1.0 million total viewers.
  • Overall, OWN was the #3 ad-supported cable network on Saturday among W25-54 at 8p and 9p, following ESPN and USA Network.
  • Saturday’s debut of Season 25: Oprah Behind the Scenes at 8p posted a 1.1 rating with W25-54 and 1.16 million total viewers.
  • The two-hour premiere of Ask Oprah’s All Stars on Sunday at 8p delivered a 0.79 rating with W25-54 and 968,000 total viewers.
  • Following on Sunday at 11p, the premiere of Master Class earned a 0.45 rating with W25-54 and 602,000 total viewers. 

Cabletelevision Advertising Bureau (CAB) is redesigning its website and as of today launches the CAB.tv Website Survey to find out how the CAB website is utilized and how it should be improved. To participate in the online survey, please visit www.theCAB.tv .

According to Nielsen, Americans watched more television in 2010 as total viewing of broadcast networks and basic cable channels increased by 1% for the year to an average of 34 hours per person each week, reports NYT. Overall, FOX was the #1 broadcast network among A18-49 with an average rating of 3.0, though CBS did best among total viewers for 51 out of 52 weeks.

Actress Anne Francis died Sunday at a retirement home in Santa Barbara at the age of 80. Ms. Francis played the first female detective in a TV show in the 1965 ABC series, Honey West executive produced by Aaron Spelling. Ms. Francis starred in 30 episodes of Honey West and won a Golden Globe for her role in the series. Ms. Francis also starred in the 1956 sci-fi classic feature film Forbidden Planet and appeared in more than 30 other films. Her career additionally included appearances on a long list of television series including Rawhide, Route 66, The Man From U.N.C.L.E., My Three Sons, Columbo, Dallas, Home Improvement, Wings and more recently Without a Trace. Ms. Francis is survived by two daughters and a grandson.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Judge Karen’s Court from Litton Entertainment will be back for a second season of new episodes beginning fall 2011. The first-run strip series was renewed by Tribune’s WPIX/New York along with television stations owned by Capital, Fusion, LIN, Nexstar, Roberts, Sinclair, Tribune and Weigel. A total of 57 markets picked up the court series for a new second season. Furthermore, WCIU/Chicago renewed the series for a second year and has upgraded it to air at 9a effective immediately.


DIY Network is readying a new television series featuring high-tech makeovers of celebrity homes. Hollywood Hi-Tech (wt) follows lifestyle-technology expert Janna Robinson as she oversees installations inside a cadre of celebrities’ homes including Khloe Kardashian, basketball star Lamar Odom, Kevin Connolly, Jeremy Piven and Josh Duhamel. The series debuts in June.

John Roberts, the former anchor on CNN’s American Morning is joining FOX News Channel as a senior national correspondent based in Atlanta.

Casting Call: HGTV is seeking homeowners who are desperate to have a room transformed for the upcoming new series HGTV’d premiering this summer and produced by High Noon Entertainment. In each episode, a different HGTV personality will journey across the nation in a red 18-wheeler to surprise someone with a room makeover. The HGTV stars featured include David Bromstad (Color Splash), John Gidding (Curb Appeal: The Block), Genevieve Gorder (Dear Genevieve), Sabrina Soto (Get It Sold, Real Estate Intervention) and Vern Yip (HGTV Design Star). Homeowners interested in participating in the show can upload room photos and videos at HGTV.com.


NATPE||Content First 2011
Join us as we celebrate the 2nd Annual Digital Luminary Awards
Wednesday, January 26, 2011 – Intel Digital Theater
honoring excellence in Branded Entertainment Series, Branded Leadership in Online Video, Online Video Personality, Market Leadership in the Digital Space and Original Web Content
NATPE 2011: January 24-26, 2011 * Fontainebleau Resort, Miami, FL
Cynopsis Readers Use Promo Code N11CYN
Save $100 on 3-Day Registration


Thursday  A18-49 Analysis: CBS topped Thursday night with the A18-49 demo at 1.8/6, according to final national ratings from Nielsen. CBS was the full-out winner of primetime starting at 8p with repeat comedies The Big Bang Theory and $#*! My Dad Says averaging a 2.0/7 and Univision’s Eva Luna placed second at 1.5/5. At 9p, an encore of CBS’ CSI was #1 at 1.6/5 with reruns of NBC’s sitcoms The Office and Outsourced averaging a #2 at 1.4/4. CBS capped off the night at 10p as a rebroadcast of The Mentalist won at 1.6/5 followed by more encore episodes of Outsourced and The Office on NBC at an average of 1.2/4.

Live + Same Day Household Ratings: Thursday, December 30, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.6/10       The Big Bang Theory [r] 5.5/10, $#*! My Dad Says [r] 4.4/8, CSI [r] 5.7/10, The Mentalist [r] 6.2/11


FOX: 3.2/6          Bones [r] 3.4/6, Bones [r] 3.0/5

ABC: 2.2/4         Happy New Year, Charlie Brown [r] 2.8/5, Grey’s Anatomy [r] 2.0/3, Private Practice [r] 1.9/3

NBC: 1.9/3         Community [r] 1.8/3, 30 Rock [r] 1.8/3, The Office [r] 2.2/4, Outsourced [r] 1.9/3, Outsourced [r] 1.9/3, The Office [r] 1.7/3

UNIV: 1.7/3       Eva Luna 1.9/3, Soy Tu Duena 1.6/3

ION: 1.2/2         Criminal Minds 1.2/2, Criminal Minds 1.2/2, Criminal Minds 1.4/2

CW: 0.8/1         Vampire Diaries [r] 0.7/1, Nikita [r] 0.8/1

TF: 0.5/1           Cine de Las Estrellas [r] 0.5/1, India 0.5/1

TELE: 0.5/1        Aurora 0.4/1, El Fantasma de Elena 0.5/1, Alguien Te Mira 0.5/1

A18-49: CBS 1.8/6, UNIV 1.3/4, NBC 1.2/4, FOX 1.1/4, ABC 0.9/3, ION 0.5/2, CW 0.4/1, TF 0.4/1, TELE 0.3/1



Aaron Meyerson takes on the new position of President/Programming and Development at CBS Television Distribution (CTD). Aaron will oversee all first-run development at CTD in addition to current programming such as Entertainment Tonight, Judge Judy and Rachael Ray. Aaron joins CTD from Coincident TV where he served as Principal.

Turner Broadcasting System, Inc. (TBS, Inc.) hired Amy Cohn as VP/Corporate Communications where she heads the company’s daily internal communications and corporate messaging group. Based in Atlanta, Amy reports to Misty Skedgell, SVP/Corporate Communications, TBS, Inc. Before this appointment, Amy was with Cox Communications, Inc. as Executive Director/Corporate Reputation Management and Public Affairs.

Former Discovery, IFC and Bravo Production and Development executive, Rachel Smith joins BBC America as VP/Original Programming. Rachel will supervise all non-scripted program development for the network in addition to working closely with BBC Worldwide Productions where she will develop relationships with show creators, talent, agents and writers in both the US and the UK to pinpoint and develop program formats, ideas and genres for BBC America. Rachel reports to Richard De Croce, SVP/Programming, BBC America.

REELZCHANNEL tapped Joseph Gallagher as VP/GM of National Advertising Sales based in New York City. Previously, Joseph headed Sales Strategy and Planning at Disney  ABC Family since 2002.

This day in History:  1936 – The first pop music chart based on national sales was published by “Billboard” magazine.

And a quick observation … On January 4, 2010, a year ago today, there were 13 Help Wanted ads and 9 Situation Needed ads in Cynopsis.  Today, there are 15 Help Wanted ads and not even one Situation Needed.  That’s a step in the right economic direction.

Answer to Yesterday’s Trivia Question:  You know who Agent 86 and 99 are, but who is code name Recruit 91?  Hint:  He appeared in just 6 episodes, was always just a bit stiff, and also made a “cameo” appearance in the 2008 movie. HYMIE THE ROBOT originally played by Dick Gautier  Kudos to: Jane Pook/NY; Dennis Maguire-Bright House Networks/Riverview; Brad Stern/NY; Barry Schiffer-WJZ/Baltimore; Kathy Yarbrough-Touchpoints Marketing/New Orleans; Greg Armstrong-KCDO/Colorado; Patti Rodriguez-KXRM KXTU/Colorado Springs; Lisa Tipton-WTTW/Chicago; Nancy Thomsen/Palm Springs; Steve Wishnoff-Lifeworks/LA; Katherine Cohen-E Poll Market Research/Encino; Kevin Fay-DirectAvenue/Carlsbad; Bobby Bittman-SCTV/Toronto

Today’s Trivia Question:  Elvis Presley made only one television commercial in 1954.  What was the product?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Call for Entries


Since 1941 … the World’s Oldest, Most Prestigious Award for Electronic Media

Entry forms and detailed information available online at:      

Deadline for 2010 entries: January 14, 2011

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

JOB OPENING: VOD AD SALES DIR/NYC: Work w/ definition, justification, dvlpmnt & delivery of advanced advrtsng prods w/focus on VOD advrtsng & online vid advrtsng to mktplce.VOD exp req’d. [email protected] EOE/M/F/D/AAP (1/11)

JOB OPENING: CREDITS PRODUCER/Stamford: Freelance Credits Producer-Nights 4-midnite-Stamford,CT reformat credits for Lifetime aetn.com https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=85469 (1/11)

JOB OPENING: CONTENT SALES MGR (3)/Thought Equity Motion/NY LA CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info: http://corporate.thoughtequity.com/ Res: [email protected] (1/11)

JOB OPENING: DIR MKTG PARTNERSHIPS/Food Network/Cooking Channel/ NY: Oversee creation & execution of partnerships. /7-10 yrs exp integrated and/or partnership marketing for a media/cable/entertainment brand required. www.scrippsnetworks.com (1/11)

JOB OPENING: TECH MGR, DIGITAL ACTIVATION & SPONSORSHIP/Fox Digital Media/NY: Work w/ Sales, Prod, Ad Ops, & clients on dig. activation & sponsorship.3-5 yrs exp online media, client mgmt, HTML. Apply: www.foxcareers.com #FNG000014 (1/11)

JOB OPENING: MEDIA STRATEGY COORDINATOR /National Geographic Channel/DC: Assist Mktg dept on exec on-air campaigns. Sched promos on daily broadcast logs. 2+yrs exp in Traffic, Prog, Mktg. Apply: www.foxcareers.com , job# FNG0000145 (1/11)

JOB OPENING: DIRECTOR OF PRICING AND PLANNING/GMC Cable/NY: 8+yrs Price/Plan exp + mgmt exp. Analysis of inventory/pricing. Expert w/Dealmaker/ Excel. Apply: [email protected] (1/11)

JOB OPENING: DIR, INTEGRATED MARKETING/FOOD NETWORK & COOKING CH/NY: Resp for marketing of Networks’ brand, talent & prgrmng priorities. Undergrad degree req’d w/ 6-8 yrs ent and/or new bus/ mktg exp. www.scrippsnetworks.com (1/11)

JOB OPENING: SR DIR TRAFFIC SALES/NYC: Mng daily operations. Incl order approvals, EDI, backup for log duties, resolve billing issues, maint integrity & enforce best practice.10+ yrs exp traffic/sales ops. www.tvopportunities.com (1/8)

JOB OPENING: DIR DVLPMNT/2C MEDIA/LA or NYC: Creative, aggressive idea generator to oversee dev. Net or prod co dev exp a must w/demonstrated series picked up to air & casting exp a +. Res: [email protected] 2Cmedia.com (1/8)

JOB OPENING: WEB METRICS COORDINATOR/Lunchbox Studios/LA: Entry level, Execute tracking, reporting, analysis of website data to understand behavior of customers & site visitors. More info @ www.lbox.com Apply: [email protected] (1/6)

JOB OPENING:  DIRECT CLIENT SOLUTIONS/HGTV/Knoxville TN:  Develop innovative client offerings, working in collaboration with Ad Sales Mktg & Programming, to drive both ratings & revenue. Full info/ apply: www.scrippsnetworks.com (1/6)

JOB OPENING: SYNDICATION AE/Sony Pictures TV/Chicago: 38 Midwest markets. Heavy travel. Strong sales & TV background a must. Apply: www.sonypicscareers.com (1/6)

JOB OPENING: DIR PR/IFC tv/NY: 6+yr Agncy/Corp PR exp in TV/Cble indstry. Launch scrptd ent in media, execute premieres/screengs/pres junkets/film festvls. Creatve w/excllt comm skills/Media contcts. Rez: [email protected] (1/6)

JOB OPENING: TELEVISION AD SALES MANAGER/NYC: 10yrs+ TV Ad Agency or Sales exp. Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (1/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDIT ONLY: MEDIA RSRCH/NY: Opp to work with media rsrch team. This professional opp will provide you w/ the hands-on exp, entail active assignments, & learn from the colleagues. Strong MS Office Skills req’d. Res: [email protected] (1/11)

WINTER/SPRING INTERNSHIP CREDITS ONLY: NEW MEDIA/DIGITAL MKTG INTERN/GSN/Santa Monica: Report to Sr Mgr. work closely w/ the designated dept execs in establishing a basic understanding of dept needs & functions. More info: corp.gsn.com (1/8)

WINTER/SPRING INTERNSHIP CREDITS ONLY : MKTG INTERN for Post-prod co. NYC: Work w/ VP, biz-dev; build database, mktg materials, web presence, mrkt research, brand & PR. MS Office, web savvy, skilled communicator. Apply: [email protected] (1/8)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (1/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC: No Ordinary Family, V [p ], Detroit 1-8-7
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS: Life to Dance [p ], NCIS
CW:  One Tree Hill [r], Life Unexpected [r]
FOX: Glee [r], Million Dollar Money Drop
ION: Without a Trace, Criminal Minds, Criminal Minds
NBC: The Biggest Loser: Couples [p ], Parenthood
PBS:  Nova, Frontline, Independent Lens
TELE: Aurora; El Fantasma de Elena; Alguien Te Mira
UNIV:  Eva Luna, Triunfo del Amor, Aqui y Ahora

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