Tuesday, January 23rd, 2007


Cynopsis: Kids!


Good morning. It’s Tuesday, January 23, 2007 and this is your first early morning Kids! briefing.


Nick Jr. has picked up, Yo Gabba Gabba! (20×30′), a new original live-action series targeted to preschoolers.  A magazine-style music series, Yo Gabba Gabba will focus on simple life lessons and universal experiences in a preschooler’s life, all punctuated with music and dance.  The show features host by DJ Lance Rock (Lance Robertson) and five toy/puppet characters that come to life; the series will include animated segments, real kids and special guests.  Produced by The Magic Store and Wildbrain, Yo Gabba Gabba! is set to begin production this April, and scheduled to premiere on Nick Jr. fall 2007.

Entertainment Rights Plc has acquired Where’s Waldo?, which is known internationally as Where’s Wally?, from series creator, Martin Handford.  Under the deal ER will hold the worldwide audio visual, licensing and merchandising, publishing, live events and digital rights in perpetuity to the Where’s Waldo? brand.  ER plans to create new animated and live-action content, including multi-platform components, which it expects to launch worldwide in 2008/2009.  Handford will continue creating and publishing the Where’s Waldo?/Where’s Wally? picture books, which are published by Candlewick in the US and by Walker Books in the UK.


Nelvana and Spin Master Ltd. have partnered to launch a new line of toys and games based on two the animated action-adventure series, DI-GATA Defenders and the upcoming new series Bakugan, which is currently in production and slated to bow later this year.  Spin Master has inked a deal to serve as the master toy licensee for DI-GATA and is producing a game that includes action figures, dice and trading cards.  Targeted to K6-11 Bakugan (52×30′) is a 2D anime style series that is co-produced by Nelvana, Spin Master, Sega Toys, TMS, and Japan Vistec. Spin Master will produce and distribute the Bakugan merchandise line globally, excluding Asia.

Decode Entertainment has inked a deal with Nicktoons Network for a second season of the animated series Planet Sketch, for a total of 26×11′ episodes.  Co-produced by Decode and Aardman Animations Nicktoons Network will debut Planet Sketch shorts this spring 2007. The show features a quirky collection of madcap characters brought to life with a unique brand of comedy and charm.

Adult Swim is set to premiere two new original live-action 15-minute series on Sunday, February 11, at 11:45p and 12 midnight.  Adult Swim is targeted to teens and up.

  • A variety-sketch show, Tim and Eric Awesome Show, Great Job features a collection of short films, parodies, animations, musical numbers as well as special guests.  The show was created by and stars the comedy duo Tim Heidecker and Eric Wareheim, the team that created the animated series Tom Goes To The Mayor.
  • Shot entirely in front of a green screen, Saul of the Mole Men is billed as a serial comedy-adventure that features a mix of live-action and puppets.  The show follows Saul, who winds up stranded inside the Earth’s core where he meets the Mole Men who don’t understand his strange ways. Executive produced by Peter Girardi, Craig Lewis and Tom Stern who draw their inspiration from the work of Sid and Marty Krofft (Land Of The Lost), serialized sci-fi (Tom Baker-era Dr. Who) and the Planet of the Apes franchise.

Disney Channel programming highlights:

  • Every episode of The Suite Life of Zack and Cody, including a premiere episode, will air as part of a marathon on the network beginning this Saturday, January 27 at 12n-5:30a and picking up again Sunday, January 28, 12n-10p.  The new episode will bow Saturday at 8p.
  • The following weekend as the Chicago Bears (yeah!!) and the Indianapolis Colts (I’m sure they are a nice team too) are doing whatever it is that one does the night before the Super Bowl, Cincinnati Bengals quarterback Carson Palmer will be making his acting debut on the animated series The Replacements, Saturday, February 3, 8p on the channel.  Palmer won’t have too much of a stretch as he makes a guest appearances as himself in the episode.

ABC will celebrate Valentine’s Day with the animated holiday specials Charlie Brown Valentine and Winnie the Pooh, a Valentine for You, on Saturday, February 10 at 8p and 8:30p respectively.  Both half-hour specials will air with Spanish subtitles via secondary closed captioning.  The Peanuts special originally debuted in 2002, while the Winnie the Pooh special bowed first in 1999.


Atari, Inc. is developing two new Dragon Ball Z game titles for release this year, Dragon Ball Shin Budokai: Another Road, a sequel to Shin Budokai, will be released for PSP, and Dragon Ball Z Harukanaru Densetsu, which is a new game, will be for Nintendo DS.


At its annual midwinter meeting in Seattle this week The American Library Association (ALA) announced the top honors for 2007 in the kid/young adult publishing world, including the Caldecott, King, Newbery and Printz awards. These awards are greatly coveted by authors, illustrators and publishers alike, as winning one can greatly boost sales as well as generating great exposure for all involved.  Additionally, many of these titles will no doubt be plucked for development into TV series and feature films. Medal winners and honorees are selected by judging committees of librarians and other kid’s literature experts. A comprehensive list of all of the honors awarded this week can be found at http://www.ala.org/mw07winners2007 Youth Media Awards include:

  • John Newbery Medal – outstanding children’s literature: The Higher Power of Lucky; author – Susan Patron, illustrated – Matt Phelan (Simon & Schuster/Richard Jackson)
  • Randolph Caldecott Medal – outstanding illustration/American picture books for kids: Flotsam, illustrator-David Wiesner (Clarion)
  • Michael L. Printz Award – excellence in young adult literature: American Born Chinese, author – Gene Luen Yang (First Second, an imprint of Roaring Brook Press)
  • Coretta Scott King Award – honoring African-American authors and illustrators of outstanding books for children and young adults: Book AwardCopper Sun, author  Sharon Draper (Simon & Schuster/Atheneum Books for Young Readers); Illustrator awardMoses: When Harriet Tubman Led Her People to Freedom, illustrator – Kadir Nelson, the book was written by Carole Boston Weatherford (Jump at the Sun/Hyperion Books for Children)
  • Coretta Scott King/John Steptoe New Talent Author Award: Standing Against the Wind, author – Traci L. Jones (Farrar, Straus and Giroux)
  • Schneider Family Book Award – books with artistic expression of the disability experience in three age groups: Kids 0-10 years old: The Deaf Musicians, author – Pete Seeger and poet Paul DuBois Jacobs, illustrator – R. Gregory Christie (G. P. Putnam’s Sons); Tweens 11-13: Rules, author – Cynthia Lord (Scholastic Press); Teens 13-18: Small Steps, author – Louis Sachar (Delacorte Press)
  • Theodor Seuss Geisel Beginning Reader Award – distinguished beginning reader book: Zelda and Ivy: The Runaways, author/illustrator – Laura McGee Kvasnosky (Candlewick Press)
  • Margaret A. Edwards Award – for lifetime achievement in writing for young adults: Lois Lowry, author of The Giver (Walter Lorraine Books/Houghton Mifflin Company)
  • Laura Ingalls Wilder Award – for substantial and lasting contribution to literature for children: Author/illustrator James Marshall, his body of work includes the George and Martha books, the Fox easy reader series, The Cut-Ups and Goldilocks and the Three Bears.
  • Robert F. Sibert Informational Book Award – distinguished informational book for children: Team Moon: How 400,000 People Landed Apollo 11 on the Moon, author – Catherine Thimmesh (Houghton).
  • Andrew Carnegie Medal for excellence in children’s video: Author/illustrator Mo Willems and Weston Woods Studios, producers of the Knuffle Bunny, the DVD is based on Willems’ book Knuffle Bunny: A Cautionary Tale, and it is directed and animated by MaGiK Studio, with music by Scotty Huff and Robert Reynolds.


The Toy Industry Association has tapped Robert Herriot as its Director/International and Regulatory Affairs.  He will focus his energies on international trade issues, which includes working with government and industry to resolve trade barriers and regulatory issues.  Herriott will report to Joan Lawrence, VP/Standards and Regulatory Affairs.  Herriott was most recently Deputy Chief of Staff for Congressman Phil Gingrey (R-Georgia); prior to that he was his Communications and Policy Director.  Previously, he was Sr. Manager/Business Development, American Express, and was Legislative Director for Congressman Bob Barr 1994-8 (then R-Georgia).

Jeffrey Fink has been appointed Chief Marketing Officer, Image Entertainment, Inc.  He will report to COO, David Borshell.  Fink will be responsible for the company’s worldwide programming and acquisition strategy, marketing and communications, domestic sales and international sublicensing.  An industry veteran, Fink previously served as SEVP, Home Entertainment, Miramax Films.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, January 19,
NICKELODEON:         K2-11 1180; K6-11 574; TWEENS 9-14 432
DISNEY CHANNEL:     K2-11   931; K6-11 617; TWEENS 9-14 545
CARTOON NETWORK: K2-11   627; K6-11 414; TWEENS 9-14 288
TOON DISNEY:           K2-11   179; K6-11   86; TWEENS 9-14   58
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question
: In this kids movie on TV, where would you find a boy named Calvin who gets in quite thick with a dog named Tyco? LIFE IS RUFF!    Kudos to:  Dave Wood-Turner Broadcasting /ATL; Russ Camlet-NBCU/NY; Sharon O’Donnell-Carat USA/Atlanta; Dean Lavine-Disney TV Animation/Burbank
Today’s Trivia Question: In 1977 Quinn Cummings starred as the loveable Lucy in “The Goodbye Girl.”  Also during the ’70s she was cast as the newest edition to the Lawrence family on what TV show? (click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: MEDIA RELATIONS/Trylon SMR/NYC: PR firm w/ tech, media & telecom clients. 3+ yrs. media relations exp.Strong writing/strategic/online/acct skills. Full benefits, fast-paced agency.Res/ sal req: [email protected]  (1/30)

JOB OPENING: FORMATIVE RESEARCHER/Nick Jr’s Dora the Explorer/NYC:  Responsible for storybook design and testing. Draft instruments and reports. Analytical + writing skills a must. Email [email protected] (1/30)

JOB OPENING: AD SALES COORD/TV One/NY:  Exp in order entry & creating flow  charts a + but willing to train the right person. See our website for a detailed job description & other exciting career opportunities: www.tvoneonline.com (1/30)

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JOB OPENING: ASSOCIATE PRODUCER, ACQUISITIONS/ Current TV, SF, CA:  3+ yrs exp in film/web video.  Track news, search web, & oversee editing of acquired content. Motivated multi-tasker w/ FCP skills. [email protected]    EOE (1/30)

JOB OPENING: RSRCH ANALYST/TV ONEAd Sales/NYC: Compose rsrch reports using Nielsen & syndicated data. Bach deg, 1-2yrs exp and multitasking pro. Visit us at:  www.tvoneonline.com to apply. (1/30)

JOB OPENING: SALES ASSISTANT/AETN/CHICAGO: Assist acct execs to maximize ad revenue.  Source of info for clients & agencies. Client service skills & team player a must. BA and Word/Excel req’d. Apply: www.aetn.com/careers.html (1/30)

JOB OPENING: GLOBAL BRAND MGR/Kid’s Video Games/THQ/Agoura Hills CA:  Ld brand strat dev for Disney/Pixar games. Responsibilities inc: create/exec brand strat, mng team, mng cross funct’l teams/ext vendors. Res to: [email protected]  (1/30)

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JOB OPENING: SALES ASST/OXYGEN/NY: Support 2 AEs & Sales Plan’r w/ all aspects of sales process. Must be detailed oriented w/strong computer skills & a team player. 1+ year cable exp or advertising agency. Res to: [email protected]  (1/30)

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JOB OPENING: EXEC DIR. KEY INITIATIVES/STARZ ENT/ENGLEWOOD CO: Coord effort/plan to integrate Prog w/ On-Air, Mktg, PR, Affil. Sales, etc. Ensuring all channels/initiatives align w/positioning. Apply: www.starz.com No calls plz (1/27)

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JOB OPENING: MKTG MGR, PARTNERSHIPS & PROMOTIONS/YAHOO!/CA: Create, execute & manage partnerships and promotions for Yahoo! Hot  Jobs. Min 7 yrs exp, partnerships/sweeps/contest exp are necessary. [email protected] (1/27)

JOB OPENING: ADMIN ASST/OXYGEN/NY: Assistant to Pres, Interactive & SVP Prog. & Sched. 2-3yrs. Exper, Prof in MS Office, Multi-tasker, detail-oriented. Coll Deg Pref. Send cvr lttr/res: [email protected] ref job title subj line (1/26)

JOB OPENING: SALES EXEC-MUSIC SPECIALTY RETAIL POWERHOUSE WANTED/Dallas: Record Label/TV co. w/a track record & a catalogue. Must have strong retail relationships & ability to lead the charge! Res/mrktng strategy to: [email protected]  (1/26)

JOB OPENING: ACCT MGR AFFIL SALES/NBCU TVN Dist/Englewood Cliffs, NJ: 5 yrs exp cable affiliate sales, BA. Strategic sales pro w/focus on local mktg/sales initiatives. Please apply to www.nbcunicareers.com, job #568018  (1/26)

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Nielsen/MS Office exp; info www.turnerjobs.com 71112br; Res: [email protected]   (1/26)

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JOB OPENING:  ACCT MGR, AFFIL SALES/NBCU TVN Dist/Englewood Cliffs, NJ: 5 yrs exp cable affiliate sales, BA. Strategic sales pro w/focus on local mktg/sales initiatives. Please apply to www.nbcunicareers.com, job #568018

JOB OPENING: ACCOUNT EXECUTIVE/GSN/NY: Looking for an Account Executive for Ad Sales. Will promote & sell inventory on GSN & GSN.com. Send resumes to [email protected] Indicate “Account Executive-NY”  (1/25)

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JOB OPENING: ACCT MGR/Digital Media/NY:  Min 3 yrs media & online exp, coordinate & manage online business w/Acct Exe, liaison w/other depts w/in the online sales group.  Please apply, www.nbcunicareers.com , job #568069.  (1/23)

JOB OPENING: SR MGR/DIR-MKT & PROMO/MTVN, NYC: Dvlp mktg events & promotions for mtvU. Client and agency experience a must. Manage staff. 4-5 years experience. Resume: [email protected]  (1/23)

JOB OPENING:   PROJECT MGR, SPECIAL PROJ/NBC Universal/NY: initiate, plan & supervise phases of prod, pre-planning to completion of on-air spots, tapes, new media assets, print materials www.nbcunicareers.com job # 569804  (1/23)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLY: MEDIA RELATIONS INTERN/Oxygen Media: Gain entertainment publicity experience with Oxygen Media. 15 hours/week. Strong attention to detail and computer skills. Send cover letter and resume to [email protected] (1/27)

WINTER INTERNSHIP CREDITS ONLY: PROD. INTERNS: Reality TV- Final Cut preferred. Prod. Co./NY seeks semester interns for hit series. Must be current student & available a min of 2 days/wk. Submit cover letter & resume to [email protected] (1/25)

WINTER INTERNSHIP CREDITS ONLY: VIDEO PRODUCTION INTERNS: Wanted for new NYC internet TV network.  Must have skill in DV shooting and non-linear editing.  Get real world production experience and build your reel. Resume to [email protected] (1/25)

WINTER INTERNSHIP CREDITS ONLY: College Sports TV/NYC: Seeks semester intern in our CREATIVE SERVICES/ON AIR PROMOTION DEPT. Must be current student & available a min of 3 days/wk. Submit resume to [email protected] (1/24)

WINTER INTERNSHIP CREDITS ONLY: MUSIC TALENT INTERN/VH1  LA Office: Looking for bright interns who want to learn about music talent booking & TV prod. Strong computer skills a must! Send resume and avail to [email protected] (1/23)


SITUATION WANTED:  MRKTNG VP/Exceptionally Creative: Seeks full-time position in NY metro. A great mentor and results-driven brand builder. (Retail, Financial, Ent & Kids) Contact/forward leads to: [email protected] (1/30)

SITUATION WANTED: EXP. REALITY STORY PRODUCER/Field Director Available Credits include Nat Geo, Endemol, CBS, Spike TV, UPN, HGTV, Travel/Discovery. Email or info: SynergyProds @yahoo.com  (1/30)

SITUATION WANTED: REALITY PRODUCER & SHOW RUNNER: Seeks employment. Extensive Development, Production, Story and Field experience. Network and Cable credits. (Reality, Lifestyle, Docusoap) [email protected] (1/25)

E-mail Trish Pihonak for rates and specs for Job Openings.

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