Tuesday, January 12th, 2010


Cynopsis: DIGITAL



Good morning, it’s Tuesday, January 12, 2010, and this is your first early morning digital briefing.
In a last-minute ruling, The Supreme Court blocked YouTube from streaming the controversial Prop. 8 trial which began yesterday in California, acting on an appeal from conservative defenders of California’s ban on same-sex marriage, per the LA Times. The trial will be still be videotaped but transmission of “real-time streaming” of the proceedings will only be permitted to other rooms within the confines of the San Francisco courthouse. The temporary ban will remain in effect through Wed., Jan. 13.


Expand Your Digital Ad Knowledge with the IAB’s Professional Development Courses

Leveraging the expertise of our members, the IAB delivers cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Each module gives marketers, agencies and publishers the skills needed to succeed in the rapidly changing digital landscape.

Classes are led by industry leaders such as Microsoft, AOL, Yahoo!, Nielsen, comScore, Q Interactive, and more. For more info:  www.iab.net/professional_development



Rovi Corp. (formerly Macrovision Solutions) has added some new content to its TotalGuide broadband TV interface, following integrations with Blockbuster, CinemaNow and CBS. New partners include Showtime, ZillionTV and Real Network’s Rhapsody music service.
TV Guide.com will stream the stars live from the Red Carpet as they arrive at the Golden Globes this Sunday utilizing its interactive “Fashion Cam.” TV Guide Network will also debut the “Hologram Glam Cam,” developed with Sportvision (creator of the superimposed digital first down line during football games.) The app generates a virtual three-dimensional image of the star, revealing what they wore previously on the Red Carpet.


Following the unveiling of D-Link’s Boxee over-the-top set-top box, the beta version of Boxee‘s open source media center software was officially released last week for Windows, Mac and Ubuntu. The new interface, which includes cool features such as a bookmarking option that allows you to bookmark videos you stumble upon for later viewing, has also added access to some of the more compelling online content portals, including CBS’ TV.com, News Corp’s IGN gaming site and online video publisher blip.tv. Also, Congrats to the Boxee and D-Link folks for winning’s CES’ Last Gadget Standing competition.
Current Media co-founder Marc Goldman has launched a new yoga and wellness-themed HD network named BE, looking for carriage on broadcast, cable and internet platforms. Talent signed for the network include John Friend, founder of Anusara yoga; Maya Fiennes, musician, yogi and European TV personality; and Dr. Timothy Brantley, author of The Cure.


Social media agency Powered announced that it is acquiring three complementary rivals Crayon, Drillteam and StepChange in a move to build the first full-service social media agency. Utilizing tools such as Facebook, Twitter, blogger outreach, events, communities and mobile applications, the new Powered will maintain offices in Austin, New York, Portland and SF and integrate areas of each companies’ expertise. Crayon specializes in strategic social marketing. Drillteam is an engagement marketing agency focusing on “earned media.” StepChange specializes in Facebook development/applications, social site development, mobile apps and widget ads.
Semantic web platform OpenAmplify launched PinPoint , a new service that delivers semantic metadata into keyword targeting for the first time. PinPoint can be implemented by ad networks, ad exchanges and online publishers to semantically identify relevant keywords to use for ad targeting on a web page, based on sentiments, intentions and advice expressed on that page.
Digital agency Heavenspot worked with 20th Century Fox Theatrical to create a new interactive site for Dwayne “The Rock” Johnson’s new family-friendly flick, The Tooth Fairy. The site features a selection of “Amazing Magic Tools” – overlays that can be ported over to any third party site to digitally deface it with toothpaste, invisible spray, etc.


A three-judge panel on Friday questioned whether or not the FCC has the legal authority to impose Net Neutrality rules on Comcast or other internet providers without a specific mandate from Congress, per All Things D.
One holy grail for consumers is the ability to control content across all three screens and an increasing number of technology players are emerging to help cable, satellite and telco operators manage this feat. Motorola demoed an IP-based content delivery system at CES enabling operators to dynamically make content available on demand in the cloud, tying multiplatform ad opportunities to linear broadcasts. Motorola plans to build a soup-to-nuts solution including ingestion, transcoding, billing, and network management.
European mobile content firms Mobile Streams and Mobilvention have inked a distribution deal to expand the reach of the former’s products. Mobile Streams will provide a range of content wallpapers, videos, games and applications for distribution by Mobilvention to their partners throughout Europe, including Austria, Czech Republic, Greece, Poland and Italy as well as Saudi Arabia and South Africa.
VOD vendor SeaChange International has agreed to pay $12 million in cash to acquire VividLogic, provider of software and services to cable television service providers, set-top box manufacturers and consumer electronics suppliers.


Much like the average cable bill, the cost of a 30-second spot has quadrupled in the last 20 years, according to new research from TNS Media Intelligence. Cost increases have helped the big game generate $2.17 billion in network sales since 1989 from a total of 210 different advertisers and more than 1,400 commercial messages. In recent years, the void left by the exit of long-time sponsors such as Pepsi, GM and Fed Ex has been filled by new advertisers, accounting for 20-25% of the ad roster since 2005. However rates this year are tracking down, according to TNS, with CBS selling :30 units for between $2.5-$2.8 million.
Major Sporting ChampionshipsNetwork TV Ad Revenue ($ Millions)
Year   Super Bowl  World Series  (# games) NCAA B’ball Final Four (# games)
2005      $158.4         $146.9  (4)                    $142.2  (3)
2006      $162.5         $160.8  (5)                    $154.7  (3)
2007      $151.5         $156.6  (4)                    $168.4  (3)
2008      $182.3         $176.2  (5)                    $177.9  (3)
2009      $213.0         $223.6  (6)                    $163.2  (3)
Source: TNS Media Intelligence
Technology can sometimes pose a problem for lazy screenwriters who need to isolate their characters from civilization before throwing them to the wolves. Lack of a cell phone signal always works, but it’s getting a little old. Check out this YouTube compilation as proof that the well has run dry! (Courtesy of NYmag.com’s Vulture blog.)


Online video aggregator Break Media launched its own iPhone app on New Year’s Eve, reporting “tens of thousands” of downloads during the first few days. The guy-focused video app allows you to browse, view, rate and comment on funny videos by channel or popularity.
WE tv
launched an online “Picture Perfect Pet” contest yesterday encouraging users to upload their favorite photo of their pet and encouraging site visitors to vote on a scale from 1-10 with 1 being “cute” and 10 being “picture perfect.” (The grand prize winner will receive $2,500.) WE tv has also developed a free iPhone app to coincide with the contest. As with WE tv’s “Cutest Kids Costume” app, users can use it to view, upload and vote on their favorite photos.
Inspired by that popular mash-up of cheesy David Caruso one-liners, CBS.com is asking fans to upload their own impersonation of CSI: Miami’s lead detective for a chance to win $5,000. The top 10 videos, selected by a combination of user votes and CBS.com judges, will be announced on March 1 and the winner will be chosen on March 22.


Former CEO of WPP Group’s Mindshare and President of Publicis Groupe/Starcom MediaVest’s StarLink, Scott Neslund, has been named CEO of San Francisco-based digital ad agency Red Bricks Media. Scott will split time between the company’s S.F and New York offices. He replaces Red Bricks Media co-founder Elliott Easterling, who has transitioned to Chairman of the Board.
Casual game and advergame developer Arkadium has hired Dan Hart as Chief Revenue Officer, in charge of building upon new monetization strategies introduced by the company in 2009. Dan, who most recently served as SVP and GM of MTV Digital ,will also be responsible for spearheading Arkadium’s social gaming strategy.
Independent ad agency TargetCast tcm has acquired Triumph360, led by Steve Minichini, who becomes President of Interactive Marketing for TargetCast. John Canevari will reprise his role as SVP, Executive Creative Director. The company also announced that CEO Steve Farella will add the titles of Co-Founder and Chairman while Audrey Siegel (former EVP, Director of Client Services), will become President & Director of Client Services.
Alex Mann, founder of social media analytics platform AM Analytics, has been hired by Wiredset’s Trendrr as the company’s Director. He will be based in Trendrr’s New York office.
Publishers Clearing House tapped Josh Glantz as VP and GM of the company’s online division – PCH Online. Josh will be responsible for all online ad sales, content, partnerships and business development programs. He comes to PCH from ideeli, a members-only online shopping community where he served as GM of Advertising and Integrated Sponsorships.
Allbritton Communications announced today the appointment of former Washington Post sales manager Whitney Patton as General Sales Manager for the company’s metro website currently in development. The site will result from a merger of WJLA.com and News8.net, with contributions from Allbritton’s Politico.com.


Mind-Blowing, Heart-Stopping Perspectives on the 21st Century!
*Cast of MODERN FAMILY *Kevin Beggs *Michael Eisner *Jeff Gaspin *Irwin Gotlieb *David E. Kelley *Roma Khanna *Hugh Laurie
*Bill Lawrence *Jillian Michaels *Ken Mok *Elisabeth Murdoch
*Judge Judy *Curtis Stone *Donald Trump *David Zaslav *And more …
See full list online! Speakers as of 1/4/10.
NATPE 2010
: January 25-27, 2010 * Mandalay Bay Resort, Las Vegas
Cynopsis Readers Use Promo Code NATPECYN
Save $100 on 3-Day Registration


Here’s your chance to pepper some key Obama officials with questions and comments regarding what you’d like to see accomplished. The White House announced it will host a series of online video chats on Whitehouse.gov this week to help take stock of the Obama Administration’s first year in office. The addresses, which began yesterday with a chat with Energy and Climate czar Carol Browner about the President’s clean energy push, are interactive through the White House’s Facebook destination. The tech space will be covered on Thursday (TBA) with an address from the nation’s first Federal Chief Technology Officer, Aneesh Chopra, joined by Norm Eisen, special counsel to the President for ethics and government reform.


Battle of the Bands: Rock the Decades
Benefiting Citymeals-on-Wheels

Accepting band submissions
for the all new Battle of the Bands on
February 25th at the Highline Ballroom.
Have an ear for music but not the skill? Submit your favorite playlist.
Prizes will be awarded!

Entries due January 25th, for more information log onto:

Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: SR MGR ONLINE MEDIA: Mng,plan’g, dvlp online media programs. knwldg of Online advertising, analytics, web interconnectivity/collaboration with agency partners. Resume: [email protected] (1/19)

JOB OPENING: SR DESIGNER/SOUTH PARK studios in Los Angeles: Experience with print production and licensed products manufacturing. Proven product, design innovation track record Please apply to www.mtvnetworkscareers.com (1/19)

JOB OPENING: MNGR, MUSIC VIDEO PROGRAMMING/MUSIC CHOICE-NY: Scheduling, Content Planning and Project Management. 3-5 yrs music vid prog, Selector, Prjct mgmt skills, TV exp nec, BA/BS, exp w/12-24 demo. [email protected] (1/19)

JOB OPENING: MARKETING COORDINATOR/Channel One News/NYC: 1+yr Mktg, proj mgmt, client srv exp. Respn incld sponsorship progs, support sales + intgrtd mktg initiatives, upfronts. EOE Apply http://alloymarketing.silkroad.com   (1/19)

JOB OPENINGS:  DIR, DIGITAL AD SALES/Discovery Communications/LA & Chicago: Dvlp/mng a portfolio of digital ad sales bus.  incl. websites, VOD, mobile, podcasts, etc. 8+ yrs sales exp, 5+yrs digital, apply: www.discovery.com Req#9360/1 (1/16)

JOB OPENING:  PRODUCER- AD SALES & SPONSORSHIPS/SOAPnet.com: Develop custom sponsor opportunities (i.e. sweepstakes, micro-sites, contests, rich media, email campaigns); NYC or Burbank; www.disneycareers.com REQ 218562 (1/16)

JOB OPENING: MANAGER or DIRECTOR OF SALES/Latitude/BOS: Join innovative media and communications research firm  sales strategy, planning & execution, 5+ yrs sales exp & 4 yr degree.See: http://www.latd.com/jobs/ Apply: [email protected] (1/16)

JOB OPENING: CROSS MEDIA PROJECT MANAGER (Syfy)/NBCU/NY:  Oversee production of marketing materials for original programming, assist w/ ensuring deadlines are met. BA, 3 yrs on-air production exp. www.nbcjobs.com , #1117560 (1/15)

JOB OPENING: COMMUNICATIONS MGR/NY, MTVN International:  Need 4 yrs entertainment/media comms exp., handle corp comm, brand support, PR/event mgmt. Apply: www.mtvnetworkscareers.com . An  EOE/M/F/D/AAP  (1/15)

JOB OPENING: DIR. PROGRAMMING/FOOD NETWORK/NY: Manage all aspects of commissioned shows. Long form storytelling exp in competition, docusoap and/or reality TV req’d plus 5 yrs TV prod exp for cable nets. www.scrippsnetworks.com (1/15)

JOB OPENING:   CMO/DIR MKTG/AuditionBooth.com/Soho: Start-Up Company. Focus on dig. mktg. 5+ yrs Sr Mktg Mngmnt exp. Emphasis: online, dig. mktg. Apply: http://tbe.taleo.net/NA3/ats/careers/requisition.jsp?org=INFUSIONDEV&cws=2&rid=335 (1/15)

JOB OPENING: VP SCHEDULING AND ACQUISITIONS/Santa Monica Cable network seeks Experienced VP Scheduling and Acquisitions. Please include resumes and salary history/requirements. Submit resumes to [email protected]  (1/14)

JOB OPENING: SR ACCT EXEC/IPG Ad Sales/NYC: Sale of ads in interactive program guide.8 yrs of media selling exp in TV or interactive ad sales w/ est’d relationships in Entertainment www.rovicorp.com job 8537  (1/13)

JOB OPENING: DIRECTOR, ONLINE MARKETING/ANIBOOM STUDIOS/NYC: 5+yrs Online Mktg exp with media/entertainment co; strong SEO/analytics/email/Google/site design & copy/PR skills. Intense atmosphere Res: [email protected] (1/13)

JOB OPENING:  DIRECTOR, ADVERTISING & PROMOTION/HBO/NY: 8-10 yrs of direct exp within entertainment – a MUST. To apply: https://careers.timewarner.com/en/asp/tg/cim_jobdetail.asp?partnerid=391&siteid=36&AReq=116093BR&Codes=UCTC (1/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  PROD INTERN/ NAHB Production Group: Seeks orgnzd, resourceful & confident Intern- looking for hands on training at busy prod. co. PC skills & technical knwldg a +. Min 12 hr/wk. Cover/resume: [email protected] (1/19)

SPRING INTERNSHIP CREDITS ONLY: PR INTERN for Entertainment/Fashion firm. Seeks mature, strong writers, eager to learn and detail-oriented. Will gain exp. in PR event mkting, stylist relatns etc. Send cover letter,Resume to [email protected] (1/16)

SPRING INTERNSHIP CREDITS ONLY: DEVELOPMENT INTERN/High Noon Entertainment Unpaid, Credit Only. Learn ins & outs of TV dvlpmnt & production. 8hrs/2 days per wk min, open to Junior & Senior level.   Send resume/cover letter: [email protected]    (1/16)

SPRING INTERNSHIP CREDITS ONLY:INT’L. LANGUAGE/BUSINESS INTERN/The Kitchen/Los Angeles: Learn the world int’l. language customization for TV/Films. Send resume and Cover letter to [email protected] (1/14)

SPRING INTERNSHIP CREDITS ONLY:INT’L. LANGUAGE/AUDIO INTERN/The Kitchen/Miami:  Learn the world int’l. language customization for TV/Films. Send resume and Cover letter to [email protected] (1/14)

SPRING INTERNSHIP CREDITS ONLY: Trylon SMR ( www.trylonSMR.com), a NYC PR agency, is seeking a Spring intern that has familiarity with the media industry and tech sector, and strong internet skills. [email protected] (1/14)

SPRING INTERNSHIP CREDITS ONLY:   PRODUCTION INTERN/GSN The Gameshow Network Production Unpaid Internship. Proof of school credit req. Send resume and Cover letter to [email protected] (1/13)

SPRING INTERNSHIP CREDITS ONLY:   MARKETING INTERN/GSN The Gameshow Network Unpaid Internship. Proof of school credit req. Send resume and Cover letter to [email protected] (1/13)

SPRING INTERNSHIP CREDITS ONLY:   GRAPHIC DESIGN INTERN/GSN The Gameshow Network Unpaid Internship. Proof of school credit req. Send resume and Cover letter to [email protected] (1/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. betsy.aaron.gmail.com. For samples, visit https://freebeaaron.wordpress.com (1/19)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs exp.in Contract/Sales Admin: avails, reporting, etc.; looking for work in the NY or LA area. Contact e-mail: [email protected]  (1/19)

SITUATION WANTED: CREATIVE DIRECTOR (NYC)20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (1/19)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (1/19)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (1/19)

SITUATION WANTED: PERSONAL ASSISTANT: Efficient and talented professional looking for flexible PA job in the entertainment industry. 2+ yrs PA.; 2+ yrs Corp. Asst. BA Comm. Seeks PT.  contact:  [email protected]    (1/19)

SITUATION WANTED: Well-versed and dynamic CPG MARKETING/LICENSING professional seeking licensing or product development position in San Diego, CA. Please contact [email protected] (1/19)

SITUATION WANTED: RECEPTIONIST Polished NYC Receptionist w/10+ years experience working with Ad Agencies seeking F/T or Temp-to-Perm position.Eager to begin ASAP. [email protected] (1/19)

SITUATION WANTED: SUPERVISING PRODUCER/SHOW RUNNER (LA/NYC): 7 years of network TV incl. live daytime, entertainment news, docudrama, competition reality & travel/food. Extensive exp. w/ camera, field, studio & post. [email protected]   (1/16)

SITUATION WANTED: Creative Copywriter. Award-winning, all media, affordable. betsy.aaron.gmail.com. For samples, visit https://freebeaaron.wordpress.com (1/16)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs exp.in Contract/Sales Admin: avails, reporting, etc.; looking for work in the NY or LA area. Contact e-mail: [email protected] (1/16)

SITUATION WANTED:  SHOW RUNNER/PRODUCER/WRITER/LA: 7 years experience in pop-culture documentary and reality for both network and cable, seeking immediate gig. Email: [email protected] (1/15)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! [email protected] (1/14)

SITUATION WANTED: ASSOCIATE PRODUCER(L.A.): 10+ years production experience, including reality, scripted, post production, game shows, live shows, location shoots.Valid passport. Willing to travel. [email protected] (1/14)

SITUATION WANTED: PUBLICIST/MEDIA RELATIONS EXECUTIVE: 5+ yrs exp in agency, entertainment and non-profit. Seeking work in television, movie studios or PR agencies on east coast.For inquiries, contact [email protected] (1/13)

SITUATION WANTED:RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (1/13)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

         [] Google Reader or Homepage Add to My Yahoo!

Related Stories

04/14/24: Cynopsis Jobs

Jobs Clads

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]