Tuesday, February 8th, 2011



Straight Shooting Tuesdays on HISTORY

From swimming with mermaids to training with NASA you haven’t experienced America ’til you’ve seen it with Larry. Don’t miss the series premiere of

History’s ultimate competition series is back and reloaded. Watch America’s best sharpshooters face elimination challenges that will surprise you on the
TOP SHOT premiere tonight 10/9c.




Good morning. It’s Tuesday, February 8, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
HISTORY: Only in America with Larry the Cable Guy at 9p; Top Shot at 10p
FOX: Traffic Light at 930p
Sundance Channel: Love/Lust at 10p
Spike TV: 1000 Ways to Die at 10p; Three Sheets at 1030p
MTV: My Life As Liz at 11p




This month, ION Television ranked #9 in A25-54, households & total viewers among cable entertainment networks.

ION also celebrated January as its best month ever with double-digit growth in total viewers, up 13%, year-over-year.

ION Television. Positively Entertaining.
Source: Nielsen Data. For complete source information click here.


Sunday’s Super Bowl XLV on FOX ranks as the most-watched television program ever in the US with an average of 111 million total viewers.  FOX also became the first network to ever go beyond 100 million total viewers for a night in primetime.  This year’s Super Bowl tops the previous most-watched television program records in US history with the 2010 Super Bowl XLIV seen by 106.5 million total viewers and the series finale of M*A*S*H which held the record at 106 million total viewers from 1983 to 2010.  Furthermore, FOX’s special Glee episode following the post-game averaged 26.8 million total viewers and 11.1 million among A18-49, making it the highest-rated scripted episode on television in three years with the A18-49 demo.  Nielsen also reported Super Bowl XLV was viewed in 53.3 million households and delivered a preliminary 46.0 US HH rating.

Canada’s Global aired the special post-Super Bowl episode of Glee attracting nearly 2.2 million viewers. 

The CW set Smallville’s series finale date for May 13, airing a two-hour concluding episode thus ending the series’ 10-year run.  A week later, Supernatural will air its season finale on May 20 with two stacked episodes.

FOX’s upcoming reality competition series The X Factor from Simon Cowell estimates it is offering the largest prize in television history: a $5 million record deal with Syco, a joint venture between Cowell and Sony Music.  FOX will launch The X Factor this fall and promoted the show during Sunday’s Super Bowl.  Cowell will have on-air duties though other judges have not been announced.  FOX said contestant auditions commence March 27 in Los Angeles with other stops in Chicago, Dallas, Miami, Seattle and New York.

Regis Philbin, host of syndicated daytime talk show Live with Regis and Kelly is continuing with his retirement plans though will leave the show now at the end of November instead of August.  This extension will give ABC more time to celebrate Philbin and his 29 years as host.

GSN is rolling out the seventh season premiere of High Stakes Poker on February 26 at 8p and 11p.  The series, presented by PokerStars tapped comedian and poker player Norm Macdonald to host the new season and in addition, will also sport a new 3D view of the action which will be available exclusively via DIRECTV’s 3D channel, n3D powered by Panasonic.  High Stakes Poker is set at the Bellagio Hotel and Casino in Las Vegas where poker champs and amateurs compete in the high-stakes contest.  Kara Scott also serves as co-host for the series, airing on Saturdays at 8p and 11p. 

Early in March, Food Network launches two new series:

  • Ice Brigade follows former chef Randy Finch and his crew of ice artists as they create original and unique ice sculptures.  Series premieres March 3 at 10p.
  • Chopped All-Stars watches as 16 well-known chefs take part in a five-step competition as they individually strive to win the $50,000 prize for their chosen charity as well as the title.  Judges include Alex Guarnaschelli, Marcus Samuelsson, Marc Murphy and Chris Santos.  Series premieres March 6 at 9p.

The Style Network brings back a fourth season of Ruby beginning March 6 at 8p.  The new season witnesses Ruby Gettinger, who previously lost a tremendous amount of weight, as she struggles with new emotional reasons behind her addiction to food and the realization she has gained some weight.  Prior to the fourth season premiere on March 6, Style Network will air a one-hour clip special, Ruby: My Naked Truth at 7p.  Gay Rosenthal Productions is behind the series.

FX has ordered up a third season (13 episodes) of its comedy series The League, produced by FX Productions.  In its first run, the second season of The League averaged 1.1 million A18-49, up 5% over the original season. 


Lifetime Television ordered two scripted procedural drama series readying both to premiere this year with 13 episodes each:

  • Against the Wall centers on Chicago police detective Abby Kowalski (Rachael Carpani) who causes a rift in her family of blue-collar cops when she joins the department’s Internal Affairs unit.  The series has cast Treat Williams and Kathy Baker as Abby’s parents.  Universal Cable Productions is producing.
  • Exit 19 is about divorced mother Gloria Sheppard (Ally Walker) who tries to balance her demanding career as a LAPD homicide detective while raising two sons with the help from her troubled younger brother Davey (Chris Payne Gilbert).
  • Lifetime will also return its other scripted series Army Wives for a fifth season in March and Drop Dead Diva for a third season later this summer. 

NBC has two new pilots on the docket and is revisiting another drama project:

  • The Crossing is a western project about a mysterious soldier who arrives in a small town and becomes a savior-like persona.  The soldier also experiences haunting flashbacks to the Civil War.  From writer Josh Brand and Peter Horton, who first developed the project at FX and now brings it to NBC where they will serve as executive producers; Universal Media Studios produces. 
  • NBC also picked up a comedy project from Kari Lizer, the creator/executive producer of The New Adventures of Old Christine. The comedy is about a woman who helps others going through career transitions and downsizing.  Lizer wrote the project and will executive produce; Warner Bros. Television produces.
  • NBC also is eyeing again the UK detective drama Prime Suspect, adapting a new version for US audiences.  The project has a new creative team on board with Peter Berg tapped to be executive producer and director. Alexandra Cunningham and Sarah Aubrey will also serve as executive producers. 

MTV opted to not pursue the reality show featuring The Hills’ Lauren Conrad citing lack of audience interest.  The pilot episode featuring Conrad had been shot.




This January, more than 15 million people tuned in to Golf Channel.
Why? Exclusive coverage of the PGA TOUR. Top notch instruction.
And original programming like Morning Drive, The Haney Project Rush Limbaugh, Pipe Dream and Big Break.
There are more reasons to watch than ever before. 

The Nielsen Company, 2007-2011. Nielsen January Trend; Live +SD Reach (000); P2+; Mon-Sun 6a-6a; Subject to qualifications available on request.


Friday A18-49 Analysis: CBS narrowly claimed #1 Friday night at 1.7/6 A18-49, according to final national ratings from Nielsen.  At 8p, FOX’s Kitchen Nightmares and Univision’s Eva Luna tied for first place at 1.7/6 each while CBS’ The Defenders and the season premiere of NBC’s Who Do You Think You Are? tied for second place at 1.3/4 each.  During 9p, CBS’ special Super Bowl’s Greatest Commercials attracted more viewers at 2.0/6 and Univision’s Triunfo del Amor was next at 1.8/6.  Then at 10p, NBC’s Dateline secured the top spot at 2.1/6 followed closely by CBS’ CSI: NY at 1.9/6.

Live + Same Day Household Ratings: Friday, February 4, 2011  time period averages. Source: NTI Galaxy, as dated, Live+SD.

CBS: 5.5/10          The Defenders 5.4/9, Super Bowl’s Greatest Commercials 5.4/9, CSI: NY 5.6/10

NBC: 5.3/9          Who Do You Think You Are? [p] 4.5/8, Dateline 5.8/10


ABC: 3.2/6          Supernanny 2.6/4, Primetime: What Would You Do? 2.9/5, 20/20 4.1/7

FOX: 2.4/4          Kitchen Nightmares 2.3/4, Fringe 2.4/4

UNIV: 2.0/4        Eva Luna 2.3/4, Triunfo del Amor 2.3/4, La Rosa de Guadalupe 1.5/3

CW: 1.4/2           Smallville 1.5/3, Supernatural 1.3/2

ION: 0.9/2          Without A Trace 0.8/1, Without A Trace 0.9/2, Criminal Minds 0.9/2

TF: 0.5/1            Cine de Las Estrellas 0.5/1, India 0.6/1


TELE: 0.5/1         Aurora 0.5/1, Los Herederos del Monte 0.5/1, Alguien Te Mira 0.6/1

A18-49: CBS 1.7/6, FOX 1.7/5, NBC 1.7/5, UNIV 1.6/5, ABC 1.2/4, CW 1.0/3, ION 0.4/1, TF 0.4/1, TELE 0.4/1




Lisa Torres appointed to the newly-created role as President/Multicultural Unit with ZenithOptimedia, The ROI Agency, effective immediately.  Lisa will spearhead the agency’s ROI strategies aimed at multicultural consumers working closely with the company’s planning and buying groups.  Lisa reports to Dave Ehlers, EVP/Managing Director, ZenithOptimedia.  Previously, Lisa worked for MPG’s Diversity Unit in the capacity of EVP/Group Account Director. 

Heidi Clements elevated to Co-Executive Producer of syndicated entertainment news magazine show, Entertainment Tonight distributed by CBS Television Distribution.  Heidi most recently served as ET’s Senior Broadcasting Producer and has been with ET and The Insider for more than six years. 

Rainbow Media upped three executives in its legal department:

  • Sharon Davis to SVP/Legal and Business Affairs where she will continue to work on behalf of AMC, WE tv, Wedding Central, RNC, Rainbow IT and Clearview Cinemas.
  • Laura Sher to SVP/Legal and Business Affairs where she will continue to work on behalf of IFC and Sundance Channel in the areas of legal counsel and business development services surrounding licensing, foreign distribution and production finance.
  • Denyse Santoro to VP/Legal and Business Affairs where she will continue to support Rainbow Network Communications, Rainbow Information Technology and Clearview Cinemas. 

Multiplatform entertainment company, Shout! Factory added Keff Ratcliffe in the role as Director/E-Commerce.  Keff will head the company’s E-Commerce efforts and programs with the aim to increase consumer reach and retention via social media, search and outbound communications.  Keff reports to Melissa Boag, VP/Marketing. 

Mind Candy, the social online games developer named Darran Garnham as Head/Global Licensing in charge of the offline expansion of the Moshi Monsters brand.  Darran will also head the development and execution of the company’s global licensing strategy, working to secure an in-house team and ground support in key territories worldwide. 

John Trierweiler advanced to EVP/Product Management with Cablevision Systems Corporation.  In his new capacity, John will continue to manage Cablevision’s advanced television, high-speed internet and voice products for residential and small to medium business customers.  He will continue to report to John Bickham, President/Cable and Communications.

Nancy Daniels appointed as EVP/Production and Development with the Discovery Channel.  Nancy previously was SVP/Production and Development for TLC since 2008 where she supervised the execution of the channel’s programming.  For Discovery Channel, Nancy will be located in Los Angeles reporting to Clark Bunting, President/GM of Discovery Channel.

This day in History:  1963 – Lamar Hunt, owner of the American Football League franchise in Dallas, TX, moved the operation to Kansas City. The new team was named the Chiefs. (NFL)

Answer to Yesterday’s Trivia Question:  This broadcast network show revolved around a cowboy with amnesia struggling to find his identity.  What was it?  LAZARUS MAN on UPN (1996)  Kudos to:  Jim Gray-Froglight Prods/Missoula; Greg Moloznik-GLM Media Dynamics/Scottsdale; Kathleen Campbell-Dearly Departed Tours/Hollywood; And a special kudos to those who answered A Man Called Shenandoah (1965), another correct answer, just not the one I planned on!

Today’s Trivia Question:  This vehicle has been around since the 1930s (not the original, but a version of the original), as an advertising machine.  It used to have a little person driving the vehicle who wore a chef’s hat, appearing in local parades, supermarket openings, etc.  What was this vehicle?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Reporting to the Local Sales Manager, this position requires a team oriented, creative sales professional adept at growing existing accounts while developing new business www.nesn.com  (2/15)

JOB OPENING: VICE PRESIDENT OF MARKETING/NESN/MA: Responsible for developing and overseeing the successful implementation of NESN’s marketing strategy throughout New England and nationally throughout the U.S. www.nesn.com  (2/15)

JOB OPENING: SPRVSNG PROD/Bravo reality cooking competition show/NYC: Head up story dept on set & through post. Sprvs mult prod in mult edit rooms under deadlines. Bravo exp taking show thru post. Email: [email protected] (2/12)

JOB OPENING: ADVRTSNG MGR/Disney FamilyFun Mag/NY: 5yrs sales/1yr mgmt exp print.Estab’d relations- NY, NE, & SE. Grow rev. by mngng 3 sellers w/direct sales resp. for key accts. Multi-plat. sales exp a + [email protected] (2/12)

JOB OPENING: JR. DIGI ACCT EXEC/KidZui Ad Sales/LA: 2-3yrs exp. Self starter needed to join fast-growing nat’l sales team at dynamic Kids start-up. Quickly dvlp new business & excellent customer srvc. Resumes to: [email protected] (2/12)

JOB OPENING: MEDIA SCHEDULING COORDINATOR/The Hub/Burbank: Long term temp role. Must have exp in on-air promo scheduling & scheduling systems. Exp in 2E a +. Strong detail-orientation. Apply at http://thehub.catsone.com/careers  (2/12)

JOB OPENING: GENERAL MANAGER/Danny Lipford Media/AL: Expanding media company needs very organized GM, exp. in national adv. sales, generating web revenue, production. More info: www.dannylipford.com/GM   (2/12)

JOB OPENING: SR PREDITOR/CREATIVE SERVICES/NY1 & NY1 Noticias: Must be fluent in Spanish. Write,produce & edit promos for 24hr news channels in NYC. Exp.rqd. For more info: www.timewarnercable.com/careers  ref job #123562BR (2/12)

JOB OPENING: DIRECTOR, ORIG PROG/HGTV & DIY/KNOXVILLE,TN  6+ yrs exp in prog prod or mgmt for cable TV. Manages relationships w/prod companies, ad sales, and internal depts. Showrunning exp req’d. scrippsnetworks.com, ref #2148 (2/12)

JOB OPENING: MGR PRIMARY MKT RSRCH/ABC FAM/NY: Initiate, execute primary mkt rsrch to support Ad Sls & Mktg; oversee linear & digital rsrch.Exp in executing digital rsrch studies essential. Apply at disneycareers.com ID# 280275 (2/12)

JOB OPENING: MGR PRICING & PLANNING REVENUE/ABC FAM/NY: Manage reporting & audience deficiency units.Prepare budgets, quarterly forecasts. Aid in rate card development & financial reporting. Apply at disneycareers.com ID#280276 (2/12)

JOB OPENING: MGR PRICE & PLAN INVENTORY/ABC FAM/NY: Manage proposals through order status. Ensure client orders in NCS. Aid in inventory moves & re-expressions. Exp 4 yrs media. Apply at disneycareers.com ID# 280500 (2/12)

JOB OPENING:  PRODUCT DEVELOPER/Nickelodeon/NYC: 3+ yr exp. Must have built interactive digital products. Acting knowledge of presentation layer technologies. Creativity and desire to innovate. Apply www.mtvnetworkscareers.com  (2/11)

JOB OPENING:  MGR SALES PLANNING/Galavision/NY: Support Dir. on inventory mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Experience in media/DM/VCI/Spanish a +. Apply- [email protected] (2/11)

JOB OPENING:  CG MANAGER/NYC: 5 yr post exp. Manage/Schedule 3D artists, crew jobs, resource talent. Must understand VFX prod & artist skill sets. http://bit.ly/dLzdOS  (2/11)

JOB OPENING:  MANAGER REVENUE PLANNING/DIRECTV/New York, NY: Assist the VP & SVP of Ad Sales with all revenue forecasting relating to the DIRECTV Ad Sales business. For additional info: www.directv.com/careers   job # 1001837  (2/11)

JOB OPENING:   DIR, PRODUCTION & DEVELOPMENT UNSCRIPTED: Develop, create & exec.-produce new shows for ION TV. 10+ yrs exp TV prod. Gen Entertainment. See full ad http://www.ionmedianetworks.com/page.php?p=careers&job=1263  EOE  (2/11)


JOB OPENING:  SR. ANALYST DIGITAL RESEARCH/NBC/NYC: Provide top line & detailed analyses, reports, presentations, & highlights covering Bravo online properties & competitors. Apply @ www.nbcunicareers.com   req. 942BR (2/10)

JOB OPENING:  AFFILIATE SALES ACCOUNT EXECUTIVE/RLTV: support affiliate distribution sales initiative w/i geographic region, create, sell & manage aff campaign,travel 50%+,industry contacts preferred, 2+ yr exp.,apply: [email protected] (2/10)

JOB OPENING: INV ANALYST/BET/NY: Manage inventory and pricing.Detailed-oriented, org’d, multitasker, exc comm &knowledge of excel, BA req. Email resume: [email protected] (2/10)

JOB OPENING:  DIG. SALES PLNR/AM Universal Sports/NBC Sports/NYC:  Mng daily partner relationships & sales proc. for sales team; 2+ yrs online mkg exp media plan’g/client srvc role, BA/BS req’d. Res: [email protected]   (2/9)

JOB OPENING:  ASST MKTG MGR/NY: create strategic mktg. materials, manage comm. Various mktg. programs, oversee strategies/creative BA/BS Mktg & 4 + yrs sales/mktg env. Prof. Office Suite Apply: www.nationalcinemedia.com  (2/9)

JOB OPENING:  ASSOCIATE PRODUCER/ Scholastic/NYC: Short term pos avail to ass’t in all aspects of developing high-quality console games for kids. 1-3yrs interactive exp req’d. Apply: [email protected] (2/9)
JOB OPENING:  EXEC DIR, VIDEO/RODALE/NY or Emmaus PA: oversee video ops. 10+ yrs exp with a strong rolodex, great mngmnt chops & extremely creative. Demonstrated ability to teach & influence others. Resume:  [email protected] (2/9)

JOB OPENING:  ASST DIR- MOBILE, SOCIAL & EMERGING MEDIA/ NY or Emmaus PA: 3-5 yrs exp working on mobile, social & media w/ exc proj mngmnt skills. Proven track record of success using social media tools. Res: [email protected] (2/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING/SUMMER INTERNSHIP CREDITS ONLY: Cablevision Local Interactive Sales Internship: Provides practical experience in the communications industry and teaches daily operations within Optimum Homes and Auto Sales- Send resumes to [email protected] (2/15)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: UNIVISION SALES MARKETING INTERNSHIP: Provides practical experience in the communications industry and teaches daily operations within sales and marketing for Univision.com. Send resumes to [email protected] (2/12)

SPRING INTERNSHIP CREDIT ONLY:  DIGITAL MEDIA INTERN/assistant W LA Digital company seeking a capable intern to work directly with CEO.  Mobile apps, web development, film/vid Production and social media. Resume to [email protected] (2/9)

SPRING INTERNSHIP CREDIT ONLY:  DESIGN/DEVELOPMENT INTERN W LA Digital company seeking intern with experience in design, web and/or mobile development.  Work on client and internal projects and report to CTO:  Resume to [email protected] (2/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/15)

SITUATION WANTED: ASSISTANT/INTERN L.A.: Looking to learn from 1/2hr comedy director, sitcom preferred. 4yrs experience in L.A. Would love to shadow/intern or be hired as assistant. Email: [email protected] (2/15)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (2/15)

SITUATION WANTED: ASSOCIATE PRODUCER/ASSISTANT in TV, FILM, MEDIA/LA: 5+ years production experience (writing, producing, coordinating) including pre-production, live tapings, and post. Efficient, organized, self-motivated. Contact [email protected] (2/12)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (2/10)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (2/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/9)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC: No Ordinary Family, V, Detroit 1-8-7
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS: NCIS, NCIS: LA, The Good Wife
CW:  One Tree Hill, Hellcats
FOX: Glee, Raising Hope, Traffic Light [p ]
ION: Without a Trace, Criminal Minds, Criminal Minds
NBC: The Biggest Loser: Couples, Parenthood
PBS:  Pioneers of Television, Frontline, Independent Lens
TELE: Aurora; Los Herederos del Monte, Alguien Te Mira
UNIV:  Eva Luna, Triunfo del Amor, Aqui y Ahora

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