Tuesday, February 7th, 2012

Cynopsis: Sports
02/07/12

Good morning. It’s Tuesday, February 7, 2012, and this is your first early morning Sports briefing.

Much like the game itself, NBC has a close call but pulled it out in the end. Nielsen reports that the network’s broadcast of Super Bowl XLVI officially scored as the most-watched television program in U.S. history and that the game became the highest-rated Super Bowl in 26 years, according to fast national data. The game clipped last year’s mark, set by FOX, with 111.3 million average viewers (compared to 111.0 in 2011) and drew a 47.0 rating with a 71 share. Among adults 18-49, the contest scored a 40.5, the best in that demo in 16 years. In total viewers, the tight game drew a total audience of 166.8 million viewers, also a high mark.

On the Air

Singer M.I.A apparently got what she wanted from the game, a bevy of media mentions, after giving a television camera the finger during Madonna’s performance of “Give Me All Your Luvin” at halftime. Her actions forced the NFL as well as NBC to officially apologize for the incident.

In a pre-Super Bowl game, FOX carried the Premier League’s Manchester United/Chelsea match live on Sunday and drew a 1.0/2 rating/share in overnight ratings for the channel, according to Nielsen. That score is up 11% over the network’s last live game, which delivered a 0.9 two weeks ago. In the DMAs, New York and Washington DC led all markets with a 1.6/4, followed by Portland, Birmingham and Austin with a 1.5.

With record-breaking TV deals and a slew of networks on the way, the Pac-12 Conference extended the contract for Commissioner Larry Scott through 2016. The league board of directors unanimously approved the extension, with Scott’s tenure highlighted by the additions of Utah and Colorado, a 12-year television deal with Fox and ESPN that is worth around $3 billion and the creation of the Pac-12 Network and Pac-12 Digital Network.

Manny Pacquiao’s adviser told ESPN that the boxer has agreed to terms to defend his welterweight title against junior welterweight titlist Timothy Bradley Jr. on June 9. Although Bradley’s people are still finalizing their end of the deal, the match would be held at the MGM Grand in Las Vegas.

SPEED is gearing up for NASCAR season with an extensive Daytona Speedweeks programming lineup the begins Feb. 16 with reports from Media Day on a special live two-hour edition of NASCAR Race Hub followed by the Budweiser Shootout Selection Show the next day at 8:30p. NASCAR Race Hub then goes live from Daytona on Feb. 20-22, with Steve Byrnes hosting, Danielle Trotta reporting and analysis from Larry McReynolds, Randy Pemberton and Matt Clark. The channel’s coverage of the NASCAR Camping World Truck Series will open its season Feb. 24 at 7p. 

MSG Network is set to telecast the New York Giants’ Championship Parade in New York City today at 11:00a with coverage of the event that includes the entire parade route, as well as the following City Hall ceremony with New York City Mayor Michael Bloomberg. Al Trautwig will host the festivities from MSG’s studios at 11 Penn Plaza. The ticker-tape parade is slated to begin at Battery Place and Washington Street and will continue up Broadway to Worth Street.

MSG Networks also announced that the channel is making that Feb. 11 Sabres/Lightening game available to fans who lost the channel due to the channel’s feud Time Warner Cable. MSG’s coverage of the game will now be telecast on WGRZ-TV (Channel 2) in Buffalo and WHEC-TV (channel 10) in Rochester, along with a full postgame show.

Boxer Jeffrey Fraza, who competed on reality series The Contender in 2005 (where he was known as Hell Raza) was killed yesterday morning when he was hit by an oncoming train near his hometown in Haverhill, Mass, according to reports. Fraza had been looking to make a comeback in the sport.

Sponsorship & Promotion

According to the TiVo Stop||Watch data from the Super Bowl, which uses aggregated, anonymous, second-by-second audience measurement data from a sample of 41,666 anonymous households through the service, the most engaging ads, with the biggest bumps in viewership relative to the surrounding 15 minutes of programming are as follows:
1)      Man’s Best Friend          Doritos
2)      Ms. Brown                    M&Ms
3)      Sling Baby                    Doritos
4)      Kings Court                   Pepsi
5)      The Dog Strikes             Volkswagon
6)      Win a Million Bucks         NFL
7)      Seinfeld                       Acura
8)      Supermodel                   Fiat
9)      Happy Grad                   Chevy Camero
10)     Fatherhood                   E*Trade

Coca-Cola reports that the company’s “Polar Bowl” promotion outweighed expectations during the game, according to Ad Age, and the company was forced to add servers to accommodate viewers. At kickoff, around 32,000 people had RSVP’d on Facebook (which was 15 times the goal) which led to the brand’s team to prep for 300,000 concurrent users via live stream. However, by the time the third quarter was in progress, more than 600,000 users were watching the stream, and capacity had been increased to allow for 1.1 million users.

Digital Fields

Twitter is reporting some new benchmarks that were set during the Super Bowl, with the game generating 12,233 tweets per second at the end of the game to rank number two all-time, behind only December’s announcement of the Japanese anime movie Castle in the Sky. Madonna’s performance ranks third all-time, coming in at 10,245 every second.

Chrysler’s Super Bowl ad featuring Clint Eastwood is causing some confusion, as the commercial was temporarily pulled from the brand’s YouTube channel due to an alleged copyright claim from the NFL. The problem is that the league says it didn’t file a copyright claim and a spokeswoman for Chrysler told a reporter that she wasn’t sure why the video was pulled. An investigation is now underway.

The Main Event

Florida/Kentucky on ESPN at 7p.


A CYNOPSIS MESSAGE


Cynopsis: Sports Media Awards

HONORING TOP SPORTS PROGRAMS, CAMPAIGNS, AND PEOPLE

Entry Deadline: March 16, 2012  |   Late Submissions: March 30, 2012
Awards Event: Summer 2012 (NYC)

Click here to learn about the Awards program & enter online!


ON THIS DAY in 2010: The Saints capture their first Super Bowl with a 31-17 win over the Colts.

Answer to Our Last Sports Trivia Question: Buffalo’s NBA franchise is now known as which team? The LA Clippers. Kudos: Glenn Schineller – Time Warner Cable/Charlotte; Shawn Gerchicoff – Turner Sports/Atlanta; Rich Dubroff – CSNBaltimore.com/Baltimore; Zach Linder – WWE/Stamford; Ron Salcedo – Zimmerman/Nashville; Paul Tarrants – RTM Productions/Nashville; Tom Akers – Outdoor Channel/Chicago; Alan Perris – The Television Academy/North Hollywood; Brad Haag – Yahoo! Commerce/Santa Monica; Paul Barrere – Cox Reps/LA; Don Wollman – Big Brother/Los Angeles.

In The Know: What was the last PAC-12 team to win the men’s NCAA Tournament? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
02.07.12

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JOB OPENING: DIR, AD SALES/OXYGEN/NY: Strong Ad sales exec. with min. 6 years exp, accountable for NY sales teams, coordinate with digital sales goals, manage sales tracking, BA reqd. Apply: www.nbcunicareers.com Job#: 4213BR (2/14)

JOB OPENING: MANAGER, PROGRAMMING RESEARCH/VH1/NYC: 5 yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (2/14)

JOB OPENING: FREELANCE DEVELOPMENT PRODUCERS/NY pref, LA OK: Develop, shoot docu-series sizzles for estab prodco. Proven track record must. Amazing opptny. [email protected] (2/14)

JOB OPENING: SALES PLANNER/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a sales planner with strong exp working closely with advertising sales. Apply at: http://gstv.iapplicants.com/ViewJob-251375.html (2/11)

JOB OPENING: SHOWRUNNERS, FIELD PRODUCERS, POST PRODUCERS & AP¹s/ATLAS MEDIA CORP/NYC: for a Lifestyle/Auction series & a True Crime series. Must have strong story/writing skills, prior related exp. Res to: [email protected] (2/11)

JOB OPENING: REGIONAL ACCOUNT EXEC/Screenvision Cinema/LA: 4+yrs exp selling media advertising. ‘Develop& sell integ’d progs from concept thru sale. Ext travel req’d. Res/apply at: https://home.eease.adp.com/recruit/?id=1195901 (2/10)

JOB OPENING: DIR, DIGITAL & SOCIAL MEDIA, SYFY/NYC: Brand steward and evangelist in the digital space. Min 5 yrs exp in digital and social mrktgl. Must be an expert in best practices for digital arena. nbcunicareers.com (2/10)

JOB OPENING: SR FINANCIAL ANALYST/IFC/NYC: – 2+ yrs finance, budgeting, forecasting exp. TV/Film exp. Acctng exp a+. Send res to [email protected] (2/10)

JOB OPENING: VP, BUS/LEGAL AFFAIRS/Fox/LA: Anlyz contracts in resp to bus/client group questions, prvd nec rsrch info to depts & execs. JD req + CA bar membrshp. Req. 7+ yrs trans exp w/ 3-5 yrs bus.affrs. www.foxcareers.com FNG0000889 (2/9)

JOB OPENING: SR MANAGER INTEGRATED AD SALES MARKETING/ION/NY: Create/execute Integrated Ad Sales solutions & cross platform B2B Marketing campaigns. Experience 5+ years sales marketing. Apply at [email protected] EOE (2/9)

JOB OPENING: SENIOR MANAGER, PROGRAM RESEARCH/NBC Universal/NY: Manage top line and detailed ratings reporting, audience profiling, and highlights covering Oxygen and its competitors. www.nbcunicareers.com Job#4291BR (2/9)

JOB OPENING: MKTG MGR AD SALES/DIG MEDIA/NBC/NY: Dvlp sales opps/create packaging/sales materials, collab w/ site teams to devp advsng opps, 6/8 yrs at an agency/media co/sales org, with 5 yrs int exp BA req/MBA pref.  www.nbcunicareers.com (2/9)

JOB OPENING: DIR/PRICING, PLANNING/Sportsman Channel/WI or NY: Mng ad sales rev, inv, pricing. BA deg or 5+ yrs ad sales exp w cable network. Full info/apply: www.thesportsmanchannel.com (2/8)

JOB OPENING: DIGITAL BUSINESS REPORTING ANALYST/ESPN/NY or WA: 2 yrs exp. in business reporting, knowledge of online advertising operations, advanced exp. w/ MS Excel, media/agency exp. a +. REQ ID 21743 http://espncareers.com (2/8)

JOB OPENING: REG’L MGR SALES MKTG/LA: NCC Media seeks candidate to write strategic presentations & effective collateral to support ad sales & bus dvlpmnt teams.  nccmedia.com/careers or send resume to [email protected] (2/8)

JOB OPENING: MGR-INTEGRATED AD SLS MRKTG/Discovery/NY: Responsible for dvlpmnt/execution of mrktg sponsorships & opportunities for Advertising Clients; 5+yrs relevant integrated mrktg exp; http://careers.discovery.com/ #5174 (2/8)

JOB OPENING: ACCOUNT EXEC/Screenvision Cinema/NYC: 4+yrs exp selling multi-media pkgs direct to clnt/agcy.Close new biz & build integ’d progs from concept thru sale. Res/apply at https://home.eease.adp.com/recruit/?id=1195751 (2/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (2/14)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist in more substantial & creative way. Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm – Media Production Contact, [email protected] (2/14)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (2/14)

SITUATION WANTED: DIGITAL MARKETING EXEC/NY or SF: digital marketing leader w/ 11 yrs online, mobile & tablet media, creative and analytics + big media company exp. http://www.linkedin.com/in/bretthouse / [email protected] (2/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/11)

SITUATION WANTED: LA: Experienced sales, biz development pro seeking position in educational / home media. Solid resume and excellent references. email: [email protected] (2/9)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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