Tuesday, February 21st, 2006


TOON Disney
Growth in The Mix
+20% K6-11 MF 2P-7P* #1 in K6-11 w/ A18-49 Co-viewing vs. Kids Comp.** Let us customize a mix for your brands that includes TOON Disney
Disney ABC Kids Networks
ABC Kids ** Toon Disney ** Jetix ** Disney Channel
NY/LA Michelle Scarola 212 782 0624 * Chicago Jon Sayer 312 396 8909Source: Nielsen (Galaxy Explorer), *8/29/05-1/29/06 vs. 8/30/04-1/30/05 Based on (000)s **(NPower), Primary co-viewing share MSU 7p-11p vs. Nick and Cartoon Kids hours only Qual. Avail. upon request.



Good morning. It’s Tuesday, February 21, 2006, and this is your first early morning briefing.

Last week when Fox’s American Idol went head to head opposite NBC’s Olympics, it nearly tripled the Olympic share by posting a very huge 11.7/29 for its hour of primetime.  Tonight, no doubt looking to add a couple more notches to its February belt, American Idol will run a special two-hour episode, with just the 12 girls performing.  Tonight is also a primo event for the Olympics – the women’s figure skating short program with Sasha Cohen, Emily Hughes and Kimmie Meissner from the US, as well as freestyle skiing, bobsled and speed skating.  And if that’s not enough — tomorrow will be another 2-hour  American Idol special, this time with just the guys.  Scheduled to be shown on the Olympics tomorrow night are Women’s Alpine and freestyle skiing, Snowboarding, Speed Skating and Short Track.

*MORE GOOD STUFF*SIRIUS Satellite Radio and Court TV NewsSM have announced the launch of Court TV Morning Radio SM, a weekday call-in radio news program about crime, justice and the legal system. Court TV News’ Vinnie Politan, who will continue to co-anchor the network’s daily trial coverage program, Bloom & Politan, hosts. The new show is expected to debut on March 20 on Court TV Radio, SIRIUS Channel 110, running weekdays 6a – 9a.

If you haven’t heard because of the holiday weekend – former Pittsburgh Steeler and recent Super Bowl champion Jerome Bettis, aka The Bus, will join the guys at NBC for the Sunday night football games as an in-studio analyst.  And a happy coincidence for The Bus – his first game at NBC will be in Pittsburgh, the same night the Steelers are awarded their Super Bowl rings. 

NBC‘s new drama series Conviction from Dick Wolf will be available on iTunes — two weeks before it’s debut in primetime. And no buck-ninety-nine for this one — it’s a free download, available starting right now.

And if you’re an iTunes TV downloader, you may also want to know that effective immediately ABC has bulked up its iTunes offerings with America’s Funniest Home Videos.  And, ESPN has begun making available via iTunes some of its Sportscenter ads, ads which some might say are the funniest and most clever promos on television. A half dozen are on iTunes as free downloadables.

Longtime sportscaster Curt Gowdy died at his home in Florida at the age of 86, after a long battle with leukemia. The long time voice of the Boston Red Sox, Gowdy also called the shots for the NFL, college basketball, the Olympics and more than a dozen baseball All-Star games. Gowdy called the first Super Bowl in 1967, and if you remember the infamous Heidi incident, he was in the booth that night in 1968 as well. Dick Ebersol, NBC Universal Sports chairman says Gowdy was “the greatest play-by-play person up to this point NBC ever had. …  He was a remarkable talent and he was an even more remarkable human being.”

* NEW ORDERS / CASTING / DEVELOPMENT / PRODUCTION *A new project for USA called Psych is about an amateur detective played by James Roday who convinces the police (or “cons” may be the more appropriate term) that he has psychic powers. With his unwilling sidekick played by Dule Hill, the non-psychic psychic works with police solving cases. The 60m show is scheduled to premiere with the a two hour launch episode on July 7, and run for 13 episodes.  According to Hollywood Reporter, Psych will air at 10p on Friday nights, and Monk will slide down to 9p to serve as Psych’s lead-in. Psych is from Tagline Pictures and NBC Universal Television.

I know you’ve been concerned about this, so let’s put those concerns to rest.  Ving Rhames will co-star in The CW‘s new drama series Aquaman, based on the DC Comic hero. No, he’s not Aquaman himself, but rather his mentor, McCaffery.  Aquaman, or A.C. Curry, will be played by Will Toale.  Also part of this Warner Bros. TV project is Denise Quinones as Rachel Starling, love interest for Curry.

And Fox has given the official go ahead to a comedy project called Julie Reno, Bounty Hunter, about a single mom who finds there’s money to be made in bounty hunting.  This project is from 20th Century Fox TV.

Casting Notes … listed them by network:


  • Pilot project Unseparable from NBC Universal has added Rachel Boston to the cast.  This project was previously known as the untitled Port/Wiseman project. This project finds a young newlywed couple who move to her hometown, where her decidedly large family lives.
  • Play Nice about a brother and sister who inherit and run the family Toy company, has added Timm Sharp as the brother, and Sara Rue as the sister.


  • Project Six Degrees about a group of people in NYC, has added Erika Christiansen.
  • October Road, about a successful young screenwriter who finds in his hometown some things never change, three new cast members have been added:  Geoff Stults, Brand William Henke and Evan Jones.


  • Gina Gershon has joined the cast of the pilot project Lipstick Jungle about three very strong and powerful business women in New York City.


  • Damages, a primetime soap pilot about a group of lawyers, has added Kristin Lehman who will star in the project opposite Cole Hauser.

 * RATINGS *Sunday – A18-49 Analysis:   ABC led Sunday night with an overall 7.4/17 A18-49, according to fast affiliate ratings from Nielsen Media Research. NBC was #2 with a 5.4/13, followed by CBS and Fox tied with a 2.6/6, Univision 2.2/5, and WB 1.2/3.  At 7p NBC led the pack with a 4.5/12, five share points higher than CBS’ 7-8p hour of 60 Minutes. At 8p NBC held its lead-in with a 5.9/13, but tied in share with ABC’s EM: Home Edition. For the 9-10p hour, ABC easily jogged ahead with a 9.8/21 for Desperate Housewives, nearly doubling the share of NBC’s Olympics. At 10p, ABC held it’s lead with a 10.8/24 for Grey’s Anatomy, doubling NBC’s Olympic share.

Live + Same Day Ratings: Sunday, February 19, 2006 – time period averages. Source: Nielsen Media Research

NBC  11.6/17    Olympic Winter Games 2006  11.6/17

ABC   10.8/16   America’s Funniest Videos 5.8/9,  EM: Home Edition 8.3/12, Desperate Housewives 14.2/20, Grey’s Anatomy 15.0/23

CBS   6.1/9     60 Minutes  8.2/13, Cold Case [r] 7.5/11, Movie: Terminator 3    4.5/7

FOX    3.2/5    Malcolm in the Middle 2.5/4, King of the Hill [r] 2.7/4, The Simpsons [r] 3.8/6, The War at Home [r] 3.2/5, Family Guy [r] 3.9/6, American Dad [r] 3.5/5

UNIV   2.3/4    La Hora Pico 1.5/2, Bailando por un Sueno 2.6/4

WB      2.1/3           Reba [r] 1.6/3, Reba [r] 1.9/3, Charmed 2.4/4, Charmed [r] 1.5/2

Tele    0.4/1   Sin Fronteras 0.5/1, Accion Extrema 0.4/1, Cinemundo Premier 0.4/1

A18-49:         ABC 7.4/17, NBC 5.4/13, CBS and Fox 2.6/6, Univ 2.2/5, and WB 1.2/3, Tele 04/1



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The History Channel
presents This Day in History:
1848: The Communist Manifesto, written by Karl Marx with the assistance of Friedrich Engels, is published in London by a group of German-born revolutionary socialists known as the Communist League.  The political pamphlet, arguably the most influential in history, proclaimed that “the history of all hitherto existing society is the history of class struggles” and that the inevitable victory of the proletariat, or working class, would put an end to class society forever.

Answer to Yesterday’s Trivia Question: In this film, one of the main characters says at least a half dozen times, “Ya Follah?” Name the film.   ROBERT SHAW‘s character DOYLE LONNEGAN in the movie THE STING.    Kudos to: Larry Comstock-Corvest/Largo FL; Joel Gibbs-Joel Gibbs Productions Co/Philadelphia; Kathy Craig-Comcast Spotlight/Chambersburg PA; John Hallquest-Viacom/NY; Kelley Kirkpatrick-Texas Rangers Radio Network/Dallas; Les Stipp-GSD&M/Chicago; Randy Wilkes-K2 Marketing Group/Nashville; Joannie Stern-Butler Shine Stern & Partners/Sausalito CA; Scott Brick-Writer/LA; James Helsing-Modus Operandi Productions/W. Hollywood; Don Wollman-Big Brother 7/LA
Today’s Trivia Question courtesy of Andrew Dinerman-HRP/NY:  Who Am I? Before becoming a worldwide music superstar,  I who wrote the jingles for the famous commercials including “Like a good Neighbor State Farm is there” and “I am stuck on Band Aids ’cause Band Aids stuck on me?”  Who Am I? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
02.21.06 – 5:12a
Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak – 203.926-9878 (new number!) / [email protected]
Cynopsis : In Your Ear podcast available for download at iTunes and/or Yahoo Podcast at http://podcasts.yahoo.com/
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Press Release Fax: 203-926-9865 (new number!)
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Copyright Cynthia Turner 2006


JOB OPENING: SALES PLANNER/Court TV, NY: For info go to: http://www.courttv.com/about/careers/ (2/28)

JOB OPENING: COORDINATOR, TRADE MKTG/WE/NYC Exp as Mktg assist/coord in trade focused environ (TV pref). Pro-active, organized team player needed. MS office, degree req. res to [email protected] (2/25)

JOB OPENING: FREELANCE PRODUCERS ON AIR PROMOS, Court TV, NY For info go to: http://www.courttv.com/about/careers/ (2/25)

JOB OPENING: RES. ANALYST/Comcast Networks/NY: Dev’p reports & analyses to support Ad Sales.1+yr media res exp. Knwldg Nielsen tools & MS Suite.Cvr Ltr/Res: [email protected]. Must apply: www.comcastnets.com REF#: 28365BR (2/25)

JOB OPENING: RES. DIR/Comcast Networks/NY: Mng daily activities of analysts. 5-7+ yrs media res. exp. Knwldg Nielsen tools.  Excellent oral & written communication skills. Must apply: www.comcastnets.com REF#: 27314BR (2/25)

JOB OPENING: VP, RES./Comcast Networks/NY: Oversee/direct the design & execution of all primary & secondary res. for Comcast Nets.10+yrs exp, 5+yrs at Dir. or VP level at TV or cable net.  Apply: www.comcastnets.com. REF# 28363BR (2/25)

JOB OPENING: VP-CONSUMER MRKTNG/Nat Geo Channel/DC:  Lead all aspects of consumer marketing dept .to build awareness, dist/promote the network. Mng 5pers team.10+yrs Cons. Mar exp .Apply on-line@ www.foxcareers.com job#fng1848.EEO (2/25)

JOB OPENING:  ANALYST, NTWRK RES/Univision/NY: Analysis Nielsen data, sales presentation, audience est’s. 2yrs+ res./mrktng exp. media co/advrtsng agency. MS/PP/Word/Excel, Galaxy exp. AdViews, NPower. [email protected] (2/25)

JOB OPENING: MGR, AD SALES MKTG/FINE LIVING (NY): Create, execute & manage turnkey & custom sponsorships & promotions for Scripps Net.  Min 5 yrs exp & knowledge of cable req’d. [email protected] Job #5055 in subj. (2/25)

JOB OPENING: RESEARCH DIRECTOR/Superstation WGN/NY: 5+ Yrs Cable Research. Creative/strategic thinker with analytical skills. Expertise with N-Power & other Nielsen products, plus Excel & Ppt. Resume/Salary: [email protected] (2/25)

JOB OPENING: SUPERVISING PROD/SHOW RUNNER/NY based Travel/Food series: Significant reality series mngmnt experience necessary, excellent writing & post skills w/reel to match. Begin ASAP.  Contact: [email protected] (2/25)

JOB OPENING: DIR OF INTERACTIVE MRKTNG/World Wrestling Entertainment/CT: Duties, develop and oversee the execution of all Internet/Wireless mrktng and promotion programs supporting all areas of WWE’s business. www.wwe-careers.com (2/25)

JOB OPENING: PROGRAM DEVELOPMENT, INTERNAT’L SALESPERSON/CABLEready/Norwalk CT: Help create programs & sell them to US cable & around the world w/  this fun company. 5 yrs sales &/or dev’t exp. Req’d. e-mail  [email protected] (2/25)

JOB OPENING: DIRECTOR, AFFILIATE RELATIONS/Los Angeles, CA Court TV, NY For info go to: http://www.courttv.com/about/careers/ (2/24)

JOB OPENING: SENIOR DESIGNER/OLN/Stamford CT:10 yrs graphic design, experience in sports, print & Internet Flash req’d.Resp for production of mktg materials in support of company goals. www.olntv.com Res/salary: [email protected] (2/24)

JOB OPENING: EXEC PROD, LIFESTYLE/Discovery US Nets/Silver Spring, MD: 10 yrs field or studio prod exp as prod/writer; film, docu, reality, drama; track record of ratings performance. Apply: www.discovery.com , Job req#3387, 3146 (2/24)

JOB OPENING: PROD COORD, LIFESTYLE /Discovery US Nets/Silver Spring, MD: Provide creative & admin support to Exec Prod; 2+yrs prod exp, field & post-prod exp, edit, strong resrch. skills. Apply: www.discovery.com , Job req#3127(2/24)

JOB OPENING: DIRECTOR, PRICING & INVENTORY/Weather Channel/NY:  6-8 yrs in media, oversee proposals, liaison between Sales and PI, Financial analysis expertise a must.  Resumes:  Send to [email protected] (2/24)

JOB OPENING: AD STANDARDS EDITOR, NBC Universal. Ensure that ads comply with internal & external standards, 2 yrs exp in media, communication, research, or entertainment law. Apply www.gecareers.com job # 492274 (2/24)

JOB OPENING: RADIO BOOKING PRODUCER Court TV, NY: For info go to: http://www.courttv.com/about/careers/ (2/24)

JOB OPENING: : STUDIO PRODUCER, RADIO/Court TV, NY: For info go to: http://www.courttv.com/about/careers/ (2/24)

JOB OPENING: SR INTERNET AD SALES/NY: Executive to lead rollout of broadband network featuring original programming. Experience in network/online sales, understanding of industry trends/technologies.  Reply: [email protected] (2/24)

JOB OPENING: DIR MEDIA STRAT/Nat Geo Chan/DC: Dvlp/impl media strat & drive ratings. Tech savvy indv.-interpret ratings & dvlp strat. 7+yrs exp/media planning, off/on-air strat/TV/cable. BA deg. www.foxcareers.com . (#fng1108) EOE (2/23)

JOB OPENING: NETWORK RESEARCH ANALYST/LA Studio-Network or studio exp A+. Proficient w/Galaxy, Excel. Team player, ability to juggle many projects with attention to detail. Email: [email protected] RE: UCTC/53224 BR (2/23)

JOB OPENING: INTEGRATED SALES MGR/A & E TV NETS/NY: Create integrated ideas/proposals. Execute & mng after sales. BA Mktg/Bus 2 yr exp cable sales/mktg or prog mgmt. Min 5 yr mktg exp. E-mail res & sal reqs: [email protected] (2/23)

JOB OPENING: SR RESEARCH ANALYST/ABC Family/SOAPnet/LA. Process ratings, provide data analyses.Knowledge of TV biz, Nielsen, media math. Detail-oriented, strong writing skills. BA, 2 yrs TV research exp. [email protected] (2/23)

JOB OPENING: DIR/VP ACCTS/IAG Research/NY: Mng Ntwrk client accts, provide res. insights to drive effective media strategies. 5+yrs Acct Mgmt/Consulting Mktg/Res. Apply: http://www.iagr.net/jobs/departmentjobs.do?departmentID=7 (2/23)

JOB OPENING: JUNIOR/RESEARCH ANALYST/IAG Research/NY: Develop research reports & analyses to support network advertising sales. 1-5+yrs Media Research background. Apply: http://www.iagr.net/jobs/departmentjobs.do?departmentID=10 (2/23)

JOB OPENING: RESEARCH ANALYST/National CineMedia-NY Media research & sales support. MRI, Scarborough. Deadline-driven environment. Strong analytic & comp skills. Bach deg & 1-3 yrs exp. Include salary req. [email protected] (2/22)

JOB OPENING: SCHEDULING COORD/Lifetime/NY: A smart indv. to handle all post prod. scheduling needs for creative team. 1 yr + TV w/ knwldg of prod. process. ScheduleALL is a +. Apply: http://www.lifetimetv.com/about/jobs.html (2/22)

JOB OPENING: AD SALES TRAINING SPEC/Discovery/NY: Train ad sales staff on sys/process, new hire trng, sys rollouts/upgr, create & maint. trng docs. 2yrs+ trng exp, ind exp/knwldg of Gabriel a+ Apply: www.discovery.com   Job req#3367 (2/22)

JOB OPENING: FREELANCE INTERACTIVE PRODUCER/SCHOLASTIC MEDIA/NY:  Manage the production of two IDVD products. Creative, interactive, and project mgmt. exp. reqd. Position is approx. 5 mos, full-time.  Resume: [email protected] (2/22)

JOB OPENING: NATIONAL SALES MANAGER/WB20/Hartford: 5+ yrs TV or Radio Sales exp.; 1-2+ yrs Mgmt exp.; National Rep Firm exp. Resume: WTIC/WTXX-TV, HR, One Corporate Center, Hartford, CT 06103; e-mail [email protected] EOE (2/22)

JOB OPENING: SPORTS AE: Fox61/WB20/Hartford – opp. to sell top franchises like UConn, MLB, NFL, NY Mets & Yankees, Red Sox, & Nascar. Resume: WTIC/WTXX-TV, HR, One Corporate Center, Hartford, CT 06103; e-mail [email protected] EOE (2/22)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLY: RESEARCH/PRODUCTION INTERNS/NY: Established Content development company needs 3 qualified interns to help launch new streaming initiatives.  Media/Biz Majors. Bilingual a +.  Resumes to:  [email protected]    (2/22)


SITUATION WANTED: WRITER/PRODUCER /EDITOR/Los Angeles: I do it all. 9 years experience. Reel available upon request. [email protected]  (2/25)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

WHAT’S ON TONIGHT: Tuesday, February 21, 2006

ABC             According to Jim [r], Rodney, According to Jim, George Lopez [r], Boston Legal
CBS             NCIS [r], NCIS [r], CSI [r]
FOX             American Idol  [2hrs]
NBC             Olympic Winter Games 2006
i               Sue Thomas F. B. Eye, Early Edition, Doc
UPN             Movie Night: Black Knight
WB              The WB Movie: Final Destination 2
TELE            El Cuerpo del Deseo, Corazón Partido, Decisiones – Casos Extraordinarios, Decisiones
UNIV            Contra Viento y Marea, Alborada, Vecinos

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