Tuesday, February 21st, 2006



Disney Channel
 In the Mix with Growth!

40 Consecutive Weeks #1 in Prime K6-11.*
+29% K6-11 and +21% P9-14 STD **

Let us customize a mix for your brands with Disney Channel
Disney ABC Kids Networks
ABC Kids ** Toon Disney ** Jetix ** Disney Channel
NY/LA Michelle Scarola 212 782 0624 * Chicago Jon Sayer 312 396 8909

Source: Nielsen (Galaxy Explorer), *5/2/052/5/06, vs cable, Prime-MSU 8P-11P, 51%+ hrs net pgrm.; rank-US AA%. Tie TOON wk 2. **Growth on (000): MSU 6A-12A, 8/29/052/6/06 vs 8/30/04-2/6/05.  Qualifications avail. on request.

Cynopsis: Kids!


Good morning. It’s Tuesday, February 21, 2006 and this is your first early morning Kids! briefing.

EarthLink, Inc. has partnered with EchoStar Communications Corporation and its DISH Network.  Together they plan to offer customers in select areas of the US the option to receive bundled discounts through EarthLink when purchasing packages of DISH Network and EarthLink services, beginning the end of 1Q 2006.  Future plans will allow customers to pay for these services on one bill with a single, point of contact. Under the agreement, EarthLink will be responsible for marketing, account management, and billing inquiries. DISH Network will provide programming, installation, and technical support.

Japan’s Computer Entertainment Rating Organization will put a new video game rating system into place from March 1, per Dengeki Online, a Japanese consumer gaming website.  The new system is comprised of five different ratings.  The CERO ratings will be: A for all ages; B for those 12 and older; C for people 15+; D for 17+; and Z for 18+.  My understanding of the difference between D and Z is that the Z rating is to be a government regulated rating; the A-D ratings are simply consumer guidelines.  The Z rating is also described as being the equivalent of the new Adults Only (AO) rating in the US, a rating which has prevented some games from being sold in certain regions of Japan, such as Grand Theft Auto III.

Attention dinosaur fans:  There is a script for Jurassic Park IV, so says Director/Producer Frank Marshall in an interview with the London Free Press.  Marshall added that the movie is on track for a 2008 release.


Jay Jay The Jet Plane is set to be translated into Gaelic for broadcast on the Irish language network, TG4, under the title “Tadhaigín an tÉitleán“.  Produced by PorchLight Entertainment, Jay Jay will be localized by Telegael, an Ireland-based animation company, at its new facilities company, Zoogon Limited, in Belfast.   Initially 13 Jay Jay episodes will be translated into Gaelic, with additional episodes expected to follow.  Zoogon also plans to publish books in Gaelic to accompany the series content.  Finally, if your Gaelic is in good working order, under the agreement, Telegael is auditioning Gaelic speaking talent to take on the role of Brenda Blue, the series’ live host.

Nintendo is planning to debut a traveling Pokemon theme park, which reportedly is set to launch this June in Taiwan for a three month run, according to the buzz on the web.  If a Pokemon theme park sounds somewhat familiar it might be that Nintendo had success last year in Japan when it set up a temporary Pokemon Park area, nick-named POKéPARK, from March-September, along side of the 2005 World Exposition. Upwards of 4.5 million visitors made their way through rides and attractions including a Ferris wheel, merry-go-round, mini stage shows and the like.  If the new traveling Pokemon Park does well Nintendo may open parks in Europe and the US.

In other Got to Catch Them All news, The Pokemon Company and Zingy, Inc. have launched Pokemon Mobile in North America, offering 30+ Pokemon related downloadable content such as ringtones, voice-tones and wallpapers.

GaiaX Co., Ltd., a Japanese developer of online games and communities, will officially launch its new game website “mupoh” (http://mupoh.jp) on March 3; the service began with a soft launch last week.  The new site will serve as a platform for all of the game sites managed by GaiaX and will allow consumers to access all of its titles by using one user ID.  While the basic games are free gamers can also purchase game titles on the site.  Currently GaiaX will service the Japanese market, with future plans to expand its reach by selling and developing games in Korea, China and Taiwan, Southeast Asia and eventually in North America and Europe.  GaiaX will release five new games on mupoh this year: KongKong Online; Twinkle; Tensei! Karakuri Bowling; Cho-Gakko; and Stone Age 2 (tentative).


VIZ Media, LLC, has launched Shojo Beat Home Video, an expansion of its Shojo Beat imprint, which will release a range of female targeted anime series on DVD/VHS in North America.  Full Moon, the first title from Shojo Beat Home Video, is slated for release on DVD on June 27, and will include four episodes of the series with additional DVDs of the series to be released quarterly.  A special preview disk containing the first episode of Full Moon will be included as a free premium in the June 2006 issue of Shojo Beat magazine.  Based on the manga by Arina Tanemura, Full Moon is the story of a 12-yr-old girl who is fighting to overcome the obstacles of her illness to achieve her dream of being a pop singer and to find romance.  The dramatic anime series debuted in Japan in 2002 (52 episodes).  The property was introduce in North American as a graphic novel in June 2005, published by the Shojo Beat imprint, and is now into its fourth volume.


In an ongoing effort to make film/filmmaking more accessible to students in the US, the Academy of Motion Picture Arts and Sciences has partnered with Young Minds Inspired, for the seventh consecutive year, to provide 18,000 high schools with instructional guides.  This year the initiative is specifically focused on the art of documentary filmmaking and developing critical thinking skills presented through Documentaries: Searching for Truth, an 85-minute DVD narrated by documentary filmmaker Morgan Spurlock, who received an Oscar nomination for Super Size Me.  The instructional guide includes a teachers’ guide, lesson plans, resource list, at home activities, poster etc.  The DVD was produced by the Academy and Acme Filmworks.


Mattias Miksche has been appointed CEO, Stardoll.com (f/k/a Paperdoll Heaven).  In addition the company has secured an investment of $4m from Index Ventures and angel investors.  Miksche will oversee product and commercial development.  She previously founded and served as CEO/E*trade in Germany & Scandinavia and Boxman, which was recently sold to UK-based Lovefilm.   Founded about two years ago by Liisa, a retired 50-something year-old women, if you haven’t visited http://www.stardoll.com it is a lot of fun, popular with teens and boasts 1 million unique visitors a week and 900,000+ members, though you don’t have to be a member to doll-up a doll .  I recently gave Gwen Stefani quite a make-over.

Answer to Yesterday’s trivia question:
When Howie takes up residence in the Simms’ household, it drives Paul crazy. What show was this?  THE PAUL LYNDE SHOW    Kudos to: Mimi Borowich-Barnard College/NY; Howard Leib-BrainCamp/NY

Today’s Trivia Question: Snuffles was hound dog who loved doggie treats and before putting his sniffing abilities to work to track down criminals, would always point to his mouth gesturing for a treat.  Who did Snuffles assist in finding the bad guys?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
02.21.06 – 3:34a
Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak – 203.926-9878 (new number!) / [email protected]

Cynopsis : In Your Ear podcast available for download at iTunes and/or Yahoo Podcast at http://podcasts.yahoo.com/ .
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Copyright Cynthia Turner 2006


JOB OPENING: SALES PLANNER/Court TV, NY: For info go to: http://www.courttv.com/about/careers/ (2/28)

JOB OPENING: COORDINATOR, TRADE MKTG/WE/NYC Exp as Mktg assist/coord in trade focused environ (TV pref). Pro-active, organized team player needed. MS office, degree req. res to [email protected] (2/25)

JOB OPENING: FREELANCE PRODUCERS ON AIR PROMOS, Court TV, NY For info go to: http://www.courttv.com/about/careers/ (2/25)

JOB OPENING: RES. ANALYST/Comcast Networks/NY: Dev’p reports & analyses to support Ad Sales.1+yr media res exp. Knwldg Nielsen tools & MS Suite.Cvr Ltr/Res: [email protected]. Must apply: www.comcastnets.com REF#: 28365BR (2/25)

JOB OPENING: RES. DIR/Comcast Networks/NY: Mng daily activities of analysts. 5-7+ yrs media res. exp. Knwldg Nielsen tools.  Excellent oral & written communication skills. Must apply: www.comcastnets.com REF#: 27314BR (2/25)

JOB OPENING: VP, RES./Comcast Networks/NY: Oversee/direct the design & execution of all primary & secondary res. for Comcast Nets.10+yrs exp, 5+yrs at Dir. or VP level at TV or cable net.  Apply: www.comcastnets.com. REF# 28363BR (2/25)

JOB OPENING: VP-CONSUMER MRKTNG/Nat Geo Channel/DC:  Lead all aspects of consumer marketing dept .to build awareness, dist/promote the network. Mng 5pers team.10+yrs Cons. Mar exp .Apply on-line@ www.foxcareers.com job#fng1848.EEO (2/25)

JOB OPENING:  ANALYST, NTWRK RES/Univision/NY: Analysis Nielsen data, sales presentation, audience est’s. 2yrs+ res./mrktng exp. media co/advrtsng agency. MS/PP/Word/Excel, Galaxy exp. AdViews, NPower. [email protected] (2/25)

JOB OPENING: MGR, AD SALES MKTG/FINE LIVING (NY): Create, execute & manage turnkey & custom sponsorships & promotions for Scripps Net.  Min 5 yrs exp & knowledge of cable req’d. [email protected] Job #5055 in subj. (2/25)

JOB OPENING: RESEARCH DIRECTOR/Superstation WGN/NY: 5+ Yrs Cable Research. Creative/strategic thinker with analytical skills. Expertise with N-Power & other Nielsen products, plus Excel & Ppt. Resume/Salary: [email protected] (2/25)

JOB OPENING: SUPERVISING PROD/SHOW RUNNER/NY based Travel/Food series: Significant reality series mngmnt experience necessary, excellent writing & post skills w/reel to match. Begin ASAP.  Contact: [email protected] (2/25)

JOB OPENING: DIR OF INTERACTIVE MRKTNG/World Wrestling Entertainment/CT: Duties, develop and oversee the execution of all Internet/Wireless mrktng and promotion programs supporting all areas of WWE’s business. www.wwe-careers.com (2/25)

JOB OPENING: PROGRAM DEVELOPMENT, INTERNAT’L SALESPERSON/CABLEready/Norwalk CT: Help create programs & sell them to US cable & around the world w/  this fun company. 5 yrs sales &/or dev’t exp. Req’d. e-mail  [email protected] (2/25)

JOB OPENING: DIRECTOR, AFFILIATE RELATIONS/Los Angeles, CA Court TV, NY For info go to: http://www.courttv.com/about/careers/ (2/24)

JOB OPENING: SENIOR DESIGNER/OLN/Stamford CT:10 yrs graphic design, experience in sports, print & Internet Flash req’d.Resp for production of mktg materials in support of company goals. www.olntv.com Res/salary: [email protected] (2/24)

JOB OPENING: EXEC PROD, LIFESTYLE/Discovery US Nets/Silver Spring, MD: 10 yrs field or studio prod exp as prod/writer; film, docu, reality, drama; track record of ratings performance. Apply: www.discovery.com , Job req#3387, 3146 (2/24)

JOB OPENING: PROD COORD, LIFESTYLE /Discovery US Nets/Silver Spring, MD: Provide creative & admin support to Exec Prod; 2+yrs prod exp, field & post-prod exp, edit, strong resrch. skills. Apply: www.discovery.com , Job req#3127(2/24)

JOB OPENING: DIRECTOR, PRICING & INVENTORY/Weather Channel/NY:  6-8 yrs in media, oversee proposals, liaison between Sales and PI, Financial analysis expertise a must.  Resumes:  Send to [email protected] (2/24)

JOB OPENING: AD STANDARDS EDITOR, NBC Universal. Ensure that ads comply with internal & external standards, 2 yrs exp in media, communication, research, or entertainment law. Apply www.gecareers.com job # 492274 (2/24)

JOB OPENING: RADIO BOOKING PRODUCER Court TV, NY: For info go to: http://www.courttv.com/about/careers/ (2/24)

JOB OPENING: : STUDIO PRODUCER, RADIO/Court TV, NY: For info go to: http://www.courttv.com/about/careers/ (2/24)

JOB OPENING: SR INTERNET AD SALES/NY: Executive to lead rollout of broadband network featuring original programming. Experience in network/online sales, understanding of industry trends/technologies.  Reply: [email protected] (2/24)

JOB OPENING: DIR MEDIA STRAT/Nat Geo Chan/DC: Dvlp/impl media strat & drive ratings. Tech savvy indv.-interpret ratings & dvlp strat. 7+yrs exp/media planning, off/on-air strat/TV/cable. BA deg. www.foxcareers.com . (#fng1108) EOE (2/23)

JOB OPENING: NETWORK RESEARCH ANALYST/LA Studio-Network or studio exp A+. Proficient w/Galaxy, Excel. Team player, ability to juggle many projects with attention to detail. Email: [email protected] RE: UCTC/53224 BR (2/23)

JOB OPENING: INTEGRATED SALES MGR/A & E TV NETS/NY: Create integrated ideas/proposals. Execute & mng after sales. BA Mktg/Bus 2 yr exp cable sales/mktg or prog mgmt. Min 5 yr mktg exp. E-mail res & sal reqs: [email protected] (2/23)

JOB OPENING: SR RESEARCH ANALYST/ABC Family/SOAPnet/LA. Process ratings, provide data analyses.Knowledge of TV biz, Nielsen, media math. Detail-oriented, strong writing skills. BA, 2 yrs TV research exp. [email protected] (2/23)

JOB OPENING: DIR/VP ACCTS/IAG Research/NY: Mng Ntwrk client accts, provide res. insights to drive effective media strategies. 5+yrs Acct Mgmt/Consulting Mktg/Res. Apply: http://www.iagr.net/jobs/departmentjobs.do?departmentID=7 (2/23)

JOB OPENING: JUNIOR/RESEARCH ANALYST/IAG Research/NY: Develop research reports & analyses to support network advertising sales. 1-5+yrs Media Research background. Apply: http://www.iagr.net/jobs/departmentjobs.do?departmentID=10 (2/23)

JOB OPENING: RESEARCH ANALYST/National CineMedia-NY Media research & sales support. MRI, Scarborough. Deadline-driven environment. Strong analytic & comp skills. Bach deg & 1-3 yrs exp. Include salary req. [email protected] (2/22)

JOB OPENING: SCHEDULING COORD/Lifetime/NY: A smart indv. to handle all post prod. scheduling needs for creative team. 1 yr + TV w/ knwldg of prod. process. ScheduleALL is a +. Apply: http://www.lifetimetv.com/about/jobs.html (2/22)

JOB OPENING: AD SALES TRAINING SPEC/Discovery/NY: Train ad sales staff on sys/process, new hire trng, sys rollouts/upgr, create & maint. trng docs. 2yrs+ trng exp, ind exp/knwldg of Gabriel a+ Apply: www.discovery.com   Job req#3367 (2/22)

JOB OPENING: FREELANCE INTERACTIVE PRODUCER/SCHOLASTIC MEDIA/NY:  Manage the production of two IDVD products. Creative, interactive, and project mgmt. exp. reqd. Position is approx. 5 mos, full-time.  Resume: [email protected] (2/22)

JOB OPENING: NATIONAL SALES MANAGER/WB20/Hartford: 5+ yrs TV or Radio Sales exp.; 1-2+ yrs Mgmt exp.; National Rep Firm exp. Resume: WTIC/WTXX-TV, HR, One Corporate Center, Hartford, CT 06103; e-mail [email protected] EOE (2/22)

JOB OPENING: SPORTS AE: Fox61/WB20/Hartford – opp. to sell top franchises like UConn, MLB, NFL, NY Mets & Yankees, Red Sox, & Nascar. Resume: WTIC/WTXX-TV, HR, One Corporate Center, Hartford, CT 06103; e-mail [email protected] EOE (2/22)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLY: RESEARCH/PRODUCTION INTERNS/NY: Established Content development company needs 3 qualified interns to help launch new streaming initiatives.  Media/Biz Majors. Bilingual a +.  Resumes to:  [email protected]    (2/22)


SITUATION WANTED: WRITER/PRODUCER /EDITOR/Los Angeles: I do it all. 9 years experience. Reel available upon request. [email protected]  (2/25)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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