A CYNOPSIS MESSAGE FROM WE tv

Cynopsis

02.16.10

Good morning! It’s Tuesday, February 16, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premiere:
MTV: 16 and Pregnant at 10p

Tonight’s Finale:
Animal Planet: Maneaters at 10p

A CYNOPSIS MESSAGE FROM HARPO PRODUCTIONS AND SONY PICTURES TELEVISION

NBC’s coverage of the 2010 Vancouver Winter Olympics Opening Ceremony last Friday tallied an average of 32.6 million total viewers and delivered a 9.4/27 rating/share among A18-49. In 2006, the opening of the Winter Olympics in Torino averaged 22.2 million viewers and a 6.5/19 A18-49. Saturday night’s Olympic coverage continued strong for NBC with an average of 26.2 million viewers, up +13% compared to the 2006 Torino games. NBC’s current two-night Olympics average comes in at 30.0 million total viewers, a +33% bump over the Torino Olympic coverage at 22.6 million and the highest for the Winter Games outside the US since the 1994 Lillehammer games with 39.9 million.

Barbara Walters said during yesterday’s The View, after 29 years this year’s annual Oscar Night special, The Barbara Walters Special will be her final one. The veteran news anchor will continue on The View and host other ABC specials such as The 10 Most Fascinating People and other programs for ABC News. This year’s The Barbara Walters Special will air March 7 at 7p, highlighting Oscar nominees Sandra Bullock and Mo’Nique.

Versus added five extra NHL games Monday through Thursday during the first week of March. In addition, beginning March 2 and through the end of the regular season, Versus will air the Honda Drive to the Playoffs, a half-hour pre-game show scheduled each Tuesday night prior to the NHL game. The network will also air half-hour pre-game shows on March 1 and March 3.

Top 10 Weekend Holiday Box Office Estimates: February 12-15, 2010
Valentine’s Day (Warner Bros.)                $66.9 million  opening weekend
Percy Jackson & The Olympians: Lightning (20th Century Fox) $38.8 million  opening weekend
The Wolfman (Universal)                         $36.5 million  opening weekend
Avatar (20th Century Fox)                        $30.0 million  9 wk total $667.6m
Dear John (Sony)                                    $18.8 million  2 wk total $56.7m
Tooth Fairy (20th Century Fox)                 $7.7 million  4 wk total $43.6m
From Paris With Love (Lionsgate)             $6.8 million  2 wk total $17.9m
Edge of Darkness (Warner Bros.)              $5.7 million  3 wk total $37.2m
Crazy Heart (Fox Searchlight)                   $5.0 million  9 wk total $17.5m
The Book of Eli (Warner Bros.)                 $4.4 million  5 wk total $88.4m
Source: Rentrak

Tonight’s 2010 Winter Olympic Games Schedule
NBC:  8-12m – Men’s Figure Skating – Short Program; Snowboarding; Women’s Speed Skating
USA:  12-3p – Men’s Curling; Men’s Hockey
MSNBC:  530-8p – Women’s Hockey
CNBC: 5-10p – Women’s Curling; Men’s Hockey; Women’s Hockey
Universal Sports:  10a-3p – News and Highlights

Check www.cynopsis.com for TV things I like … and a few I don’t like, as well as more general industry news as well as Sports and International news.

BBC America acquired two new US premiere seasons of the series Being Human, a co-production of Touchpaper Television and BBC America and distributed by RDF Rights, part of the RDF Media Group. BBC America’s acquisition includes six one-hour episodes for each season, starring Russell Tovey, Lenora Crichlow and Aidan Turner as three 20-somethings who try to lead normal lives despite being a werewolf, a ghost and a vampire. BBC America will premiere the second season in late summer followed closely by the show’s third season.

Production on FOX’s 24 is suspended for much of this week, following star and executive producer Kiefer Sutherland’s surgery for a ruptured cyst. Filming continued last week through Friday on scenes not involving Sutherland, and he will likely be back on the set later this week. Producing company, 20th TV does not expect any air delays for this current eighth season’s episodes.

Casting Call: Doron Ofir Casting is looking for engaged couples in the New York, New Jersey and Philadelphia areas to be featured, along with their families and friends, in a new docu-series about family values and getting married. Couples who are getting married this summer must be at least 21 years old and appear younger than 35. The casting company is looking for couples, in particular, who are part of a big, fun, opinionated, over the top family. To apply, send an email to www.theweddingthefamily.com. 

Thursday  A18-49 Analysis: CBS made it to the top Thursday night with a 4.3/12 among A18-49, according to final national ratings from Nielsen. At 8p, CBS won with the season premiere of Survivors at 4.5/13 while NBC’s comedies Community and Parks and Recreation averaged a second place showing at 2.3/6. The second hour of CBS’ Survivor season opener at 9p remained out in front with a 4.5/12 followed closely by ABC’s Grey’s Anatomy at 4.4/11. CBS polished off the final win of the night during 10p as The Mentalist posted a 3.7/10 with ABC’s Private Practice next at 3.1/9.

Live + Same Day Household Ratings: Thursday, February 11, 2010 (February Sweep Day 8) – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 8.6/14        Survivors: Heroes vs. Villains [p] 8.1/13, The Mentalist 9.8/17

ABC: 6.1/10          The Deep End 3.8/6, Grey’s Anatomy 8.2/13, Private Practice 6.1/10

FOX: 4.0/6             Bones [r] 4.8/8, Past Life 3.1/5

NBC: 3.1/5           Community 3.2/5, Parks and Recreation 3.1/5, The Office 4.5/7, 30 Rock 3.8/6, The Office [r] 2.2/4, The Office [r] 1.9/3

UNIV: 2.2/4         Hasta Dinero Separe 2.0/3, Sortilegio 2.7/4, Mujeres Asesinas 2 2.0/3

CW: 1.9/3           Vampire Diaries 2.2/4, Supernatural 1.6/3

ION: 1.1/2          Ghost Whisperer [r] 0.8/1, NCIS [r] 1.3/2, NCIS [r] 1.1/2

TELE: 0.6/1         Mas Sabe El Diablo 0.9/1, Perro Amor 0.5/1, Sin T-t-s No Hay Paraiso 0.3/0

A18-49: CBS 4.3/12, ABC 3.0/8, NBC 2.4/7, UNIV 1.9/5, FOX 1.8/5, CW 1.3/3, TELE 0.5/1, ION 0.4/1

Effective immediately, Tom Bettag was tapped by CNN Worldwide as Senior Executive Producer for the network’s Sunday public affairs programs, State of the Union with Candy Crowley and Reliable Sources.

Manny Lorenzo advanced to VP/Film, TV, Advertising and Videogames with EverGreen Copyrights. Manny will continue working from both the company’s Los Angeles and New York marketing offices, where he is charged with presenting music from the EverGreen Copyrights’ catalog for possible new placement opportunities. Manny is also involved with developing opportunities for writers represented by EverGreen.

Michael Birkin, formerly Vice Chairman of Omnicom Group and CEO of Omnicom Asia Pacific, established The Red Peak Group, a global marketing services firm with offices in New York, Chicago, Los Angeles and London. The Red Peak Group opens with its first client, Intel and the platform, RPMC, specializing in experiential and sponsorship marketing with associations to top sports and entertainment events. Michael will be The Red Peak Group’s head strategist and supervise the Intel client. Furthermore, effective immediately Jay Lenstrom was named CEO of The Red Peak Group and CEO of RPMC. Murray Schwartz, founder of RPMC will be involved with developing global business for The Red Peak Group as well as senior client relationships. And, Stewart Devlin takes on the role as Chief Creative Officer for The Red Peak Group, joining from The Partners, a WPP-owned brand consulting company where he was creative director.

The Weather Channel (TWC) elevated Sheri McGaughy to VP/Legal to oversee legal functions for The Weather Channel Companies in addition to managing the legal team. TWC also hired Stephen Kabler as Senior Legal Counsel to assist with negotiations involving top level multi-platform distribution agreements for TWC’s networks and Jerald Dotson as Senior Legal Counsel to manage legal matters for TWC’s online and mobile businesses.

This day in History:  1946 – The first commercially designed helicopter was tested in Connecticut.

Answer to Yesterday’s Trivia Question: Selina Kyle is better known as whom?  CATWOMAN  Kudos to: Larry Miri-CBS/NY; Don Klees-Acorn Media/Silver Spring; Jim Ryan-AETN/NY; John Moore-Renegade/Baltimore; Ryan Lynch-Charter Media/St. Louis; Matt Rankin-WDAF/Kansas City; Eric Litt-WGN/Chicago; Dan Whitford-Maximum Direct/Chicago; John J. Wood/LA; Ed Horwitz/LMNO TV/Encino; Cammie Buerry-Marshall Fenn Comm/Las Vegas; Scott Seomin-FX/LA; Laura Pauli-CucinaTestaRossa.com/Paris

Today’s Trivia Question:  On what former primetime series would you find the character “Green Man”?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE

Later — Cyn
02.16.10

Check www.cynopsis.com for more general industry news as well as Sports and International news

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WHAT’S ON TONIGHT –  TUESDAY, FEBRUARY 16, 2010

ABC: Lost [r], Lost, The Forgotten
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS [r], NCIS: LA [r], The Good Wife [r]
CW: 90210 [r], Melrose Place [r]
FOX: American Idol
ION: Ghost Whisperer, Criminal Minds, Criminal Minds
NBC: Winter Olympics Coverage
PBS: Nova [r], Frontline [r], Independent Lens
TELE: El Clon; Perro Amor; Sin T-T-S No Hay Paraiso
UNIV: Hasta que el Dinero Nos Separe, Sortilegio, Aqui y Ahora

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